The PRI Show in Indianapolis has officially wrapped, and I wanted to take a moment to say thank you. To everyone who stopped by the booth—existing customers, new connections, racers, friends, and …
Why Powersports Companies Should Take a Closer Look at the 2025 PRI Show
If you’re in the powersports industry, you probably think of the Performance Racing Industry (PRI) Show as something for the “car guys.” And sure, on the surface it’s mostly about auto racing—stock …
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PRI 2024 – Wrap-Up
I spent the end of last week in Indianapolis, IN, representing Engine Ice at the PRI (Performance Racing Industry) Trade Show—and what an event it was! The 2024 PRI Show, held Dec. 12–14 at the …
PRI ANNOUNCES NEW INITIATIVES, RETURN OF IN-PERSON TRADE SHOW IN 2021
Hopefully we'll be able to join all of our friends in the racing community at PRI in December. I always liked visiting Indy and taking part in the show. A press release from PRI A return to …
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The Business of Racing – No PRI for 2020
Well, the news dropped yesterday that the 2020 PRI show was not going to happen. With everything canceled in 2020, I wondered how the PRI would go on and now we know, it won't. Originally scheduled …
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The Business of Racing – 2020 PRI TRADE SHOW UPDATE
PRI President Dr. Jamie Meyer gives the racing industry an update on this year's Show ALISO VIEJO, Calif. (Aug. 3, 2020) – Performance Racing Industry (PRI) President Dr. Jamie Meyer sent a letter …
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