News and stories from the world of Powersports business.
Garage Composites Returns to Lead Dealer Evolution Education at AIMExpo 2026
AIMExpo’s Dealer Evolution Stage is set to deliver a new level of practical, hands-on education in 2026, thanks to the continued partnership with Garage Composites, renowned for their expertise in dealership consulting and training. The sessions will take place across all three show days, January 7-9 at the Anaheim Convention Center in Anaheim, California.
“We’re always looking for ways to help dealers move forward, and our partnership with Garage Composites lets us bring the industry’s best practical education directly to AIMExpo,” said Cinnamon Kernes, Vice President of Market Expansion for the Motorcycle Industry Council. “Dealers will walk away with real tools and strategies they can put to work right away.”
This year’s Dealer Evolution education features four can’t-miss sessions and an Interactive Roundtable, all presented by the Garage Composites team of industry experts: Yeah, Your Unit Count Is Fine, but What About Your Margin?
President Sam Dantzler will explore what separates top-performing dealerships from the national average. Dantzler will dig into the “delta” in operating profit, uncover essential behaviors and strategies, and highlight the single most important metric for driving profitability.
Do You Have a Mindset for Change?
The pace of change in powersports has never been faster. In this session, CEO Tony Gonzalez tackles how to adapt and thrive in an era of evolving inventory, technology, and consumer expectations, arming dealers with insight for what’s next.
Keeping and Motivating Your Team
Performance starts with people. Manager of Training Jordon Schoolmeester shares proven approaches for inspiring, engaging, and retaining staff. Learn how to connect individual goals with your dealership’s vision and build a culture that keeps motivation high.
Profitability on Purpose
Sustainable profits don’t happen by accident. In this session, Director of Dealer Development Jolene Krizan details how to align every department – sales, service, F&I, and parts – around clear goals and benchmarks, giving you an action plan to make profitability a daily priority.
Interactive Roundtable with the Garage Composites Team
Dealers can also join an exclusive Roundtable with the full Garage Composites lineup. Bring your toughest questions and engage directly with the industry’s leading consultants
“We know that real change happens when dealers get the chance to ask questions, challenge assumptions, and leave with practical ideas they can put to work right away,” said Schoolmeester. “Our team is excited to go beyond the basics, share new strategies, and connect with dealers who are ready to evolve.”
Triumph Motorcycles Shines in 20th Century Studios’ “Springsteen: Deliver Me From Nowhere” Now Playing Only in Cinemas
Springsteen: Deliver Me From Nowhere, which is now playing in cinemas, features a vintage 1971 Triumph TR6C motorcycle. Adding to the authenticity, actor Jeremy Allen White, who portrays Springsteen, rides the 1971 Triumph motorcycle in the film and also wears an original Triumph T-shirt.
In celebration of the authentic connection between Triumph, the legendary musician, and the film, the ’71 TR6C motorcycle from the film was proudly displayed in the Isle of Triumph activation at the 20th Barber Vintage Festival in Alabama, US. On Friday evening of the festival, the official Springsteen: Deliver Me from Nowhere film trailer was shown to the festival audience, followed by an exclusive preview of stills from the film, featuring the motorcycle and Jeremy Allen White in the original Triumph T-shirt.
The film debuted at Telluride Film Festival followed by a premiere screening and event at the New York Film Festival, a global talent tour and concluded with a celebrated premiere at the TCL Chinese Theatre in Hollywood on October 22 that kicked off the 2025 AFI Fest. 20th Century Studios has unveiled multiple trailers for Scott Cooper’s Springsteen: Deliver Me From Nowhere. Watch the official trailer here.
From 20th Century Studios, Springsteen: Deliver Me From Nowhere chronicles the making of Bruce Springsteen’s 1982 “Nebraska” album. Recorded on a 4-track recorder in Springsteen’s New Jersey bedroom, the album marked a pivotal time in his life and is considered one of his most enduring works; a raw, haunted acoustic record populated by lost souls searching for a reason to believe.
New Pinnacle for Triumph’s Street Triple 765 RX Special Edition and Moto2 Limited Edition Deliver Race-Bred Performance for The Road
Triumph Motorcycles introduces two thrilling new additions to its acclaimed Street Triple line-up; the Street Triple 765 RX and the Street Triple Moto2™ Edition. Evolving from the award-winning Street Triple RS, these new models set an even higher benchmark for performance, exclusivity, and track-focused capability.
Available for one year only, the new Special Edition Street Triple RX gets the full RX treatment to become the ultimate track weapon. Joining it is the Street Triple Moto2™ Edition, limited to just 1,000 units worldwide, crafted for collectors and racing enthusiasts as a celebration of Triumph’s exclusive Moto2™ partnership. Both bikes deliver race-inspired enhancements that combine cutting-edge technology with exclusive, striking style.
Both models now feature fully adjustable Öhlins NIX30 front suspension for superior feedback and control on the track. This premium upgrade includes adjustable compression and rebound damping, preload adjustment, and 115mm wheel travel, ensuring precise handling in every corner. The RX and Moto2™ Edition also sport clip-on handlebars, delivering a more aggressive, race-focused riding position that transforms the bike’s ergonomics for even more spirited riding.
The RX boasts a series of exclusive design details, including a precision-machined upper yoke, a laser-etched RX logo on the silencer, and a bespoke RX-branded seat. Its striking Matt Aluminium Silver finish is paired with a bold Diablo Red rear subframe and matching wheels, creating a dynamic, track-inspired aesthetic that commands attention. This distinctive scheme pays tribute to the original Street Triple 675 RX, honouring its iconic legacy.
The Moto2™ Edition introduces premium race-inspired details, including carbon fibre side panels, front mudguard, belly pan, and silencer end cap for a lightweight, high-tech finish. It features a bold Moto2™-embossed seat with a dimpled pattern for enhanced grip, a clear-lens rear light, and a laser-etched Moto2™ logo on the silencer. The striking Mineral Grey and Crystal White colour scheme is complemented by a vibrant Triumph Performance Yellow rear subframe and matching rear wheel stripe, creating a distinctive, race-bred look. Each bike is individually numbered on a billet-machined top yoke, which also carries Moto2™ branding, positioned alongside a TFT display featuring a Moto2™-branded start-up screen, reinforcing its limited-edition status and collector appeal.
Steve Sargent, Chief Product Officer, Triumph Motorcycles said: “The success of the Speed Triple 1200 RX has demonstrated the appeal of a sports-focused naked motorcycle, combining precision handling with premium components in a way that resonates with riders who value performance and control. That’s why we are now applying the same ethos to the Street Triple family. The new Street Triple 765 RX delivers sharper geometry, premium components, and a specification that makes it equally at home on fast road rides and dedicated track sessions.”
“The Moto2 Edition is a celebration of our ongoing partnership with Moto2, which has been instrumental in pushing the boundaries of our engine development. This bike gives fans and collectors a rare opportunity to own a slice of Moto2 action.”
THE RX CROWN
The RX name carries a legacy of sport-focused performance within Triumph’s line-up. First introduced in 2015, the original Street Triple RX offered riders a sharper, more aggressive alternative to the standard model, quickly becoming a favourite among enthusiasts for its dynamic character and unique styling, cementing RX as a symbol of track-ready capability and exclusivity.
For 2026, the RX moniker returns to the Street Triple, following its reappearance on the Speed Triple 1200 RX earlier this year. This latest RX is the ultimate track-focused variant of the Street Triple, combining race-derived ergonomics and premium components. It embodies Triumph’s commitment to developing motorcycles that deliver on the road and on the circuit.
TRIUMPH AT MOTO2TM
As the exclusive engine supplier to the FIM Moto2™ World Championship, Triumph powers every team with race-tuned 765cc triple engines, delivering relentless performance at one of the highest levels of competition. Since entering the championship in 2019, Triumph engines have achieved some impressive milestones: a top speed of 300 km/h, 76 race lap records, 89 all-time lap records, and an astonishing 1,772,135 km covered in race conditions.
Triumph’s 765cc engines are pushed to extremes in Moto2™, proving incredible durability under the most demanding conditions. This wealth of data enables Triumph engineers to refine and push the engines even further, translating insights from the track directly into the development of every Street Triple. These underline the durability, capability and responsiveness of Triumph’s engineering on the world stage.
TRIPLE-POWERED PERFORMANCE
The Street Triple 765 RX and Moto2TM Edition share the same thrilling powerplant as the acclaimed RS, delivering 130PS at 12,000rpm and 80Nm of torque at 9,500rpm. This high-revving triple engine is optimised for razor-sharp throttle response and exhilarating acceleration. Triumph’s renowned engineering ensures a perfect balance of usable torque and peak power, giving riders confidence and control across the entire rev range.
PRECISION AND AGILITY
The new Street Triple 765 RX and Moto2TM Edition feature a chassis engineered for uncompromising precision and agility, taking the acclaimed RS foundation and refining it for even better track-focused response. At its core is a lightweight frame paired with fully adjustable Öhlins NIX30 upside down front forks and a fully adjustable Öhlins STX40 piggyback rear shock, delivering exceptional feedback and control in every corner. This premium suspension setup ensures riders experience superior stability and responsiveness, whether attacking apexes on the circuit or carving through twisty roads.
Complementing the advanced suspension is a suite of race-inspired components designed to sharpen handling and boost rider confidence. Clip-on handlebars deliver a more aggressive, forward-leaning posture for optimal track ergonomics, while twin Brembo Stylema four-piston calipers paired with a Brembo MCS span ratio adjustable lever ensure precise, controllable braking. Top quality Pirelli Diablo Supercorsa SP V3 tyres provide exceptional grip and traction, completing a lightweight, compact chassis with a wet weight of just 188 kg.
RIDER FOCUSED TECHNOLOGY
Equipped with advanced rider-focused technology for confidence and control, both new models feature a crisp 5″ TFT display with an intuitive interface and premium switchgear. The Moto2™ Edition adds exclusivity with a bespoke start-up screen showcasing its racing pedigree, alongside an individually numbered billet-machined top yoke that reinforces its limited-edition status.
Riders benefit from optimised electronics, including a dedicated ABS Track mode, Optimised Cornering ABS and Traction Control for enhanced stability when leaning hard into bends, and Triumph Shift Assist for seamless, clutchless up and downshifts. Together, these features deliver a riding experience that blends race-derived technology with everyday usability.
STYLE
The Street Triple RX combines aggressive styling with premium detailing to create a machine that looks every bit as fast as it rides. Its distinctive Matt Aluminium Silver finish is paired with a bold Diablo Red rear subframe and wheels, giving the RX a race-inspired presence that demands attention. The RX-branded performance seat reinforces its track-focused identity, ensuring form and function work seamlessly together. A billet-machined top yoke with a laser-etched RX logo adds a bespoke touch, while branding carried across the silencer and seat completes the cohesive design.
The Moto2™ Edition takes exclusivity and racing DNA to another level. Its striking Mineral Grey and Crystal White colour scheme, accented by a vibrant Triumph Performance Yellow rear subframe and matching wheel stripe, delivers a sophisticated yet unmistakably sporty aesthetic. Moto2™ branding is prominently displayed across the tank, seat, silencer, and even the bespoke TFT start-up screen, reinforcing its direct link to the world of Moto2™ racing. Carbon fibre side panels, belly pan, and headlight finisher, elevate the Moto2™ Edition which also features an individually numbered billet-machined top yoke, making every Moto2™ Edition truly unique.
RACE POWERED PERFECTION ON THE ROAD
For riders looking to personalise their machine, Triumph offers a comprehensive range of 35 genuine accessories, covering styling, protection, and performance upgrades, allowing every Street Triple to be tailored to individual taste and riding style.
Customers in the UK can reserve their new Street Triple online using Triumph’s Reserve My Triumph technology, securing their preferred model with a deposit through their nominated dealer.
The RX is available to order now at Triumph dealerships, with prices starting from £12,895 and arrivals from January 2026. The Street Triple Moto2™ Edition is also available to order now for £14,495, with deliveries starting from April 2026.
For more details or to find your local dealer, visit triumphmotorcycles.co.uk.
Massimo Group Received Orders for Over 4,000 Units Worth $20 Million in Revenue to Be Delivered Before Fiscal Year End
Massimo Group (NASDAQ: MAMO), a manufacturer and distributor of powersports and electric vehicles, today announced that the Company has received orders from retail and dealer partners for more than 4,000 units to be delivered in the next two months, representing over $20 million revenue that will be reflected in the Company’s Q4 financials, pushing toward a strong year-end close.
The Company is executing a series of holiday sales promotions across its product lineup—including UTVs, ATVs, and youth models—to meet demand and strengthen its retail presence nationwide. Early responses from dealers and major retail partners indicate robust momentum heading into the holiday season, supported by the introduction of the 2026 model year vehicles.
“Our team and partners are aligned and motivated to finish the year strong,” said David Shan, CEO of Massimo Group.
Massimo’s expanding retail footprint and continued focus on value, innovation, and dependability are helping to build significant momentum heading into 2026.
Ducati New York Named 2025 Dealer of the Year for North & South America
Ducati North America is proud to announce that Ducati New York has been named the2025 Dealer of the Year for North and South America. The honor was formally presented during Ducati’s Global Dealer Conference in Sardinia this past October by Claudio Domenicali, Global CEO of Ducati Motor Holding; Francesco Milicia, Global VP of Sales; and Jason Chinnock, CEO of Ducati North America, recognizing the dealership’s exceptional performance and commitment to the Ducati brand.
Ducati New York earned this recognition by demonstrating excellence across the key performance indicators that define true success for Ducati dealerships. The dealership upheld Ducati’s highest global showroom standards, offering a premium and fully immersive brand experience that reflects the company’s design and performance heritage. Their team also demonstrated outstanding client relationship management, providing quick, efficient, and client-focused responses to sales inquiries. Additionally, Ducati New York achieved top Net Promoter Scores in both sales and service, highlighting the dealership’s commitment to enhancing the client experience throughout the ownership journey—from initial contact to long-term service and support.
“Ducati New York represents the very best of what it means to be a Ducati dealership — passion, precision, and relentless commitment to the clients,” said Jason Chinnock, CEO of Ducati North America. “Their performance this past year has been exemplary, and it was fitting to see them recognized on the world stage in Sardinia. The entire team has set a benchmark for excellence across the Americas.”
Receiving the award within Ducati’s global network was equally meaningful for the dealership.
“We take great pride in maintaining the Ducati standard every day, and this recognition reflects our staff’s dedication and the trust of our passionate riding community,” said Ed Kulas, Director of Operations, Ducati New York. “We’re thankful to Ducati North America for this acknowledgment and remain committed to providing an exceptional experience for every client who visits us.”
To learn more about Ducati’s latest motorcycles or to experience Ducati New York firsthand, visit ducati.com and ducatinnyc.com.
Massimo Group Appoints Ron Luttrell as Vice President of Dealer Development
Massimo Group (NASDAQ: MAMO), a manufacturer and distributor of powersports and electric vehicles, today announced the appointment of Ron Luttrell as Vice President of Dealer Development. Ron brings more than 20 years of experience in the motorcycle and powersports industries, including leadership roles at Brammo, Zero Motorcycles, Triumph Motorcycles America, and Royal Enfield, where he successfully built and scaled dealer networks, implemented performance systems, and accelerated national sales growth.
Luttrell has a track record of transforming early-stage and growth-oriented OEMs into disciplined, scalable dealer-driven organizations. He previously helped deliver a 210% sales increase at Zero Motorcycles, more than 40% sales growth at Brammo while reducing cost of sales by over 80%, and established 63 new dealerships across North America during his tenure at Triumph Motorcycles America. At Royal Enfield, he led national dealer optimization programs, strengthened coverage strategy, and introduced KPI-driven tools that improved dealer activation, profitability, and forecasting accuracy.
In his new role with Massimo, Luttrell will lead dealer network expansion, onboarding, and performance management efforts at a pivotal moment for the company. Massimo is preparing to launch its new 2026 MVR Series of premium lithium-electric vehicles with integrated heating and air conditioning, as well as its 2026 Sentinel Series of high-performance gas-powered UTVs. These platform investments represent a strategic shift toward higher-margin, innovation-driven product lines designed to elevate Massimo’s brand position in the market.
“Ron is joining Massimo at exactly the right time,” said David Shan, Founder and CEO of Massimo Group. “As we prepare to introduce our most advanced product lines to date, strengthening our dealer channel is essential. Ron’s deep experience in building high-performance dealer networks and scaling OEM sales organizations will help us unlock the significant opportunity we see within our UTV, ATV, and electric vehicle channels. His experience will be instrumental in elevating dealer engagement, improving sell-through, and supporting our long-term growth strategy.”
Luttrell’s expertise spans open-point market strategy, dealer recruiting and vetting, business planning, training program development, KPI systems, and cross-functional go-to-market planning. He has served as a VP- and Director-level executive leading dealer development, forecasting, pipeline management, and nationwide coverage strategy. His experience aligns directly with Massimo’s focus on expanding its distribution footprint, improving dealer profitability, and delivering a consistent, high-quality customer experience.
“Massimo’s product momentum and commitment to innovation create a tremendous platform for dealer growth,” said Luttrell. “I look forward to helping build the structure, accountability, and performance systems that will drive stronger dealer partnerships and help Massimo achieve its next stage of growth.”
The addition of Luttrell underscores Massimo’s investment in top-tier talent and infrastructure as the Company continues executing on its strategy to strengthen its dealer channel and expand national market share.
