This week in US Powersports business.

Suzuki releases 2027 Suzuki GSX-R600 and GSX-R750
uzuki has released its 2027 GSX-R600 and GSX-R750 supersport motorcycles. These multi-championship-winning machines continue the legendary GSX-R legacy, defined by performance, precision, and engineering leadership.
Equally at home on the street or the track, the GSX-R600 features a compact, high-revving inline-four engine and a lightweight chassis engineered for
exceptional agility and control.
The GSX-R750 is known for delivering an ideal balance of engine performance and agility. Its powerful 750cc inline-four engine, paired with a compact and responsive chassis, delivers a true supersport riding experience.
Both exceptional motorcycles feature premium suspension and braking components, rider-selectable engine maps, and aerodynamically shaped bodywork that help the 2027 GSX-R600 and GSX-R750 deliver unmatched performance on the street and the racetrack.
For 2027, the GSX-R600 and GSX-R750 are available in two new colorways, as well as the stunning GSX-R 40th Anniversary Edition trim.
2027 GSX-R600
2027 GSX-R600 – The 2027 GSX-R600 delivers proven supersport performance through a compact, high-revving inline-four engine and race-developed chassis. Whether on the street or track, the GSX-R600 continues to set the standard for middleweight sportbike performance.


2027 GSX-R600
MSRP $ 12,499*
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Key 2027 GSX-R600 Features
- Fuel-injected 599cc inline-four engine
- Lightweight aluminum frame
- Showa® Big Piston Front Fork
- Brembo® Monobloc front brake calipers
- Suzuki Drive Mode Selector (S-DMS)
- Built-in lap timer and programmable shift light
- Candy Daring Red and Metallic Matte Black No.2 color options
2027 GSX-R600Z 40th Anniversary Edition
2027 GSX-R600Z 40th Anniversary Edition – The GSX-R600Z 40th Anniversary Edition honors the GSX-R legacy with heritage-inspired styling while maintaining the race-ready performance that has defined Suzuki supersport motorcycles for decades.

2027 GSX-R600Z 40th Anniversary Edition
MSRP $ 12,699*
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Key 2027 GSX-R600Z 40th Anniversary Edition Features
- Exclusive 40th Anniversary graphics and logos
- 599cc inline-four supersport engine
- Showa® Big Piston Front Fork
- Brembo® Monobloc front brake calipers
- Suzuki Drive Mode Selector (S-DMS)
- Lightweight, race-developed chassis
2027 GSX-R750
2027 GSX-R750 – The 2027 GSX-R750 continues Suzuki’s tradition of pairing 750cc engine performance with a lightweight supersport chassis. Delivering exceptional acceleration, sharp handling, and race-proven technology, the GSX-R750 remains a favorite among riders who want the best balance of power and agility.
Manufacturer’s Suggested Retail Price, excludes taxes, title, license and registration fees, destination freight and delivery charges, dealer fees, and optional equipment.


2027 GSX-R750
MSRP $ 13,549*
Click Here for More Details
Key 2027 GSX-R750 Features
- Fuel-injected 750cc inline-four engine
- Lightweight aluminum twin-spar chassis
- Showa® Big Piston Front Fork
- Brembo® Monobloc front brake calipers
- Suzuki Drive Mode Selector (S-DMS)
- Candy Daring Red and Metallic Matte Black No.2 color options
2027 GSX-R750Z 40th Anniversary Edition
2027 GSX-R750Z 40th Anniversary Edition – Celebrating four decades of GSX-R performance, the GSX-R750Z 40th Anniversary Edition pays tribute to Suzuki’s racing heritage with special graphics, commemorative logos, anniversary detailing, and exclusive styling inspired by historic GSX-R models. Combining legendary 750cc performance with the lightweight chassis of a 600-class supersport, the GSX-R750Z remains one of motorcycling’s most unique performance motorcycles and has amassed multiple road racing titles around the globe.

2027 GSX-R750Z 40th Anniversary Edition
MSRP $ 13,749*
Click Here for More Details
Key 2027 GSX-R750Z 40th Anniversary Edition Features
- Exclusive 40th Anniversary graphics and badging
- 750cc inline-four engine delivering strong midrange and top-end performance
- Lightweight twin-spar aluminum frame
- Showa® Big Piston Front Fork and adjustable rear suspension
- Brembo® Monobloc front brake calipers
- Suzuki Drive Mode Selector (S-DMS)
The 2027 GSX-R lineup continues Suzuki’s commitment to delivering proven supersport performance, race-winning engineering, enduring reliability, and outstanding value. Whether riders are entering the world of sportbikes, sharpening their skills at the racetrack, or enjoying spirited rides on their favorite roads, the GSX-R600 and GSX-R750 family delivers the confidence, precision, and excitement that have made GSX-R one of motorcycling’s most celebrated names.
**The Traction Control System is not a substitute for the rider’s throttle control. It cannot prevent loss of traction due to excessive speed when the rider enters a turn and/or applies the brakes. Neither can it prevent the front wheel from losing grip.
***Depending on road surface conditions, such as wet, loose, or uneven roads, braking distance for an ABS-equipped vehicle may be longer than for a vehicle not equipped with ABS. ABS cannot prevent wheel skidding caused by braking while cornering. Please drive carefully and do not overly rely on ABS.

Honda’s Pioneer 700, Pioneer 520 Multipurpose Side-by-Sides Return for 2027, Delivering Exceptional Versatility
American Honda today announced the return of its Pioneer 700 and Pioneer 520 for the 2027 model year. Each of these multipurpose side-by-side platforms combines the maneuverability, versatility and capability owners depend on for embarking on weekend trail rides, tackling chores around the property and everything in between. Available in six versions, the midsize Pioneer 700 lineup lets customers choose the seating configuration and feature set that best fit their needs. Meanwhile, the Pioneer 520’s relatively small footprint lets it navigate narrow trails and fit in the bed of many full-size pickup trucks. Like all Honda side-by-sides, the Pioneer 700 and Pioneer 520 are designed, developed and built in the U.S. using domestic and globally made parts, and are backed by Honda’s reputation for quality and durability.
“The Pioneer 700 and Pioneer 520 continue to embody Honda’s commitment to building side-by-sides that are as capable at work as they are on the trail,” said Colin Miller, Manager of Experiential Marketing at American Honda. “From hauling supplies around the farm to exploring backcountry trails, these models are designed to deliver the versatility and reliability that Honda customers expect.”

Pioneer 700
Available in three trim levels across two-seat and four-seat configurations, the do-it-all Pioneer 700 platform is ideal for recreation or shortening daunting to-do lists. It’s powered by a durable 675cc single-cylinder engine and boasts comfortable, long-travel suspension, along with enough storage space to carry all the necessary cargo. The original Honda Pioneer, this midsize rec/utility side-by-side offers exceptional value, delivering impressive convenience features and extensive accessory options.
- Colors
- Pioneer 700: Hero Red
- Pioneer 700-4: Hero Red
- Pioneer 700 Deluxe: Hero Red; Black Forest Green
- Pioneer 700-4 Deluxe: Black Forest Green
- Pioneer 700 Forest: TrueTimber Atera Camo®
- Pioneer 700-4 Forest: TrueTimber Atera Camo
- MSRP
- Pioneer 700: $12,899
- Pioneer 700-4: $14,399
- Pioneer 700 Deluxe: $14,499
- Pioneer 700-4 Deluxe: $15,999
- Pioneer 700 Forest: $16,499
- Pioneer 700-4 Forest: $17,999
- Available: September
- Info

Pioneer 520
Not every job—or every adventure—calls for a full-size machine. The Pioneer 520 is Honda’s answer for owners who want real capability without the bulk: a multipurpose side-by-side compact enough to navigate narrow trails or tuck into the bed of a full-size truck, yet tough enough to handle a full day’s work around the farm or property. It’s the rare machine that doesn’t force a choice between utility and fun, proving that size isn’t what separates a serious side-by-side from a casual one.
- Colors: Hero Red; Black Forest Green; Matte Cactus Green
- MSRP: TBD
- Available: September
- Info
