The business of racing
Millions of dollars are spent on racing. This page features posts about the business side of racing with an emphasis on understanding the return on those dollars.
PRI ANNOUNCES NEW INITIATIVES, RETURN OF IN-PERSON TRADE SHOW IN 2021
Hopefully we'll be able to join all of our friends in the racing community at PRI in December. I always liked visiting Indy and taking part in the show. A press release from PRI A return to...
The Business of Racing – No PRI for 2020
Well, the news dropped yesterday that the 2020 PRI show was not going to happen. With everything canceled in 2020, I wondered how the PRI would go on and now we know, it won't. Originally scheduled...
AAPEX 2020 To Be Virtual Experience
Just after the news broke that SEMA would not go on as planned in 2020, the AAPEX show that also runs in Las Vegas at the same time as SEMA, announced that it would be a virtual show in 2020. Many...
The Business of Racing – No SEMA Show for 2020
Earlier this week, the organizers of SEMA put out a short statement regarding their 2020 show. It can been below in its entirety. Statement from SEMA about the 2020 SEMA Show DIAMOND BAR, Calif....
The Business of Racing – 2020 PRI TRADE SHOW UPDATE
PRI President Dr. Jamie Meyer gives the racing industry an update on this year's Show ALISO VIEJO, Calif. (Aug. 3, 2020) – Performance Racing Industry (PRI) President Dr. Jamie Meyer sent a letter...
ENGINE ICE CONGRATULATES SPONSORED RACERS ON A SUCCESSFUL 2020 MONSTER ENERGY SUPERCROSS SERIES
As you probably already know, I create a great deal of the content that is distributed by Engine Ice. Below is a press release that was written and distributed following the 2020 Monster Energy...
Behind the scenes with the Alpinestars Mobile Medical Unit
Check out this great behind the scenes video that was produced by Vital MX. In it, they spend a day with the Alpinestars Mobile Medical Unit. This mobile hospital provides much needed medical...
Anaheim 1 Press Day Photos
Last week I had the opportunity to attend the opening round of the 2020 Monster Energy Supercross Series in Anaheim, CA. My roles at the races are quite extensive. Working for Engine Ice, I check in...
What Does an Agent Do?
The Business of Racing is extremely complicated and full of amazing people with amazing jobs. Jason Weigandt of RacerX sat down with Lucas Mirtl of WMG to discuss his role as an agent in the...
Lucas Oil Nationals Featured on Forbes.com
Last week, the Lucas Oil National was featured on business website Forbes.com. The article, written by contributor Maury Brown goes into a little about the history of the sport and explains the fan...
Supercross 2020 Schedule Announced
Earlier this month, Feld Entertainment announced the Monster Energy Supercross Schedule for 2020. With 17 rounds in 18 weeks, the series crosses the country with stops in 13 states along the way....
Endurocross is Back
Well, it looks like Endurocross is back. As I reported a couple of weeks ago the original founder of EnduroCross and a well-known promoter got together to save the series. Three rounds in 2019 with...
Is Enduro-X Still Alive?
Hot off the news last week that the 2019 Endurocross series was canceled comes the news that the series might have a resurgence. It was just announced that the original Endurocross founder Eric...
2019 AMA EnduroCross National Championship Series canceled
From a press release from the American Motorcyclist Association - The American Motorcyclist Association has been informed by the series promoter that there will be no national championship-level...
Parts Unlimited announced their official sponsorship of the 2019 Lucas Oil Pro Motocross Championship Series.
Parts Unlimited recently announced that they will be the official sponsor of the 2019 Lucas Oil Pro Motocross Championship Series. Recently, the series saw sponsorship from Parts Unlimited...