Influencer Marketing in Powersports Business

Influencer Marketing in Powersports Business

Back in 2017, I wrote an article for Powersports Business magazine about the rise of the micro-influencer. Here is a link to the original article. The Rise of the Micro-Influencer – Powersports Business – June 2017

In the article, I wrote about the availability each dealership has to find and use this emerging media source. Back then “around 40% of respondents said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Facebook or YouTube”. While that is a pretty compelling statistic, a new post on Convince and Convert gives even more data that makes Influencer Marketing an even more critical part of your advertising budget.

The survey, from the global PR firm, Edelman goes on to give some interesting numbers.

Here are a couple of highlights.

63% of people surveyed trust what influencers say about brands much more than what brands say about themselves in their advertising.

Relatability is nearly 2x more important as popularity as a quality that attracts people to influencers.

58% of people surveyed bought a product because of an influencer in the previous six months.

73% of the people surveyed claim that the brand has a good reputation among people I know as a deciding factor on making a purchase.

40% of people surveyed trusted a brand because of an influencer in the previous six months.

33% of people surveyed talked about a brand because of an influencer in the previous six months.

See the complete survey HERE

So, now two years later. What are you doing with your micro-influencers?

Moto Hose Offers Proven Performance with New CRF Works Y Silicone Radiator Hose Kit

Moto Hose Offers Proven Performance with New CRF Works Y Silicone Radiator Hose Kit

Below is a press release we wrote and distributed for our friends at MotoHose. It is a service we can offer to any client looking to get their use out in front of the powersports users. Reach out using our contact page to schedule a call.

York, SC, June 27, 2019 –  Moto Hose, the industry leader in silicone radiator hoses is pleased to announce the addition of a new high-performance application for the 2019 Honda CRF450 to their already extensive line of hose kits for modern powersports machines. 

The Honda CRF Works Y Kit provides proven results. Just ask National Motocross Privateer Fredrik Noren. Noren’s Moto Hose equipped Honda CRF450 finished 9-8 for 9th overall under the most brutal conditions of the 2019 season at the Florida National last weekend. Even the deep sand, high humidity, and temperatures in the upper 90s couldn’t overheat Noren’s machine. 

The innovative Y design overcomes a flaw in the OEM Honda design that causes overheating issues. The improved design is coupled with the low drag silicone construction to increase performance. The silicone construction of all Moto Hose kits offers improved performance and reliability from the standard OEM rubber construction. Moto Hose’s withstand a higher internal and external temperature than the OEM hoses allowing you peace of mind that your machine will make it to the end of the ride. 

Get your Moto Hoses from any WPS dealer in the United States or from Moto Hose directly at 


Founded in 2001, Advanced Performance Accessories flagship product, Moto Hose, is globally recognized as a high quality colored silicone radiator hose that increases cooling efficiency.   Moto Hoses are available nationwide through a vast dealer network.

Domestic Powersports Dealers please contact – Western Powersports

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The Progressive International Motorcycle Shows Announces 2019/2020 Tour Dates, & Locations

The Progressive International Motorcycle Shows Announces 2019/2020 Tour Dates, & Locations

With support from key sponsors, the motorcycle industry’s leading tour to bring the thrill of two wheels to eight cities in its 39th season

SANTA MONICA, Calif., June 26, 2019 (GLOBE NEWSWIRE) — The Progressive® International Motorcycle Shows®(IMS), the industry leader for connecting powersports’ top brands with enthusiasts and buyers, today announced its continued support from key sponsors Progressive, Cycle Gear, and J&P Cycles, as well as its 2019/2020 tour dates and locations, including a new stop in Denver to expand the reach of its overall market. The eight-city tour will provide motorcycle enthusiasts and consumers an opportunity to interact with the latest models coming to market and brand-new accessories, merchandise, and more in the industry today. Actively supporting IMS’ dedication to the growth of the industry and sport, Progressive, the leading motorcycle insurance company and IMS title sponsor since 2010, will continue to work alongside IMS through 2025. Tickets for the 2019/2020 IMS tour will go on sale September 5.

To learn more please visit:

Committed to getting new riders on two wheels, IMS debuted Discover the Ride, a forward-thinking initiative designed to introduce riding motorcycles to consumers of all ages in a safe and controlled environment, on the 2018/2019 tour. Survey feedback provided by participants of the initiative found that 81 percent of currently non-motorcycle-licensed consumers who experienced the program’s New Rider Course plan to get their motorcycle license, indicating a high level of interest of new riders to the industry.

“IMS’ engaging approach to increasing new ridership is exciting and we are thrilled to continue our title sponsorship of this industry leading event for another five years,” said Eric Doubler, Recreational Vehicle Business Leader, Progressive. “The show provides a fantastic platform for our brand to connect with both new and seasoned riders, and each year we look forward to presenting motorcycle enthusiasts with a can’t be missed experience, deeply-rooted in motorcycle culture.”

Returning to the 2019/2020 tour is the Ultimate Builder Custom Bike Show (UBCBS), sponsored by J&P Cycles since 2012, UBCBS is the world’s largest and most robust motorcycle builder competition. Also returning this year is the Marketplace presented by Cycle Gear, an interactive retail space allowing consumers to touch, test, and buy the latest gear, parts, and accessories from key aftermarket brands with specialists on hand to educate, introduce products, and answer questions to any gear needs. The Marketplace has been sponsored by Cycle Gear since 2015.

“Cycle Gear couldn’t be happier to be back as a presenting sponsor of the Progressive International Motorcycle Show’s Marketplace for the fifth year in a row,” said Dan Nelson, President and COO, Cycle Gear. “Cycle Gear prides itself on being a part of the motorcycle community everywhere from our own local store events to a premier destination like the Progressive International Motorcycle Show. We’re excited to continue our presence and meet riders across the nation to show off all of the ways Cycle Gear is working to make the ride that much better, from tire and Bluetooth installation services to our new online product reservation experience. We’re always eager to show people the Cycle Gear Difference and this is a fantastic event to do just that.”

The 2019/2020 Progressive IMS tour dates and cities are as follows:

  • Long Beach, CA: November 22-24, 2019, Long Beach Convention Center
  • New York, NY: December 6-8, 2019, Jacob K. Javits Convention Center
  • Dallas, TX: January 3-5, 2020, Kay Bailey Hutchison Convention Center
  • Washington D.C.: January 10-12, 2020, Walter E. Washington Convention Center
  • Denver, CO: January 17-19, 2020, Colorado Convention Center
  • Cleveland, OH: January 24-26, 2020, International Exposition (I-X) Center
  • Minneapolis, MN: January 31 – February 2, 2020, Minneapolis Convention Center
  • Chicago, IL: February 7-9, 2020, Donald E. Stephens Convention Center

“By working with Progressive, Cycle Gear, and J&P Cycles over the years, we’ve been able to continue our legacy as the nation’s leading motorcycle tour, providing a source of growth for the industry and sport,” said Tracy Harris, Senior Vice President, IMS. “With the unwavering support of these key sponsors, and the motorcycling community, we have been able to curate memorable experiences for seasoned riders while simultaneously inviting new riders into the community. We look forward to the upcoming 2019/2020 and bringing the love of motorcycling to an even larger market.”

To learn more about the Progressive® International Motorcycle Shows® Tour, please visit:

Connect with IMS (#RidersUnite):

About Progressive® International Motorcycle Shows®
The Progressive® International Motorcycle Shows® offer enthusiasts an all-access pass to the world of motorcycling. Launched in 1982, the tour showcases hundreds of the latest street bikes, dirt bikes, cruisers, scooters, and ATVs for new and experienced riders, and gives enthusiasts the opportunity to check out the latest gear and aftermarket accessories, as well as hours of entertainment. The shows also provide the opportunity for attendees to hop on two wheels via its Discover the Ride initiative designed to introduce riding motorcycles to consumers of all ages in a safe and controlled environment. The Progressive® International Motorcycle Shows® is organized by Informa Markets, which recently acquired UBM to become a leading B2B information services group and the largest B2B events and exhibitions organizer in the world. To learn more and for the latest news and information, visit  and



AIMExpo presented by Nationwide – the only trade and consumer show for the North American Powersports Industry – is excited to announce that Carey Hart and Big B will be bringing the legendary Good Ride Rally to Columbus, OH on Saturday, September 28 in conjunction with the 2019 AIMExpo at the Greater Columbus Convention Center, which will be the final stop of the rally.

Good Ride is a 501c non-profit organization and its proceeds benefit Infinite Hero, a charity that raises money to support veterans. Good Ride currently runs two incredibly successful rallies to Arizona and Sturgis, and this announcement of a new Good Ride Rally to Columbus marks the first time in the history of the rally that it will be located east of Sturgis.

“This is a big year for us as we bring the rally to a completely new market,” said Carey Hart. “We’re excited about the opportunity to work with AIMExpo, meet new riders, help our veterans and create a very special ride in Columbus.”

For the new rally, Good Ride will be working with AIMExpo, Experience Columbus and Iron Pony Motorsports. And while the final details are still being confirmed, the pre-registered rally participants and veterans will embark on a day of riding, with stops at the remarkable new National Veterans Memorial & Museum and AIMExpo presented by Nationwide.

Good Ride will release more information in the coming weeks, including ticket sale announcements, route details and more.

For its part, AIMExpo will be supporting Good Ride by making a long-term commitment to the rally and the causes it supports. As such, it will be donating to the organization and will provide support for the rally plus free entry to AIMExpo presented by Nationwide for all rally participants, who will have access to a welcome lounge upon arrival at the show.

“We’re thrilled to be working with Carey and everybody involved in Good Ride. It’s a great example of Together We Rise– the theme for this year’s AIMExpo presented by Nationwide. When we all work together, the motorcycle industry can achieve great things, and helping our veterans is something we support wholeheartedly,” said Cinnamon Kernes, Vice President & General Manager, MIC Events.

For more information about the rally and news updates visit

To buy tickets for AIMExpo presented by Nationwide, please visit

Visit to keep updated on the exciting 2019 news as it happens. And please follow AIMExpo social media on FacebookTwitter and Instagram

AIMExpo, part of the Motorcycle Industry Council, is North America’s largest Motorcycle and Powersports Tradeshow and Lifestyle event with international reach. As a progressive and comprehensive B2B and B2C platform it connects businesses to accelerate opportunity among exhibiting brands, distributors, dealers, media, enthusiasts and the riders of tomorrow. This annual gathering attracts the influential leaders of the industry that are driven and focused on progressing the business of powersports. For more information visit

Good Ride is a motorcycle charity ride that focuses on what motorcycles are all about – getting out on the open road with your friends and checking out new destinations – all for good causes. Good Ride is a 501(c)(3) charity that was started by freestyle motocross rider, turned street bike builder and hooligan racer, Carey Hart. It focuses on key charities close to Carey’s heart. The intention of Good Ride is to give back while doing what he loves to do – ride motorcycles!

Good Ride is proud to continue its work with Infinite Hero, a military charity that gives back 100%. Proceeds from Good Ride rallies will go directly to helping veterans in need. The Good Ride is for anyone who loves to ride motorcycles and raise money for a good cause. For more information visit

AIMExpo Expands International, Latin American Reach

AIMExpo Expands International, Latin American Reach

This week, the AIMExpo announced their expanded International and Latin America reach. This is excellent news for the AIMExpo as a sign that the industry is recognizing the need for the show.

Below is a press release from the show announcing the partnership with Feria de las 2 Ruedas.

AIMExpo presented by Nationwide has formed a partnership with Feria de las 2 Ruedas, one of South America’s largest motorcycle trade show fairs, to promote Latin American attendance at AIMExpo’s conference September 26-29 in Columbus, Ohio.

“This partnership will further strengthen our relationship with international businesses and consumers and we plan to leverage the partnership to market directly to Latin American dealers,” said Cinnamon Kernes, AIMExpo vice president and general manager. “The AIMExpo team has already seen increased dealer registrations from both Central and South American countries and we look forward to working with Feria de las 2 Ruedas to increase our international reach.” 

With Feria de las 2 Ruedas’s tagline of “For Everyone,” Kernes added, the show shares a similar voice with AIMExpo’s “Together We Rise.”

Visit them online at to learn more about the show.

Discover the Ride Expands Beyond the Motorcycle Industry to the Dallas-Fort Worth Auto Show

Discover the Ride Expands Beyond the Motorcycle Industry to the Dallas-Fort Worth Auto Show

The program’s interactive attractions to reach thousands of new consumers, debuting outside of IMS for the first time at the 2019 Dallas-Fort Worth (DFW) Auto Show 

Santa Monica, Calif. (March 8, 2019) – The Progressive® International Motorcycle Shows® (IMS), the industry leader for connecting powersports’ top brands with enthusiasts and buyers, today announced its immersive show feature, Discover the Ride, is expanding to reach a broader audience of non-riders, joining the 2019 Dallas-Fort Worth (DFW) Auto Show. Introduced to a community of motorcycle enthusiasts at the previous 2018/2019 IMS tour, Discover the Ride became the industry’s first and foremost program breaking down the high barriers to entry. An exciting addition to the DFW Auto Show, the program will feature four experiential attractions including The Dyno Experience, New To 2, The Kids Zone in collaboration with StaCyc, and The New Rider Course in partnership with Zero Motorcycles and Yamaha Power Assisted Bicycles. Attendees will also have the opportunity to interact with custom and rare, restored vintage motorcycles hailing from the Dallas metro area, as well as new models on display for novice and experienced riders from leading global manufacturers, Confederate Motorcycles, Harley-Davidson, and Yamaha Motorcycles. To learn more about Discover the Ride, please click here.

Catching the DFW Auto Show’s attention is a major milestone, not only for Discover the Ride, but for the overarching industry. Through a safe, fun and quick introduction to riding, Discover the Ride is paving the way for the larger motorcycle industry by initiating educational conversations and addressing hesitations, that will in turn, encourage consumers to take the first step toward becoming a motorcyclist. In the midst of industry-wide ridership concerns, Discover the Ride successfully took the industry’s first stride toward bridging the gap for non-riders to experience the thrill of two wheels. In fact, in its first year alone, nearly 8,000 attendees of all ages participated in Discover the Ride over the course of seven shows, with more than a quarter of adults being new to motorcycling.

“Following the tremendous success during the 2018 -2019 IMS tour, we’re thrilled to bring Discover the Ride to the DFW Auto Show, reaching an even wider audience of potential new riders,” said Tracy Harris, Senior Vice President, Powersports, UBM. “The DFW Auto Show is a natural extension for Discover the Ride, branching out from a motorcycle-specific audience and helping more people experience what it is like to ride on two wheels. We are truly excited to continue the momentum we’ve built throughout the tour.”   

Key highlights from Discover the Ride’s seven-show tour:

  • Nearly 8,000 attendees participated in Discover the Ride across the seven-show tour throughout the nation (Long Beach, New York, Dallas, Cleveland, Minneapolis, Washington D.C. and Chicago).
  • Over 4,500 consumers rode a Yamaha Power Assist Electric Bicycle and Zero Motorcycle as a part of The New Rider Course. Thirty-two percent were non-riders, with 84 percent planning to start riding.  
  • Discover the Ride is appealing to a more diverse, younger demographic, with 63 percent of non-riders being under 35; over 50 percent of non-riders within Discover the Ride were female.
  • Almost 2,000 kids rode StaCyc bikes in The Kid’s Zone.  

For those interested in the very best of vintage, classic and retro-style motorcycles, IMS Vintage presented by Progressive® will be on display at the DFW Auto Show, giving attendees the chance to experience the history of motorcycling right from the beginning through a display of decades-old vintage bikes. Also exhibiting will be handcrafted, custom motorcycles that are truly works of art and a growing part of the motorcycling community. 

More details on available attractions within Discover the Ride, presented by IMS

  • New Rider Course in partnership with Zero Motorcycles and Yamaha Power Assist Bicycles
  • The Kids Zone with StaCyc
  • Dyno Experience with Yamaha and Harley-Davidson
  • IMS Vintage presented by Progressive®
  • New To 2 Seminars
  • Custom Motorcycle Showcase
  • New motorcycle displays from Confederate Motorcycles, Harley-Davidson, and Yamaha Motorcycles
  • T

Connect with IMS (#RidersUnite):

About Progressive® International Motorcycle Shows® (

The Progressive® International Motorcycle Shows® offer enthusiasts an all-access pass to the world of motorcycling. Launched in 1982, the tour showcases hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for new and experienced riders, and gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories, as well as hours of entertainment. The Progressive® International Motorcycle Shows® is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit and

About the Dallas-Fort Worth (DFW) Auto Show(

For 37 years, the DFW Auto Show has given automotive enthusiasts in the Dallas-Fort Worth Metroplex the opportunity to experience the latest and greatest vehicles the manufacturers have to offer. For those who are in the market to purchase a new vehicle and for entertainment seekers alike, this spring new car and truck extravaganza is the place to be. The Show has grown from 30,000 square feet at Market Hall to more than 650,000 square feet at Kay Bailey Hutchison Convention Center in downtown Dallas. Visitors are treated to exciting displays from the manufacturers who use the Show as a platform to introduce current and future year models.