News and stories from the world of Powersports business.
BRP Celebrates Another Exceptional Year with 17 Design Awards in 2024
BRP Inc. (TSX: DOO) (NASDAQ: DOOO) celebrates another exceptional year in 2024 with a total of 17 design awards. Among these accolades, BRP capped off the year with five prestigious GOOD DESIGN Awards, highlighting its unwavering commitment to innovation and design excellence. The honored products demonstrate BRP’s expertise in combining cutting-edge technology with thoughtful design, where aesthetics meet advanced functionality, sustainability, and user-centric innovation. Each product reflects the company’s holistic design approach, which aims to ensure an optimal balance between form and function while redefining the powersports experience.
“Our design team’s passion and dedication shine through in every product we create,” said Denys Lapointe, Chief Design Officer at BRP. “These awards are a testament to the synergy between design, engineering and product strategy, and to our commitment to delivering exceptional experiences. As we continue to innovate, we are inspired to push boundaries and shape the future of powersports.”
GOOD DESIGN: Award-Winning Products
Sea-Doo Spark
The Sea-Doo Spark continues to redefine personal watercraft by delivering fun, accessible, and memorable experiences to riders of all levels. As an evolution of the iconic 2014 model, the new Spark features improved comfort, easier reboarding, and enhanced hull dynamics. Its signature open Exoskel™ design combines lightweight construction with recyclable materials, offering a great balance of performance and sustainability—all while maintaining its affordability. The Sea-Doo Spark proves that innovation and accessibility can go hand in hand.
Can-Am Maverick R
The Can-Am Maverick R revolutionizes off-road performance, blending race-inspired innovation with precision and power. Every detail of the new Maverick R was thoroughly scrutinized in the design process to ensure an unmatched rider experience. The result is balance, comfort, quality, practicality and performance. The driver-centric interior features precision crafted ergonomics and a 10.25-inch digital touchscreen for optimal visibility and control, offering an immersive experience. Embodying Can-Am’s racing heritage with striking aesthetics, the Maverick R sets a new standard for off-road adventure.
Can-Am Outlander Pro
The Can-Am Outlander Pro is the ultimate workhorse, designed to tackle the toughest jobs in almost any condition or season. Built for durability and versatility, it features a powerful Rotax engine, improved ergonomics for long days, and exceptional storage flexibility. Its modular design allows for easy integration of accessories, transforming it into a customizable tool for farmers, land owners and anyone who wants to get the job done. With sustainable materials and transferable accessories, the Can-Am Outlander Pro combines rugged reliability with innovative functionality, setting a new class in the ATV market.
Ski-Doo Grand Touring Electric
The Ski-Doo Grand Touring Electric redefines winter adventure, offering an emissions-free snowmobiling experience tailored for first-time riders and seasoned enthusiasts alike. The white coloring represents new beginnings, clean resources, purity, optimization, simplicity, technology and snow. With the Ski-Doo Grand Touring Electric, engine sound is replaced by the sounds of nature, allowing riders to commune with the winter landscape in a whole new way.
Sea-Doo Switch Cruise Limited
The Sea-Doo Switch Cruise Limited elevates modularity and comfort for unforgettable water adventures. With nearly 100 customizable options, premium materials, ambient lighting, and an integrated sound system, it’s perfect for family outings. A redesigned rear deck ensures easy boarding, while the captain’s seat and touchscreen with BRP GO app keep navigation effortless. Designed for up to nine passengers, the Sea-Doo Switch Cruise Limited combines versatility and sophistication for maximum enjoyment.
Worldwide Acclaim for BRP in 2024
In addition to the five GOOD DESIGN Awards, BRP’s 2024 lineup has been acclaimed worldwide, earning a total of 17 prestigious design honors across some of the industry’s most esteemed competitions.
The Sea-Doo Spark, celebrated for its innovation and accessibility, earned awards from the Red Dot Awards, iF Design Awards and IDEA Awards. Meanwhile, the Sea-Doo Spark Trixx, known for its acrobatic flair, was recognized by the GOOD DESIGN Japan Awards for its unique acrobatic capabilities.
The Ski-Doo Grand Touring Electric, Lynx Adventure Electric, and Advex snowmobile helmet exemplify BRP’s commitment to emissions-free exploration and rider safety. The Ski-Doo Grand Touring Electric received an IDEA Award, the Lynx Adventure Electric snowmobile received accolades from the Red Dot Awards, while the Advex helmet was recognized by the Red Dot jury for its cutting-edge design and protection features.
The Can-Am Maverick R and Can-Am Outlander Pro, both redefining off-road capabilities, also received prestigious honors from the Red Dot Awards and GOOD DESIGN Australia Awards. These awards celebrate their bold innovation, durability, and ability to perform in diverse conditions.
Finally, the Manitou Explore shone at the GOOD DESIGN Australia Awards, earning recognition for its exceptional performance, modularity, and ability to elevate on-water experiences.
With this recognition, BRP enters 2025 with momentum and a continued commitment to redefining the powersports experience for riders around the world.
Honda to Celebrate 50 Years of Flight with the Gold Wing at Daytona Bike Week
American Honda announced today an expanded activation area at the upcoming Bike Week event in Daytona Beach, Florida, celebrating 50 Years of Flight with the Gold Wing touring bike. Situated outside Daytona Speedway from February 28 to March 9, the space will cover a total of nearly 32,000 square feet and will include a massive display tent and a demo-ride staging area.
Earlier this month, Honda unveiled the 2025 Gold Wing platform, which features special colors and logos commemorating the iconic model’s half-century milestone. Originally offered in 1975, the Gold Wing arguably invented the touring category, inspiring a dedicated culture and community that has participated in the model’s progression over the years.
The tent will house a pop-up museum displaying each milestone generation of the Gold Wing, as well as historic images and memorabilia documenting both the evolution of the model and the ways that it has been used by customers. Attendees are welcome to explore the museum on their own, or to participate in periodic guided walkthroughs.
Honda is organizing an extensive series of activities at the display. Among them: Several “story-time” and Q&A sessions with Lee Edmunds and Matthew Miles, creators of a beautiful new coffee-table book celebrating five decades of the Gold Wing (a limited number of autographed editions of the book will be available for sale, as will a commemorative 1:12 scale tabletop model featuring the original 1975 GL1000 Gold Wing on one side and the 2025 GL1800 Gold Wing Tour on the other); live appearances by Japanese artist Makoto Endo, who will use chopsticks to create a truly unique image of the Gold Wing; and more. Of course, Honda will have a long list of current powersports models on display as well.
In the demo area, Honda will also stage for customer rides on a local route with the 2025 50th Anniversary Gold Wing (standard and Tour versions), along with many other on-road motorcycles, including the Rebel 1100 and 500 cruisers; Africa Twin, Transalp NC750 and NX500 adventure bikes; CBR650R and CBR1000RR sport bikes; CB650R naked bike; and CRF300L dual-sport bike. In addition, a roller demo will give attendees a chance to try Honda’s E-Clutch technology.
“The Gold Wing is an extremely significant model in Honda’s history—particularly in the U.S.—and we’re excited for our customers to help us celebrate its 50th birthday,” said Colin Miller, Manager of Experiential Marketing at American Honda. “Over the past five decades, enthusiasts have helped guide the Gold Wing’s development as they used it to celebrate their love of motorcycle touring. What better way to mark this important milestone than by gathering together, and what better place than Daytona Bike Week?”
2026 Ski-Doo Models Continue to Push Boundaries Enabling Riders to Enjoy Their Winter Experiences Even More
Ski-Doo, iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOOO), is releasing its Model Year 2026 snowmobiles that continue to improve the winter riding experience for all riders. The lineup contains completely redesigned Expedition models, deep snow models that are lighter with new features including a 32-inch ski stance, redesigned entry level models and enhancements that touch every segment.
“Our customers expect constant advancement and improvements every year, even more than any other powersports product,” said Pascal Vincent, Director Global Product Strategy, Snowmobiles. “It’s recognizing and embracing the passion of the customer mindset that drives Ski-Doo to keep pushing further with new ideas and reinventing products, like you see with the 32-inch ski stance on the Summit X with Expert package and the redesign of the Expedition.”
While the Ski-Doo Expedition models already led the wide-track crossover segment, the newest iteration increases the gap significantly. It moves onto the REV Gen5 platform that brings the newest technologies and up-to-the-minute styling in addition to increasing both comfort and performance. Versatility and functionality are key for riders and the Expedition delivers thanks in part to the new uMotion rear suspension for great on and off-trail performance. This new suspension also brings unexpected levels of comfort and capability. Versatility attributes are extended with the Multi LinQ Plate to access the complete LinQ accessory ecosystem, and the redesigned Cargo Box that lets owners quickly and easily adapt their snowmobile to their needs day in and day out. Buyers in this segment now have access to one of the most complete and competent snowmobiles, plus a luxury look and feel!
In the deep snow world, Ski-Doo models continue to offer mountain riders targeted choices as the 2026 models evolve and push concepts further. With lighter weight and a new industry leading 32-inch ski stance on the forward-thinking Summit X with Expert package, it’s clear product development doesn’t rest at BRP. Redesigned chassis components including shorter tunnels and heat exchangers contribute to wet weight reductions on all Freeride and Summit packages of up to 14 pounds for specific configurations – with each change targeted to meet the intended riders’ needs. The Summit X features the most weight loss with the highest number of lightweight components for increased agility and playfulness that targets the largest cross section of deep snow riders.
The constant improvement continues across the lineup as spring only available Renegade models get their own version of the RAS RX front suspension for increased cornering prowess and stability. Backcountry buyers now have a choice of narrow RAS X or wide RAS RX front suspensions in most models, with the X-RS, X and Adrenaline packages also featuring the Pilot RX skis for the wide option.
To cap off the 2026 lineup, all Sport and Neo models will move to the REV Gen5 platform – delivering one of the finest riding experiences at the most affordable prices. Refined performance with ease of use and low levels of sound and vibration make for all day enjoyment. The most current styling that includes LED lighting for improved nighttime vision with top-of-the-line fit and finish brings a sense of pride and sophistication to owners. This speaks to the brand’s commitment to make winter experiences the best they can be for all riders.
On the connected riding experience, the Group Ride capability, available in North America, takes a step further in its development. It is now added to the built-in GPS on snowmobiles equipped with the 10.25-inch touchscreen display and can be used with or without a phone or network connection to see other riders in your group. In addition to the intuitive Group Ride function, riders can see topographic maps and snowmobile trails,* view their position with compass orientation, record the current trip, show or hide previous rides and experience enhanced Vibe system communications. Those choosing to connect with the BRP GO! application can access a richer experience with constant improvements being added. The 10.25-inch display is available across Ski-Doo’s most popular segments and models so everyone can enjoy 2026 enhancements.
For complete details on all the 2026 Ski-Doo news and models visit www.ski-doo.com.
*In supported regions
