This week in US Powersports business.
REVER Launches Million Mile Challenge Supporting Pediatric Brain Tumor Foundation
REVER, the world’s largest motorcycle GPS app and rider community, today announced the return of its annual Million Mile Challenge benefiting the Pediatric Brain Tumor Foundation (PBTF) and the national Ride for Kids program, reinforcing a multi-year commitment across the Comoto Family of Brands to support children and families affected by brain tumors.
Launching July 1 and running through Ride for Kids Day on September 13, 2026, the Million Mile Challenge invites riders across the country to track their miles in the REVER app, transforming every ride into direct support for pediatric brain tumor research and family assistance programs. The initiative concludes on one of the most important days in the motorcycle charity calendar, when riders unite nationwide for Ride for Kids Day events.
This year’s campaign is presented by Alpinestars, which is pledging 1.25¢ per mile recorded in the challenge, with a total contribution of up to $15,000. In addition to serving as presenting sponsor, Alpinestars has helped rally additional industry support, with Biltwell committing $5,000 through a half-cent per mile donation structure and both Cardo Systems and Pirelli contributing an additional $5,000 each toward the initiative. Together, these partners are helping amplify the challenge’s impact, ensuring that the more riders log miles, the greater the funding generated for PBTF and families affected by pediatric brain cancer.
“The Million Mile Challenge is built around the simple idea that riders already love to ride, so we’re giving every mile a greater purpose,” explained Bjorn Bredeson, Director of Marketing and Mobile Applications at REVER. “Through REVER’s ‘Make Every Ride Count’ ethos, we’re proud to turn everyday rides into measurable support for families facing the toughest battles imaginable. With partners like Alpinestars and the broader Comoto family, this year’s challenge continues to grow in both reach and impact.”
REVER has partnered with the Pediatric Brain Tumor Foundation since 2019, with the Comoto Family of Brands expanding its support of PBTF and Ride for Kids in 2021. Together, the organizations have built a sustained, community-driven model of fundraising that unites riders nationwide in support of the nation’s longest-running motorcycle charity program.
“The Ride for Kids community demonstrates the extraordinary power of motorcyclists coming together for a cause bigger than themselves,” added Alissa Karas, Director of Peer-to-Peer Fundraising at the Pediatric Brain Tumor Foundation. “Programs like the Million Mile Challenge help transform passion for riding into meaningful support for families navigating childhood brain tumor diagnoses, while also advancing critical research and care initiatives.”
As part of its broader commitment, the Comoto Family of Brands, which is the parent company of RevZilla, Cycle Gear, J&P Cycles, Common Tread and REVER, will continue its annual Ride for Kids Bike Meet & Charity Drive in September. On Ride for Kids Day, Comoto will donate 10% of all in-store and online sales (up to $100,000) while also activating grassroots fundraising efforts across its retail and digital footprint.
The Million Mile Challenge also serves as a lead-in to Comoto’s September “Ride With Us” Ride for Kids activation, further connecting summer riding participation to end-of-season fundraising efforts across the powersports community.
Alpinestars’ participation as presenting sponsor underscores the industry-wide commitment to expanding support for PBTF, with the company additionally exploring opportunities for future partners to join in mileage-based giving initiatives.
“Alpinestars is proud to support the Million Mile Challenge and help turn every mile ridden into meaningful impact,” said JP Nation, Key Accounts Manager at Alpinestars. “This collaboration reflects the spirit of the riding community and the shared responsibility we all have to support children and families affected by brain tumors.”
Participation in the REVER Million Mile Challenge is free and open to all riders. Participants can join and track their miles through the REVER app. Those wishing to support PBTF directly can also donate at: https://team.curethekids.org/campaign/594622/donate?amount=50&recurring=1
For more information about REVER and the Million Mile Challenge, visit this page.
Triumph Unveils New Paint Finishes for 2027 Dynamic Design with Sporting Intent
Triumph Motorcycles has unveiled a fresh collection of paint finishes for its model year 2027 range. Featuring bold new colours, moody greys, sophisticated two-tone combinations and contemporary sporting details, the latest designs bring a fresh visual edge to some of Triumph’s most popular motorcycles.
Landing in Triumph dealerships from August 2026, the latest paint options explore contemporary blacks, greys and metallics, punctuated by eye-catching flashes of colour. From the road-ready Tiger Sport 800 and striking 400cc Modern Classics to the performance-focused Speed Triple 1200 RS and iconic Rocket 3 Storm models, the new colours and graphics have been designed to complement each motorcycle’s distinctive character.
BOLD NEW LOOK FOR TIGER SPORT 800
The Tiger Sport 800 receives an updated colour palette for 2027, introducing a striking new Sapphire Black scheme that enhances the model’s sporting intent and road-focused attitude.
Joining the standard Graphite and existing premium Cosmic Yellow paint scheme, the new premium design includes a Sapphire Black cockpit, fuel tank, upper fairing, and radiator cowl, which sport contrasting Racing Yellow detailing, plus a Racing Yellow Tiger Sport graphic on the tank, that together highlight the bike’s dynamic bodywork and athletic proportions.
Matching Sapphire Black panniers and top box are also available from the Genuine Triumph Accessory range, alongside a Graphite Belly Pan with Racing Yellow accents.
Together, the three colour schemes provide customers with a choice ranging from understated sophistication to bold sporting style.
| Tiger Sport 800 | Price |
| Graphite | £11,095 |
| Sapphire Black NEW | £11,245 |
| Cosmic Yellow | £11,245 |
SPORTING MODERN CLASSICS: SPEED 400 AND SCRAMBLER 400 X
The Speed 400 gains a fresh premium paint scheme for 2027, combining timeless British style with rich tones that create a bold and confident roadster look.
The new two-tone Racing Red and Pewter Grey design is split by a dynamic diagonal Phantom Black stripe on the fuel tank, which together with the large Triumph triangle stamp on the tank, matches the Speed 400’s vibrant, fun character.
The popular premium Pearl Metallic White and Phantom Black design, and the standard Phantom Black and Storm Grey provide choice for customers.
| Speed 400 | Price |
| Racing Red & Pewter Grey NEW | £5,345 |
| Phantom Black & Storm Grey | £5,245 |
| Pearl Metallic White & Phantom Black | £5,345 |
For 2027, the Scrambler 400 X gains a distinctive new premium paint scheme with a bold Matt Khaki Green stripe on a Matt Pewter Grey tank, reinforcing the model’s rugged scrambler attitude and adventurous spirit. With mudgards and bodywork in cool Phantom Black, the new design combines sophisticated flat finishes with subtle off-road influences.
Colour coded high mudguards are also available as an accessory, further enhancing the Scrambler’s go-anywhere character. The standard Phantom Black with Silver Ice remains in the range, alongside the vibrant Baja Orange and Aluminium premium scheme, giving riders a choice of finishes that range from understated and purposeful to bold and expressive.
| Scrambler 400 X | Price |
| Matt Pewter Grey & Matt Khaki Green NEW | £5,945 |
| Phantom Black & Silver Ice | £5,845 |
| Baja Orange & Aluminium | £5,945 |
SPEED TRIPLE 1200 RS: VISUAL DRAMA MATCHED BY MUSCULAR PERFORMANCE
The Speed Triple 1200 RS receives a striking new Jet Black and Maui Blue paint scheme for 2027, a bold colour combination that adds fresh visual drama to Triumph’s performance flagship.
The deep Jet Black and vivid Maui Blue split tank has a dramatic Tangerine Orange RS graphic on the tank and is complemented by a Maui Blue seat cowl. More Tangerine Orange highlights can be seen on the Jet Black belly pan, bodywork and headlight bowl.
This eye-catching new option can be further enhanced with the colour coded flyscreen in Maui Blue with a Jet Black RS graphic, available as an accessory.
The existing Granite and Diablo Red option remains available, continuing to showcase the Speed Triple’s performance-focused attitude through this bold and purposeful colour combination.
| Speed Triple 1200 RS | Price |
| Jet Black & Maui Blue NEW | £18,095 |
| Granite & Diablo Red | £17,695 |
CLASSY COLOUR CHOICES FOR ROCKET 3 MODELS
The Rocket 3 Storm continues to make a powerful visual statement with four all-new paint schemes for 2027 included as standard.
The Rocket 3 Storm GT will be available in a sophisticated Mineral Grey and Diablo Red design that combines dark metallic finishes with bold sporting accents, highlighting the Rocket’s commanding road presence. The Mineral Grey tank features a Diablo Red ‘Storm’ graphic on a curved Sapphire Black stripe, complementing the Sapphire Black bodywork with its cool matt finish on the mudguard brackets and radiator cowl.
The GT will also be available in a stunning new Sapphire Black and Base Marine palette, introducing an even more sophisticated look that further emphasises the Rocket 3 Storm GT’s distinctive silhouette and imposing stance. The Base Marine tank features a Sandstorm ‘Storm’ graphic on a curved Sapphire Black stripe, with a Sandstorm accent. The subtle Sapphire Black radiator cowl features both Base Marine and Sandstorm highlights.
| Rocket 3 Storm GT | Price |
| Mineral Grey & Diablo Red NEW | £24,595 |
| Base Marine & Sapphire Black NEW | £24,595 |
For 2027, the Rocket 3 Storm R gains two new split-tank colour schemes that exude an understated stealthiness; Ironstone with Storm Grey, and Sapphire Black with Graphite and Baja Orange accents.
The Ironstone and Storm Grey design complements the Storm R’s unique proportions and stance proportions, and the flecks of copper in the Ironstone on the two-tone tank catch the light, divided from the Storm Grey by a bold Graphite arrowhead style stripe.
The second design is a brooding new colourway, featuring a Sapphire Black and Graphite tank, divided by a striking arrowhead style stripe in Baja Orange. Both designs are underpinned by Sapphire Black bodywork and matt finishes on the radiator cowl and mudguard brackets, giving customers an elevated premium finish that reflects the Rocket 3 Storm R’s inimitable blend of performance, attitude and style.
| Rocket 3 Storm R | Price |
| Ironstone & Storm Grey NEW | £23,895 |
| Sapphire Black & Graphite NEW | £23,895 |
AVAILABLE FROM AUGUST 2026
These latest models will start to arrive in Triumph dealerships from August 2026.
Nick Bell, Chief Marketing Officer, Triumph Motorcycles said:”Our new paint schemes bring a fresh, sporty feel to some of Triumph’s most popular models. Whether it’s bold graphics, striking new colour combinations or premium finishes, each one has been designed to enhance the character of the motorcycle and give riders more opportunity to choose a look that reflects their own style.”
AIMExpo 2027 Brings New Features, Experiences to Orlando Show
| AIMExpo returns to Orlando, Florida, March 3–5, 2027, with a slate of new show-floor experiences and expanded education that reflect how the powersports industry is evolving and where it’s headed next. Produced by the Motorcycle Industry Council, AIMExpo brings together the people who drive the powersports industry forward. Dealers, manufacturers, distributors, aftermarket companies, media, and industry leaders gather each year to see what’s new, strengthen relationships across the industry, and focus on the issues shaping the market. “AIMExpo has always reflected the industry it serves,” said Cinnamon Kernes, MIC Vice President of Market Expansion. “The conversations taking place today are different than they were five years ago. Technology is changing. Consumer expectations are changing. The business environment is changing. AIMExpo gives people the opportunity to sit down with partners, hear new ideas, compare what’s working, and leave with a better understanding of where the industry is headed.” Among the new additions for Orlando is the Adventure Showcase, celebrating the lifestyle-driven side of powersports through immersive displays of snowmobiles, personal watercraft, side-by-sides, and other adventure-focused vehicles. New to the show floor, the Flamingo Lounge offers a vibrant tropical-inspired gathering space where attendees can enjoy specialty drinks, connect with industry peers, and network throughout the event. |
 “Tech Talks” will return to the Digital & Tech Sector stage in 2027 with even more opportunities to hear from tech business leaders. |
| The Digital & Tech Sector will expand in 2027, with more exhibitors, additional Tech Talks featuring fireside-chat-style discussions with tech business leaders, and the Dealer Recharge Zone, powered by Transax Digital Retail, continuing as a focal point for networking and getting business done. AIMExpo’s education lineup also continues to grow. Motorcycle & Powersports News returns with Dealer Excellence, delivering practical, day-to-day strategies for dealerships, while another education announcement is on the horizon as AIMExpo prepares to introduce a new partner focused on leadership discussions, strategic business planning, and the issues shaping the future of the industry. Attendee favorites, including the MIC Business Center and the AIMExpo Industry Party powered by Turn 14 Distribution, will also be back in 2027. A full lineup of show features is available at AIMExpoUSA.com. |
 The MIC Business Center has become a mainstay for MIC Members to refuel and conduct business during show hours. |
| “AIMExpo has grown well beyond a traditional trade show,” said Andre Albert, MIC Director of Market Expansion and Events. “Attendees expect opportunities to learn, but also to connect with the industry and experience something they can’t get anywhere else. That’s what drives us as we continue developing the show. Orlando gives us room to introduce new ideas while building on proven favorites to create an event that people look forward to all year.” The show concludes just ahead of Daytona Supercross weekend and the start of Daytona Bike Week, placing AIMExpo at the center of one of the most anticipated weeks on the motorcycle calendar. AIMExpo will also debut a new VIP Supercross experience tied to Daytona Supercross weekend, with additional details to be announced in the coming months. Participation is already strong, with major OEMs, distributors, dealers, and hundreds of aftermarket companies confirmed for the show floor. For more information and to register, visit AIMExpoUSA.com. |
