New Leadership Team to Run MIC Events

New Leadership Team to Run MIC Events

Congratulation to Cinnamon and Andre on their new positions at MIC Events and to Larry Little and Mike Webster on their success. The news release below is from the MIC.

IRVINE, Calif., Nov. 26, 2018 – Cinnamon Kernes will lead MIC Events as vice president and general manager, overseeing strategic planning and day-to-day management, and Andre Albert will serve as sales and marketing director, managing exhibit space, sponsorship sales as well as marketing and promotions activities. Both will begin their new positions on Jan. 1.

MIC Events will continue to produce AIMExpo presented by Nationwide and will work on other MIC initiatives, including events designed to build ridership and awareness. Albert will report to Kernes and she will report directly to MIC President and CEO Tim Buche.

“As the MIC works to promote the powersports industry, we look to create first-ride opportunities on two-, three- and four-wheelers,” Buche said. “And MIC Events will be an integral part of these projects. I’m excited for Cinnamon and Andre in their new roles and have complete confidence in their leadership.”

Larry Little, current vice president, and general manager of MIC Events will transition to a part-time position as vice president. Little will continue to be an integral leader, working with key accounts and on several other MIC initiatives while supporting Kernes and Albert.

Mike Webster, senior vice president of MIC Events, will be leaving the MIC and will serve as an advisor and consultant through his new company. Webster, who served the industry for more than 35 years, producing shows and events, was presented the MIC Chairman’s Award during the MIC Communications Symposium this month.

“I’m deeply honored with the recognition,” Webster said, “and look forward to working with the MIC, now as a vendor, on events and other projects. There is no better person than Cinnamon to serve as the new leader of AIMExpo and the numerous other events, education and ridership initiatives that are in the works.”

“I’m excited to be stepping up,” Kernes said, “and contributing in a greater way to the ridership strategic initiative and, of course, continuing to grow and develop AIMExpo, the largest and single most important event in North America for our industry. I also wish to congratulate Mike and Larry for their achievements and their new roles, and I want to thank them for their leadership and mentorship through the years.”

Albert joined AIMExpo as the marketing manager in 2018.

“Working with AIMExpo gave me an introduction to the Motorcycle Industry Council, and I am more than thrilled to have the opportunity to work in an even broader capacity with the association,” he said.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at

The American International Motorcycle Expo’s ( purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo is produced by the Motorcycle Industry Council ( and ACTION Recruiting form Alliance to Help Boost the Powersports and Motorcycle Industry and ACTION Recruiting form Alliance to Help Boost the Powersports and Motorcycle Industry

New joint effort creates a one-stop shop for companies and job seekers in the motorcycle industry.

CARLSBAD, CA – November 15, 2018 – (Motor Sports Newswire) – (MIJ), the #1 job search engine serving the motorcycle and powersports industry, today announced that they have joined forces with ACTION Recruiting. This alliance creates a platform that contains job seeking, recruitment, and placement services while serving companies looking to fill critical positions with the best possible candidates in this rapidly evolving industry.

Based in Southern California, ACTION Recruiting is led by owner/operator Jan Plessner, who brings three decades of motorcycle/powersports industry experience, credibility, and unrivaled integrity to the recruitment arena.

“We are thrilled to work with Jan and ACTION Recruiting,” says Alex Baylon, President of “Jan is a successful, trusted recruiter and industry veteran and holds deep relationships with the highest performing professionals in our industry. This partnership will allow MIJ to extend its employment services and beef up its talent pool, while simultaneously delivering top talent to our clients,” added Baylon.

Working on behalf of many of the leading companies in the industry, Jan places all-star talent in some of their most important roles. “Hiring and deploying top-notch talent is essential in generating growth, streamlining efficiencies and fostering morale. Having exceptional leaders in management roles and high-output producers on the front lines are more important than ever,” said Jan.

The combined resources of the two companies will allow for enhanced and expanded consultative support to job seekers and employers. This includes advanced resume and professional guidance, compensation research, confidential candidate searches and placements and more.

About (MIJ) is the #1 Motorcycle job search engine serving the motorcycle/powersports industry. MIJ has proved to be the premier service for connecting the best companies with the most qualified job seekers in the motorcycle industry since 2004.

About ACTION Recruiting:
ACTION Recruiting is a world-class talent acquisition practice, committed to serving and growing the motorcycle/powersports industry, and transforming lives, by being the most responsive, personal and capable recruiting firm in the market. Through an alliance with SearchPath International, ACTION Recruiting has the resources, technology, and support of a larger firm, while offering the personal service and client-centric attention of a boutique firm.

Motorcycle Industry Jobs

2018 AIMExpo Presented by Nationwide Hosts Record Number of Trade Attendees in Las Vegas

2018 AIMExpo Presented by Nationwide Hosts Record Number of Trade Attendees in Las Vegas

The results are in and the 2018 AIMExpo was a huge success. This is great news for the powersports industry. As a supporter of the show and exhibitor for the last two years, I’ve seen the effort that the entire AIMexpo staff puts in to make sure the show goes off without a hitch. Great job by everyone involved.

The show will move east in 2019 back to Colombus. And while I realize that the location in Ohio does not have the glitz and glamor of Las Vegas and will probably lose some of the West Coast dealers, having it back in the middle of the country makes it much more accessible to more dealers in the country and the lower prices on hotels and travel could encourage more dealers to bring more P&A and service staff. After all, it’s probably easier to tell the boss you want to go to a trade show in Ohio rather than Las Vegas. 😳

Below is the press release from the show’s organizers. Stay tuned for more information on AIMExpo 2019, I will post it here when it becomes available.

IRVINE, Calif. (October 30, 2018) – The inaugural foray to the western United States proved to be a resounding success for the American International Motorcycle Expo presented by Nationwide (AIMExpo), as North America’s premier event for the greater powersports marketplace enjoyed a record number of trade attendees in Las Vegas. In total, more than 7,000 dealers, media members, industry personnel, and exhibitor attendees spent time on the show floor and at AIMExpo Outdoors! over the course of four days at the Mandalay Bay Convention Center, resulting in an impressive 12-percent increase over the 2017 event.

The record number was anchored by the largest dealer presence to date at AIMExpo presented by Nationwide. More than 2,500 dealers made the trip to Las Vegas, with representation from all 50 states and more than 50 different countries. These retailers were eager to see the latest products from the 505 exhibiting companies that filled the show floor to capacity, and also take advantage of the inaugural Dealer Summit.

Following a keynote address by the Department of Interior’s Senior Advisor for Recreation, Rick May, attending dealers were given an array of opportunities to stimulate their business, completely free of charge. From the “Dealers Only Luncheon presented by KTM” to the Powersports DEALER Seminars @ AIMExpo presented by Powersports Business, retailers were given critical education toward enhancing their business and key insights on how to evolve to better serve the millennial consumer. Additionally, dealers were able to take advantage of countless networking opportunities and conduct new business by interacting directly with exhibitors and fellow trade members.

“With the move to Las Vegas and our commitment to providing dealers with activities that will ultimately impact their bottom line, we saw a dramatic increase in dealer registration and attendance this year at AIMExpo presented by Nationwide,” said Larry Little, Vice President & General Manager, MIC Events. “The introduction of Dealer Summit, and its specially curated elements aimed at benefitting their business helped bring the largest breadth of dealer attendees we’ve seen yet, with an incredible increase of more than 21 percent compared to last year. AIMExpo presented by Nationwide is a show for dealers, first and foremost, and this year’s success is indicative of our continued push to provide retailers with every opportunity we can to help maximize their business.”

Thanks to an array of global, North American and public debuts of new models from exhibiting manufacturers like Honda, Kawasaki, Vanderhall Motor Works, and Yamaha, along with gear companies like Bell Helmets and Simpson, the number of attending media also reached historic levels. In total, nearly 250 members of the media, representing more than 100 different publications from around the world, were on hand at AIMExpo presented by Nationwide, reporting on the truly diverse array of new products being introduced and showcased in Las Vegas.

As the centerpiece of the inaugural Powersports Industry Week℠, which also included Las Vegas BikeFest, Monster Energy Cup, Suzuki Sunday and the Las Vegas Ride for Kids charity ride, consumers came with excitement and passion to AIMExpo presented by Nationwide as well. The chance to see the newest vehicles coming to the marketplace, and the opportunity to demo several of them at AIMExpo Outdoors!, was simply too good of an opportunity for any motorcycle enthusiast to pass up. As a result, registration for demo rides at AIMExpo Outdoors! was at capacity throughout the weekend, while a total of nearly 9,000 consumers paid a visit to the Mandalay Bay Convention Center.

“Bringing the show to the west ultimately resulted in what was one of the most successful shows for AIMExpo presented by Nationwide to date,” said Cinnamon Kernes, Show Director. “We saw record attendance numbers on the trade side and the quality and level of engagement that exhibitors received in Las Vegas throughout the show were unparalleled. We’ve received positive feedback regarding all aspects of the show and from every attending segment, and we’ll continue to build on that towards making an even better show next September, when we return to Columbus, Ohio.”

The 2019 AIMExpo presented by Nationwide will make its second visit to the capital city of Ohio from September 26-29, taking over the Greater Columbus Convention Center. With its prime geographic location, the city of Columbus sits within 500 miles of the highest concentration of powersports dealers and enthusiasts in the country, setting the stage for even more growth for the industry’s premier trade show.

aimexpo recap

Record Attendance at MTA/Motovan Dealer Expo

Record Attendance at MTA/Motovan Dealer Expo

MTA/Motovan Saw Record Attendance at Scottsdale Dealer Expo. That’s good news. I was fortunate to attend the event last week in the very sunny, and very warm Scottsdale, Arizona.

The luxurious Phoenician Resort was the site for the 4-day event with 2 days of rep training followed by 2 days of dealer-rep-vendor interaction.

MTA/Motovan indicated that there was a record turnout with over 100 vendors and 400 North American (the US and Canada) dealers on hand to meet and discuss the latest products from the powersports industry.

The format of the show with combines lunches and evening events was well received by all and I personally liked that everything was in a single location.

As I’ve written before, I believe industry events are essential to the growth of the powersports business. It allows like-minded individuals the opportunity to bench race, make connections and build business relationships that will last a lifetime.

While many in the industry look down at doing shows, I for one really enjoy them and the new connections I make.

The New Tucker: Powerful Brands – World-Class Distribution

The New Tucker: Powerful Brands – World-Class Distribution

Last week Tucker Rocky announced a rebranding of their company. Now, named Tucker, the change represents a fresh start for the company that has been through quite a lot in the past 8 months. In November, the Mag Group, Tucker Rocky’s parent company filed chapter 11 bankruptcy announcing $440 million in debt. The company restructured and emerged from bankruptcy in April. The rebranding of the popular Tucker Rocky brand will serve as a fresh start to the powersports distribution company.

Learn more in their press release below and in the videos they produced announcing the new Tucker.

tucker logo

The new look for Tucker

Tucker Press Release

Introducing the new Tucker, a rebranding of Tucker Rocky that honors the company’s rich heritage and showcases its status as a world-class leader in powersports distribution.

“The Tucker of today offers unrivaled services to our dealers and brand partners,” emphasizes Eric Cagle, President of Tucker. “From distribution, sales and customer service; to marketing, advertising and brand building, we are dedicated to the support and growth of powersports.”

As part of the rebranding, Tucker proudly introduces a new logo. The forward-facing square and large notched “T” combine to create a symbol of speed and innovation. Bold red was chosen to represent Tucker’s passion to deliver the best brands in powersports. Known in the industry for being dedicated to supporting its customers, the all-lowercase “tucker” is appropriately friendly.

“The need for speed is innate in powersports enthusiasts and imperative as a distributor,” explains Taz Sobotka, Senior Manager of Marketing. “The Tucker ‘Power T’ logo conveys the visual allusion of speed and movement that represents the feeling of freedom we all love about powersports.”

The individual pieces of the new Tucker logo come together as one to symbolize the unified qualities that make the company a world-class distributor. The new name symbolizes the vision and values of Ed Tucker’s humble beginnings when he started the company in 1967. Over 50 years later Tucker continues to deliver the most powerful brands in powersports.

Look for the new look June 16th on location at the American Flat Track OKC Mile with Cory Texter and his CTR crew, and the High Point AMA Pro Motocross National in Mt. Morris, PA with EBR Performance/Altus Motorsports Yamaha and rider Ramy Alves.

About Tucker

Featuring the most powerful portfolio of parts, accessories and apparel brands in powersports, Tucker is the go-to supplier for retailers across the nation. In addition to an unmatched product selection, Tucker is proud of its relentlessly customer-centric culture and unwavering pledge to on-time delivery. Because of its uncompromising commitment to continuous improvement, Tucker has been earning the trust of the best dealers in the industry for over 50 years.

For more information, visit Tucker online at or on Facebook and Instagram. To inquire about becoming a Tucker dealer, contact the New Dealer Development Department at (817) 258-9255 or


So what does this mean for the iconic brand? Only time will tell but the fresh clean look and the new blood they are bringing in should set the company up for growth in the near future. The bankruptcy really only lasted a short time and I don’t feel that the dealers were negatively affected. True they lost some vendors, but they also brought some new ones in.

I’m always a bit confused at publically directed marketing by distributors, after all, they don’t sell direct to consumers but I guess when you figure in the employees at the 5000+ powersports dealers it makes sense. Parts Unlimited did it for many years with supercross. Now with WPS is taking over from them, the distributors must see a value in the marketing spend. I am happy to see Tucker Rocky, or should I say, Tucker emerge from the bankruptcy strong and excited about whats coming next. It is good news for the powersports industry.

What are your thoughts?

AIMEXpo Dealer Registration Open

AIMEXpo Dealer Registration Open

The AIMExpo has just announced that the Dealer registration is open for their 2018 event. If you are a dealer in the United States and have the slightest bit of interest in improving your business then you need to get to this show. Sure it’s Vegas and flying there from the East Coast can be a little pricey, but you owe it to your bottom line. And dealer principles, this isn’t a trip for you and your wife and kids, it’s for you, and your parts manager, accessory manager, and service manager to attend. 
There are dealer seminars you can sign up for where you can learn the latest trends in all aspects of your business. Plus where else would you have the opportunity to speak directly with the people behind the brands you sell? 
So there are my 2 cents on why you need to go to Vegas in October. What are you waiting for? 
Complete AMIExpo Press Release below.
FREE registration now open for the 2018 AIMExpo presented by Nationwide!

Registering to attend this year’s show in Las Vegas is EASY! Click on the link below for Motorcycle & Powersports News preferred access registration. You can also register other attendees from your dealership. It’s simple and it’s FREE!

AIMExpo presented by Nationwide is THE Powersports Industry’s Expo, and it’s going to be the best one yet! This year’s show forms the cornerstone of Industry Week in Las Vegas with Monster Energy Cup and Las Vegas BikeFest. With the Mandalay Bay serving as our venue and housing partner, there are many great dining and entertainment venues for after show hours networking. Join us October 11-14 as Powersports takes center stage under the bright lights of Las Vegas!

With FREE registration you will:

  • IMPROVE your business by attending the FREE Powersports DEALER Seminars presented by Powersports Business
  • CONNECT face-to-face with 500+ motorcycle and Powersports exhibitors including top distributors Parts Unlimited/Drag Specialties and Tucker Rocky
  • SEE New 2019 Model and Product Launches
  • SAVE with exclusive show specials
  • Test ride the newest models from your favorite OEMs with DEMO rides at AIMExpo Outdoors!

If you have any questions about the registration process or the show, please contact Jack Young, Operations Manager (949) 517-7513 or

REGISTER TODAY to attend the 2018 AIMExpo presented by Nationwide.

See you in Las Vegas,

The AIMExpo Team