News and stories from the world of Powersports business.
New Energy, Major Returns, and Rising Brands Signal a Powerful Start to 2026
AIMExpo 2026, taking place January 7–9 in Anaheim, California, has already surpassed 250 exhibiting companies – the fastest pace in show history – as momentum continues to build around North America’s premier powersports trade event.
Some of the biggest names in the industry are back on the AIMExpo floor for 2026 – Alpinestars, ASV Inventions, AGV Helmets, Givi USA (celebrating 30 years in the U.S.), as well as European braking powerhouses Brembo North America, and Galfer USA. Their participation sends a clear message: AIMExpo is where the industry comes together to build relationships, spark ideas, and drive the future of powersports.
Rising OEM brands Denago Powersports, E Ride Pro, Kandi America, Kayo USA, Rawrr, and Surron will step into the spotlight with significant footprints at the show – using the event to engage with dealers, expand brand visibility, and reinforce their place in the powersports landscape.
The Digital & Tech Sector is now sold out, as more exhibitors tap into the demand for smart business tools, software, data services, and connected solutions. And the momentum isn’t limited to traditional players: eBay Motors and Walmart will be on the show floor – major retail names that recognize AIMExpo’s value as a hub for commerce, visibility, and industry alignment.
“It’s not just that the floor is growing – it’s who’s on it,” said Cinnamon Kernes, MIC Vice President of Market Expansion. “From returning OEMs and long-time exhibiting partners to newer brands, tech providers, and national retailers, AIMExpo is bringing all corners of the industry together in one space. It’s that kind of reach that strengthens the entire powersports ecosystem.”
For dealers, it all adds up to one thing: a chance to stay ahead of a quickly accelerating curve, with access to new product lines, evolving business strategies, and direct connections with the companies shaping the future.
“AIMExpo is where business gets done – and where it begins,” said Andre Albert, MIC Director of Marketing and Events. “In a time of change, the companies attending this show are choosing to lead. Our OEMs, aftermarket brands, dealers, and service providers are all in, and we’re seeing more collaboration, innovation, and energy than ever before. As the business landscape changes, more and more of the industry recognizes the opportunity AIMExpo brings to stay ahead. Anaheim is going to be a big one!”
Kuryakyn, Twin Power, and Biker’s Choice Unite to Showcase New Product, Connect with Riders at the 85th Sturgis Rally
Motorcycle enthusiasts attending the legendary 2025 Sturgis Motorcycle Rally will have a prime opportunity to engage with three of the most iconic names in the V-Twin world: Kuryakyn, Twin Power, and Biker’s Choice. These three powerhouse brands are proud to announce their joint exhibition at this year’s rally, located in the J&P Cycles parking lot, a critical destination for riders seeking performance, style, and innovation for their bikes.
The exhibit will feature product showcases, live installations, exclusive giveaways, and opportunities to speak directly with product experts.
“Sturgis is an annual pilgrimage for so many riders in the V-Twin community and we’re excited to connect face-to-face with our customers from all over the country,” said Bob Schuetz, President of Turn 14 Powersports. “We’re thrilled to be back at Sturgis, teaming up three of our iconic brands with J&P Cycles, right in the hub of the rally.”
From Wednesday, July 30 to Saturday, August 9, rally-goers can explore the latest products and meet the product designers and the experts who developed some of these companies’ industry-defining products. The display at J&P Cycles will have many of the newest parts in stock and ready for riders to take home with them.
Riders can check out Kuryakyn’s newest accessories including the Enygma collection and the Sturgis debut of Kuryakyn Leathers by River Road. For those who demand more from their ride, Twin Power will showcase its legendary performance parts. Biker’s Choice will feature gear and hard parts trusted by dealers and riders alike for over four decades.
Eric Maurer, Marketing Manager, added, “Sturgis is incredibly important for these brands. It’s about our product experts meeting and talking directly with riders, hearing their feedback, and understanding what they truly need.”
The Sturgis Rally runs from August 1 to 10, 2025. This is the 85th rally, started by local motorcycle dealers Pappy and Pearl Hoel as a gathering of friends.
KTM Announces Launch Timeline for 2026 Offroad Lineup
KTM announces its 2026 offroad lineup, presenting a sharpened focus on competitive performance across all categories. Developed with direct input from top-level racing, the new range underscores KTM’s commitment to pushing the limits of offroad capability and maintaining its position at the forefront of the sport.
This year’s launch will roll out in phases, with dedicated release dates for each segment.
- Motocross: July 30
- Mini-Motocross: July 30
- Cross Country: July 31
- Enduro: August 5
Each category will be revealed individually, giving riders and race teams around the world a date to circle on their calendars: the day the most technically advanced KTM offroad machines to date will be unveiled. From factory-inspired chassis updates to cutting-edge electronics and state-of-the-art connectivity features for off-road racing, the 2026 models are crafted to deliver unmatched adjustability, control, and race-day performance.
For more information and updates, visit the 2026 KTM OFFROAD LAUNCHPAD
This launch pad will be the central hub for all things 2026 Offroad. As each segment is released, the website will be updated with full specs and details.
KTM’s 2026 offroad lineup is almost here. Stay tuned. Stay READY TO RACE.
Cycle Trader and FreedomRoad Financial Offer Instant Credit Approvals Online
Finio, Inc., the groundbreaking 360-degree digital lending platform, today announced it is powering the instant credit approval process for qualified individuals on cycletrader.com and atvtrader.com featuring FreedomRoad Financial – a division of Old Second National Bank. The experience allows customers to apply for financing directly on Cycle Trader’s and ATV Trader’s online marketplaces and securely obtain offers of credit within minutes.
“This partnership gets our dealers and us early exposure to high-intent buyers,” states Darin Campbell, President National Specialty Lending, Old Second National Bank. “Customers can walk into the showroom with credit approval in hand, making it easier for our dealers’ salespeople to quickly close the deal.”
Finio’s credit discovery tools include a simple 2-step prequalification process as well as a full credit application. Online shoppers have the option to get prequalified for financing based on a soft pull of credit, which does not adversely affect the credit score. Alternatively, buyers can obtain firm offers of credit from those lenders that already work with the dealership selling the unit of inventory.
“Getting instantly approved for credit right where you are shopping for your next motorcycle or ATV is boosting customer value,” exclaims Troy Snyder, VP of Digital Retailing and Private Marketplace at Trader Interactive. “While serving vehicle buyers, we are also creating value for our dealer partners with enriched leads that are prescreened for finance-ability.”
Finio estimates that 70 to 80 percent of motorcycle and powersports retail sales require financing. By streamlining the credit approval process with the industry’s most innovative digital retailing and lending tools, the Finio platform unlocks incremental sales opportunities.
“The finance experience in powersports is highly fragmented,” explains Nick Stellman, COO at Finio. “Traditionally, customers and dealers had to fill out multiple different forms just to secure a single approval. Finio is eliminating this redundancy with a consolidated, simple, and user-friendly process.”
Finio also offers prequalification and credit approval tools directly to manufacturers and dealerships, which can have them installed on their own websites – configured for their respective brands and business needs.
MotoPlex Fairfield brings the Piaggo Group’s Italian Heritage to Connecticut with a New Flagship Destination for Aprilia, Moto Guzzi, Piaggio and Vespa
On Wednesday, July 16, Piaggio Group Americas proudly cut the ribbon on the newest flagship retail destination of its Aprilia, Moto Guzzi, Vespa and Piaggio brands at MotoPlex Fairfield. The all-Italian, all two-wheel, showroom brings a curated, immersive two-wheel experience to one of New England’s most dynamic motorcycle regions.
“We’re honored to welcome everyone to MotoPlex Fairfield,” says Ryan Ambrifi, Owner of Piaggio MotoPlex Fairfield, “We engage with passionate people every day and we’re privileged to open the doors of this exemplary flagship, matching their enthusiasm with these incredible Italian brands, a welcoming retail environment, and a service team that ensures that we attract new customers and keep them for life. Our team at MotoPlex Fairfield is also grateful for the partnership with Piaggio in establishing an exceptional flagship that fosters a greater relationship with the riding community.”
“Fairfield County and the broader Tri-State area are home to one of the most diverse and passionate riding communities in the county,” said Andrea Gucciardi, President and CEO of Piaggio Group Americas, “With the opening of MotoPlex Fairfield, we’re excited to provide an elevated experience that reflects the values of our brands: craftsmanship, lifestyle, and performance. Whether you are a competent track rider, a long-distance tourer or completely new to two wheels, there is something for everyone.”
The grand opening welcomed riders from across Connecticut and New York, with the support from local riders and clubs, and key personnel from Piaggio Group Americas, including Josh Marsh, Kevin Johnston, and Cecilia Fassina from the Marketing, Sales, and Dealer Development teams, and Michael Angeli, VP of Sales North America. Attendees had the opportunity to demo the latest machines across the brands.
MotoPlex Fairfield is more than a destination, it is a hub for motorcycle culture in the Northeast. The space is equipped to serve current and future riders, with premium service, custom accessories and apparel, and an environment built for connection.
For more information about Aprilia, Moto Guzzi, Piaggio, or Vespa please visit the brand websites:
Aprilia.com
MotoGuzzi.com
Piaggio.com
Vespa.com
For more information about MotoPlex Fairfield please visit the dealership online at:
