News and stories from the world of Powersports business.
Polaris Unleashes the Limited-Edition RZR Pro R Race Replica – Inspired by RZR’s Racing Championship DNA
Polaris Off Road, the leader in off-road innovation, today unleashed the new RZR Pro R Race Replica Limited Edition. The vehicle pays homage to the dominance of the Polaris RZR Pro R Factory race UTV – the only OEM-developed race UTV, undefeated for nearly two years in SCORE series racing and victorious at the 2024 Dakar Rally. This limited-edition model encapsulates the power, durability, and spirit of the Polaris Factory Racing team and its dedicated sponsors, featuring shared parts from the actual race UTVs.
With this exclusive limited-edition replica, riders can hit the trails and dunes in style. It features the official Polaris Factory Racing livery in striking Podium Purple – a visual tribute to the current undefeated SCORE Series points leader, Cayden MacCachren’s vehicle and his victory at the 2023 SCORE Baja 1000. Only 250 of these vehicles will be available worldwide, making it an ultra-exclusive opportunity for off-road enthusiasts. Built from the new top-tier 2025 RZR Pro R Ultimate trim that boasts revitalized RZR styling with RZR fang lighting, fresh cabin air intakes and cab radiator deflectors, refined dash and storage, plus the industry’s first heated and vented seats, the RZR Pro R Race Replica also comes equipped with 15” Method Race Wheels® , 32” BFGoodrich® Tires, 32” RIGID® Light Bar and RIGID® Rear Chase Light, Rockford Fosgate® Stage 6 Audio, and Polaris-engineered front and rear bumpers.
“The RZR Pro R Race Replica is a truly special vehicle that embodies Polaris’ deep-rooted passion for racing and the flat-out dominance of our Polaris Factory Racing team,” said Reid Wilson, Vice President and General Manager of Polaris Off Road Vehicles. “Not only is racing integral to our history and our DNA, it continues to be the ultimate proving ground for all RZR vehicles and their amazing capabilities, which allows us to deliver our customers with the best sport side-by-sides on the market. This limited-edition model celebrates that success, while also acknowledging the incredible support of our sponsors who drive our racing program forward.”
The RZR Pro R Race Replica Edition includes the following exclusive upgrades:
Polaris Factory Racing Livery and Race-Inspired Styling: The RZR Pro R Race Replica Limited Edition is designed with Polaris Factory Racing livery, showcasing Cayden MacCachren’s signature Podium Purple color and graphics for a bold, race-inspired look. It features a painted front fascia and center hood, graphic-enhanced roof, along with a sleek, blacked-out ROPS and suspension for a commanding presence both on and off the race track.
Purple Animated RZR Fang Accent Lighting: The iconic Polaris RZR Fang Lighting returned to the RZR Pro R for 2025 and features a sharp design with dynamic up-and-down animation, capturing the fierce attitude RZR is known for. Previously exclusive to the Polaris Factory Racing team, this limited-edition model will showcase color-matched purple fang accent lighting, adding extra flair and bold styling to an already distinctive design.
Polaris-Engineered Front & Rear Bumpers: Polaris engineers are continuously working to refine and develop better, stronger products, and these front and rear bumpers are a testament to that commitment. Built for durability, these ultra-strong bumpers are designed to withstand the rigors of the toughest off-road conditions while offering enhanced vehicle protection.
RIGID® 32” Light Bar: To keep riders out longer and more confidently into the night, the added 32” RIGID light bar integrated forward-facing on the roof, features a powerful 20k lumen output that travels up to 3,077 ft. for added visibility. With its unbreakable scratch resistant polycarbonate lens, this light can illuminate the trail or any racecourse it encounters.
RIGID® Rear Chase Light: For added functionality, the RIGID Rear Facing Chase Light Bar – used on the actual RZR Pro R Factory race vehicle – combines running, brake, reverse, turn signal, and more into a single compact package. This allows for increased visibility to the rear of the vehicle when riding in a group, encountering harsh weather or when kicking up heavy dust in the dunes and desert.
32” BFGoodrich® KM3 Tires: With its terrain-attack tread design that grip from any angle, these Mud-Terrain KM3 tires deliver extreme toughness and traction through mud, loose soil and even rocky conditions, offering optimal performance. Additionally, tough sidewall rubber and an advanced deflection design help resist splitting and bruising when traversing tough terrain so riders can ensure a long day on the trail.
Method Race Wheels® 407 Bead Grip: Designed to withstand the rigors of off-road racing, the Method 407 wheels offer ultra-strong performance and undeniable style with a patented Bead Grip® technology that engages the tire bead for increased grip at low tire pressures. These are the same wheels used by the Polaris Factory Racing team, proving their strength and durability.
Rockford Fosgate® Stage 6 Audio: Upgraded from the stock Stage 4 audio package, the Rockford Fosgate® Stage 6 audio kit turns it up a notch providing riders with an unparalleled off-road audio experience. Featuring one high-powered 12″ 400 watt Subwoofer, Front Door Speakers and a Bass Control Knob, riders get to experience powerful and crystal clear tunes.
Shipping to dealers in November 2024, the 2025 RZR Pro R Race Replica Edition will be available in two and four-seat configurations, and will have an MSRP of $45,999 for two-passenger and $49,999 for four-passenger.
To learn more, please visit Polaris.com/RZR or join the conversation and follow on Facebook sm, Instagram sm, YouTube sm and X sm.
Octane and RideNow Partner to Launch RideNow Finance
Octane® (Octane Lending, Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, and RideNow, a RumbleOn company and the largest powersports retailer in North America, announced a partnership to launch branded finance in RideNow’s 56 retail stores under the RideNow Finance brand.
Effective immediately, RideNow Powersports customers can purchase over 18,000 new and pre-owned vehicles from a large selection of manufacturers using RideNow Finance. The new private label partnership allows RideNow Powersports dealerships to leverage Octane’s digital tools and fast, easy, full-spectrum financing experience under its own name. Additionally, this partnership will help drive higher quality leads by giving RideNow Powersports dealerships the ability to run their own branded financing promotions, integrate branded financing messaging into their marketing initiatives, and reach customers throughout the lifecycle of their loan.
At the same time, RideNow Finance customers will benefit from broad credit coverage and a seamless, end-to-end financing experience that make it faster and easier to get outdoors on their dream vehicle.
This partnership is the only private label branded financing for a dealership group in the nearly $30 billion powersports market, which includes motorcycles, all-terrain vehicles (ATVs), utility vehicles (UTVs), and personal watercraft, and builds on the longstanding relationship between two leaders in the space; Octane has been one of RideNow’s preferred lenders since 2017.
“Our dealerships are laser focused on providing a great buying experience for our customers,” said RumbleOn CEO Mike Kennedy. “The opportunity to ease the financing process through RideNow Finance is exactly how we will take the experience to the next level.”
“We believe that private label branded and captive financing are the future of retail financing in powersports, RV, and beyond, and we’re excited to work with a leader in powersports – and a great partner – to bring this exciting new product to market,” said Steven Fernald, President and Chief Financial Officer of Octane. “By giving dealerships innovative, digital tools and helping them harness the power of branded financing, we can help them drive more qualified applicants, and ultimately sell more units.”
RideNow Finance loans will be originated through Octane’s in-house lender, Roadrunner Financial®, Inc., and serviced by Octane’s award-winning loan servicer.
AIMExpo, MPN Partner Again for Dealer Excellence Education Series With a second stage
AIMExpo and Motorcycle & Powersports News (MPN) have partnered once again to bring even more engaging, actionable education sessions to the Dealer Excellence education series for the 2025 show, Wednesday through Friday, Feb. 5-7, at the Las Vegas Convention Center. For 2025, the Dealer Excellence sessions will take place on a separate stage from Disruptive Thinking, offering a more intimate setting on the show floor that will allow for meaningful discussions with audience members.
The Dealer Excellence program, which will run Wednesday through Friday, Feb. 5-7, features the following topics moderated by MPN editors (*speakers subject to change):
- Harnessing the Power of AI: Ways dealers can leverage AI to improve overall business operations.
- Powersports Dealers vs. Automotive Dealers: Who’s winning the race for the modern consumer?
- Michael Maledon, Elway Powersports
- Vance Harrison, Motos America
- Creating a Cultural Hub: Building a dealership environment your staff and customers won’t want to leave.
- David Diaz, Irv Seaver Motorcycles
- Angela Hieronimus, Live Oak Dealer Service
- Revving Up the Fight Against Fraud: How powersports dealerships can combat rising fraud schemes.
- Mark Sheffield, Woods Cycle Country
- The Four Pillars of Operations: Building a better dealership by harmonizing sales, service, F&I and PG&A.
- Justin Quinn, DX1
- Tom O’Connor, MotoMate123
- Angela Hieronimus, Live Oak Dealer Service
- Maggie Stevens, ARS Powersports
- Alex Reyes, Broward Motorsports
- Getting More Door Swings: How to bring in more customers when competing in a direct-to-consumer world.
- Segway Powersports
- Automatic Distributors
- Dealer TBD
As a leading industry publication, MPN has its pulse on powersports trends and developments and understands what dealers need to know today so they can succeed tomorrow.
“Motorcycle & Powersports News is thrilled to return to AIMExpo once again as partners in the dealer education sessions for the 2025 show,” said Greg Jones, content director, MPN. “We know the importance of delivering content dealers want and need, so it makes us proud to extend those efforts at a show like AIMExpo. We’ve built out an excellent education series this year with topics and speakers dealers won’t want to miss. We look forward to seeing the powersports industry in Vegas for AIMExpo.”
“We couldn’t be more excited with the program MPN is bringing to AIMExpo,” said Cinnamon Kernes, MIC vice president of market expansion. “Education needs to be relevant to today’s market and consumer expectations – and MPN delivers. From AI to human resources and culture. MPN has again raised the bar on education offerings. Dealers really can’t afford to miss these sessions if they are looking to stay ahead of the curve.”
The schedule for the Dealer Excellence program will be available soon on AIMExpoUSA.com. The American International Motorcycle Expo will span more than 280,000 square feet of exhibit space, with more than 26 original equipment manufacturers (OEM), major distributors and hundreds of exhibitors already signed up. Additional New features include The Starting Line, The Backyard and the Digital & Tech Sector, a curated showcase of brands offering the latest digital solutions. Highly anticipated returning features include New Product Central, Dealer Tech Zone powered by Transax Digital Retail, the MIC Business Center, and the can’t-miss Industry Party powered by Turn 14 Powersports, and more.
Registration for AIMExpo 2025 is open and is free for all dealers. AIMExpo has partnered with Connections Housing for discounted rates at the Renaissance Las Vegas, Sahara Las Vegas, The Westgate, and The Las Vegas Marriott. Attendees are encouraged to book their lodging soon to get their preferred hotel.
Arai X Triumph Motorcycles Helmets
A new official collaboration between Arai and Triumph Motorcycles brings the launch of a range of co-branded helmets, offering riders the very best performance in terms of protection, comfort, ease of wear and style.
Arai and Triumph Motorcycles share a history of engineering and design excellence and a passion for continuous improvement and development, both on the road and on the track.
The new co-branded range will be available from Triumph dealerships. There will be four models; the modern classic Concept-XE, the sporty Quantic, the off-road MX-V Evo and the adventurous Tour X-5.
Triumph Concept-XE
The Triumph Concept-XE is designed to appeal to lovers of Triumph’s Modern Classics, capturing retro-cool style with modern Arai performance. Black, with bold white stripes referencing the Triumph logo, and a cool multicoloured strip in the centre, this helmet looks the part, especially when combined with Triumph’s Modern Classic Clothing Collection.
Its strong, lightweight PB e-cLc shell, with a smooth and round shape, reinforced with Arai’s proprietary peripheral belt, to slide across surfaces and glance-off obstacles. The VAS-VC shield system, with its retro mechanical look, further enhances glancing off performance by lowering the visor pivot point to maximize a smooth upper shell. Available in sizes XS to XL.
Triumph Quantic
The Quantic model is the helmet of choice for Roadster riders, offering Arai protection and exceptional comfort.
For easy access on and off the Quantic features a 5mm flare around the base, while the VAS MAX vision visor comes with a Pinlock insert ready to use. The premium brushed nylon interior is removable and features Facial Contour System (FCS) and neck roll wire pocket. It also features Emergency Release System (ERS). With two colour schemes to choose from, the Quantic is available in a moody all black option, and a sporty Black and White scheme. Available in sizes XS to XL.
Triumph MX-V EVO
The MX-V EVO is the ideal choice for motocross and off-road riding. Its strong PB-cLc2 outer shell is manufactured using special Z-compound resins, balanced by a lightweight inner liner for reduced overall weight. Maximising ventilation, the MX-V’s front and rear vents work together to pull cool air through the helmet, the peak channels airflow in with a design that also reduces lifting. The interior is also fully removable, easy to wash, and adjustable.
Triumph’s MX-V EVO will be available in an eye-catching Black, White and Racing Yellow colour scheme, designed to complement the TF 250-X and new TF 450-RC. Available in sizes XS to XL.
Triumph Tour-X5
Built for adventures on all roads, the Triumph Tour-X5 features a new VAS-A visor system designed to maximize Glancing-Off Performance, which provides more surface area to glance off impact energy whilst offering easy installation and removal of the visor and peak. The Max Vision visor offers excellent visibility and Glancing-Off performance.
The ventilation system features Arai’s latest 3D logo duct, complemented by an AR Spoiler and the Delta Duct 6, a completely new chin vent. The inner vent gate can flow air to the mouth or visor for increased defogging.
To help riders install their communication devices, there is a flat spot on the side of the shell. On the inside, the interior is fully removable, with an adjustable pad at the rear of the crown pad. The Triumph Tour-X5 is available in two colours schemes; Black with Green accents, or Black with White accents, and featuring both Arai and Triumph logos. Available in sizes XS to XL.
Triumph Motorcycles Chief Operating Officer Paul Stroud said: “Arai and Triumph both share a passion for excellence, and we hope to develop this range further in the future. This gives Triumph customers the opportunity to ride with a Triumph-branded lid that is stylish, robust and technologically advanced. It is a fantastic addition to our range of Triumph clothing.”
“We are very pleased to be able to start our collaboration with Triumph Motorcycles, combining Arai’s Priority for Protection with Triumph’s passion excellence. Triumph customers will be able to enjoy wearing an Arai in their favourite Triumph design,” added Michio Arai, Owner and CEO of Arai Helmet, Ltd.
On sale initially in Italy and UK, the new range will be rolled out across the world over the next 12 months. Triumph x Arai Helmets will be available in Triumph dealers from Summer 2025. More information can be found at triumphmotorcycles.co.uk
Powersports World TV Channel Launches to Drive Industry Growth
The National Powersports Dealer Association (NPDA) today announced the launch of Powersports World, a free digital TV channel devoted exclusively to powersports content of all types.
Powersports World is a subsidiary of the NPDA, the nation’s association home for powersports dealership owners. Viewers can find Powersports World on a variety of platforms, including Roku TV, Sling, Sportstribal, Chromecast, Localnow, Distro TV and more.
Click here to watch the channel via NPDA.org.
“This is another first for the NPDA and on behalf of our Dealers who are now part-owners of the channel via their NPDA membership, I’m thrilled to welcome Powersports World into the homes and onto the phones and devices of millions of prospective dealership customers,” said Bob Althoff, Founding Board Member and Chairman of the NPDA. “As Dealers, there’s never been such a growth-oriented mechanism to drive customers into our stores. With the support of OEMs, aftermarket brands and other companies affiliated with our industry, we’re confident that Powersports World will be yet another tool that will help Dealers become sustainably profitable.”
Powersports World is the NPDA’s joint venture with Triple-B Media and Chet Burks Productions. Triple-B Media was founded by former executives at ESPN and has launched numerous other FAST (Free, Ad-Supported Television) channels.
Scheduling and programming is already underway, and includes the following segments: Builders, Flat Track Fridays, Vintage, Instructional, Custom, Lifestyle, New Products, Movies, Racing, Documentaries and more. With the partnership in place, Powersports World will be able to stream live events related to motorcycles, side-by-sides, ATVs, scooters, personal watercraft (PWC), snowmobiles, industry events and more.
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