News and stories from the world of Powersports business
Italy’s AIROH Invades USA with New Product & Teams
With a renewed commitment toward assembling the best distribution and sales team in the United States, AIROH Helmets of Italy has obtained and secured distribution rights for the innovative brand’s world-renowned helmet products with an all new AIROH USA facility and team Mr. Dennis Bloch, affiliated with SEVEN MX, James Stewart’s apparel company, will be heading up the new distribution, marketing and sales teams here in America. More well-known helmet executives and sales representatives will be following at the product’s media launch to be held in southern California on January 23rd.
Known for its incredibly beautiful and functional Italian designs, AIROH Helmets will be revealing its latest products for distribution to dealers in 2025. It’s upgraded facility located in Bergamo, northern Italy complete with its own wind tunnel and helmet testing laboratory is true to its founder’s mission: to create and produce high-quality helmets that are synonymous with safety, design and performance. It is true many other helmet brands make similar claims, but it is undisputed that Italian companies have a keen eye for beautiful design and par excellence taste. Founder Antonio Locatelli has always had a deep passion for the racing world and has thus included its embedded DNA into each product manufactured and beautifully crafted in Bergamo, Italy enabling the company to obtain 150 world titles in motorcycle racing.
Dennis Bloch, CEO of AIROH USA, proudly shares, “AIROH has had a presence in the USA Supercross field for about 10 years, but we are now equipped with a broader product lineup and an exceptional sales team to make a significant impact. From off-road and street to cruiser and sportbike helmets, AIROH is poised to offer it all. Nicknamed the ‘Ferrari for your head,’ the brand captivates anyone who sees it—and truly impresses once they pick it up. Known for its deep racing heritage, lightweight design, and striking aesthetics, AIROH stands apart.”
The brand will be available directly to dealers through AIROH USA in Spring 2025. Stay tuned for the launch!
Look for AIROH Helmets on the heads of Jason Anderson, Tom Vialle, MRP Husqvarna, Cody Webb, and Cooper Abbott this year in the USA. On the international circuit, look for AIROH helmets on Jeffrey Herlings, Antonio Cairoli, Liam Everts, David Alonso, Andrea Locatelli, and Danilo Petrucci and many more.
Harley-Davidson Reveals Select 2025 Motorcycles Now Available at Worldwide Authorized Dealerships
Harley-Davidson today revealed select models from its 2025 motorcycle portfolio on H-D.com. These bikes are now available at authorized Harley-Davidson® dealerships globally. Harley-Davidson also announced Harley-Davidson® Factory Custom Paint & Graphics, a new program offering highly desirable paint-and-graphics schemes on select motorcycle models. Additional 2025 Harley-Davidson motorcycles, including the 26th annual installment of the limited-production Custom Vehicle Operation™ (CVO™) collection, will be revealed on H-D.com at 5 p.m. CST on January 23.
Grand American Touring: From the company that invented the cross-country experience. Grand American Touring models are designed to carry riders over the horizon with comfort, performance and technology that makes the journey spectacular. Returning models include the Street Glide®, Road Glide®, and Road King® Special motorcycles.
Trike: Harley-Davidson® Trike models offer an appealing option for those who appreciate the confidence of a three-wheel platform. Returning models include the Road Glide® 3, Freewheeler®, and Tri Glide® Ultra motorcycles.
Harley-Davidson® Factory Custom Paint & Graphics
Harley-Davidson Factory Custom Paint & Graphics offers premium paint-and-graphics schemes on select motorcycle models for customers who crave a unique, show-stopping finish. When ordered through an authorized Harley-Davidson dealer, a Harley-Davidson® Factory Custom Paint & Graphics finish is applied by Harley-Davidson to components installed as the motorcycle is assembled. The customer receives a motorcycle with exclusive paint-and-graphics, backed with a full factory warranty, without the expense or downtime associated with custom paint applied by a third party.
For 2025, three Harley-Davidson® Factory Custom Paint & Graphics offerings will be available on select models. Each paint set features a special black tank medallion with chrome accents and a mother-of-pearl textured background in either purple or orange.
- Mystic Shift offers a dramatic hue shift which travels from a dark gun metal to purple to blue to almost orange and is especially apparent in full sunlight when walking around the motorcycle.
- Firestorm responds to a current custom trend for flame details in paint. Harley-Davidson offered its first factory flame paint scheme on the 1980 Wide Glide® model and has reprised the look several times, most notably on the 2011 Wide Glide® model. The Firestorm schemes feature a “ghost fade” or inner fade effect – the fade color is slightly brighter than the basecoat. In certain angles, the flames pop dramatically but are subtle in others. The Firestorm schemes are available in two popular colors.
- Midnight Firestorm is a dark flamed paint scheme featuring ghosted flames over a Vivid Black base with a charcoal inner glow.
- Whiskey Firestorm features an added mid-coat for a deeper orange shade with Ember Sunglo ghost flames with a brighter orange inner glow.
Harley-Davidson stands for the timeless pursuit of adventure and freedom for the soul. Go to H-D.com to learn more about the complete line of Harley-Davidson® Grand American Touring, Sport, Adventure Touring, Cruiser and Trike motorcycles, Harley-Davidson Certified™ pre-owned motorcycles, Harley-Davidson® Genuine Motor Parts & Accessories, Harley-Davidson® MotorClothes® apparel and accessories, and Harley-Davidson Financial Services.
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