SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
The Motorcycle Industry Council recently put a number on something many of us in powersports see every day: this is a substantial business with a real presence in communities across the …
Continue Reading about A $48.2 Billion Industry Starts at the Dealership →
Lists are integral to our daily lives. From grocery shopping to bucket lists, they help us stay organized. Within a dealership, lists—specifically checklists—are invaluable tools for maintaining …
Are you a big fish in a small pond, a small fish in a big pond, or worse yet, a small fish in a small pond? To succeed, you need to become the big fish in the small pond. Why? Because dominating …
Quick question: Why should a customer buy from your store instead of the competition or online? It’s a straightforward question but one that requires a thoughtful answer. Your competitive edge—the …
Continue Reading about Amplify Your Competitive Edge: A Dealer’s Guide to Standing Out →
Ben Franklin once said, “An investment in knowledge pays the best interest.” These timeless words resonate more today than ever, especially in the fast-paced world of retail and powersports …
Continue Reading about Empower Your Team: The Value of Investing in Knowledge →
Did you know it can cost 5 to 25 times more to acquire a new customer than to retain an existing one? Whether you believe the low end or the high end, it’s clear that investing in customer retention …
Continue Reading about Powersports Business Quick Tip: Mastering Customer Appreciation →
In a world of endless information, social media pressure, and decision fatigue, it’s easy to get stuck. Analysis paralysis, procrastination, and chasing perfection can stall your progress, but here’s …
Continue Reading about Stop Saying “I’m Gonna” — Start Saying “I Did” →
As the chill of winter slows foot traffic, it’s tempting to let your store settle into hibernation mode. But don’t let the off-season become a missed opportunity! Now is the perfect time to tackle …
Continue Reading about Avoid the Winter Slump: Refresh Your Store and Get Ready for Success →
Here is a recent blog post I wrote as a part of my role at Engine Ice as their Director of Sales and Marketing. As the air turns crisp and pumpkin spice takes over everything from lattes to air …
Continue Reading about It’s Not Pumpkin Spice, but It’s Specially Designed for Your SXS/ATV! →
Powersports dealers need to keep up with trends in the marketplace. Not just trends in powersports, but trends in retail as a whole. One of those emerging trends is ordering online and picking up …
I wrote about this topic back in July. Educate Your Staff - Invest in Knowledge At that time I suggested that you organize a training program during the winter downtime. Well, did you? …
This article originally appeared at Powersports Business Online, February 21, 2018. We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists. …
