News and stories from the world of Powersports business.
BRP Invites All Riders to “Get Moving”
BRP Inc. (TSX: DOO) (NASDAQ: DOO) is proud to unveil a refreshed brand identity under the bold new tagline “Get moving”. This evolution reflects BRP’s purpose: creating new ways to move people and inspiring everyone to reimagine how they access their world. The official debut of this brand refresh will take place during CBC/Radio-Canada’s broadcast of the Olympic Winter Games Milano Cortina 2026. BRP will serve as an official sponsor to Canada’s national public broadcaster.
Starting February 6, CBC/Radio-Canada’s broadcast of the Games will give viewers across Canada a firsthand look at what “Get Moving” truly means: BRP cannot stand still. The Company is relentlessly innovating, pursuing excellence, and moving toward bigger goals. BRP products are driven to be the best, striving for gold at every turn. As a proudly Canadian flagship that shines internationally, BRP’s sponsorship of CBC/Radio-Canada’s broadcast of the Olympic Winter Games Milano Cortina 2026 is a natural fit.
“Get moving” is more than a tagline, it’s a rallying cry calling all riders to unleash their inner drive and relentlessly move forward,” said Josée Perreault, Chief Marketing Officer at BRP. “We are proud to be unveiling our refreshed brand identity at such a meaningful time. The refreshed branding strengthens the connection between BRP and its iconic brands, Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax, creating a powerful portfolio effect to drive growth and reinforce our leadership in innovation.”
Also in the spirit of redefining movement and driving a deeper connection to BRP, Uncharted Society is becoming BRP Experiences. Operating across more than 225 global destinations in 14 countries, BRP Experiences’ trusted outfitters have delivered more than 2 million rides powered exclusively by Ski‑Doo, Lynx, Sea‑Doo and Can‑Am products, helping riders of all levels experience the thrill of outdoor exploration.
BRP’s brand evolution builds on the launch of its M28 strategic plan and the Company’s new vision: “to create the unbeatable experience of moving you in every way“. This vision reflects BRP’s relentless pursuit of excellence, striving to offer consumers and riders an industry-leading experience throughout their entire journey.
To learn more about this new chapter and discover what “Get Moving” is all about, visit brp.com.
Polaris Expands Industry’s Largest Cabbed Lineup with New Ranger models for All-Season Comfort
– Polaris Off Road, the world leader in powersports and off-road innovation, today announced two new enclosed cab models, the 2026 RANGER 1000 CAB and 2027 RANGER XP 1000 CAB. The new trim offerings expand the Polaris cabbed model portfolio and deliver versatile solutions at competitive price points.
“Leveraging our expertise and adding to our breadth of cabbed side-by-sides, our new cab models offer value options for consumers who need all-season comfort to tackle work and play in a variety of weather conditions,” said Reid Wilson, President, Off-Road Vehicles, Polaris. “We are consistently listening to our customers to create innovative, rider-driven improvements, and the new cabs deliver solutions that inspire confidence and build upon the trusted RANGER lineup.”
2026 RANGER 1000 CAB
The new RANGER 1000 CAB expands on the RANGER 1000 Premium by adding an enclosed cab and factory‑installed heat. Features include:
- A factory-installed enclosed cab with a fixed glass windshield to keep riders comfortable with added protection from the elements – whether riding in rain, snow or dusty conditions.
- A factory-installed heating system improves comfort in cold weather conditions while working, plowing, hunting or riding.
- A factory-installed 4,500-pound winch with synthetic rope, auto stop and wireless remote to complete the job or get back on the trail quicker.
- A full-coverage front bumper designed to withstand tough off-road conditions, providing robust protection.
- LED headlights that enhance lighting to help extend riding or working hours.
- A 61-horsepower ProStar engine delivering smooth, quiet power to get the job done.
- Class-leading 1,000-lb. box and 2,500-lb. towing capacity to carry more in fewer trips.
RANGER 1000 CAB is backed by a 1-year warranty, available in a 3-seat only, and comes in the following colors: Granite Gray, Mirage Beige, Rover Rust, and Polaris Pursuit Camo. Pricing starts at $21,999 (U.S.) and $26,999 (CAN.) and will begin shipping to dealers in February 2026.
2027 RANGER XP 1000 CAB
The new RANGER XP 1000 CAB is available in a 3-seat or CREW, and comes equipped with a factory-installed enclosed cab with heating and air conditioning to comfortably ride in all seasons. Features include:
- A factory-installed enclosed cab with a fixed glass windshield and powered front windows to ride more comfortably in rain, dust or snow.
- Factory-installed heating and air conditioning to control the climate for all-season comfort. For quick relief on hot days, a variable AC compressor automatically varies its pumping capacity to deliver faster cooling and lower temperatures, even when at idle and low engine RPMs.
- A 82-horsepower ProStar engine and a 3-position throttle control with different drive modes allow the driver to stay smooth and controlled for enhanced capability.
- 29-inch, 8-ply Pro Armor X Terrain tires with a new innovative variable tread design reduces perceived noises for a pleasant cab experience. The 8-ply rating provides puncture resistance in rugged terrain and the 14-inch ground clearance clears obstacles with confidence.
- Class-leading 1,000-lb. box and 2,500-lb. towing capacity to carry more in fewer trips.
RANGER XP 1000 CAB is backed by a 1-year warranty, and available in Avalanche Gray. Pricing starts at $24,499 (U.S.) and $30,999 (CAN.) and will begin shipping to dealers in March 2026.
For additional details on both models, visit the Polaris RANGER website. To learn more about the Polaris ORV lineup and to stay up to date on testing and demo opportunities, please visit the Polaris ORV website or follow on FacebookSM, InstagramSM, YouTubeSM and XSM.
