This Week in Powersports Business – The week of August 3, 2025

News and stories from the world of Powersports business.

Polaris Declares Regular Cash Dividend

Polaris Inc. (NYSE: PII) announced today that its Board of Directors has declared a regular quarterly cash dividend of $0.67 per share payable on September 15, 2025 to shareholders of record at the close of business on September 2, 2025.

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris’ high-quality product line-up includes the RANGER, RZR and Polaris XPEDITION and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Headquartered in Minnesota, Polaris serves nearly 100 countries across the globe. www.polaris.com

Suzuki Doubles KingQuad ATV Warranty Coverage to Four Years for a Limited Time

Suzuki Motor USA, LLC announced today a groundbreaking new enhancement to the industry-leading warranty coverage on its acclaimed KingQuad ATV lineup. Between now and October 31, 2025, all new and previously unsold KingQuad models purchased at participating Suzuki dealers will include an additional 24-month Suzuki Extended Protection plan on top of the existing 24-month Limited Warranty, doubling coverage from two years to four.

Widely recognized as a leader in durability, utility, and real-world performance, KingQuad ATVs have earned the trust of owners for many years. This expansion of warranty coverage demonstrates Suzuki’s ongoing commitment to building world-class products backed by rock-solid engineering and long-term value.

“Doubling warranty coverage on Suzuki ATVs provides solid peace of mind to our customers who rely on their ATVs for everyday usage as well as gives our dealers a valuable tool to be used in the selling process,” said Kerry Graeber, Suzuki’s Senior Vice President Sales & Marketing. “Suzuki KingQuads are recognized as no-nonsense, hardworking ATVs engineered for dependable, long-term use. This warranty coverage underscores the confidence we have in the quality of our products.”

Along with the valuable 4x4x4 warranty coverage, customers can combine outstanding offers such as low APR rates or Customer Cash. Buyers can take advantage of as low as 0% APR financing for 36 months or receive up to $1,600 in Customer Cash on select KingQuad models through the promotional period.

Graeber added that there has never been a better time to get a Suzuki KingQuad and these offers are timed to coincide with the peak ATV selling months. “Between the 4x4x4 warranty, zero percent financing, or aggressive customer cash option available to qualified buyers, now is the time to ride off on a new Suzuki ATV.”

Suzuki ATVs have set the standard for real-world performance, long-term durability, and all-terrain versatility. This new offer reaffirms Suzuki’s commitment to quality and brings KingQuad back to the forefront of attention for ATV riders who demand dependability in the field or out on trail.

**Depending on road surface conditions, such as wet, loose, or uneven roads, braking distance for an ABS-equipped vehicle may be longer than for a vehicle not equipped with ABS. ABS cannot prevent wheel skidding caused by braking while cornering. Please drive carefully and do not overly rely on ABS.

SUZUKI MOTOR CORPORATION reserves the right to add any improvement to change the design or to discontinue any Suzuki Genuine Accessories at any time without notice. Some Suzuki Genuine Accessories might not be compatible with local standards or statutory requirements. Please check with your local AUTHORIZED SUZUKI DEALER for details at the time of ordering.

Specifications, appearances, equipment, color, features, materials and other items of “SUZUKI” products shown are subject to change by manufacturer at any time without notice.

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

Harley-Davidson, Inc. (“Harley-Davidson” or the “Company”) (NYSE: HOG) today announced that its Board of Directors (“Board”) has appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Artie joins Harley-Davidson from Topgolf Callaway Brands, where he served as CEO of the Topgolf International, Inc. (“Topgolf”) subsidiary.

“Artie is an accomplished business leader who brings extensive experience managing strong brands and global operations,” said Troy Alstead, Presiding Director. “His track record of delivering top and bottom-line growth, combined with his experience in franchise driven industries, are both huge assets for Harley-Davidson at this time in the Company’s history. Artie understands the special place Harley-Davidson occupies in culture and in the lives of our riders. I’m confident that Artie can further enhance this connection with current riders while bringing new people into the H-D community.”

As CEO of Topgolf, Mr. Starrs was responsible for delivering on the overall vision and growth of the brand and establishing it as one of the premier sports entertainment companies in the world. He managed a portfolio of over 100 global recreational venues with over 30,000 employees, with a track record of driving growth and financial performance. Under Starr’s four and a half years of leadership. Topgolf’s revenues grew over 50%, from $1.1 billion in 2021 to $1.8 billion annually, and the brand expanded into five additional countries across Europe and Asia.

Between 2013 and 2021, Mr. Starrs held leadership roles at Yum! Brands’ subsidiary, Pizza Hut, most recently as Global CEO. During his time at Pizza Hut, Starrs led the brand to over 18,000+ locations across 110 countries. Prior to this role, he was President of Pizza Hut U.S. and before joining Yum! Brands, he served as Chief Financial Officer for Rave Cinemas. Mr. Starrs began his career as an investment banker at Wasserstein Perella.

Mr. Starrs said, “It’s a huge privilege to be joining Harley-Davidson as President and CEO, and I am grateful for the opportunity to help steward this incredible company. I have long admired the unique position Harley-Davidson has in the hearts of its riders and fans; there is no brand that brings the same level of community and rebellious spirit as Harley-Davidson. I’m excited by the tremendous potential to both drive growth and further enhance the H-D experience for all, and I look forward to working with the dedicated Harley-Davidson employees and dealer network as we start this journey together.”

Mr. Starrs will join the Harley-Davidson Board of Directors upon assuming the role of CEO. Jochen Zeitz will continue in his role as Chairman, President and CEO until October 1, 2025, after which he will remain a senior advisor to the company through February 2026 to facilitate a smooth transition. The Board has appointed Troy Alstead to succeed Mr. Zeitz as Chairman of the Board effective October 1, 2025.

Mr. Alstead added, “On behalf of the entire Board of Directors, I want to sincerely thank Jochen for his outstanding leadership and many significant contributions as Chairman, President, and CEO for over five years. This has included the creation and successful execution of The Hardwire, our five-year strategic plan, in addition to steady stewardship through one of the most challenging periods in the Company’s history. Additionally, the Board recognizes the substantial value unlocked for the Company through the recent HDFS transaction, which Harley-Davidson will benefit from for years to come. We are grateful for his vision and commitment, and we wish him all the very best in the future.”

“It’s been an honor to lead Harley-Davidson over the past five years and to work alongside such talented and passionate teams,” said Jochen Zeitz. “I’m incredibly proud of what we’ve achieved together, and I want to thank the Board, the Harley-Davidson leadership team, and all our employees for their unwavering dedication and hard work. I leave with the confidence that we’ve laid a strong foundation for the Company’s future. I wish Artie every success as he leads Harley-Davidson into its next chapter.”

Drop The Competition with the 2026 KTM XC Cross Country Range

The offroad racing competition is not going to get off that easy – the new 2026 KTM XC collection is coming to tracks and trails this summer. The expansive motorcycle roster will once again be the tempting and only realistic choice for riders of all ages and abilities with one eye on the podium and the other on outright performance and adrenaline.

KTM has refined its technical package across the KTM XC spectrum over the last four years, and the attributes are well known and race-proven.

The chassis? Steel tubes with optimized wall thickness and revised shock mounts deliver reduced weight and reactive flex, and a lithe swingarm helps with superb agility, stability, and traction. The engine? Efficient, dependable torque-and-power for days in both 4-stroke and 2-stroke forms. Ergonomics? An acute rider triangle with in-mold, bi-composite plastics for control, contact, and assurance. Handling? WP Suspension’s XACT material for both closed cartridge spring forks and shock, generating maximum tractability on a wide pick of terrain. Tech? Pankl gearboxes, TPS, e-starts, and the Connectivity Unit Offroad (CUO) permit further customization for conditions, set-up, and engine character, as well as GPS potential.

These features continue to grace the following 2-strokes for 2026:

KTM 250 XC
KTM 300 XC

As well as the 4-stroke lineup (details on the 2026 KTM 350 XC-F FACTORY EDITION coming this September):

KTM 250 XC-F
KTM 450 XC-F

Several key upgrades for 2026 include:

Improved cooling performance on all 2026 KTM XC models thanks to the radiator closure system that is simpler, faster and more reliable.
Tweaked fuel injection with a new protection cap for the CPC fuel connector. The cap is more robust and protective, providing a better seal against dirt, dust, and water.
The 2026 KTM XCs (2-strokes) benefit from a new wiring harness with adjusted fixation points and wire organization, ensuring higher durability and less risk of electrical problems.
Aesthetics! The 2026 designation will stand out both static and in motion thanks to the increased in-mold graphic emphasis on orange with purple dashes on the tank spoilers and fork guards. The black frame and seat give the range a more purposeful and menacing look.
Extra sticking power and durability come through the high-quality Dunlop AT82 tires on both front and rear wheels of each 2026 KTM XC motorcycle.

The 2026 KTM XC models will continue to dominate the upper echelons of offroad racing across North America with FMF KTM Factory Racing’s championship-winning efforts. Names like Johnny Girroir (reigning GNCC XC1 Open Pro Champion), his teammates and current GNCC points leaders Ben Kelley (XC1) and Grant Davis (XC2 250 Pro), along with Dante Oliveira (reigning National Grand Prix Pro Champion/National Hare and Hound Pro points leader) and reigning EnduroCross EX Pro Champion Trystan Hart – to list a few – continue to display the potency of the orange XC range.

The refined 2026 XC range will be available at authorized KTM dealers from September 2025 onward.

For more information about the 2026 KTM CROSS COUNTRY lineup go to KTM.com.

LIMITS REDEFINED: 2026 KTM ENDURO LINEUP LAUNCHED

Enduro trails have lacked some fresh orange in 2025, so now is the time to peel away both the covers and the limits for the rest of the year and beyond with the 2026 KTM EXC range. We’ve redefined our conquering Enduro collection and also the limits thanks to blankets updates and key refinements to the principal seven models, and with more specials to come.

Tracks, obstacles, stages, Hard Enduro, all-weather, all-competition: the 2026 KTM Enduro roster has the pedigree and the focus to satisfy any level, any ability, any contest. The only real question is whether riders can make the most of the engineering?

The first obvious change for 2026 comes with a shift in the naming conventions. 2-stroke enthusiasts will see that ‘EXC’ is now ‘XC-W’ for both the KTM 125 XC-W and KTM 250 XC-W models: bikes crafted for competition purposes. The KTM 300 EXC keeps the same tag, denoting its status as the sole EURO5+ homologated 2-stroke and therefore extending its potential.

The 2026 KTM Enduro portfolio consists of:

KTM 125 XC-W
KTM 250 XC-W
KTM 300 EXC (all 2-stroke)
KTM 250 EXC-F
KTM 350 EXC-F
KTM 450 EXC-F
KTM 500 EXC-F (all 4-stroke)

KTM riders – past and current – know that modifications are crucial to maintain a competitive edge while newcomers to the XC-W or EXC families will be wondering how those orange bikes fly along so fast and with verve. The present KTM Enduro platform has been chiseled to an exceptionally high standard for engine technology (powerful, compact, reliable, light and advanced motors, with the TBI electronic fuel injection system for 2-strokes), the world class hydro-formed, laser-cut and robot-welded chassis’ (including lithe aluminum subframes and swingarms) with calculated longitude and torsional flex for a prime riding sensation. The bikes are race ready refined. Example? How about the forged triple clamps, Neken bars, Brembo brakes and hydraulic clutch, Keihin throttle body and ODI lock-on grips. Then other attributes like the Offroad Control Unit and GIANT high-strength alloy rims, potent LED headlight and in-mold plastics.

The 2026 range then brings significant suspension upgrades with the tried-and-tested 48 mm WP XACT Closed Cartridge fork receiving new damping settings and new, lighter, shorter springs, as well as a reworked pressure reservoir that has been adapted with revised geometry of the spring support. A new one-piece hydro stop rounds out the front fork overhaul which also results in an overall weight-saving of 200 grams. Less weight, more performance equals more feel, more confidence.

KTM signature shock technology with the WP XPLOR PDS also benefits from the same attention to parts and optimization as the fork. Maintenance is a breeze with no external moving parts to worry about. The constant strive for better traction and stability continues and takes another roll forwards.

A new protection cap has been added to the CPC fuel connector for all bikes. This not only provides an added layer against damage but is also another seal to prevent the intrusion of dirt and water. The cooling system on 2026 KTM Enduro models has undergone a revision with a new radiator cap. A standard thread allows for easier and faster opening. On a related subject radiator fans are attached on the KTM 300 EXC model and all KTM EXC-F models.

A notable difference comes through the fresh 2026 styling and in-mold graphics package for the bi-composite plastics. The effect introduces a more vivid orange to the scene but also flashes of red on the forkguards and re-modelled tank spoilers where redistributed airflow will help with cooling. The high-grip seat cover is now black with similar textured material for the frame protectors, bar pads and tank spoilers. Last but not least, Maxxis have provided a new softer compound for the superb MaxxEnduro rear tires.

The 2026 KTM EXC range is the culmination of many years of R&D fighting at the sharp end of Enduro competition worldwide, bringing dynamic race-bred performance, focused ergonomics, and leading technology to the start line. Ready for the next lap?

As always, a dedicated spread of KTM PowerWear and KTM PowerParts are designed to provide the highest levels of customization (both practical and aesthetic) with vast collections ready to meet the wishes of hobby riders and pro racers alike.

2026 KTM Enduro bikes will be available at authorized KTM dealers starting from August, while the 2026 KTM 300 EXC will start delivery in October. For more information, visit KTM.com.

Ducati Desmo450 MX Now Arriving in North American Dealerships

The all-new Ducati Desmo450 MX has started arriving in dealerships across the United States, marking a historic milestone as Ducati brings its racing heritage to American motocross for the first time.

Developed through elite-level competition, the Desmo450 MX embodies Ducati’s commitment to performance and innovation. The bike made its competitive debut with immediate success—claiming the 2024 Italian Prestige MX1 title with Alessandro Lupino and earning 2025 MXGP World Championship podium finishes with Ducati factory rider Jeremy Seewer.

Ducati received full AMA homologation in early July. With production bikes now reaching North American dealers, the brand’s entry into American motocross racing is on schedule for the 2026 season and will be led in partnership with Troy Lee Designs. More team and program details will be announced later this year.

Earlier this month, Ducati showcased its U.S. racing ambitions when nine-time World Champion Tony Cairoli returned to the gate, riding the Desmo450 MX at two AMA Pro Motocross Championship rounds—RedBud and Spring Creek. His appearances marked the first time a Ducati competed at a U.S. national motocross event, with Cairoli earning a top-ten finish in Moto 1 at RedBud and Moto 2 at Spring Creek.

“This moment is more than just a product launch — it’s the start of a new chapter for Ducati in North America,” said Jason Chinnock, CEO of Ducati North America. “With the Desmo450 MX now at dealerships, we are one step closer to bringing Ducati Red to the starting line in U.S. motocross.”

Riders and enthusiasts can personalize their Desmo450 MX with an extensive catalog of Ducati Performance accessories, including Akrapovič titanium exhaust systems, Brembo Racing components, and CNC-machined parts—all accessible via the Ducati Configurator.

To complete the race-inspired look, Ducati also offers a full line of technical gear developed in collaboration with Drudi Performance, featuring apparel and equipment from Alpinestars, Arai, and Spidi.

The Ducati Desmo450 MX is now available at participating Ducati dealerships across North America. For more information, visit www.ducati.com.

Husqvarna Mobility reveals 2026 motocross line-up

Husqvarna Mobility is pleased to present its motocross line-up for 2026. The seven-model range includes machines for children and adults, with each one delivering the ultimate in true motocross performance. The complete selection of competition-focused machinery will be available at all authorised Husqvarna Mobility dealerships from August 2025.

The full-size line-up comprises the most popular models from recent years – the TC 125 and TC 250 2-strokes, and the FC 250 and FC 450 4-strokes. All four machines are designed to perform on track while an extensive list of race-tested components highlights their premium build specification. Updates for 2026 include a new fuel line protector, radiator cap, and distinctive, Swedish-inspired graphics.

For 2-stroke enthusiasts, the TC 125 and TC 250 continue to set the standard in their respective classes. Both models are at the cutting edge of development, utilising Throttle Body Injection (TBI) to deliver a smooth and consistent power delivery at all times. Together with a perfectly balanced chassis, the latest WP suspension, and equipped with carefully chosen premium components as standard, the TC 125 and TC 250 deliver outstanding performance.

With the 2024 MX2 Motocross World Championship title to its name, the overall performance of the FC 250 is undisputed. The high-revving machine is powered by a proven DOHC engine, with its position inside the chromium molybdenumframe calculated to ensure confidence-inspiring handling. Multiple electronic rider aids allow riders to refine how the FC 250 performs, with launch and traction control, a quickshifter, and a choice of engine maps allowing for a customised riding experience. The FC 450 features the same advanced technology, with its capabilities recently shown in the 2025 AMA Supercross Championship where Malcolm Stewart made his first-ever Main Event victory.

Technical highlights – full size machines:

New graphics for a distinctive and modern look
New threaded radiator cap for easier inspection of the coolant level
New fuel line protection cap for improved durability
Improved wiring harness routing on 2-stroke models
Advanced chassis for enhanced flex, cornering agility, and stability
Dunlop Geomax MX34 tyres for exceptional grip on all surfaces
All models feature engine mounts that aid overall chassis flex
Throttle Body Injection (TBI) on the 2-stroke engines delivers class-leading power and rideability
Multifunctional Map Select Switch houses the quickshifter, traction, and launch control buttons and offers two engine maps for both 4-stroke models
Durable aluminium-polyamide subframe designed with specifically calculated rigidity
WP XACT 48 mm front forks with AER technology provide exceptional damping and performance
WP XACT rear shock features a CFD-optimised main piston and is hand-adjustable
Self-adjusting and maintenance-free Brembo hydraulic clutch system
Race-tested ProTaper handlebars and comfortable ODI lock-on grips
All models feature a reliable and lightweight electric start system

All three minicycles – the TC 50, TC 65, and TC 85 – utilise the latest 2-stroke technology. For 2026, all three models receive several technical updates, with shared revisions including a new triple clamp design and threaded radiator cap.

For many youngsters, the popular TC 50 will be their first true motocross machine, and it is built to the same high standard as the rest of the range. A new air cartridge inside the WP forks, combined with low-friction seals, improve damping for a heightened level of control. Further updates include a new exhaust gasket made of special material improving durability and quality. Plus, with easily adjustable ergonomics, the TC 50 can be altered in height as riders grow in size and confidence.

The TC 65 offers similar adjustability and benefits from a new exhaust gasket and a redesigned exhaust valve. In addition, the larger displacement model features a lightweight hydraulic clutch and a close-ratio 6-speed gearbox that features smooth gear changes.

The TC 85 completes the range. Available with two different wheel size options to suit various rider heights, this popular model enters the second year of its current generation. With an engine delivering best-in-class performance and a stable chassis, the TC 85 continues to set the standard in the competitive 85 cc category. In addition to the shared revisions found across the minicycle range, a new, adjustable rear brake pedal offers improved control.

Technical highlights – minicycles:

Striking new graphics highlight the Swedish heritage of the brand
New air cartridge and seals for the WP forks improve on-track performance (TC 50 and TC 65)
New threaded radiator cap for easy coolant level inspection
New triple clamp mounting design extends lifespan of steering bearings
New laser-cut exhaust gasket improves sealing and durability (TC 50 and TC 65)
New exhaust valve design for the TC 65 aids reliability
New adjustable rear brake pedal tip improves control on the TC 85
MAXXIS MAXXCROSS MX-ST tyres provide exceptional straight-line stability and traction
All models deliver unrivalled engine performance and rideability
Adjustable ergonomics allow the TC 50 and TC 65 to be easily altered as riders grow
Perfectly balanced chromium molybdenum frames offer confidence-inspiring stability
Easily adjustable WP XACT forks feature AER technology and a XACT PDS shock ensures optimal performance
Smooth bodywork and a high-grip seat cover for comfort and control
Lightweight hydraulic clutches on the TC 65 and TC 85 reduce fatigue
Formula braking components for best-in-class stopping power
Race-tested components – deliver performance and durability

The 2026 motocross range will be available at all authorised Husqvarna Mobility dealers worldwide from August. Availability may differ from country to country. For details on pricing and availability, please refer to your national Husqvarna Mobility subsidiary or importer. For more information, visit the Husqvarna website.

2026 KTM 250 XC	2026 KTM 250 XC-F
2026 KTM 300 XC	2026 KTM 450 XC-F

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