News and stories from the world of Powersports business.
Wild Ass Seat Cushions to Introduce New Police “BlueLine Collection” Honoring Motor Officers at Daytona Bike Week
To release a new police product line of seat cushions, Wild Ass, the Minnesota-based innovator known for premium motorcycle air seat cushions, is expanding its presence and marketing efforts at Daytona Bike Week this March at the monster-sized J&P Cycles and Daytona Harley-Davidson stores in Destination Daytona, Florida. Specifically targeting people who traditionally ride long distances to Daytona’s annual Bike Week versus trailering their rides, Wild Ass wants to prove their worth with the “Wild Ass Demo Experience” in both their outdoor locations.
Craig Johnson, founder and president of WildAss seat cushions dedicates the new “Blueline Collection” to motorcycle-mounted officers nationwide with benefits going to police and law enforcement charities.
“Our goal has always been to make riding more enjoyable, wherever or whoever you are,” said Craig Johnson, Founder and President of Wild Ass. “Riders have told us for years how our cushions transform long motorcycle trips, so it was only natural to bring that same technology to police motor riders with a new product line launching here at Daytona Bike Week 2026.”
The new “BlueLine Collection” of seat cushions honoring motorcycle-mounted law enforcement officers is being released March 1st at Wild Ass’ booths during Daytona Bike Week at J&P Cycles and Daytona Harley-Davidson.
WildAss’ launches the new “BlueLine Collection” March 1st in support of all motorcycle-mounted law enforcement officers with $10 per cushion being donated to law enforcement charity organizations. Staying alert and refreshed while seated for long periods of time is of tantamount importance in law enforcement. Extensive testing on cruisers, ADV machines, sport bikes, UTVs and police bike applications has proven the adaptability of the Wild Ass design across multiple platforms. Built with medical-grade materials and precision air-cell construction, each of the 4 differently shaped cushions distributes weight evenly and reduces heat and vibration—key to reducing rider and driver fatigue.
For more information, visit www.wild-ass.com.
AMA Announces Schedule for Beta AMA National Dual Sport Series
The American Motorcyclist Association announced the schedule for the 2026 Beta AMA National Dual-Sport Series, which will feature 18 outstanding recreational riding events hosted by AMA charter organizations.
With events in Florida, California, Pennsylvania and several other states across the country, the Beta AMA National Dual Sport takes riders through some of America’s most scenic back roads and single-track trails.
Sponsored by Beta USA, one of America’s largest manufacturers of off-road motorcycles, the AMA Dual Sport Series is designed for serious off-road-oriented dual sport motorcycles.
At the end of the series, all participants are entered into a raffle, with one lucky rider winning a Beta motorcycle.
“We support the AMA Dual Sport Series because we share the same passion: the freedom to explore,” Beta USA Marketing Manager Bryan Wunsch said. “By sponsoring this series, we aren’t just showcasing our brand; we are ensuring that the dual-sport community has organized, high-quality, and sustainable events to enjoy.”
The full list of Beta AMA National Dual-Sport Series events can be found below:
- Feb. 28-March 1: Brooksville, Fla.; Devil’s Creek Dual Sport
- April 17-19: Plantersville, Ala.; Perry Mountain Motorcycle Club Tower Run
- April 18-19: Bixby, Mo.; Show Me 200
- May 30-31: Lock Haven, Pa.; Durty Dabbers Great Adventure Dual Sport
- June 6-7: Wabeno, Wis.; Ride for Research
- June 12-14: Flagstaff, Ariz.; Mountain Madness
- June 13-14: New Plymouth, Ohio; Baby Burr
- June 27-28: Big Bear Run, Calif.; Big Bear Run
- Aug. 1-2: Logan, Ohio; Copperhead Dual Sport
- Sept. 12-13: Dover, Tenn.; LBL 200
- Sept. 19-20: Columbus, Ind.; Buffaloe 500
- Sept. 19-20: Newark, N.Y.; Monkey Butt 2 Day
- Sept. 26-27: Wabeno, Wis.; Big Woods 200
- Oct. 3-4: Mount Solon, Va.; Shenandoah 500
- Oct. 3-4: Boyne Falls, Mich.; Wolverine Dual Sport
- Oct. 31-Nov. 1: Port Elizabeth, N.J.; Hammer Run Dual Sport
- Nov. 7-8: Prescott Valley, Ariz.; Howlin’ at the Moon
- Nov. 27-28: Palmdale, Calif.; LA-Barstow to Vegas
For more details regarding the series, visit AmericanMotorcyclist.com/riding/off-road-riding/dual-sport-riding/beta-ama-national-dual-sport-series/ .
For more information on Beta Motorcycles, head over to betausa.com/ .
K&N Performance Filtration Jumps In With 2026 MotoAmerica Championship Sponsorship
MotoAmerica, North America’s premier motorcycle road racing series, is proud to announce that K&N Performance Filtration is back on board as an Official Partner of the 2026 MotoAmerica Championship.
Pioneering the original red, washable air filter in 1969, K&N introduced its signature oiled-cotton filter design to deliver superior contaminant capture while offering a durable, reusable solution ideally suited for the racing and performance community. More than 55 years later, K&N continues to advance filtration technology, expanding its portfolio to include high-performance intake filters, air cleaners, and oil filters engineered for applications ranging from top-fuel drag racing to everyday commuter vehicles.
“Motorcycle racing is woven into K&N’s DNA,” said Matt Boone, CEO of K&N. “From our earliest days in desert motorsport to our presence across racing disciplines worldwide, performance has always been at the core of who we are. Partnering with MotoAmerica allows us to honor that legacy while continuing to innovate for a broader range of riders and vehicles. As we expand our product portfolio, we remain firmly rooted in what built this company—a relentless focus on delivering high-performance filtration solutions for those who demand more from their machines.”
K&N is headquartered in Corona, California, where its products are designed and rigorously tested at the company’s state-of-the-art research and development testing center. K&N’s manufacturing operations are based in Grand Prairie, Texas, reflecting the company’s continued commitment to domestic manufacturing alongside a global operational footprint. K&N also operates facilities in the Netherlands, and China.
“K&N’s history in motorcycle racing goes back to the very beginnings of the company,’” said Lance Bryson, MotoAmerica’s Director of Sponsorship. “Ken (Johnson) and Norm (McDonald) who I had the pleasure of knowing, were dirt trackers in Southern California when they first met, and they went on to start a motorcycle shop in Loma Linda. The filter business grew from that and now they are a household name in motorsport. We’re happy to have them as a sponsorship partner for the 2026 season. It’s going to be a good one.”
Sugarlands Distilling Company named Official Moonshine and Broken Antler named Official Whiskey of Progressive American Flat Track
Progressive American Flat Track, sanctioned by AMA Pro Racing, is thrilled to announce a multi-year partnership with Sugarlands Distilling Company, naming the award-winning craft distillery the Official Moonshine and its new Broken Antler Flavored Whiskey as the Official Whiskey of the series.
The collaboration connects the professional flat track racing community with one of the most respected names in craft distilling. The partnership officially launches at the start of the 2026 season, with Sugarlands taking a lead role in the events surrounding the season opener. As part of the agreement, the distillery will serve as the entitlement sponsor of the Sugarlands American Flat Track Kick-Off Party Presented by Giuseppe’s Steel City Pizza and Jostens. Additionally, Sugarlands further cements its commitment to the sport as the presenting sponsor of the Mission Foods Award Party.
Based in Gatlinburg, Tennessee, Sugarlands is a family-owned craft distillery renowned for its house of award-winning brands, including Sugarlands Shine, Sugarlands Sippin’ Cream, High Rock Vodka, Roaming Man Whiskey and Broken Antler Flavored Whiskey. The newest brand from Sugarlands, Broken Antler Flavored Whiskey, blends bold flavor with an approachable whiskey experience. Sugarlands will activate at two rounds during the 2026 season – March 21 in Atlanta and August 22 in Peoria – providing fans with a fun, interactive experience that brings the spirit of the Smokies directly to the track, further celebrating the lifestyle and community that defines the sport. Mark & Digger, stars of the hit television show Moonshiners, will serve as Grand Marshals at both the Atlanta and Peoria events, where Sugarlands will also host special meet-and-greet opportunities with the duo for fans.
“American Flat Track is built on passion, authenticity and community, creating a natural alignment with who we are as a brand,’ said Patrick Sullivan, Sugarlands chief commercial officer. “We’re excited to tap into the culture surrounding the sport and bring our award-winning moonshines and new Broken Antler Flavored Whiskey to the track in a fun, engaging way throughout the 2026 season and beyond.”
The Sugarlands American Flat Track Kick-Off Party Presented by Giuseppe’s Steel City Pizza and Jostens will serve as the primary hub for fans, riders, and industry leaders to gather before the first green flag drops. Details regarding the event and specific fan engagements will be announced in the coming weeks. The Kick-Off Party will feature specialty Sugarlands Shine and Broken Antler Flavored Whiskey cocktails, crafted specifically for the event, to toast the beginning of the AMA Pro Racing season.
For more information on Sugarlands Distilling Company and their full line of spirits, visit Sugarlands.com.
Honda Powersports & Products and 6666 Ranch Announce New Strategic Partnership
Honda Powersports & Products and 6666 Ranch proudly announce a landmark partnership, uniting two icons in their respective realms, each defined by hard work, durability and an uncompromising commitment to doing things the right way. As the Official Powersports Partner of 6666 Ranch, Honda brings its trusted Pioneer, ATV and power-equipment products to a legendary ranch that has embodied the spirit of real work for over one and a half centuries.
Through the three-year partnership, Honda will provide powersports and power-equipment products to support daily operations at 6666 Ranch, including transportation across ranch property, fence inspection and maintenance, and support for cattle and horse operations in challenging conditions. Honda branding will also appear throughout ranch facilities and grounds, with the partnership extending to collaborative activations at signature events including the Return to the Remuda Horse Sale in Guthrie, Texas, and The Run for a Million held in Las Vegas.
Founded in 1870, 6666 Ranch (pronounced “four sixes”) is recognized as one of the most storied ranches in Texas history. Today, it remains a leader in the agriculture industry, with operations spanning quality beef production, disciplined land management and the breeding of top-performing American Quarter Horses.
Spanning 260,000 acres in Texas, the ranch manages thousands of cattle seasonally, supported by highly skilled cowboys and proven livestock-management practices refined over generations. The ranch’s managers maintain a long-held vision for responsible conservation, implementing practices that reflect good land stewardship while maximizing long-term land productivity.
“Honda vehicles and power-equipment products are engineered to perform day in and day out, and this collaboration celebrates the people and places that depend on that reliability every single day,” said Jeremy McGuire, Director of Customer Engagement at American Honda. “Partnering with 6666 Ranch allows us to honor shared values of hard work, civic responsibility and respect for tradition, and to support the people and lifestyle that this country was built on.”
Rooted in more than a century of ranching operations, 6666 Ranch is owned by Taylor Sheridan, whose commitment to authenticity and respect for the American West aligns with the values upon which the ranch was built. While also known as a filming location for the hit show Yellowstone, it remains first and foremost a working ranch, guided by performance-driven operations and uncompromising standards.
“At the Four Sixes, we don’t partner with brands unless they earn it,” said Taylor Sheridan, owner of the 6666 Ranch. “Honda builds equipment that works the way a working ranch demands: reliable, durable and built without shortcuts. That shared respect for real work and doing things the right way makes this partnership a natural fit.”
Editors: Additional information and assets can be found at HondaNews.com
LiveWire Group, Inc. Reports 2025 Fourth Quarter and Full Year Financial Results
LiveWire Group, Inc. (“LiveWire” or the “Company”) (NYSE: LVWR) today reported fourth quarter and full year 2025 results.
“We saw continued momentum in the fourth quarter, ending 2025 in the number one position in U.S. electric motorcycle on-road retail sales1 and delivered another company record-setting quarter. Consolidated revenue units increased year over year with over 22,000 units sold, a 16 percent increase over 2024, coupled with a prime focus on improving gross profit in the fourth quarter of 2025 along with a 44 percent improvement in free cash flow in 2025. We will look to continue this positive momentum into 2026 as we focus on enhancing profitability and launching the S4 Honcho™ products,” said Karim Donnez, CEO, LiveWire.
2025 Highlights and Financial Results
- Reduced net cash used by operating activities by 43% driving a 44% improvement in free cash flow as compared to 2024.
- Increased market share to 70% of retail sales in the U.S. electric motorcycle 50+horsepower on-road EV segment1. Continued expansion into five new markets in Europe, including Poland, Portugal, Finland, Belgium and Luxembourg.
- Continued development of the S4 Honcho™ with production targeted to start in Spring 2026.
- Consolidated operating loss decreased by $34.9 million, or 32%, from 2024 primarily driven by a decrease in consolidated selling, administrative and engineering expense.
- Launched an At-The-Market offering to raise up to $50 million in additional capital through share issuance pursuant to a $100 million shelf registration statement.
Fourth Quarter 2025 Summary of Results
- Electric Motorcycle unit sales increased 61% over fourth quarter 2024, with revenue increasing 10%.
- STACYC unit sales increased 8% over fourth quarter 2024 with revenue increasing 4%.
- Gross profit improvement in the fourth quarter of 2025 driving a decrease in consolidated operating loss of $7.5 million, or 30%, from fourth quarter of 2024.
Honda Motor Co., Ltd. (HMC:NYSE) announced its consolidated financial results for the fiscal third quarter ended December 31, 2025
Honda Motor Co., Ltd. today announced its consolidated financial results for the fiscal third quarter ended December 31, 2025.
Q3 Ended December 31, 2025 Financial Results
- Operating Profit 591.5 bil. yen
- In motorcycle business, sales remained solid, primarily due to India and Brazil.
- In automobile business, the impact of tariffs as well as one time expenses related to EVs resulted in a decrease in profits.
- Operating cash flows after R&D adjustment 1,855.8 bil. yen
FYE March 31, 2026 Financial Forecast
- Operating Profit 550.0 bil. yen / Profit for the year 300.0 bil. yen
- Due to a wide range of efforts, incl. collaboration with suppliers, tariff impact was reduced:
– 450 billion yen (initial forecast) → – 310 billion yen - Weaker yen had positive profit impact, but intensified competition in Asian auto markets led to higher incentives and uncertain business environment so previous forecast (Nov. 7) maintained.
- In motorcycle business, strong sales continue in India and Brazil, so previous record-high forecast of 21.3 million units unchanged.
- In automobile business, considering the uncertain business environment, the previous forecast of 3.34 million units unchanged.
Shareholder Returns
- Cancellation of the Company’s Own Shares
– Total number of shares to be cancelled : 747,000,000 shares (shares of common stock)
– Scheduled date of cancellation : February 27, 2026
-Total number of shares issued after the cancellation : 4,533,000,000 shares
Honda’s financial results can be accessed from following web site address.
https://global.honda/en/investors/library/documents.html
Diverse Array of Honda Motorcycles Returning for New Model Years
American Honda announced today the return of eight beloved two-wheel models for the 2026 and 2027 model years. The collection of motorcycles represents a broad variety of categories, including adventure, miniMOTO, scooter and trials, reaffirming the brand’s commitment to riders of all styles and skill levels. The legendary Africa Twin adventure-touring platform continues its journey with four versions, all boasting refined purpose and familiar capability. Meanwhile, enthusiasts of classic fun and urban mobility can look forward to the timeless, retro-inspired Trail125, Dax 125 and Monkey miniMOTO machines, plus the approachable Navi. The ever-popular PCX and ADV160 scooters return with their blend of comfort, efficiency and style, and the competition-proven Montesa Cota platform—comprising two trim levels—makes a triumphant showing for riders passionate about the sport of trials. Together, these returning models highlight Honda’s broad appeal and dedication to delivering memorable riding experiences.
“From adventure touring to urban commuting and pure fun on two wheels, the eight returning models included in this announcement reinforce Honda’s commitment to enjoyable experiences for a wide variety of riders,” said Colin Miller, Manager of Experiential Marketing at American Honda. “Each of these motorcycles reflects the diverse passions of our customers and our dedication to meeting riders wherever their journey begins.”
2026 Africa Twin
Few motorcycles embody the spirit of adventure like Honda’s Africa Twin. Developed for riders who see the world as a network of possibilities rather than paved limits, the legendary model continues to deliver Honda’s “True Adventure” philosophy through its rare balance of comfort, performance and capability. Whether carving through winding highways or exploring rugged dirt roads, the Africa Twin rewards curiosity with confidence—offering proven engineering, advanced technology and an unmistakable connection between rider and machine. Available in a nimble, off-road-focused standard version and the mileage-eating Adventure Sports ES trim level (both of which are offered with a manual transmission or Honda’s high-tech automatic DCT), the Africa Twin remains the ultimate expression of go-anywhere freedom, backed by Honda’s uncompromising reliability and global adventure heritage.
- Colors
- Africa Twin: Pearl White; Matte Black Metallic
- Africa Twin DCT: Pearl White; Matte Black Metallic
- Africa Twin Adventure Sports ES: Pearl White
- Africa Twin Adventure Sports ES DCT: Pearl White
- MSRP
- Africa Twin: $15,199
- Africa Twin DCT: $15,999
- Africa Twin Adventure Sports ES: $17,799
- Africa Twin Adventure Sports ES DCT: $18,599
- Available: February
- Info
2026 Trail125
Paying homage to Honda’s beloved Trail models of the ’60s, ’70s and ’80s, the Trail125 blends classic miniMOTO design with modern engineering. With its timeless silhouette, automatic centrifugal clutch and fuel-efficient engine, the Trail125 feels equally at home on city streets and casual backroads. Carrying forward the adventurous spirit that made the original CT line legendary, this model delivers fun and practicality in equal portions.
- Colors: Glowing Red; Black Metallic
- MSRP: $4,199
- Available: April
- Info
2026 Dax 125
With its playful personality and unmistakable retro design, Honda’s Dax 125 is a fun, easygoing machine that blends nostalgia with everyday usability. Its iconic T-shaped pressed-steel frame, chunky styling and approachable ergonomics make it instantly familiar to those who remember the original CT70, also known as the Trail 70, while newer riders appreciate its smooth 123.9cc engine, automatic centrifugal clutch and friendly handling. Equal parts playful and practical, the Dax 125 offers unique design, approachable performance and timeless Honda charm—perfect for reliving old memories or creating new ones.
- Color: Pearl Black
- MSRP: $4,199
- Available: April
- Info
2026 Monkey
Honda’s beloved Monkey offers an irresistible blend of classic charm and modern performance that has made it a favorite among a diverse array of riders. Its compact size and plush suspension make it approachable for new enthusiasts, while its capable fuel-injected engine, five-speed transmission and ABS braking deliver practical everyday usability. With a throwback silhouette, chrome accents and refined engineering, the Monkey continues to celebrate Honda’s heritage while offering fun, accessible mobility for today’s streets.
- Color: Matte Black Metallic
- MSRP: $4,399
- Available: March
- Info
2026 Navi
In just a few years on the U.S. market, Honda’s Navi has become one of the nation’s best-selling motorcycles, thanks to its unique blend of scooter-like simplicity and motorcycle-inspired styling. The model’s smooth, fuel-efficient 109cc engine, easy-to-use V-Matic automatic transmission and lightweight chassis make it an easy choice for riders of all skill levels, while bold styling cues and practical touches—like a convenient lockable storage pod—add everyday usefulness. Affordable, fun and confidence-inspiring, the Navi is an effortless option for enjoying two-wheel mobility.
- Colors
- Non-painted: White
- Painted: Arctic Silver Metallic; Pearl Red; Blue Metallic
- MSRP
- Non-painted: $2,199
- Painted: $2,349
- Available: February
- Info
2026 PCX
One of the most stylish and practical scooters on the road, Honda’s PCX offers an easy, comfortable way to move through city streets and beyond. Its efficient engine, automatic transmission and Honda Selectable Torque Control deliver smooth, confidence-inspiring performance, while conveniences like generous under-seat storage, LED lighting and a USB-C charging port simplify everyday commuting. Blending modern capability with premium touches, the PCX continues to set the standard for dependable, affordable urban mobility.
- Color: Pearl Gray
- MSRP: $4,349
- Available: April
- Info
2027 ADV160
Continuing to redefine what a scooter can be, Honda’s ADV160 combines everyday practicality with genuine adventure-inspired versatility. As comfortable on the daily commute as it is exploring rougher roads, this scooter delivers efficient, responsive performance and features that support confidence beyond smooth pavement. With its 157cc engine, durable chassis, ample ground clearance, long-travel suspension and distinctive ADV styling, the ADV160 is engineered to handle a wider range of riding environments than a traditional urban scooter. From smart technology to utility-focused details, every feature is purpose-built to optimize comfort, control and versatility, making it a compelling option for riders seeking adventure-ready flexibility in a compact, approachable package.
- Color: Matte Black Metallic
- MSRP: $4,499
- Available: June
- Info
2026 Montesa Cota Models
Developed and refined through years of elite competition, including substantial input from perennial FIM World Champion Toni Bou, the Montesa Cota platform continues to set the benchmark in trials performance. The precision-focused Cota 4RT 301RR represents the pinnacle for riders tackling the most demanding sections, while the Cota 4RT 260R delivers a more accessible entry point with proven capability for those progressing in the sport. With lightweight construction, smooth four-stroke power and exceptional balance, both models make navigating technical terrain easier and more controlled than ever.
- Colors
- Montesa Cota 4RT 260R: Red
- Montesa Cota 4RT 301RR: Light Green
- MSRP
- Montesa Cota 4RT 260R: $9,849
- Montesa Cota 4RT 301RR: $12,949
- Available: February
- Info
Honda Expands Talon 1000R Sport SxS Capability with 30-Inch Tires for 2026
American Honda has confirmed the return of its Talon sport side by side lineup for the 2026 model year, featuring six purpose-built configurations across both two-seat and four-seat platforms. Building on its reputation for high-performance off-road capability and driver-focused engineering, the Talon family delivers renowned versatility for weekend trail riders, serious enthusiasts and anyone in between. This year, the two “R” trim levels receive factory-equipped 30-inch tires to increase ground clearance and improve obstacle-rolling capability, while the four nimble “X” versions continue with 28-inch tires, optimized for agility and precision in tighter terrain. Together, these Talon configurations provide drivers and passengers with tailored performance to match their chosen conditions and driving style, from wooded two-track to wide-open backcountry.
“Whether you’re carving through technical trails or hitting top speeds across open terrain, the 2026 Talon lineup delivers confidence-inspiring performance and versatility,” said Colin Miller, Manager of Experiential Marketing at American Honda. “Made in the USA using domestic and globally made parts, these side-by-sides feature purpose-matched tire sizing and tailored trim options, and are engineered to meet the diverse needs and preferences of off-road enthusiasts.”
Talon 1000 Two-Seaters
Honda’s 2026 two-seat Talon 1000 side-by-sides boast a focused approach to off-road performance, offering configurations designed for everything from tight woods to wide-open desert terrain. The lineup comprises the agile 1000X in both standard Showa and FOX Live Valve versions, as well as the wider, longer-travel 1000R FOX Live Valve, which now comes equipped with 30-inch tires to increase ground clearance and improve obstacle-rolling capability in rough conditions. With responsive power delivery, a proven chassis, and Honda’s reputation for durability, reliability and quality, the Talon 1000 two-seat family delivers precision, capability and confidence for off-road enthusiasts.
- Colors: Pearl Red; Matte Forged Bronze
- MSRP
- Talon 1000X: $20,599
- Talon 1000X FOX Live Valve: $22,799
- Talon 1000R FOX Live Valve: $23,799
- Available: February
- Info
Talon 1000 Four-Seaters
For the 2026 model year, Honda’s Talon 1000 four-seat lineup delivers the performance, comfort and versatility that off-road enthusiasts expect, with configurations tailored for both tight, technical trails and faster terrain. The range includes the Talon 1000X-4 in standard and FOX Live Valve versions, as well as the wider Talon 1000R-4 FOX Live Valve, which now comes equipped with 30-inch tires to enhance ground clearance and improve the ability to navigate larger obstacles. Featuring Honda’s proven 999cc engine, a thoughtful cabin design and a reputation for durability, reliability and quality, the Talon 1000 four-seat side-by-sides provide an exciting, dependable experience for adventures with family and friends.
- Colors: Pearl Red; Matte Forged Bronze
- MSRP
- Talon 1000X-4: $23,099
- Talon 1000X-4 FOX Live Valve: $25,099
- Talon 1000R-4 FOX Live Valve: $26,099
- Available: February
- Info
