News and stories from the world of Powersports business.
Segway Powersports Showcases Innovation at AIMExpo 2025
AIMExpo is thrilled to welcome Segway Powersports back to the Las Vegas Convention Center for this year’s show, February 5-7. Segway Powersports will showcase its most prominent display yet, featuring every model in its lineup and offering attendees a comprehensive look at the company’s offerings.
“We’re excited to be returning to AIMExpo, which is always a great opportunity to connect directly with our industry partners, as well as our current and soon-to-become Segway Dealer partners,” said Derek Jordahl, Vice President of Sales and Aftersales at Segway Powersports U.S. “We’re looking forward to showing the industry the latest technology and new product offerings from Segway Powersports.”
Segway Powersports will feature a diverse array of products:
- Super Villain SSV: A new addition to the lineup, designed for performance and versatility.
- Two custom builds: The Villain, customized by Evolution Powersports, incorporates new performance parts for Segway’s 1000cc naturally aspirated model. The UT6, customized by Super Comp, includes specialized components designed to enhance Segway’s utility-focused machine.
- X1000 Electric Motorbike Concept: Featured at the Consumer Electronics Show and competing in the Dakar Future Mission 1000, this ambitious electric bike highlights Segway’s vision for a sustainable future in powersports.
“AIMExpo provides an unmatched platform for brands like Segway Powersports to connect with their dealer partners and the greater powersports community,” said Cinnamon Kernes, Vice President of Market Expansion at the Motorcycle Industry Council. “Having Segway’s innovative lineup on display helps demonstrate the advancements happening in our industry and fosters essential conversations that drive us all forward.”
Segway will be at booth 9126. Attendees will have the chance to explore their lineup, engage with company representatives, and learn more about the brand’s products that inspire adventure.
“At AIMExpo 2025, we are showcasing more than just products; we are presenting an innovative vision for the future of powersports,” said Gabriel Cruz, Marketing Director of Segway Powersports U.S. “AIMExpo is the ultimate opportunity to connect with current dealers and explore partnerships with new ones. We see it as the perfect way to kick off the exciting year we have planned.”
The best of powersports will be showcased in over 300,000 square feet of space at the Las Vegas Convention Center. AIMExpo registration is open and free for dealers. The show has also partnered with Connections Housing to provide discounted rates at the Renaissance Las Vegas, Sahara Las Vegas, The Westgate, and The Las Vegas Marriott. Go to www.AIMExpoUSA.comfor more information and to register.
Honda National Technician Contest Winners Announced
Today at the conclusion of the 2025 Honda National Technician Contest, Joel Christensen and Jacob Curtis were named the event’s inaugural winners. Christensen, who is employed by Southern Honda Powersports (Chattanooga, Tennessee) earned the victory in the Two-Wheel category, while Curtis represented Honda of Fairfield (Fairfield, Ohio) on his way to the Four-Wheel crown. The event was organized to promote Honda’s Powersports technical training programs, with the National Finals held this week in Alpharetta, Georgia.
Christensen and Curtis were among the eight finalists who had been determined through an online qualification test open to Honda Powersports technicians across the country. Advancement to the National Finals required completion of Honda’s Red-level training. The other three Two-Wheel finalists were Devin Paulsen from Honda of Sioux Falls (Sioux Falls, South Dakota), Jake Stifter from Davis Motorsports of Delano (Delano, Minnesota), and Santiago Webber from Al Lamb’s Dallas Honda (Dallas, Texas). Competing against Curtis were fellow Four-Wheel finalists Trent Mattern of Open Road Honda (Manden, North Dakota), Nathan Plouff of Hodag Honda (Rhinelander, Wisconsin), and Sean McCreary of M&E Honda (Bedford, Indiana).
This week’s Finals for the Honda National Technician Contest included Knowledge tests, Off-Vehicle tests and On-Vehicle tests, the latter taking part on Gold Wings and Pioneer 1000s. Following the event, participants and their guests were hosted in a side-by-side driving experience in Honda Talons at Iron Mountain Park.
“It’s still hard to wrap my head around, because I really didn’t think I was going to win this,” Christensen admitted following his Two-Wheel victory. “It’s just one of those things where you do all the stuff behind the scenes, and this is actually proving that I know what I’m doing. I have the vindication that the last almost 20 years have actually gotten me somewhere.”
Meanwhile, Curtis was excited about what his inaugural Four-Wheel title would mean for his career and the reputation of his dealership. “Winning really helps me further my career and really get the name—not only myself, but our shop—out there to the world. It really means a lot to win the first year. Just to be selected for the final eight was a great accomplishment for me, but to win is something I couldn’t have dreamt of. I’ve got almost two decades now working on Honda products, and I was just looking to further that history that I have with Honda.”
Beyond the reputational benefits, the two Honda National Technician Contest winners each also earned a Grand Prize including a 40-inch Snap-On® tool cart, an 18-volt half-inch drive Snap-On impact wrench, a $3,000 Snap-On gift card and a customized Honda Motocompacto.
“Congratulations to our winners, and to all of our finalists for the inaugural Honda National Technician Contest,” said Jeremy Merzlak, American Honda Director of the Aftersales Experience Division. “This group is the best of the best, and we’re proud to have them representing Honda’s powersports aftersales program. It was exciting to see them in action this week, and I’m gratified that they’re receiving the recognition they deserve. Our hope is that through this initiative, Honda Powersports technicians around the country will be inspired to work hard achieve their own potential, elevating service standards across our dealership network and enhancing customer satisfaction.”
The second annual Honda National Technician Contest is planned for early next year, and a 2027 edition is in the works as well. National Champions from the three years will compete for the chance to travel to Japan for the Honda Global Technician Contest in 2027.
BMW Motorrad presents the strongest sales result in company history
After selling 210.408 bikes in 2024, BMW Motorrad was able to achieve the strongest sales result in company history. Germany stays the largest market and carries a significant share on the sales record of BMW Motorrad, with the regions Europe, USA, Asia and Latin America.
Strongest arguments for the successful performance in 2024 were the convincing product portfolio with successful and for each segment formative offerings, as well as the market introduction of sought-after new models, like the mighty BMW M 1000 XR and S 1000 XR, the new GS models from the middle class BMW F 800 GS, F 900 GS and
F 900 GS Adventure, the casual Heritage models BMW R 12 and R 12 NineT and leading the way, the adventure touring icons BMW R 1300 GS and GS Adventure with the legendary BMW Boxer Engine.
Markus Flasch, head of BMW Motorrad: “I would like to extend my heartfelt thanks to our customers and community around the world for the tremendous trust they have placed in us once again in 2024. With the strongest sales result in company history, BMW Motorrad remarkably claims the 1st Place in the global Premium Motorcycle segment. Our market leadership in numerous segments and markets in based on our claim to innovation leadership, our highly attractive product offering as well as the consistent strategic focus on brand strength. Based on these success drivers, BMW Motorrad is well-positioned for the future and so I approach the year 2025 with a very positive outlook.”
Strong sales in the whole of Europe.
After 118.727 sold motorcycles, Europe claims to be by far the strongest sales region for BMW Motorrad. The strongest European individual market, with a compelling increase of over 8% compared to the previous year, stays Germany with 26.177 units, followed by France (20.693 units), Italy (16.617 units) and Spain (13.009 units). Contributing to the exceptional performance in the whole of Europe, is Central Europe with 11.411 vehicles and thereby contributing to an extraordinary increase of over 12% compared to the previous year.
USA, Brazil, China and India with strong share on success.
In further regions, several for BMW Motorrad relevant markets were able to conclude 2024 with high sales performances. USA (17.272 units), Brazil (15.267 units), China
(13.872 units) and India (8.301 units) provided a significant contribution to the record performance of BMW Motorrad.
BMW R 1300 GS and R 1250 GS Adventure at the top, with the successfully introduced BMW R 1300 GS Adventure.
The boxer models BMW R 1300 GS and R 1250 GS Adventure performed remarkably well with the successfully introduced BMW R 1300 GS Adventure. Over 68.000 customers worldwide decided on these three GS icons, as well as the BMW R 1250 GS.
Sporty four-cylinder models with unbreakable dynamic.
The fascination for performance and driving dynamic caused the sporty
BMW Motorrad four-cylinder models a positive sales development as well. That is how the BMW S 1000 RR backed up its top position and market leadership in the super-sport segment, with 11.610 sold units. 27.147 models with the high-performance
four-cylinder motors were sold worldwide, together with the three highly successful
BMW Motorrad M models.
Top-performance in the middle-class as well as the segment up to 500 ccm from BMW Motorrad.
With a total of 40.890 units sold, the renewed F-series with the models BMW F 800 GS,
F 900 GS, F 900 GS Adventure, F 900 R and the F 900 XR contributed a significant deal to the record performance of BMW Motorrad. Other success drivers were the versatile all-rounders of BMW Motorrad in the sub-500cc displacement segment. Up until the end of the year, 22.339 units of the models BMW G 310 GS, G 310 R and G 310 RR were sold.
Strong performance of the BMW Motorrad Urban Mobility offers.
The BMW Motorrad Urban Mobility segment, including the models BMW C 400 GT,
C 400 X, as well as the two fully electric models BMW CE 04 and CE 02 performed amazingly in 2024 with a sales volume of over 20.000 units.
Optimistic outlook for 2025.
Stephan Reiff, head of sales and brand: “Our sales record in 2024 is a definitive receipt for the strong global radiance of BMW Motorrad and our attractive product portfolio. We at BMW Motorrad will spare no effort to expand our top position in the global motorcycle premium segment, with numerous new and innovative models and products for our customers in 2025. Again, this year, our customers and fans can look forward to numerous world premieres, highlights, events and sentiment-focused offers, all about motorcycles.”
CHIGEE to Debut at 2025 AIMExpo with Full Product Line, Expanding North American Market
CHIGEE, the innovative motorcycle riding system manufacturer, announces its first-ever appearance at AIMExpo 2025, North America’s premier powersports trade show. From February 5-7, 2025, CHIGEE will showcase its complete product lineup alongside the highly anticipated AIO-6 at the Las Vegas Convention Center’s South Hall, booth #8088.
“We’re looking forward to meeting with riders and industry professionals at AIMExpo,” said the CHIGEE team. “This event provides an excellent opportunity to showcase our advanced riding systems and develop our distribution network in North America.”
The CHIGEE team will be available throughout the show for product demonstrations and technical consultations. As part of our North American expansion, we welcome distributors and dealers to explore partnership opportunities. Interested parties can apply via this form.
Show attendees can experience hands-on demonstrations of CHIGEE’s full product range, including a preview of the new AIO-6 system. The new AIO-6 introduces a larger 6-inch screen with all-new UI design, bringing riders a more intuitive and clearer navigation experience. To stay updated on product launches and show specials, follow CHIGEE on Facebook or visit the official website.
Event Details:
- Date: February 5-7, 2025
- Location: Las Vegas Convention Center – South Hall
- Booth: #8088
Launching in 2024 with Apple CarPlay and Android Auto integration, the CHIGEE AIO-5 series embodies a clear mission: bringing smart technology to all riders. This versatile system fits most motorcycles and provides essential features like real-time navigation and sunset times to better plan your trip. Equipped with comprehensive dash cam features, the top-tier AIO-5 Lite safeguards your rides by recording and storing vital video evidence.
Riders are finding their journeys truly improved with CHIGEE’s innovative smart system. “As a daily commuter and weekend touring enthusiast, CHIGEE’s system has been a game-changer for me. The GPS navigation is crystal clear even in bright sunlight, and I no longer need to stop every time I get a message – CarPlay handles that seamlessly. The dash cam gives me extra peace of mind, especially during group rides. It’s like upgrading from a flip phone to a smartphone – you don’t realize how much you needed it until you have it.” — Touring enthusiast, California, USA.
To schedule a meeting at AIMExpo 2025 or learn more about CHIGEE products, please visit chigee.com or contact [email protected]. For media inquiries, including high-resolution product images, company details, and technical specifications, please visit our press room.
INTRODUCING THE 2025 KTM 125 ENDURO R & KTM 390 ENDURO R
For 2025, the iconic KTM 690 ENDURO R is joined by a brace of smaller models, proudly wearing the ENDURO R nameplate.
Tough, reliable, and true to their ENDURO R moniker, the 2025 KTM 125 ENDURO R and KTM 390 ENDURO R thrive in the dirt but are just as home in the urban jungle as they are on the mountain trails.
The KTM 390 ENDURO R and KTM 125 ENDURO R enter a new segment of the market. With long travel suspension, 21/18-inch spoke wheels, a new minimal TFT dashboard, and even the option of turning ABS completely off, they provide real-world, dual sport ability while setting the benchmark in the segment.
The new 2025 KTM 125 ENDURO R and KTM 390 ENDURO R will be hitting showroom floors in early 2025. For more information, visit KTM.com.
2025 Kawasaki Jet Ski STX 160 Series Personal Watercraft
For more than 50 years, Kawasaki has led the way for delivering good times and unmatched performance on the water with the Jet Ski® personal watercraft lineup. 2025 welcomes the return of Kawasaki’s popular Jet Ski® STX® 160 series watercraft, including the Jet Ski® STX® 160X and flagship Jet Ski® STXR® 160LX models. These models are set to hit Kawasaki dealerships beginning in the Winter of 2025
JET SKI® STX® 160 SERIES
The Jet Ski® STX®160 series is powered by a DOHC, 16-valve, parallel 4-cylinder and 1498cc engine. It utilizes a balanced hull, ergonomic riding position, large fuel tank and storage compartment, along with several easy-to-use rider aid functions to create a comfortable and exciting three-seat personal watercraft that appeals to a wide range of riders. In addition to the STX 160’s standard features, the Jet Ski® STX®160X features adjustable electronic cruise control speed, which can be set with the UP/DOWN buttons located on the handlebar. It also features a comfortable handle grip that tapers outward, making it easier to hold on when riding in a straight line and a premium painted deck. The 2025 three-passenger Jet Ski STX 160X is available in a Crystal White/Ebony colorway.
The Jet Ski® STX®160LX flagship model includes the JETSOUND® integrated audio system with smartphone connectivity as standard equipment. The system consists of an amplifier, an audio controller built into the handle, and two speakers placed under the mirrors. It also features a two-tone dedicated deck mat and LXury seat designed to ergonomically fit the rider’s body to further improve comfort. Similar to the STX160X, it comes equipped with a comfortable handle grip, adjustable cruise control speed via the UP/DOWN buttons and a premium painted deck with full graphics. The three-passenger 2025 Jet Ski STX 160LX is available in a Ebony/Neon Red colorway.
Progressive Insurance joins Rockstar Energy Husqvarna Factory Racing for 2025 season
Rockstar Energy Husqvarna Factory Racing welcomes Progressive Insurance as an official team sponsor for the 2025 SuperMotocross World Championship (SMX), which commenced on Saturday, January 11, at Anaheim 1 with the AMA Supercross Championship season-opening round.
Fielding Malcolm Stewart and current 250SX West Champion RJ Hampshire this year, Rockstar Energy Husqvarna Factory Racing will take to the track with the backing of Progressive throughout the entire season, inclusive of Supercross, Pro Motocross and the SMX Finals series. Once again, a total of 31 events will form the complete schedule.
“The Rockstar Energy Husqvarna Factory Racing Team is excited to welcome Progressive Insurance as an official sponsor for our 2025 Supercross, Motocross, and SuperMotocross racing efforts,” commented Nathan Ramsey, Rockstar Energy Husqvarna Factory Racing Team Manager. “Progressive has rapidly become a powerhouse in the motocross industry, and their support is a game-changer. When non-endemic sponsors like Progressive get involved in our sport, it not only benefits our team, but it also provides the entire motocross community with increased exposure from new fans and consumers. This, in turn, helps elevate the sport as a whole. We’re proud and eager for the opportunity to represent the Progressive brand.”
As the country’s leading motorcycle insurer, Progressive offers immense support within the motorcycle community and sport in the United States, and that effort will be further strengthened by extending to the Rockstar Energy Husqvarna Factory Racing Team throughout 2025.
“As the No. 1 motorcycle insurer in the country, it’s not only a natural fit for us to sponsor, but also an opportunity that brings a lot of excitement,” said Eric Doubler, Progressive Recreational Lines Business Leader. “We’ve seen the passion and dedication of the riders and the enthusiasm the SuperMotocross fanbase possesses and we’re looking forward to collaborating with Husqvarna to grow both our involvement and the sport.”
Honda Announces the Return of Four-Wheel Mainstays for 2025
In a four-wheel powersports announcement today, American Honda confirmed the return of several models to their 2025 side-by-side and ATV rosters, suiting the needs of a wide variety of enthusiasts.
Available in two seating configurations and a total of seven different trim levels, Honda’s Talon sport side-by-side platform is a versatile machine for tackling the toughest terrain in riding areas from coast to coast. Meanwhile, the FourTrax Rubicon 4×4 is the largest and most powerful ATV Honda makes, designed for comfort and performance. On the other end of the sizing spectrum, the TRX90X continues to give kids their first taste of the off-road world.
“The models included in our first four-wheel powersports announcement of the 2025 calendar year are a perfect illustration of how Honda addresses the needs of a wide variety of off-road enthusiasts,” said Colin Miller, Manager of Public Relations at American Honda. “From the high-performance Talon platform, to the hardworking FourTrax Rubicon 4×4, to the diminutive-but-capable TRX90X, Honda is committed to offering great options for every customer.”
2025 Talon Two-Seat Versions
Since entering the sport side-by-side market in 2019, Honda’s Talon has established itself among the premier offerings. Addressing the needs of different drivers and regions, the two-seater Talon is offered in two basic configurations—the agile Talon 1000X, built for quick turns and small trails, and the Talon 1000R, favoring rugged, wide-open terrain. In turn, these are each available with standard Showa suspension, or intelligent FOX Live Valve technology, featuring adaptive capabilities. No matter the iteration, the Honda Talon platform proves that Life is Better Side-by-Side.
- Colors
- Talon 1000R FOX Live Valve: Pearl Red; Matte Navy Blue
- Talon 1000R: Matte Abyss Black
- Talon 1000X FOX Live Valve: Pearl Red; Matte Navy Blue
- Talon 1000X: Matte Abyss Black
- MSRP
- Talon 1000R FOX Live Valve: $23,599
- Talon 1000R: $21,399
- Talon 1000X FOX Live Valve: $22,599
- Talon 1000X: $20,399
- Available: February
- Info
2025 Talon Four-Seat Versions
Since the launch of the original four-seat Honda Talon 1000 versions were released in 2020, this larger configuration has been a standout in the sport side-by-side field. With a spacious cabin, user-friendly controls, and suspension to attack any terrain, the Talon is built to thrill both drivers and passengers. The four-seater Talon is offered in three trim levels—the nimble-handling Talon 1000X-4 FOX Live Valve, which shines in tight technical terrain, the Talon 1000R-4 FOX Live Valve, favoring high speeds and open terrain, plus the Talon 1000X-4, which comes with standard Showa suspension.
- Colors
- Talon 1000R-4 FOX Live Valve: Pearl Red; Metallic Navy Blue
- Talon 1000X-4 FOX Live Valve: Pearl Red; Metallic Navy Blue
- Talon 1000X-4: Matte Abyss Black
- MSRP
- Talon 1000R-4 FOX Live Valve: $25,899
- Talon 1000X-4 FOX Live Valve: $24,899
- Talon 1000X-4: $22,899
- Available: January
- Info
2025 FourTrax Rubicon 4×4 Automatic
Honda’s most powerful ATV, the FourTrax Rubicon 4×4 Automatic combines legendary durability with the versatility to tackle any recreational or work-related activities. Using the same 675cc single-cylinder engine as the Pioneer 700, this multipurpose ATV has a three-speed transmission with automatic and manual modes. Long-travel independent front and rear suspension provides a comfortable, smooth ride, while sturdy bodywork and steel racks can handle demanding tasks with ease. However it’s used, the Rubicon 4×4 Automatic is up to the assignment.
- Colors: Hero Red; Matte Silver
- MSRP
- Matte Silver: $10,399
- Hero Red: $9,999
- Available: January
- Info
2025 TRX90X
The gold standard for modern entry-level ATVs, Honda’s TRX90X is the perfect introduction to the off-road world for young riders. Featuring a smooth, automatic transmission and an adjustable throttle limiter, the TRX90X lets kids learn how to ride at their own pace while they gain confidence. Reliable and durable, this low-maintenance machine gives parents confidence that their youngsters will have an enjoyable platform for learning. Whether riding lap after lap on a track, following adults on the trails, or just honing skills in the great outdoors, theTRX90X is the first step toward a lifetime of adventure.
- Colors: Red
- MSRP: $3,449
- Available: January
- Info
Honda Confirms Four Returning Two-Wheel Models for 2025
In its first new-powersports-product of the 2025 calendar year, American Honda today announced the return of several two-wheel models. Featuring motorcycles in three different categories, the announcement calls attention to Honda’s dedication to all types of enthusiasts.
The Trail125 and Navi continue to be great options in Honda’s growing MiniMOTO lineup. For riders looking to get into dual-sport without breaking the bank, the XR150L is the most affordable option on the market. And on the trials front, two Montesa Cota machines are back for 2025, after another dominating performance by Toni Bou in the FIM’s 2024 indoor and outdoor trials world championships.
“Every one of these models is designed with our customers’ needs in mind,” said Colin Miller, Manager of Public Relations at American Honda. “Honda wants to make sure every rider has their needs covered, no matter what kind of ride they’re looking to enjoy.”
2025 Trail125
A modern tribute to the iconic Trail 90 and Trail 110, Honda’s Trail125 combines the timeless style of those classic miniMOTO machines with modern technology. Looking straight out of the 1960s yet featuring contemporary features like a four-speed semi-automatic transmission and an electric start, the Trail125 is suitable everywhere from the streets to casual trails. Embodying the spirit of adventure, this model captures the essence of the classic slogan, “You Meet the Nicest People On a Honda.”
- Colors: Glowing Red; Pearl Smoky Gray
- MSRP: $4,099
- Available: March
- Info
2025 Navi
In its three years on the U.S. market, the Honda Navi has become one of the best-selling motorcycles available. Redefining the urban riding experience, the Navi returns for the 2025 model year, combining the convenience of a scooter with the look and feel of a motorcycle. With its automatic transmission, easy maneuverability and standout style, the Navi brings excitement to riders of all skill levels. Affordable, fun and simple, the Navi is the perfect choice for navigating city streets.
- Colors
- Non-Painted: White
- Painted Colors: Arctic Silver Metallic; Pearl Red; Blue Metallic
- MSRP: $2,099 (White $1,999)
- Available: March
- Info
2025 XR150L
The ideal blend of versatility and durability, combined with the industry’s lowest price for a dual-sport motorcycle, the Honda XR150L is the epitome of bang for the buck. With long-travel suspension, a single-cylinder four-stroke engine and styling inspired by the legendary XR650L, this model is suitable for riders of varying skill levels. Developed with the toughness for which the XR family is famous, the XR150L can handle everything from daily commuting to more ambitious adventure outings.
- Colors: White; Gray
- MSRP: $3,099
- Available: March
- Info
2025 Montesa Cota Models
Developed and proven by perennial FIM Trials World Champion Toni Bou, the Honda Montesa Cota platform continues to be worthy of the best trials riders in the world. The competition-ready 301RR continues to be pinnacle of trials performance, while the standard 4RT 260R is an excellent choice for riders just looking to take on the demanding discipline. In a sport where precision is the name of the game, the Honda Montesa Cota models make tackling the toughest sections easier than ever.
- Colors
- Montesa Cota 4RT 260R: Red
- Montesa Cota 301RR: Red
- MSRP
- Montesa Cota 4RT 260R: $9,299
- Montesa Cota 301RR: $11,899
- Available: February
- Info
Race Winning Brands Makes Moves to Help Customers Win
Race Winning Brands (RWB), a leading manufacturer of high-performance components for the automotive and powersports markets, announced today a significant organizational structuring change of its business to better serve its customers. This move is the result of extensive analysis of customer feedback gathered through daily interactions, events, and customer meetings.
“Our customers are at the heart of everything we do,” said David Buckley, CEO of Race Winning Brands. “This restructuring reflects our commitment to providing the best possible experience for our business partners, passionate racers and performance enthusiasts who rely on our products.”
To create a more focused customer experience, RWB has created five distinct business units, each concentrated on a specific market segment and each with its own respective internal leader:
- Auto (Engine, Air Intake, Exhaust): Led by Craig Stark, President.
- Auto (Transmission): Led by Craig Stark, President.
- Power Sports: Led by Sean Brown, President.
- Electronics & Data: Led by Nathan Clark, President.
- eBusiness & Distribution: Led by Dan Seligson, President.
These business units, supported by robust engineering and manufacturing capabilities, will ensure the best in customer service, development and delivery of innovative products tailored to the unique needs of each segment.
“This new structure will allow us to be more agile, responsive, and customer-centric,” commented David Buckley. “We are confident that this will translate into greater success for our customers, whatever their goals may be.”
To further support these business structure updates, RWB has enhanced its leadership with internal promotions and new talent. Nick DiBlasi has been promoted to Vice President of Product Management and Scott Highland to Vice President of Marketing & Strategy. Additionally, John Wilkinson will be joining RWB as its Chief Operating Officer (COO) and Jeff Gilette will join the team as Vice President of Continuous Improvement.
“We are excited about the future of Race Winning Brands,” said Scott Highland, VP of Marketing & Strategy. “With this talented team in place, we are well-positioned to continue our legacy of innovation with iconic brands, helping our customers achieve their business and racing goals.”
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