This week in US Powersports business.
The Next Wave of Suzuki 2027 Models is Here
The next wave of 2027 Suzuki motorcycles and ATVs has arrived, bringing Suzuki’s legendary performance and reliability to an exciting lineup of street bikes, DualSport motorcycles, adventure motorcycles, and KingQuad ATVs.
In response to evolving market conditions and dealer feedback, Suzuki has implemented strategic price adjustments on select 2027 motorcycle models, including the DR-Z lineup, GSX-8S, GSX-8R, and GSX-S1000. These updates make some of Suzuki’s most popular motorcycles more accessible while maintaining the quality, performance, and reliability for which the brand is known.
The latest models include the popular DR-Z4S, DR-Z4S+, and DR-Z4SM; the adventure-ready V-STROM 1050 and V-STROM 1050DE; the GSX-8S and GSX-8R; and the GSX-S1000, GSX-S1000GT+, and GSX-S1000GX+. The lineup also welcomes the Suzuki QuadSport Z90 and the 2027 KingQuad 400.
With performance, durability, and excitement engineered into every model, Suzuki’s 2027 lineup is built for today’s powersports enthusiasts, wherever the road or trail leads.
DR-Z4S
The next evolution of Suzuki’s DualSport heritage has arrived with the 2027 DR-Z4S. This new model redefines versatility and performance, built for riders who want the best of both worlds. Starting with an all-new twin-spar steel frame and aluminum subframe, Suzuki engineers have crafted a chassis that enhances stability and handling across diverse terrains. At its heart, the fully redesigned 398cc engine now features electronic fuel injection and a Ride-by-Wire throttle body, delivering refined, torque-rich performance.
2027 DR-Z4S
MSRP $7,999 | New Price Adjustment
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DR-Z4S+
The 2027 Suzuki DR-Z4S+ enhances the already capable DualSport platform with added protection and value right from the showroom floor. Equipped as standard with select Suzuki Genuine Accessories, the DR-Z4S+ includes a rugged skid plate, durable handguards (knuckle guards), and front and rear brake rotor guards. These trail-ready upgrades help protect key components when riding off-road, making the DR-Z4S+ ready for the trails on day one.
By bundling popular Suzuki Genuine Accessories into a single package, the DR-Z4S+ offers riders a convenient way to expand their off-road capability while maintaining the reliability and quality expected from Suzuki-engineered components.
2027 DR-Z4S+
MSRP $8,299 | New Price Adjustment
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DR-Z4SM
Building on Suzuki’s industry-leading SuperMoto heritage, the 2027 DR-Z4SM is here. This motorcycle redefines SuperMoto performance for riders who crave agility and excitement on the street and track.
An all-new twin-spar steel frame and aluminum subframe provide a lightweight, high-performance chassis. The redesigned 398cc engine, featuring electronic fuel injection and a 42mm Ride-by-Wire throttle body, delivers smooth, responsive power.
2027 DR-Z4SM
MSRP $7,999 | New Price Adjustment
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GSX-8S
Designed to excite riders who seek agility, performance, and bold styling, the 2027 Suzuki GSX-8S delivers on all fronts. The GSX-8S also offers Suzuki’s renowned combination of reliability, everyday usability, and performance.
This middleweight naked street bike packs a responsive 776cc DOHC parallel-twin engine with 270-degree crankshaft timing, delivering a smooth, torque-rich ride. Enhanced by Suzuki’s Cross Balancer technology, the 2027 GSX-8S brings the punch and precision riders demand, whether carving through twisty backroads, navigating city streets, or cruising the open highway.
With its nimble chassis, advanced rider aids, and sleek, mass-forward design, the GSX-8S is as functional as it is striking. Equipped with a 5-inch full-color TFT display and features such as the Bi-directional Quick Shift System and traction control, it offers modern technology in a rider-focused package. Whether stepping up from a smaller motorcycle or seeking a machine with commanding street presence, riders will find a compelling combination of performance, technology, and everyday versatility in the 2027 GSX-8S.
2027 GSX-8S
MSRP $8,749 | New Price Adjustment
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GSX-8R
The Suzuki GSX-8R is an exciting fusion of sportbike appeal, performance, and riding enjoyment that appeals to a wide range of riders across varying experience levels. Building on the engineering advances of the GSX-8S, the agile GSX-8R is designed to excel whether navigating city streets or carving through winding mountain roads.
At its core is Suzuki’s new-generation 776cc DOHC parallel-twin engine, paired with a responsive chassis to create a compelling sportbike package. Every aspect of the GSX-8R’s design is focused on delivering an engaging riding experience for those seeking more performance than a smaller-displacement sportbike can offer, sharp sportbike styling, and a ride that is reassuring, reliable, and ready for action.
2027 GSX-8R
MSRP $9,199 | New Price Adjustment
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V-STROM 1050
The 2027 Suzuki V-STROM 1050 proudly carries forward its legacy as a sport adventure tourer, engineered to excel on highways and long-distance journeys. At its core is the legendary 1037cc V-twin engine, proven and powerful, delivering a harmonious blend of comfort, performance, and innovative technology for riders seeking dependable versatility.
Versatile at heart, the V-STROM 1050 is many motorcycles in one. Its extensive lineup of Suzuki Genuine Accessories makes it easy to tailor the motorcycle to a wide range of riding styles and touring needs. Whether commuting, touring, or exploring new destinations, the V-STROM 1050 is ready for the journey.
2027 V-STROM 1050
MSRP $15,699
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V-STROM 1050DE
The 2027 Suzuki V-STROM 1050DE is an elevated version of the trusted V-STROM sport adventure touring platform, featuring robust, off-road-ready upgrades to help riders tackle diverse terrain. At its heart lies a reliable, torque-rich 1037cc V-twin engine paired with a chassis
engineered for serious off-road exploration.
Built with a dedicated version of the rugged cast-aluminum twin-spar frame, an extended swingarm, and a reinforced subframe, the 1050DE is engineered to tackle any road or trail.
Its increased ground clearance, combined with 21-inch front and 17-inch rear spoke-style wheels wrapped in Dunlop Adventure tires, and fully adjustable long-travel suspension, make it primed for paved and dirt roads alike.
Rugged styling details such as an off-road specific front fender, aluminum engine protector, and accessory bar reinforce its all-terrain purpose. For riders who demand uncompromising off-road ability combined with on-road comfort, the V-STROM 1050DE is the ultimate companion.
2027 V-STROM 1050DE
MSRP $16,649
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GSX-S1000
The 2027 Suzuki GSX-S1000 delivers excellent performance and commanding street presence, continuing the legacy of Suzuki’s GSX-R-powered naked sportbike platform. This reputation comes naturally when Suzuki’s championship-winning expertise from MotoGP and Superbike is distilled into a road-ready machine.
For 2027, updated pricing makes Suzuki’s flagship naked sportbike more accessible than ever while preserving the performance and technology riders expect.
At the center of the GSX-S1000’s cockpit is a vibrant 5-inch full-color TFT display, giving instant clarity on the advanced electronic rider aids of the Suzuki Intelligent Ride System (S.I.R.S.) and highlighting the smooth, potent acceleration of its GSX-R1000-derived long-stroke engine.
Crafted for agility and balanced handling, the GSX-S1000 has a twin-spar aluminum frame paired with a superbike-inspired swingarm. Complemented by fully adjustable KYB suspension and Brembo monoblock 4-piston front brake calipers gripping 310mm stainless-steel rotors, it delivers precision and confidence on every ride.
Bold styling cues such as stacked mono-focus LED headlights and aerodynamic radiator shrouds with winglets reinforce the GSX-S1000’s aggressive streetfighter styling.The GSX-S1000 stands as the naked sportbike for riders who demand top-tier performance without sacrificing versatility.
2027 GSX-S1000
MSRP $10,798 | New Price Adjustment
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GSX-S1000GT+
The 2027 GSX-S1000GT+ blends sportbike performance with long-distance touring comfort, delivering Suzuki’s signature reliability alongside advanced cargo and electronic features.
Powered by a GSX-R1000-derived engine, the GT+ delivers smooth, responsive power across the rev range, making overtaking effortless and enjoyable.
Enhanced by the Suzuki Intelligent Ride System (S.I.R.S.), the GSX-S1000GT+ offers refined performance and rider-focused convenience. The advanced rider aids of S.I.R.S. include Smart Cruise Control, Bi-directional Quick Shift, and adjustable traction control and power modes that help deliver a smooth and engaging riding experience.
Ergonomics strike a balance between long-distance comfort and a sporty, responsive riding posture. The lightweight aluminum twin-spar frame and adjustable KYB suspension can be tailored to match road conditions and rider preference. Designed for serious sport touring, the GT+ features integrated side cases spacious enough to accommodate full-face helmets, and they can be removed or reinstalled in seconds.
The full-color 6.5-inch TFT screen makes it easy to manage S.I.R.S. settings while offering smartphone connectivity via Suzuki mySPIN™ with a compatible smartphone, providing access to supported navigation, music, and communication features. Whether carving through mountain roads or cruising with a passenger, the GSX-S1000GT+ strikes an impressive balance between sportbike performance and touring comfort.
2027 GSX-S1000GT+
MSRP $14,599
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GSX-S1000GX+
The 2027 GSX-S1000GX+ bridges the gap between sport touring and adventure riding, offering a unique blend of performance, versatility, and comfort as Suzuki’s first Crossover motorcycle.
With longer suspension travel and increased ground clearance, the Crossover GSX-S1000GX+ excels on both smooth asphalt and less-than-ideal road surfaces. Advanced electronic features, such as Suzuki Advanced Electronic Suspension (SAES) and the Road Adaptive Stabilization (SRAS) system, help boost rider comfort and confidence.
Powered by the legendary GSX-R1000-derived engine, the GX+ delivers thrilling performance with a refined ride. Its upright ergonomics, integrated luggage, and premium styling make it an ideal choice for riders seeking sportbike performance with long-distance touring capability.
From urban streets to twisty mountain roads and long highway stretches, the GSX-S1000GX+ Crossover sport tourer is engineered to take on a wide variety of riding conditions with confidence.
2027 GSX-S1000GX+
MSRP $18,949
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QuadSport Z90
The 2027 Suzuki QuadSport Z90 is designed for adult-supervised* riders age 12 and older who are learning off-road riding skills. Convenient features such as an automatic transmission and electric starter are designed to simplify operation. To help young riders develop into accomplished ATV riders, the Z90 includes a keyed ignition switch and throttle limiter that can be used to adjust engine performance to the operator’s skill level.
Designed for riders ages 12 and older with adult supervision, the QuadSport Z90 is ready to help families experience the fun of the outdoors and the joy of riding a Suzuki.
* ATVs can be hazardous to operate. For riders age 12 and older. Adult supervision required. For off-road use only. Never carry passengers. Always wear a helmet, eye protection, and protective clothing. Read the owner’s manual.
2027 QuadSport Z90
MSRP $3,584
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KingQuad 400ASi
In 1982, Suzuki introduced the world’s first four-wheel ATV, the Suzuki QuadRunner LT125. Today, Suzuki ATVs are used in a wide range of environments and applications. From remote trails to demanding worksites, the KingQuad lineup has earned a reputation for capability and durability. Across the lineup, Suzuki KingQuad ATVs deliver a proven combination of performance, utility, and reliability.
Whether tackling tough jobs or exploring the outdoors, the 2027 Suzuki KingQuad 400ASi is designed to help riders get the job done. The fully automatic Quadmatic™ transmission features 2WD and 4WD modes to help manage rough trail conditions while completing demanding tasks. Electronic fuel injection and a high-performance iridium spark plug help deliver excellent engine performance across the powerband. The KingQuad 400ASi is equipped with a pulsed-secondary AIR-injection (PAIR) system designed to help reduce unburned hydrocarbons in the exhaust.
2027 KingQuad 400ASi
MSRP $7,199
The KingQuad 400Asi is not eligible for sale in California per California Air Resource Board (CARB) off-highway vehicle regulations.
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KingQuad 400ASi Camo
Ready to take riders on their next outdoor adventure, the 2027 Suzuki KingQuad 400ASi Camo features TrueTimber® Kanati camouflage bodywork and durable steel wheels fitted with aggressive 25-inch Carlisle® tires.
The fully automatic Quadmatic™ transmission features 2WD and 4WD modes to help manage rough trail conditions while completing demanding tasks. Electronic fuel injection and a high-performance iridium spark plug help deliver excellent engine performance across the powerband. Respecting the environment, the KingQuad 400ASi Camo is equipped with a pulsed-secondary AIR-injection (PAIR) system that helps remove unburned hydrocarbons from the exhaust.
2027 KingQuad 400ASi Camo
MSRP $7,749
The KingQuad 400Asi is not eligible for sale in California per California Air Resource Board (CARB) off-highway vehicle regulations.
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KingQuad 400ASi SE
Looking for a sporty new KingQuad ATV? The 2027 Suzuki KingQuad 400ASi SE has everything riders need. Always rugged and capable, the 400ASi SE stands out with distinctive Armored Blue Gray bodywork and cast aluminum wheels finished in a durable black matte powder coating.
The fully automatic Quadmatic™ transmission features 2WD and 4WD modes to help manage rough trail conditions while completing demanding tasks. Electronic fuel injection and a high-performance iridium spark plug help deliver excellent engine performance across the powerband. Respecting the environment, the KingQuad 400ASi SE is equipped with a pulsed-secondary AIR-injection (PAIR) system that helps remove unburned hydrocarbons from the exhaust.
2027 KingQuad 400ASi SE
MSRP $7,849
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KingQuad 400FSi
Ideal for riders who favor sporty performance, the KingQuad 400FSi features a five-speed manual-shift transmission and a semi-automatic clutch. Style and utility come together through the 400FSi’s unique bodywork, while full steel cargo racks help tackle ranch work and outdoor tasks.
Electronic fuel injection and a high-performance iridium spark plug help deliver excellent engine performance across the powerband. Respecting the environment, the KingQuad 400FSi is equipped with a pulsed-secondary AIR-injection (PAIR) system that helps remove unburned hydrocarbons from the exhaust.
2027 KingQuad 400FSi
MSRP $7,199
The KingQuad 400FSi is not eligible for sale in California per California Air Resource Board (CARB) off-highway vehicle regulations.
Click Here for More Details
Ski-Doo Celebrates 18 Years of Free Avalanche Awareness Seminars
Ski-Doo, an iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOO), in partnership with Backcountry Access (BCA), is proud to announce its eighteenth year of free Avalanche Awareness Seminars through its Responsible Rider program, and invites snowmobilers, winter adventurers, and their riding partners to join the team for another season of lifesaving education. More than 35 free seminars will be held across Canada and the United States, all riders are invited to attend because safety is a shared responsibility.
Whether for riders that are new to the mountains or those that have years of backcountry experience, these seminars offer valuable knowledge that could make all the difference when conditions change. More importantly, they’re designed not just for the rider, but for everyone that’s part of the ride.
Bring friends. Bring family. Bring the riding group.
When in avalanche terrain, riding partners are the first responders. The people immediately on-site beside are the ones most likely to save a life in an emergency. That’s why Ski-Doo strongly encourages attendees to bring those they share the mountains with. Avalanche awareness is most effective when everyone in the group understands the risks, recognizes warning signs, and knows how to respond when seconds count.
For nearly two decades, these seminars have helped riders make better decisions in the backcountry through practical, up-to-date education covering avalanche awareness, route planning, rescue techniques, safety equipment and forecast resources, while encouraging participants to pursue additional avalanche training. More than 30,000 snowmobilers have attended to date, making this one of the longest-running and most trusted avalanche education programs in the snowmobile industry.
Many Avalanche Awareness Seminars use both classroom and hands-on exercises to reinforce learning and ensure riders can confidently apply safety principles in real-life conditions.
Supporting the program for a ninth consecutive year is Backcountry Access (BCA), a leader in avalanche safety equipment and education. Their expertise, real-world experience, and innovative safety products continue to strengthen the seminar curriculum while helping riders understand how preparation and proper equipment work together to improve outcomes in the mountains.
The seminar content continues to evolve each year, reflecting modern riding styles, new technologies, current avalanche forecasting tools, and the latest best practices in backcountry travel. Sessions are informative, engaging, and designed specifically for today’s snowmobiler.
Many seminar locations will include hands-on opportunities to practice with avalanche transceivers, probes, and shovels, helping attendees build confidence with the equipment they may one day depend on.
Win Valuable Safety Gear
BCA will once again provide prizes at every seminar stop while showcasing its latest avalanche safety products, including transceivers, airbags, radios, and rescue equipment.
Attendees at each seminar could win either a BCA Tracker avalanche transceiver, probe and shovel or a pair of BCA BC Link two-way radios, helping riders build the gear kit every backcountry group should carry.
Learn Beyond the Seminar
In addition to sponsoring the in-person series, Ski-Doo and BCA continue to expand access to avalanche education through a collection of online learning resources. Riders can access avalanche safety content through the Ski-Doo Owner Zone, alongside BCA’s extensive library of educational videos and the snowmobile-specific SLEDucation series, created to help riders sharpen their knowledge throughout the season.
Learn From Industry-Leading Experts
Canadian seminars will be led by Marshall Dempster, a professional avalanche forecaster, lead Avalanche Canada instructor, Level 3 lead guide, and board member of the Canadian Motorized Backcountry Guides Association. Drawing on more than two decades of avalanche forecasting, rescue, guiding, and backcountry experience, Dempster brings practical, real-world insight that resonates with riders of all experience levels.
U.S. seminars will be presented by Mike Duffy, one of North America’s most respected snowmobile avalanche educators. With more than 30 years of mountain riding and rescue experience, Duffy has trained recreational riders, guides, rescue teams, and military personnel throughout his career.
Open to All Riders
The Avalanche Awareness Seminars are free to attend, open to all experience levels, and welcome riders of every snowmobile brand.
For locations, dates, and registration information, visit the Ski-Doo website or follow Ski-Doo on Facebook and Instagram for updates.
Ride prepared. Ride informed. Ride together.
Participants are encouraged to register with the host dealer so they can plan meeting space accordingly and ensure a spot.
SUPER73 and Oracle Red Bull Racing Supercharge E-Bike lineup with Limited-Run SUPER73-M1D Special Edition
SUPER73, the American lifestyle adventure brand specializing in electric bikes, announced today it is renewing its relationship with Oracle Red Bull Racing (ORBR) by taking a victory lap with the release of two new colorways for the SUPER73-M1D Special Edition (SE). Showcasing adrenaline-pumping decals with ORBR’s signature design, SUPER73-M1D SE riders can opt for a classic look and feel with Nightfall Blue or harken back to Japan’s esteemed retro racing culture and historic Verstappen victory in 2025 with Suzuka White.
SUPER73’s release of its A-Series design partnership is the brand’s second ORBR collaboration, following the sold-out Z and R Adventure Series. Taking things a step further, SUPER73 extends the collaboration to its M1D SE, featuring standard dual-battery capability for extended electric range, internal lockable storage of a second battery or miscellaneous items, and an accessible sizing platform for riders of all sizes.
“SUPER73 started in a garage in Orange County with a simple idea that two wheels should feel like freedom. Oracle Red Bull Racing has spent two decades proving that when you obsess over every detail, you win,” said Travis Erwin, SUPER73 CEO. “When our first collaboration sold out, the message from Super Squad members and general riders alike was loud and clear. They wanted more. The M1D Special Edition is our answer. It’s the most rideable bike we’ve ever built, wearing the colors of one of the most dominant teams in all of racing.”
Designed to hit a sizing sweet spot, M1D offers an approachable 30-inch seat height for smaller riders. Expanding on M1D Core, the M1D SE offers 3P battery capability or dual-battery ready, an adjustable front suspension, digital display, 4-piston brakes, a stronger 750W electric motor, Maxxis SuperSucker tires, and more. Riders can cruise carefree at a maximum speed of 20 mph with approximately 25-30 miles of electric range from a single 780Wh battery. Combined with a second 780Wh battery stored under the seat and sold separately, electric range can be increased to approximately 50-55 miles.
This collaboration between SUPER73 and ORBR brings together a shared passion for pushing the boundaries of innovation to create experiences that go beyond the finish line. The partnership also proves to be a natural extension of SUPER73’s roots in action sports. Over ten years, the brand has collaborated with some of the biggest names across motorsports and racing culture, paving the way for a global partnership of this scale. With teams and communities spanning North America and Europe, SUPER73 continues to expand its international presence while working toward becoming a global household name alongside partners like Oracle Red Bull Racing.
For more information on SUPER73’s entire line of world-class e-bikes and accessories, please visit SUPER73.com and follow along on Instagram® and YouTube®.
