The business of racing
Millions of dollars are spent on racing. This page features posts about the business side of racing with an emphasis on understanding the return on those dollars.
Supercross 2020 Schedule Announced
Earlier this month, Feld Entertainment announced the Monster Energy Supercross Schedule for 2020. With 17 rounds in 18 weeks, the series crosses the country with stops in 13 states along the way....
Endurocross is Back
Well, it looks like Endurocross is back. As I reported a couple of weeks ago the original founder of EnduroCross and a well-known promoter got together to save the series. Three rounds in 2019 with...
Is Enduro-X Still Alive?
Hot off the news last week that the 2019 Endurocross series was canceled comes the news that the series might have a resurgence. It was just announced that the original Endurocross founder Eric...
2019 AMA EnduroCross National Championship Series canceled
From a press release from the American Motorcyclist Association - The American Motorcyclist Association has been informed by the series promoter that there will be no national championship-level...
Parts Unlimited announced their official sponsorship of the 2019 Lucas Oil Pro Motocross Championship Series.
Parts Unlimited recently announced that they will be the official sponsor of the 2019 Lucas Oil Pro Motocross Championship Series. Recently, the series saw sponsorship from Parts Unlimited...
ABC Compounding and Arlington SX
On the Friday before the Arlington Supercross I was able to attend a small meeting and tour at ABC Compounding of Texas. This is the facility that packages both Plastic Shine and Helmet Renew for...
A look back and a look ahead Supercross 2018
Following the season finale in Las Vegas, the Monster Energy Supercross team put out a press release the wrapped up the series, congratulated the winners and set the stage for what was coming in...
36 Hours of Live Coverage for 2018 Lucas Oil Pro Motocross Championship
The 2018 Lucas Oil Pro Motocross Championship series is right around the corner. MX Sports just announced the TV package that includes 36 hours of live coverage and more than 70 total hours of...
The Great Outdoors 11 – Returns this May
One of the best video series, The Great Outdoors makes its return this May. Personally, I am really looking forward to this video as Troy and his team always present the sport in it's truest form....
Old Bridge Township Raceway Park Opens Motocross Racing Season March 18th
This week I've been busy with drafting and distributing more press releases. The one for the Legends and Heroes Tour announcing Joe Burke as the Legend for the St Louis Supercross and the one below...
Feld Announces VIP Experiences for Supercross
Last week, Feld Entertainment announced special access for supercross fans for the 2018 supercross series. Through a series of different opportunities, supercross fans can now view the sport like...
Suzuki Withdraws from MXGP and All Japan MX
In an announcement made public last week Suzuki Motor Corporation confirmed that they were pulling out of MXGP and All Japan Motocross activities. Now, this may come as a surprise to many but the...
The Business of Racing – Ryan Villopoto to Answer
In a press release announced on October 19th. After a long association with motocross clothing company, Thor. Multi-time and retired champion Ryan Villopoto has signed with Answer Racing. The move...
June Post Wrap-Up
Looking for a wrap-up of all our posts in June? Then look no further than the links below. Raceway Park Regional Photos Monster Energy Supercross 2018 Schedule Announced Influencer Marketing - The...
Business of Racing – Mike Emery Photographer
The business of racing is a wide and vast one. In addition to the upfront jobs like rider and TV personality, there are so many behind the scenes ones that are no less important. The people behind...
Monster Energy Supercross 2018 Schedule Announced
This post previously appeared on NJ Motocross on 6/13/17. This morning, Feld Entertainment announced the 2018 Monster Energy Supercross schedule. Gone from the 2017 tour are New Jersey, Detroit, and...
May Post Wrap-Up
Looking for a wrap-up of all our posts in May? Then look no further than the links below. Racing- Racing Rituals - What are Yours? Never Give Up - The Zach Osborne Story Photos- Raceway Park...
Business of Racing – GoPro Guy
Have you ever wondered how GoPro gets all of the great content for their YouTube channel? Well, on the supercross tour it's in the hands of Jarred Browne and the great GoPro supported racers. In...
The Business of Racing – Bevo Forti
The man, the myth, the legend. Bevo Forti has seen it all in the sport of motocross. From the early days as a privateer and factory mechanic, to the years at Scott Goggles as their rider rep, and on...
Making it in the Video Game
The business of racing composes all kinds of different jobs and careers. From the mechanical and management side of the race teams to the sales guys getting products into the dealer and onto to the...
February 2017 – Post Wrap-Up
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content Calendar...