News and stories from the world of Powersports business.

STKR Concepts Redefines Everyday Carry Flashlights with Innovative Designs
STKR Concepts, a 20-year innovator in the lighting industry, understands the importance of having a quality light close at hand. To meet this need, STKR has designed flashlights for “Everyday Carry” (EDC) that are a great ergonomic fit for handheld use, as well as exceptional for hands-free use.
“Having a powerful EDC light readily available is crucial,” said STKR owner James Burry. “And it’s equally important that your EDC light allows you to use your hands while it’s in operation. That’s why we designed a line of EDC flashlights that stand out by offering dual magnets for versatility in scenarios where hands-free is a necessity”.
Dual-Magnetic Innovation in EDC Flashlights
STKR’s Low Profile EDC flashlights incorporate dual magnets into all models, ensuring convenience and functionality in any situation. The secure magnetic mounts make the LP EDC the practical tool choice for both professionals and everyday users.
The LP-EDC 5.0: Lightweight and Durable
The LP-EDC 5.0 checks all the boxes for a reliable EDC flashlight. Its sleek and lightweight design slides effortlessly into a pocket, making it almost unnoticeable when carried. Built with a durable aluminum body, the LP-EDC 5.0 is ready to withstand the challenges of daily use.
With an ergonomically placed power button, users can quickly activate its 500-lumen dual CREE LEDs, which provide a beam throw of over 300 feet. For less intense lighting needs, the low mode delivers 200 lumens for up to 4 hours of continuous use. Embedded magnets in both the base and the pocket clip enable hands-free operation from multiple positions. The LP-EDC 5.0 is powered by an 800mAh lithium battery that charges fully via USB-C in just 2 hours.
The LP-EDC+ 8.0: Enhanced Features for Maximum Performance
For users seeking more power and versatility, the LP-EDC+ 8.0 offers additional features in the same rugged aluminum body. Along with dual magnetic mounts and a compact design, it boasts enhanced battery capacity, greater lumen output, and an innovative wide-angle CREE COB LED mounted on its side.
This side-mounted LED floods entire rooms with light, making it ideal for close-up work. A dedicated red-light mode helps preserve night vision by preventing pupil dilation. The LP-EDC+ 8.0 delivers a maximum output of 800 lumens with a throw of nearly 340 feet. Its 1500mAh battery powers the flashlight for up to 8 hours on low mode and fully recharges via USB-C in 2.5 hours.
Competitive Pricing and Availability
Both flashlights are competitively priced, with the LP-EDC 5.0 retailing for $39.99 and the LP-EDC+ 8.0 available for $49.99. For more information, visit Risk Racing’s website, check out a demo video HERE, or contact their team at (704) 508-1031.
Jessica Noaeill Elected to AMA Board of Directors
Jessica Noaeill of Hammond, Wis., will join the American Motorcyclist Association’s Board of Directors after defeating incumbent Gary Pontius of Westfield, Ind., in the recent Region 3 election.
Members from Region 3 — which is made up of North Dakota, South Dakota, Nebraska, Iowa, Minnesota, Wisconsin, Indiana and Northern Illinois — voted to make Noaeill the newest member of the AMA Board of Directors.
“The American Motorcyclist Association welcomes Jessica Noaeill to the organization’s board of directors,” AMA Chair Russ Ehnes said. “Jessica’s expertise as a rider, AMA club president and promoter will serve her well in this role, and her abilities will be useful as we work to make the AMA stronger for our members and riders across the country.”
A lifelong rider and motorsports enthusiast, Noaeill has more than 20 years of experience as an AMA club president and event promoter — specializing in organizing motocross, hare scrambles, enduro and trail ride events. Noaeill also has prior experience as a chairwoman, serving as Vice Chair for Minnesota District 23.
The AMA extends its gratitude to Pontius, who has more than 30 years of experience working with the organization — including his most recent stint as Vice Chair.
“Gary Pontius has dedicated his life to motorcycling and its community and is a true champion of our sport and lifestyle,” Ehnes said. “We thank him for his decades of service to the AMA and wish him the best moving forward.”
For more information on the AMA Board of Directors and to view their position statements, visit americanmotorcyclist.com/ama-101/ama-board-of-directors/ .

Polaris RZR Pro R Factory: The Industry’s Only OEM-Production Race-Ready Side-by-Side Now Available for Purchase
Polaris Off Road, the leader in off-road vehicle innovation, today announces the availability of the RZR Pro R Factory – a groundbreaking race-ready platform developed by the RZR Racing division and proven in the world’s toughest races. As the only OEM-produced race UTV, the RZR Pro R Factory has redefined off-road competition, most recently winning the SSV class at the prestigious 2025 Dakar Rally for the second consecutive year and dominating the SCORE Pro UTV Open class with back-to-back championships. This elite machine is now available for purchase in limited quantities, with only 30 units being offered in 2025. Originally launched in 2023 and exclusively campaigned by the RZR Factory Racing team until this point, the RZR Pro R Factory has proven itself as the ultimate racing UTV.
The RZR Pro R Factory touts race-winning performance, desert-racing design, and race-optimized technology, making it the ultimate machine for hardcore off-road racers. Meticulously engineered with race-enhanced components while maintaining the proven strength and reliability of the stock RZR Pro R platform, this vehicle is built to excel in the world’s most challenging competitions, including SCORE, Best in the Desert, and the Unlimited Series. By delivering an elite, race-ready platform, Polaris continues to elevate the sport of side-by-side racing, intensify competition among top-tier teams and set new benchmarks for desert-racing dominance.
Offered annually in limited quantities, the initial 2025 run will include just 30 vehicles, making these high-performance machines highly exclusive. Polaris will produce the RZR Pro R Factory units in partnership with Scanlon Clarke Industries (SCi), leveraging years of collaboration with the RZR Factory Racing team. SCi will manage all sales and post-sale support, including technical assistance and parts supply, ensuring racers have the resources they need to maintain peak performance and reliability in the most demanding conditions.
“The RZR Pro R Factory represents the pinnacle of Polaris’ off-road innovation, offering off-road racers and teams a unique opportunity to own a purpose-built machine designed to win,” said Reid Wilson, President of Polaris Off Road. “Since its debut, we’ve received incredible interest and demand for the vehicle from other teams, fueled by its unmatched track record. By making this vehicle available, we’re empowering more teams to elevate competition and set a new standard for off-road racing, further reinforcing Polaris’ leadership in the industry.”
Engineered by the RZR Racing division, the RZR Pro R Factory showcases the performance, design, and technology of the stock RZR Pro R platform, elevated to elite racing standards. At its core, an optional 255-horsepower, race-tuned ProStar Fury HO 2.0 engine is paired with a rear-mounted radiator, integrated transmission oil cooler, and dual 500W fans to maintain peak performance under extreme conditions. Race-spec MaxLink suspension, FOX® Live Valve X2 shocks, and a DYNAMIX DV semi-active system ensure precise control, while Alcon brakes with adjustable in-cab bias deliver unmatched stopping power. Meanwhile, rugged 35” BFGoodrich® KR2 tires and Method® 407 bead-grip wheels provide exceptional durability and traction across demanding terrain.
The RZR Pro R Factory features a one-piece high-strength steel chassis for lightweight durability to withstand the most grueling races worldwide, complemented by carbon fiber body panels and components that optimize the power-to-weight ratio. Additionally, a 130L fuel cell with a dry break allows extended range and quick refueling, while carbon Kevlar Sparco® seats and an integrated steering wheel provide ergonomic comfort. With streamlined spare tire and tool storage, the RZR Pro R Factory helps minimize downtime during competition.
Advanced race-ready technology further sets the RZR Pro R Factory apart. A MoTeC system offers real-time control and performance data logging, while the race-tuned DYNAMIX DV suspension with Baja Mode delivers exceptional shock absorption and handling. Finally, military-spec wiring and a lightweight lithium battery enhance integration of accessories, ensuring racers have the tools to dominate even the harshest environments.
The RZR Pro R Factory will have a starting MSRP of $139,999.
To learn more, please visit Polaris.com/RZR or join the conversation and follow on Facebook sm, Instagram sm, YouTube sm and Xsm.

Introducing the 2025 KTM 390 ADVENTURE range
KTM launches an entirely new range of KTM 390 ADVENTURE models for 2025, with the coveted ‘R’ badge debuting on the highly anticipated KTM 390 ADVENTURE R machine.
Designed to deliver, the KTM 390 ADVENTURE range provides riders with a thrilling and versatile riding experience. The “ADVENTURE” signifies long-distance ability across various terrains – from city streets to off-road trails.
Thanks partly to an updated LC4c powerplant that provides smooth and uninhibited power, adventure-ready suspension, and wheel and tire packages ready to tackle any terrain, the 2025 KTM 390 ADVENTURE range is set to break new boundaries.
Light, nimble, and fully capable, the 390 ADVENTURE R is the most off-road focused adventure bike of the segment to date. Boasting a true rally-inspired design, a completely new chassis, long-travel suspension, and a 21/18” wheel split, it has every right to wear the ADVENTURE R badge proudly.
The 2025 KTM 390 ADVENTURE X is an even more approachable alternative to the KTM 390 ADVENTURE R. With just the right spec, including a lower seat height, it’s a capable, real world travel machine. Equipped with cast wheels, an informative LCD dashboard, ABS, and a unique colorway, the ADVENTURE X provides a great alternative for riders looking for an affordable entry into the KTM ADVENTURE realm.
Both machines take their design cues directly from the Rally ranks, with each model boasting a slim and compact body profile, a rally-inspired instrument tower, a compact 3.69 gallon (14 L) metal fuel tank, LED lights at each end, and hardy fairings. There’s no doubt the class-leading KTM 390 ADVENTURE R and KTM 390 ADVENTURE X are ready to rewrite the rulebook.
The all new KTM 390 ADVENTURE range will hit showroom floors in early 2025. For more information, visit ktm.com.