This week in US Powersports business.
Segway Super Villain SX20T Now Available for Retail in the U.S. Market
Segway Powersports is raising the bar in the high-performance sport side-by-side category—and the wait is finally over. The all-new Segway Super Villain SX20T has arrived. Powered by a 2.0T GDi 4-stroke DOHC inline four-cylinder turbocharged engine, the Super Villain delivers an exhilarating driving experience engineered to push the limits of off-road performance and capability. Built on a foundation of raw power and advanced off-road technology, the Super Villain redefines what riders can expect from a modern high-performance off-road vehicle.
Designed for riders who demand uncompromising power and capability, the Super Villain delivers extraordinary power and torque while maintaining precise control and stability. A rigid chassis, advanced drivetrain, and long-travel suspension work together to transform raw performance into smooth, controlled momentum across challenging terrain. Its wide stance and extended wheelbase enhance stability at speed, while responsive handling and powerful braking inspire confidence. Inside the cockpit, premium technology and refined comfort features ensure riders can experience high-performance off-road adventure without compromise.
“We’re incredibly excited to introduce the Super Villain SX20T as the newest addition to the Segway Powersports lineup, continuing to strengthen a portfolio built on innovation and high performance,” said JJ Pecsok, National Sales Director of Segway Powersports. “This vehicle represents a major milestone for the brand, and we’re proud to finally begin delivering units to our dealer network so customers can experience the Super Villain firsthand.”
Built on a foundation of industry-leading technology, the Super Villain features the Smart Moving App and a 10.4-inch smart touchscreen that deliver an intuitive, connected driving experience. This advanced interface provides seamless access to AirLock functionality, real-time vehicle data, safety alerts, and personalized driver settings—placing intelligent control directly at the driver’s fingertips.
“We are extremely proud to finally introduce the Super Villain SX20T to the U.S. market,” said Gabriel Cruz, Marketing Director of Segway Powersports. “An incredible amount of time and energy has gone into refining this product—testing its limits, proving its performance in real-world desert racing, and building the visibility around it through compelling content and storytelling. Seeing the Super Villain now reach customers and enthusiasts across the country is a moment our entire team has been working toward for a long time.”
To kick things off, Segway Powersports is dropping an all-new video series designed to push the limits of the Super Villain SX20T, taking the high-performance sport side-by-side into some of the most demanding proving grounds. The first stop takes the team to the iconic Swing Arm City in Utah, a destination known for its steep climbs, deep sand, and unforgiving terrain—making it the perfect environment to put the Super Villain’s chassis, suspension, and powertrain to the test.
Segway Super Villain SX20T retails for $33,999.99 and is available in White/Red and Black/Black colorways through authorized Segway Powersports dealers in the U.S. Learn more at https://www.segwaypowersports.us/super-villain/.
2026 Segway Super Villain SX20T Key Features:
- 2.0T GDi 4-Stroke DOHC Turbocharged
- 235 Horsepower
- Automatic 7-Speed Transmission
- Normal / Race / Climb Drive Modes
- 14.6″ Ground Clearance
- 104.5″ Wheelbase
- Rear Multi-Link Trailing Arm
- Front Locking Differential
- K-Man 3.0 Damper System
- 20″ Front / 21″ Rear Suspension Travel
- 10.4″ Smart Commanding Screen
- Segway Smart Moving App
- Adjustable EPS
- Adjustable Driver & Passenger Bucket Seats
- Tilt & Telescoping Steering Column
- Roof
- Half Doors
- 32″ Tires
- Aluminum Beadlock Wheels
- 6-Months Limited Warranty
LiveWire Group, Inc. Acquires Dust Moto
LiveWire Group, Inc. (NYSE: LVWR), a leader in the electric two‑wheel industry, today announced it has acquired the assets of Dust Moto, bringing deep off‑road knowledge and expertise to LiveWire, thereby marking a strategic expansion into the electric off‑road segment.
The acquisition strengthens LiveWire’s strategy to grow beyond on‑road electric motorcycles and address the rapidly expanding electric off‑road market, which is being driven by riders seeking incredible torque and performance with the added benefits of reduced noise, lower maintenance, and an accessible riding experiences through simplified operation and single‑speed drive.
With the completed transaction, LiveWire is advancing Dust’s electric dirt bike platform toward production, leveraging LiveWire’s engineering capabilities, manufacturing scale, and global marketing, sales, and service network to accelerate development and go‑to‑market execution.
“LiveWire pioneered the on‑road electric motorcycle market, and this acquisition allows us to build on that leadership as we expand into off‑road, continuing the journey that began with STACYC ten years ago,” said Karim Donnez, CEO of LiveWire Group, Inc. “Dust Moto is a strong strategic fit and an accelerator of our vision, bringing proven off‑road insight that will contribute meaningfully to LiveWire’s leadership position in electric powersports.”
“Joining LiveWire marks an exciting next chapter in our journey,” said Colin Godby, CEO of Dust Moto. “LiveWire shares our fundamental DNA as an American brand focused on performance, innovation, and putting riders first. With LiveWire’s scale, resources, and global reach, we can bring our electric off-road bike to market with a worldwide audience and deliver an unmatched off-road experience.”
The acquisition reflects LiveWire’s continued focus on expanding its product portfolio and addressable market while reinforcing its commitment to innovation across electric powersports. LiveWire intends to share more information on the launch of the product in the second half (2H) of this year.
Dunlop Introduces the Next Generation of Intermediate Terrain Performance: The Geomax MX54
Dunlop Tires is proud to introduce the all-new Geomax MX54, the next evolution in intermediate to hard terrain motocross performance. Building on the proven foundation of the Geomax MX53 with updates from the Geomax MX34, the MX54 is engineered to deliver optimized performance across a broader range of track conditions, with a focus on consistency, control, and durability as terrain evolves from intermediate to hard-packed.
Designed for where most riders compete, the MX54 bridges the gap between soft-intermediate terrain and hard terrain stability. The result is a tire that performs at a high level across changing track conditions, maintaining predictable feel from morning moisture to late-day hard-pack.
At the core of the MX54 rear tire is a tread pattern derived directly from Dunlop’s Geomax Factory Spec tire, delivering enhanced drive grip, improved slide control, and increased traction under acceleration. This proven design allows riders to maximize forward drive while maintaining confidence in demanding conditions.
The MX54 front tire features an all-new tread pattern engineered to improve turn-in precision, cornering stability, and braking performance. By refining block placement and optimizing knob stiffness, Dunlop has created a front tire that offers more consistent feedback and improved line-holding ability, especially as tracks become slick and hard-packed.
Dunlop’s patented Progressive Cornering Block Technology Advanced is utilized to enhance flexibility and increase the number of biting edges. This results in improved grip, better compliance, and more predictable handling across a wide range of terrain conditions.
In addition to tread design advancements, the MX54 incorporates an updated compound and carcass construction to improve durability and maintain performance over longer motos. Enhanced wear resistance ensures that riders experience consistent performance throughout the life of the tire, even in abrasive track conditions.
The Geomax MX54 is a direct replacement for the MX53, offering riders a clear step forward in performance with expanded capability in harder terrain while retaining the versatility expected from an intermediate-hard terrain tire.
“The MX54 represents the next step in our motocross tire evolution,” said Chad Geer, Director of Motorcycle Marketing & Motorsports. “We’ve taken everything we learned from the success of the MX53 and applied it to a tire that delivers more consistency, more control, and more confidence for today’s riders and racing conditions.”
The Geomax MX54 lineup will be available through authorized Dunlop Motorcycle Tires dealers nationwide.
Massimo Group Begins Revenue-Generating Fulfillment for Large-Scale Tractor Supply Retail Program
Massimo Group (NASDAQ: MAMO) (“Massimo” or the “Company”), a manufacturer and distributor of powersports vehicles, utility vehicles, and outdoor mobility products, today announced that it has commenced revenue-generating fulfillment activities for its newly authorized in-store SKU program with Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States.
The milestone follows the Company’s previously announced authorization for a significant national rollout of a core utility-focused product across Tractor Supply’s retail network. With initial inventory of more than 1,000 units now in stock and orders scheduled for pickup, Massimo has advanced from retail authorization into active fulfillment and revenue execution.
Management believes the program has the potential to become an important revenue contributor through the remainder of 2026 as fulfillment volumes, retail sell-through activity, and potential replenishment orders scale. The Company believes this transition from authorization to fulfillment validates Massimo’s national retail growth strategy and its ability to convert large-scale retail opportunities into commercial execution.
“This is more than a retail authorization milestone — this is the beginning of revenue execution,” said Quenton Petersen, Chief Executive Officer of Massimo Group. “A few months ago, we announced a significant retail opportunity. Today, we have inventory in stock, orders scheduled for pickup, and products beginning to move into the retail channel. We believe this demonstrates to our shareholders that Massimo is not simply announcing growth initiatives — we are executing against them.”
Petersen continued, “Tractor Supply is one of the most important retail platforms serving rural lifestyle customers in the United States. We believe our products align strongly with that customer base, and we are proud to support this program with inventory readiness, fulfillment capability, operational execution, and a continued focus on quality and value.”
Massimo believes the commencement of fulfillment activities represents another step in its broader 2026 growth strategy, which includes expanding national retail distribution, strengthening inventory availability, supporting sell-through performance, and building opportunities for future replenishment orders, subject to retail performance and mutual agreement.
The Company remains focused on disciplined execution across its retail channel, including fulfillment reliability, product availability, customer support, and continued collaboration with leading national retail partners. Massimo believes this program provides a scalable foundation for meaningful revenue contribution and long-term shareholder value creation.
