Yamaha R9 Named “Best Sportbike of the Year” by Cycle World Magazine
Yamaha Motor Corp., USA, has been recognized by Cycle World Magazine in its Ten Best Bikes of 2025. The publication has named Yamaha’s SuperSport YZF-R9 the “Best Sportbike” in 2025.
For more than 60 years, Cycle World has been a prominent motorcycling publication covering all aspects of the sport and lifestyle. Each year, Cycle World’s Ten Best Bike Awards recognize motorcycles across a wide variety of segments, and previous Yamaha Top Ten winners include the MT-09 SP, Tracer 9 GT+, and YZ450F.
“As a streetbike, the CP3 offers accessible and fun power that requires far less commitment than a rev-hungry middleweight supersport, and on the track any enthusiast will appreciate its forgiving delivery but strong overall power,” wrote Cycle World’s staff about the 2025 YZF-R9. “The icing on the cake, however, is a chassis with fully adjustable, high-end suspension at each end, a track-ready braking package, and a full suite of rider aids that will make lapping your favorite circuit or backroad on [the R9] more efficient and fun.”
The 2025 YZF-R9 was originally announced in October of 2024 as a new generation of street bike aimed at providing true Supersport-levels of performance in an accessible package that enhances the capability and confidence of riders across a spectrum of skill levels. Built around Yamaha’s CP3 powerplant, the R9 features a dedicated Supersport chassis and comprehensive MotoGP derived electronics suite, wrapped in next-generation R-series styling.
Top features of the YZF-R9 include:
- A broad, torquey CP3 engine with an 890cc liquid-cooled three-cylinder powerplant
- An advanced chassis with the lightest aluminum frame Yamaha has ever offered on a Supersport model
- Premium Brembo Stylema monoblock front brake calipers and radial master cylinder with optional rear ABS
- The most aerodynamic model Yamaha has ever offered with MotoGP-inspired functional winglets
- An advanced electronic suite including Traction, Slide, Lift and Brake Control systems managed through a new full-color five-inch TFT display
The YZF-R9 returns unchanged for Yamaha’s 2026 supersport lineup and will be available in Team Yamaha Blue starting at $12,499 MSRP, and in 70th Anniversary Edition Red and White starting at $12,899 MSRP. Learn more about Yamaha’s complete Street motorcycle lineup, as well as other Yamaha products at yamahamotorsports.com.
Find a range of Genuine Yamaha Accessories, apparel and more at: www.yamaha-motor.com/shop.
For more information related to all Yamaha products, visit: www.yamahamotorsports.com.
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Massimo Group Highlights Dealer Network Momentum, Organizational Expansion and Product-Led Strategy Entering 2026
Massimo Group (NASDAQ: MAMO), a manufacturer and distributor of powersports vehicles and electric mobility solutions, today provided an update on its dealer network momentum, organizational expansion, and strategic initiatives as the Company prepares for accelerated dealer-led growth in 2026.
Dealer Network Momentum: 2025 Review and Expansion Outlook
Throughout 2025, Massimo made dealer network development a core pillar of its growth strategy, investing in channel expansion, internal infrastructure and dealer support capabilities. As the Company closes out the year, it continues to strengthen its authorized dealer footprint across key U.S. markets, expanding customer access while laying the groundwork for the rollout of higher-value product platforms.
Management views continued dealer network expansion as critical to supporting product commercialization, improving brand visibility and driving long-term, sustainable growth.
Q4 2025 Momentum and Dealer Signings
Massimo experienced increased momentum in dealer development during the fourth quarter of 2025. In Q4 alone, the Company executed agreements with several new dealer partners, reflecting growing interest from dealers aligned with Massimo’s evolving product strategy and partnership-driven model.
The Company believes this acceleration reflects improved execution, clearer product positioning, and increasing alignment between dealer market needs and Massimo’s long-term roadmap.
Organizational Expansion Supporting 2026 Growth
To support the next phase of dealer expansion, Massimo completed key organizational enhancements in 2025. The Company appointed a Vice President of Dealer Development to lead dealer recruitment, onboarding, and performance initiatives, reinforcing its commitment to building a scalable and high-quality dealer network.
In addition, Massimo hired a Manager of Fleet Sales, further strengthening its commercial capabilities and supporting the development of a more comprehensive dealer and fleet-oriented go-to-market strategy. These hires are integral to the Company’s refreshed dealer program, which is scheduled to launch in January 2026.
Management views these organizational additions as a transition from foundational network building toward a more execution-focused growth phase.
Product Strategy Supporting Dealer Profitability
Massimo’s dealer initiatives are supported by a differentiated product roadmap designed to improve dealer competitiveness and profitability, including:
- The Sentinel Series, the Company’s next-generation UTV platform positioned to deliver higher-value features and performance.
- The MVR HVAC Series, a new line of fully enclosed electric vehicles equipped with integrated heating and air conditioning, designed to help dealers differentiate their offerings in both consumer and commercial markets.
Several established dealer partners have already executed purchase agreements for units within these new product series. In addition, Massimo has initiated a preorder program for its 2026 Sentinel models, which is gaining solid early traction as dealers plan for the upcoming selling season.
Positioned for Dealer-Led Growth in 2026
Looking ahead to 2026, Massimo plans to increase its focus and investment in dealer development, emphasizing dealer quality, operational consistency, and long-term partnership alignment. Management believes the dealer channel will remain a key driver of sustainable revenue growth and successful product commercialization.
With an expanded dealer organization, growing dealer engagement, and an increasingly differentiated product lineup, Massimo believes it is well positioned to pursue disciplined, dealer-led growth while continuing to build long-term value for shareholders.
