News and stories from the world of Powersports business.
BMW Motorrad presents The Tracker accessories package for the BMW R 12 nineT
BMW Motorrad unveils The Tracker, an accessories package for the BMW R 12 nineT that translates the unmistakable design language of flat track racing into street-ready customization. Inspired by a motorsport discipline celebrated worldwide for its thrilling dynamics and spectacular drifts on oval dirt tracks, the kit pays homage to this distinctive style.
The Tracker endows the BMW R 12 nineT with a strong and powerful presence. A short, sporty rear section, a signature cockpit fairing, and striking number plates define the look – taking cues from machines that have become design icons far beyond the racetrack.
Features and Design of The Tracker Accessories Package.
Flat track machines embody pure dynamism: compact proportions, clean lines, and bold details create their unmistakable presence. Characteristic features include the short rear, prominent number plates, and a silhouette pared down to pure racing – captivating both motorsport fans and the global customizing scene.
![The Tracker for the BMW R 12 nineT [678]](https://motorsportsnewswire.com/wp-content/uploads/2025/09/The-Tracker-for-the-BMW-R-12-nineT-678.jpg){kind=tracking}
BMW Motorrad captures this spirit with The Tracker accessories package for the BMW R 12 nineT. Every element is designed to bring the purist racing character to the street. The result is a motorcycle that radiates dynamism even at a standstill – with crisp lines, authentic flat track touches, and a unique character that makes the R 12 nineT a true statement.
The Tracker accessories package for the BMW R 12 nineT includes:
- Short rear end Tracker Blackstorm Metallic, including license plate holder (available in black or silver) and multifunctional indicators.
- Cockpit fairing Tracker Blackstorm Metallic.
- Number plate Blackstorm Metallic.
- Tracker sticker set for number plates and lamp mask.
- Front wheel cover 17″ Blackstorm Metallic.
These package components are also available individually, offering a high degree of customization when combined with other Original BMW Motorrad accessories.
Note: The tires and race number 35 shown in the photo are not included in The Tracker accessories package. The race number panel offers space for individual design – the race number itself is freely selected and attached by the customer.
Availability and Installation.
The Tracker accessories package will be available for order starting August 28, 2025, and can be mounted on the BMW R 12 nineT. BMW Motorrad recommends installation at a professional workshop, preferably at a BMW Motorrad partner.
The Tracker accessories package gives the BMW R 12 nineT a distinctive character, creating an uncompromising urban tracker look inspired by the rugged style of historic flat trackers. With striking elements such as the cockpit fairing and short rear end, it makes a clear statement for riders who want to stand out from the mainstream.
The package is homologated with the vehicle, requiring no additional registration. This makes The Tracker the ideal choice for motorcycle enthusiasts who value both style and simplicity.
LiveWire Announces the Twist & Go Promotion and New Features Update for S2 Electric Motorcycles
LiveWire Group, Inc., a leader in the electric motorcycle industry, announced two strategic initiatives aimed at expanding customer accessibility and enhancing the riding experience.
The first is the global Twist & Go Promotion, offering significant incentives across the entire S2 lineup, which starts August 28 and ends October 31, 2025. The second is a software update that introduces two new features, Reverse, and Roll-Forward Regenerative Braking, available for all S2 models, free of charge.
Twist & Go Promotion: Unprecedented Value on S2 Motorcycles
LiveWire’s Twist & Go Promotion delivers substantial limited time incentives that make it easier than ever for riders to experience the power, performance, and innovation of LiveWire’s electric motorcycles. From August 28 through October 31, 2025 (subject to available inventory), customers can take advantage of significant incentives across the entire S2 line-up.
- S2 Del Mar™
Starting at $9,999 - S2 Mulholland™
Starting at $10,999 - S2 Alpinista™
Starting at $11,999
Two New Features: Reverse and Roll-Forward Regen
LiveWire also announced a software update for all S2 motorcycles, introducing two highly requested features:
- Reverse: Controlled backward propulsion for easier maneuvering
- Roll-Forward Regenerative Braking: Enables full regenerative braking by rolling the throttle forward
This update is available now for all S2 motorcycles in North America, with plans to expand to European markets in late Q4.
A Leading Vision for Growing Ridership
Together, these initiatives underscore LiveWire’s mission to lead the transformation of motorcycling and grow the sport through electrification, rider-focused features, and expanded access. With reduced pricing for a limited time on all S2 motorcycles, whether you’re a new rider entering the sport or a seasoned motorcyclist looking for cutting-edge performance, LiveWire is making it easier than ever to join the electric revolution.
To learn more, visit:
- Twist & Go Promotion: LVWR.co/incentives
- Software Update: LVWR.co/s2update
- New Rider Training: LVWR.co/newrider
85th Rally Brings Record Breaking Results for Sturgis Motorcycle Museum & Hall of Fame
The Sturgis Motorcycle Museum & Hall of Fame announced today that the 2025 Sturgis Motorcycle Rally was its most successful to date, with record-breaking attendance, sales, and community support. The museum’s success mirrors the overall rally’s impressive turnout, which saw a significant increase in visitors over previous years.
“The increased attendance we saw this year reflects the connection the museum has with this passionate community of riders,” said Executive Director Heidi Haro. “We are thrilled by the enthusiasm and generosity shown by everyone who visited.”
Record-Breaking Rally Attendance
The City of Sturgis reported a strong rally with vehicle traffic up 14.1% over last year and an 11.3% increase over the five-year average. Mobile device tracking also indicated a higher number of unique visitors than in previous years.
Against this backdrop of heightened visitation, the Museum posted a 15% increase in overall attendance and a 20% rise in merchandise sales compared to the previous year. The annual Hall of Fame breakfast, a cornerstone event for the museum, sold out months in advance, underscoring the strong interest of the rally attendees.
New Events and Strong Community Support
The success was bolstered by several key events and notable contributions. A new event, “Pearl’s Jam,” drew hundreds of attendees and focused on celebrating women in motorcycling. The event featured notable figures such as Rally Grand Marshal Gloria Struck, acclaimed designer and fabricator Theresa Contreras, and Harley-Davidson’s Karen Davidson. The event also featured the debut of the long-form trailer for upcoming feature film “Iron Lilly,” about the life of Sturgis Hall of Fame inductee Lillian Farrow. “Pearl’s Jam” also generated $11,000 in sponsorships and grants, a testament to its successful debut.
Philanthropic efforts and generous donations further propelled the museum forward. The Hamsters, a riding group, donated a remarkable $109,000 in auction proceeds from their annual Sturgis banquet and in another show of support, collector and television personality Richard Rawlings contributed a generous $10,000. There were numerous additional donations throughout the week.
Digital and Community Impact
The museum’s robust performance was also reflected in its digital communications, with social media traffic surging by 293% during the rally period. Tagged or mentioned content saw a parallel rise of 245%, showcasing a dramatically increased online presence and engagement.
In addition to fundraising, the museum’s community outreach efforts resulted in the collection of 272 pounds of peanut butter for Feeding South Dakota. The institution’s impact was also recognized by Detroit Antique Motorcycles, which honored the museum with a “Legends” ring.
“We couldn’t be happier with the results of the rally,” said Museum Board Chair Paul “Fozzy” Fosdyck. “This is a direct result of the creative approach and hard work of the Museum’s staff and volunteers.”
