This Week in Powersports Business – The week of June 26, 2022

This Week in Powersports Business – The week of June 26, 2022

Here are a couple of stories that came across my desk that I think are relevant and interesting to the powersports business community.

1 – U.S. PWC May retail registrations declined vs. May 2021: SSI – From Powersports Business

BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note following the release of preliminary data from Statistical Surveys Inc. (SSI).

“Preliminary data from Statistical Surveys (SSI) indicates May U.S. boat industry retail registrations declined -17% y/y (against a -7% comparison). Registrations also declined -23% on a two-year basis and -17% versus 2019. On a sequential basis, versus April, total registrations increased +21% owing to normal seasonality.


2 – Tucker Powersports Looks at Impact on Dealers After Federal Trade Commission Action Against Harley-Davidson From Tucker Powersports

FORT WORTH, TX – June 28, 2022 

Background: The Federal Trade Commission announced a complaint against Harley-Davidson on June 23, 2022, ordering the company to “fix warranties by removing illegal terms and recognizing the right to repair, come clean with customers, and ensure that dealers compete fairly with independent third-parties.” 

Link to Federal Trade Commission Press Release:

Statement from Marc McAllister, President and CEO of Tucker Powersports

“The announcement from the FTC has a tremendous impact on dealerships, independent shops and consumers.  All dealerships in the US, including Harley shops, will benefit from being able to offer their customers more choices. Ultimately, this means that consumers get to choose the products that are right for their bike and their riding, not what was right for the manufacturer. At Tucker, we will continue to offer our dealers great replacement parts and accessories that they can now consider for every one of their customer’s bikes.”

About Tucker Powersports

Featuring the most powerful portfolio of parts, accessories and apparel brands in the powersports industry, Tucker distributes top brands and offers its own brands, including Answer, Biker’s Choice, BikeMaster, Bully Locks, CoverMax, DragonFire Racing, Kuryakyn, First Gear, ProTaper/ProTaper Sport, QuadBoss, Speed and Strength, and TwinPower.


BMW Motorrad USA announced its renewed relationship with long time partner The California Superbike School. BMW Motorrad USA and the California Superbike school enter their 13th year of collaboration, providing student riders with the opportunity to learn and improve their skills on one of the school’s 31 advanced BMW S 1000 RR motorcycles. California Superbike school itself celebrates 42 years of helping thousands of students of all skill levels become better and safer riders not only on the track but, more importantly, on the street. 


4 – BRANDS THAT SHINE TO GROW SBS PRESENCE IN THE U.S. – From Motorcycle & Powersports News

SBS is enforcing its presence in the U.S. with a new partnership with Brands That Shine, the sales accelerator for quality brands worldwide.

A key motivation for SBS to engage in this partnership is the dedicated passion for motorcycles and equipment with which the Brands That Shine organization, with lead brand ambassador Jessica Shine, drives around making dealership visits throughout the U.S. The goal is to assist and grow sales of present distributor sales reps.


5 – American Motorcyclist Association Welcomes Michael KulaFrom American Motorcyclist Association

The American Motorcyclist Association (AMA) has tapped longtime industry veteran Michael Kula as its Manager of Business Development. Kula, whose career spans three decades in the motorcycle industry in sales, advertising and public relations, has spent the last seven-and-a-half years as Sales Director for EPG Media/Rider Magazine.

220629 Michael Kula - AMA Manager of Business Development

Before that he spent time with Bonnier Corporation and VerticalScope in various sales roles. Kula spent nearly 13 years with Marshall Advertising working on the Yamaha Motorcycle account, and also worked with PR firm Paine & Associates on the Suzuki Motorcycles account. Kula will focus his efforts primarily on partnership and marketing initiatives.

“There’s a lot of exciting stuff happening at the AMA,” Kula said. “The magazine has been revitalized and is now the largest-circulation motorcycle publication in North America; there’s a brand-new website in the offing; the organization’s social media efforts are buzzing; and the AMA’s events, led by AMA Vintage Motorcycle Days in July, are impressive, so I’m very excited to be joining the team.”

Kula will report to AMA Communications and Editorial Director Mitch Boehm and will continue to be based in Southern California.

“We’re very happy to have Michael Kula join the AMA team,” said Boehm. “He’s an industry pro and a guy with the high level of sales and marketing expertise we need to help promote our event and media assets — which are world-class — and strengthen membership. We’ve got a lot of exciting new things percolating at the AMA, and Michael will be a key factor in helping us get where we’re headed as the AMA approaches its 100th Anniversary in 2024.”

Mr. Kula can be reached at

6 – Volcon Debuts Its All-Wheel Drive, Fully Electric UTV, The Stag – Opens Pre-Orders


Austin, TX | July 1, 2022: Volcon Inc. (NASDAQ: VLCN), (“Volcon” or the “Company”), the first all-electric, off-road powersports company, is redefining the off-road experience with the reveal of the Volcon Stag today. Built by enthusiasts for enthusiasts, the Stag is purpose-built with today’s leading technologies. Beginning now, powersports enthusiasts, outdoor adventurers, and hard-working professionals alike will be able to reserve their very own Stag by visiting

“We envisioned the Volcon Stag to be the most cutting-edge off-road vehicle in its class. Utilizing the latest EV drivetrain technologies, and keeping our focus on performance and user experience have led us to launch what we believe is a UTV that will provide an experience unmatched by any other UTV in its class,” said Jordan Davis, Volcon CEO. “We believe the near-silent drivetrain, class-leading horsepower and torque, and an amazing driver interface are going to revolutionize the powersports industry. The anticipation leading up to the launch here at Volcon has been palpable, and we are so excited to be opening up reservations for the Stag today!”

With class-leading 125 hp and 265 lb-ft of torque, the Volcon Stag will offer exhilarating performance and an unmatched driving experience. Incorporating the optional paddle shifters with overboost mode the Stag’s electric power plant will produce a blistering output exceeding  140 hp.

Selectable driving modes will optimize performance and range according to the driver’s needs. ECO mode will maximize range with smooth power delivery, while Sport mode will provide a more aggressive throttle response for quicker acceleration. In Tow mode, the vehicle’s maximum speed will be restricted to build torque progressively for more control while pulling a trailer or other towable accessory. The Stag’s 7.2 kW onboard charger will allow the vehicle to be charged in less than 6 hours when using Level 2 charging.

The 4WD system, activated on-demand, will enhance the Stag’s off-road capability in any terrain by automatically engaging the front wheels whenever the rear wheels lose traction and by managing the power distribution between wheels assuring better stability when cornering. Additionally, Crawl mode will allow the vehicle to move slowly without using the throttle so the driver can manage the speed just by using the brakes.

The Stag’s driver-centric cockpit is developed with two innovative displays that deliver unparalleled Human machine integration, providing full command and control of the vehicle. 

Sharing the user experience will be made easier than ever before by capturing and creating content with two built-in cameras and additional cameras planned to be available as accessories in the future. The Stag will come with onboard computing hardware to process video clips of the action and a special rail for additional camera mounts, making every experience a shareable one. Its unique features make it easy for the driver to interact with friends and community in real-time with access to social media and other sharing platforms using the Volcon App and a Sim Card (where cell service is available, based on the user’s cellular service plan and coverage).

The main dashboard will display essential information such as speed, battery charge, driving mode, brake regeneration, and energy consumption, while the large central display will be equipped with camera view, a route planner, off-road gauges, device connectivity (where cell service is available, based on the user’s cellular service plan and coverage), and info about the vehicle status, providing details for both rider and passengers.

Driver and passenger enjoyment were top of mind as the Stag’s cockpit, rear seating, and cargo area  are designed to accommodate up to four people, and gear for their adventure, without compromising leg room or comfort. For additional cargo space, the rear seats will fold down to expand the cargo space to over 26 cu ft. With 1,550 lbs of payload and 2,000 lbs of max towing capacity (with towing mode selected), the Stag will be ready for a hard day’s work or exploration in the back forty.

The Stag’s suspension will include fully adjustable shocks, specially designed to ensure great handling. The batteries and motor position contribute to a low center of gravity, which significantly improves stability when cornering and offers a better ride experience in over any terrain. 

High-performance BF Goodrich Mud-Terrain T/A KM3® tires come standard and are designed to enhance electric UTV vehicle performance, resulting in improved range for even more adventure. 

A complete line of accessories will be available to build a machine that fits a wide variety of user needs, including half and full windshields, hard storage, soft storage, winch mounting, front bumper options, sound systems, and additional lighting. 

Stag Specs

  • Horsepower: 125 / above 140 hp*
  • Torque: 265 lb-ft
  • Range: above 100 miles
  • Charge Time: less than 6 hours** 
  • Motor: 107 kW
  • Battery: 42 kWh
  • Top Speed: 80 mph
  • Payload: 1,550 lbs
  • Bed Volume: 13.4 / 26.7*** cu-ft
  • Wheel Base: 121″
  • Vehicle Width: 64″
  • Towing: 2,000lbs****
  • Capacity: 4 people
  • Drivetrain: 4WD on demand

* with optional power boost

** with level 2 charging

*** with rear seats folded

**** with Tow Mode engaged

All components, having already been thoroughly tested and validated, will offer Volcon UTV buyers peace of mind and confidence in knowing the drivetrain is backed by world-class research and development. Volcon believes the Stag will deliver a unique driving experience, combining performance and excitement that only an EV can provide, with innovative technology and connectivity, and flexible utility that will make the vehicle perfect for adventure and work.

Volcon expects to begin delivering the Stag to dealers for customer purchase in Summer 2023, with Starting MSRP of $39,999 USD.

Reserve your Stag today by visiting:

About Volcon, Inc

Volcon Inc. is the first all-electric powersports company producing high-quality off-road vehicles. Based in Round Rock, Texas, Volcon joins many major electric vehicle manufacturers near Austin, Texas, an area that is poised to become the electric vehicle capital of the world.

Volcon was founded with the mission to enhance the outdoor experience while reducing the industry’s environmental footprint so that adventurers and workers alike can enjoy the outdoors and preserve it for generations to come. Volcon produces all-electric, off-road vehicles designed to elevate the adventure experience and help people get things done at work and on the home front.

Volcon Contacts

For Media: 

For Dealers:

For Investors: 

For Marketing:        

For more information on Volcon or to learn more about its complete motorcycle and side-by-side line-up, visit:

Forward-Looking Statements

Some of the statements in this release are forward-looking statements, which involve risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including ”believes,” ”estimates,” ”anticipates,” ”expects,” ”plans,” ”projects,” ”intends,” ”potential,” ”may,” ”could,” ”might,” ”will,” ”should,” ”approximately” or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q filed with the SEC, which are available on the SEC’s website,



Lukaitis Photo was on hand for all of Sunday’s racing action at Raceway Park. A link to all of the images from the event can be found below.

Lukaitis Photo images from Raceway Park – June 26, 2022

As always the images are in alphabetical order by the rider’s “last name” with all holeshot pictures labeled as “start”.

All images on Lukaitis Photo are keyworded by the last name of each rider and have been since we began in 2005. By searching the site, you will be able to find all images ever taken under that keyword.

Images are available for purchase in print or digital forms for as low as $1.99 each. Please purchase the digital download if you are planning on using the image on your social media accounts. There are several print options available. Anything from a standard print to more art-worthy canvas and glass prints.

Raceway Park Photos – Saturday Night Lights – 6/25/22

Raceway Park Photos – Saturday Night Lights – 6/25/22

Lukaitis Photo was on hand Saturday night for the most recent round of the Saturday Night Lights Series at Raceway Park. A link to all of the images from the event can be found below.

Lukaitis Photo images from Saturday Night Lights – 6/25/22

As always the images are in alphabetical order by the rider’s “last name” with all holeshot pictures labeled as “start”.

All images on Lukaitis Photo are keyworded by the last name of each rider and have been since we began in 2005. By searching the site, you will be able to find all images ever taken under that keyword.

Images are available for purchase in print or digital forms for as low as $1.99 each. Please purchase the digital download if you are planning on using the image on your social media accounts. There are several print options available. Anything from a standard print to more art-worthy canvas and glass prints.

This Week in Powersports Business – The Week of June 19, 2022

This Week in Powersports Business – The Week of June 19, 2022

Here are a couple of stories that came across my desk that I think are relevant and interesting to the powersports business community.

1 – Parts Unlimited hires rep to handle electric bicycle accountsFrom Powersports Business

Parts Unlimited is assisting with the growth of electric bicycles in powersports dealerships thanks to a new hire. Parts Unlimited’s Sales team has added John Korsog as the new E-bike key account rep and product specialist.

Korsog comes to Parts Unlimited with over 20 years of managerial and sales experience related to powersports. His riding experience includes many years racing Eduro-Hare Scrambles and MX as well as riding/racing mountain bikes and road bikes.

John Korsog

In his spare time, he enjoys going to the gym, riding his bicycles and spending time with his family.

The latest Powersports Business/BMO Capital Markets Q2 2022 Dealer Survey shows that about 1 in 5 franchised powersports dealerships sells electric bicycles for adults.

2 – LiveWire CEO named by Harley-DavidsonFrom Powersports Business

Harley-Davidson on Wednesday announced the appointment of Tralisa Maraj as chief financial officer at LiveWire.

Maraj joins LiveWire with extensive experience in leadership, corporate governance, accounting and finance. Maraj formerly served as both CFO & corporate secretary for CGX Energy Inc. and previously served as chief accounting officer.

Prior to CGX, Maraj served as corporate controller at Remora Energy Management. Maraj started her career at PWC, holding various roles over 14 years at the firm.

“It’s great to have Tralisa join the team at such an exciting point in LiveWire’s journey to becoming the first publicly traded EV company in the U.S.,” said Jochen Zeitz, chairman, CEO and president of Harley-Davidson.


USWE Sports AB, a technology award-winning and publicly traded backpack company based in Malmö, Sweden, has acquired Bend-based Giant Loop LLC, a successful powersports brand known for its innovative off-road motorcycle soft luggage designs. The purchase agreement was signed June 22, and the transaction is scheduled to close on July 1.
The acquisition provides USWE with a strong position in the premium segment for panniers, saddlebags, tank bags and dry bags for the off-road powersports market. Giant Loop’s Bend headquarters offers USWE a U.S. base of operations for further expansion in North America. Products from both companies are expected to reach new customers from overlap in each company’s pre-existing customer bases, and Giant Loop´s products will be offered through USWE´s global distribution network.
Armadillo Bag LLC, a new automotive brand created by Giant Loop’s founder, is also included in the acquisition. Its focus on international overland travel provides new markets and sales channels for all three companies’ products.
Giant Loop LLC was founded in 2008 by owner Harold Olaf Cecil. The company designs and manufactures a portfolio of premium products with dual-sport and adventure motorcycles as a primary focus as well as UTVs, snow bikes and snowmobiles representing crossover powersports markets. Product design and development and all other primary business functions are based in Bend, and production is outsourced to U.S. facilities as well as factories in Asia. Sales are generated through an omni-channel model, where the split between direct-to-customer and business-to-business is approximately 50/50.
Cecil will continue to lead the company for at least two years, focusing on the best integration between USWE and Giant Loop. He will also be one of USWE´s largest shareholders.
“Giant Loop is a perfect partner for USWE in the USA,” said Jacob Westerberg, CEO of USWE Sports. “We started our companies in the same time period, and our founders met early in each company’s history. We share similar company values as well as product design and development vision. Our two product lines also perfectly match each other, where USWE focuses on the rider and Giant Loop focuses on the bike gear. So far, Giant Loop has been developing soft luggage for off-road and adventure motorcycles. However, we see great potential in developing bags and luggage also for e-bikes, mountain bikes and gravel bikes. The barrier between a motorcycle and a bicycle is getting more and more blurry, and we would like to provide the best available gear for the new bikes and the new riders. Giant Loop headquarters are in Bend, Oregon, an ideal location for USWE and our focus for the coming years, whether it will be on the bike, on foot or on skis. Together, we have already identified several synergies in sales, distribution and manufacturing, and we are looking forward to implementing and benefitting from them. I am convinced that this acquisition will massively strengthen both Giant Loop and USWE.”
”I am excited about the transaction with USWE Sports,” Cecil said.  “For me, the acquisition represents the culmination of 15 years of my life’s work. The excellent fit of our markets, brands and business cultures truly compliments both companies’ strengths. We’ve used, sold and promoted USWE products ourselves for many years at Giant Loop already, and we look forward to collaborating with such an innovative, category leading brand and company.”
“Uswe” (pronounced YOU-SWII) is Swedish slang for “kick ass.” The company is highly regarded for its “No Dancing Monkey” (NDM) patented harness technology for performance backpacks developed for high-impact action sports, such as off-road motorcycling, mountain biking, trail running, skiing and snowmobiling. The innovative NDM harness technology makes the packs 100% bounce-free in action and it allows the user the freedom to move and breathe without cramping its style.
The team behind USWE grew up riding off-road motorcycles in the Swedish countryside. Out of frustration with backpack designs of the day, the founders purchased a used industrial sewing machine in 2007 and began creating their own designs — a story that parallels the creation and development of Giant Loop.
For more information, visit and .

4 – Madelyn Hubbard named associate editor at Powersports BusinessFrom Powersports Business

Powersports Business today announced that Madelyn Hubbard has been named associate editor, handling a variety of content roles.

Hubbard is a 2022 graduate of Arkansas Tech University in Russellville, Arkansas, with a B.A. in Journalism and a minor in Communication. She rings a variety of experience and large dose of enthusiasm to the role.

Madelyn Hubbard

Her parents, Glen and Missy Hubbard, established Hubbard Powersports in their hometown of Russellville in 2000. Needless to say, Madelyn knows her way around the dealership and is looking forward to learning about the successes and challenges that dealerships are facing today.

“I have grown up riding four-wheelers and side-by-sides,” she said. “I’m an outdoors enthusiast and enjoy spending my time ATV riding, boating, hiking and running on occasion. When I’m not outside, I spend my time painting, sketching, or reading a good book. As this is my first full-time job, I am grateful and absolutely thrilled for the opportunity to join the Powersports Business team and get to know the powersports industry!”

“We’re excited to have Madelyn join team Powersports Business,” PSB content director Dave McMahon said. “Her storytelling talents will be apparent on the pages of the magazine, in our e-newsletters and at our in-person events. Yes, it’s quite a fit indeed and one that we believe will benefit Madelyn, our team and the industry as she embarks on her career.

Send story ideas – or simply a warm industry welcome – her way to (And when she leaves a message to talk to you for an article, call her back!) -Dave

5 – Hero MotoCorp Strengthens Operations in TurkiyeFrom Hero MotoCorp

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has further strengthened its commitment and operations in Turkiye with the introduction of Euro-5 compliant variants of its three globally popular products.

Dr. Pawan Munjal, Chairman and CEO, Hero MotoCorp, hosted a business-session with the local partners of the Company in the country to share the strategy for Turkiye and introduced the three new products – the Xpulse 200 4V motorcycle and Dash 110 & Dash 125 scooters.

The Xpulse 200 is already a highly appreciated motorcycle in Turkiye, while Hero MotoCorp’s scooters are well known for their quality and assurance through the five-year warranty. The new Euro-5 range of products demonstrate the company’s continued commitment to provide modern design, latest technology, and distinct features to its valued customers in the market.

Aligned with its vision “Be the Future of Mobility”, Hero MotoCorp continues to focus on providing future ready products and services to its customers in more than 40 countries across the globe. The Soysal Group, which is one of the most diversified and reputed business groups in the country, has been Hero MotoCorp’s exclusive distributor in Turkiye since 2014.

Speaking during the event, Sanjay Bhan, Head Global Business, Hero MotoCorp said, “As a global personal mobility leader, Hero MotoCorp remains committed to empowering people by providing accessible mobility solutions. We are very excited to launch these three popular products here in Turkiye. We are confident that customers will appreciate the value proposition and latest technology being offered by Hero MotoCorp. Turkiye is a key market for us and we will continue to bring our latest range of globally popular products here to garner a larger share of the market.”

The range of Hero MotoCorp products in Turkiye include the globally popular Xpulse 200 4V motorcycle and Dash 110, Dash 125 scooters. Hero MotoCorp has been operating in Turkiye since 2014 and caters to its customers through a network of over 100 touchpoints, which provide sales, service and spares. The Company’s products are designed and developed at its R&D facilities in India and Germany.

Hero MotoCorp has become the preferred partners for institutional buyers and is also the exclusive supplier to leading delivery providers in the country, with Dash 110 being the favorite pick.

For more information on Hero MotoCorp:


Ahead of the launch of the Motocross and Enduro range, Triumph Motorcycles takes another exciting step in the off-road world through the acquisition of OSET Bikes, a leader in the world of children’s electric, off-road motorcycles. 

Started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son Oliver, OSET have been setting the benchmark in its segment for the past 18 years. OSET has sold more than 40,000 bikes globally that feature their inhouse developed electric powertrains.

The acquisition of OSET sits within Triumph’s strategy of entering the off-road segment, announced in 2020, and provides both companies with the opportunity to share and benefit from each other’s knowledge and experience in their respective segments, enabling both brands to grow internationally in parallel.

Triumph’s philosophy, For The Ride, played an important role in the acquisition of OSET as it enables the Hinckley-based brand to inspire future generations of riders by providing them with the perfect staring point to develop their passion and dreams. 

OSET Bikes offers products that are suitable for any rider, starting from 3 years old and upwards.

Nick Bloor – Triumph CEO 

“We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition.  

Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world. 

Ian Smith – OSET Bikes CEO 

“When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment.  We are all very excited for what the future holds for OSET as part of the Triumph family. 

The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community.  We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET”

7 – Legends and Heroes Tour Thanks American Honda for Their Generous Donation – From the Legends and Heroes of Motocross Tour

Where history takes the lead. The Legend and Heroes Tour Traveling Moto Museum would like to thank the American Honda Motor Corp for their generous donation and support of the efforts of the tour.

Recently, American Honda donated a large cache of printed archives, including their entire inventory of motorcycle manuals, brochures, and other media items for the tour to use in the traveling display and to be sold to raise funds to support the ongoing efforts of the tour. As a 501c3 non-profit corp., the tour uses all proceeds from these and other tax-deductible donations to continue its mission of sharing the history of motocross and supercross at events each season and honoring the athletes and industry personnel that made it possible.


Despite missing the 2021 season due to Covid restrictions, the tour was back, full throttle, celebrating the history of supercross in 2022. At each round of the Monster Energy Supercross series, a display was set up in the pit party area, and athletes were honored on the podium before opening ceremonies. Thanks to our local friends, at each round, we could feature different vehicles where our guests could relive the machines of their youth and show their family and friends the early days of motocross and supercross.

With the 2022 supercross series in the rearview mirror, the staff and volunteers behind the tour are working hard in preparation for an even bigger and better 2023 edition. There are tax-deductible marketing and support opportunities for the upcoming 2023 season for businesses and individuals interested in sharing the sport’s history. Please contact Frank Vrettas at for more information and to discuss the opportunities.

See behind-the-scenes footage, great vintage photos, and stories by visiting our website and social media accounts.

Website –

Facebook –

Instagram –

About the Tour:

The Legends and Heroes Tour is a professional, historical display and timeline of America’s greatest motorsports, motocross, and supercross. A registered 501c3 non-profit corp., the tour works tirelessly all year long to share the joys and history of supercross and motocross. On-site, the tour encompasses nearly 5000 square feet of moto-history with bikes, gear, and other memorabilia that transport our guests back in time through the history of the sport. Visited by more than 9 million guests since its inception, the Legends and Heroes Tour attends each stop of the Monster Energy Supercross Series as well as several outdoor national events. Visit us in the Pit Party at a supercross or other event near you or online at

The Legends and Heroes Tour would not be possible without great sponsors like Acerbis, Yuasa, American Honda, Dunlop Motorcycle Tires, EZ-Up, Motion Pro, Spectro Oils, SSR Motorsports, Wossner, AHRMA, Yamaha Motor Corp, 100% Thank you all.

8 – Vance & Hines Issues Statement on Federal Trade Commission Action Against Harley-DavidsonFrom Vance & Hines

Background: The Federal Trade Commission announced a complaint on June 23, 2022, against Harley-Davidson, ordering the company to “fix warranties by removing illegal terms and recognizing the right to repair, come clean with customers, and ensure that dealers compete fairly with independent third-parties.”

Link to Federal Trade Commission Press Release: 

Statement from Mike Kennedy, President & CEO of Vance & Hines:

“This action taken by the FTC is a huge win for motorcycle riders. While we still need to see how this plays out, we anticipate that riders will have more choices in how they repair and update their motorcycles during the warranty period, which is clearly a big deal for companies in the motorcycle aftermarket, too. I hope that the “it will void your warranty” threat for someone who just wants a better sounding or smoother running Harley is a thing of the past.” 


The Vance & Hines brand has always been about enhancing the exhilaration of the motorcycle ride. It started over 40 years ago, when Terry Vance and Byron Hines were two young enthusiasts in the fledgling Southern California motorcycle drag race scene. Terry always wanted to go faster, and Byron knew how to make that happen. In short order, their on-track success and innovation drew the attention of other racers, riders and motorcycle manufacturers, which ultimately translated to commercial demand for their products and services. Today, the Company’s mission and activity is the same; make bikes go faster on the racetrack and take those learnings to make impactful products for riders around the world. Since the Company’s inception in 1979, it has run factory race programs in partnership with Suzuki, Yamaha, Ducati and Harley-Davidson in drag racing, road racing and flat track. Vance & Hines is based in Santa Fe Springs CA and has its Racing Development Center in Brownsburg IN. Learn more about the company’s history and products at

This Week in Powersports Business – The week of June 12, 2002

This Week in Powersports Business – The week of June 12, 2002

Here are a couple of stories that came across my desk that I think are relevant and interesting to the powersports business community.


NGK Spark Plugs (U.S.A.) Inc. has announced two promotions with its leadership team.

Franchelle Thomas has been promoted to director of culture, communication and people, filling a recently vacated position. Thomas was previously the general manager of human resources NGK Spark Plugs (U.S.A.) Inc. and will add to her responsibilities human resources strategies for NTK Technologies and NGK Canada. In addition, she will also be responsible for driving the company culture and communications of NGK U.S.A. Thomas has been with NGK Spark Plugs for 17 years holding positions of increasing responsibility.



Automatic Distributors has announced a new distribution agreement for 2022 with California-based Bolt Motorcycle Hardware. For nearly 20 years, Bolt has been delivering hardware packs that make repairs and upgrades easier for powersports enthusiasts everywhere. If there is a hardware need for your motorcycle, ATV or UTV, Bolt is the brand that will have it.

“We are excited to partner with Automatic Distributors. We do not solicit direct-to-consumer sales, and we are devoted to supporting Automatic’s hard-working reps and their dealers. Our focus is to have healthy dealer margins and to always have every part number in stock, ready to ship. We appreciate Automatic’s expertise in servicing dealers and the dealers’ expertise in supporting the customer. This three-tier distribution system helps us focus on what we do, making the best motorcycle hardware kits available,” said Dave Nichols, owner and founder of Bolt Motorcycle Hardware.

The new partnership will open the door for Automatic’s rapidly growing dealer network to offer the entire Bolt Motorcycle Hardware lineup to its customers who are in need of the specialized pieces that keep them riding. From weekend warriors to professional supercross race teams, Bolt products are proven to deliver the ultimate performance for all levels of rider.

“Bolt has been the go-to source for aftermarket motorcycle hardware, and their products enable dealers and customers to take their machines to the next level and have confidence in the performance Bolt will deliver. Their hardware is unbeatable, and having them in our brand network gives our dealers access to the best motorcycle hardware in the industry,” said Automatic Distributors President Jeff Graham.

The complete lineup of Bolt Motorcycle Hardware products are available now and ready to ship to Automatic dealers nationwide. For more information on how to become an Automatic dealer, visit To learn more about Bolt Motorcycle Hardware, visit

3 – Torque Group added as Diamond Sponsor of Accelerate ConferenceFrom Powersports Business

The 2022 Powersports Business Accelerate Conference took another major step forward this week when Torque Group signed on as a Diamond-level sponsor of the most valuable dealer event of the year. The 2nd annual Accelerate Conference will be held Nov. 14-16 at the Caribe Royale Resort in Orlando.

Torque Group, the familiar F&I products and solutions provider that operates solely within powersports dealerships, offers a host of products and services for dealerships, including TLP Total Loss Protection, Accelerator System, Training, Lifetime Battery Agreement, GAP Protection, F&I Training, ESC Extended Service Contract and Tire and Wheel protection with roadside assistance.


4 – MIC SYMPOSIUM: THE DEALER MINDSETFrom Motorcycle & Powersports News

What comes first: the motorcycle or the rider? 

Jared Burt of Hero Hub — and AIMExpo Disruptive Thinking moderator — will lead a dealer panel discussion that focuses on two common mindsets of dealers and growing dealership profit:

  1. The “Bike First” Mindset: Selling Units = Customers
  2. The “Rider First” Mindset: Customers = Selling Units

The “Rider First” mindset focuses on developing a community of integrated riders and making the dealership the cultural heart of riders. It’s not just about selling a machine. It’s about selling a lifestyle — a lifestyle where riders are excited to get out and ride. And these riders aren’t just riding more — they’re bringing their friends along for the ride as well. Ultimately, this means more returning customers, more new customers and, ultimately, more profitability. 

The June MIC Symposium will bring together a few of these “Rider First” dealers who are intentionally putting their efforts into developing a culture of riding in their dealerships and supporting the riding community, rather than just selling bikes and expecting that purchasers will automatically become riders. The panel will also explore the dangers of adopting a “Bike First” mindset and why simply selling a motorcycle, side-by-side or ATV isn’t enough and why this line of thinking can ultimately hurt the powersports industry. 

Thursday, June 23, 2022
10 a.m. PT
Free Admission

Register here.


5 – Piaggio Group: Michele Colaninno Appointed President of ACEM, The European Association of Motorcycle ManufacturersFrom Piaggio Group

Michele Colaninno, Chief Executive of global strategy, product, marketing and innovation of the Piaggio Group (PIA.MI), founder and Chair of Piaggio Fast Forward, the US company specialising in robotics, has been appointed President of ACEM (Association des Constructeurs Européens de Motocycles), the European motorcycle industry association based in Brussels, to which all the world’s motorcycle and scooter groups belong.

“As new ACEM President, I am very grateful to the other motorcycle manufacturers for trusting the Piaggio Group in this prestigious and challenging role that I will carry out with the greatest commitment,” commented Michele Colaninno. “I look forward to working with all members of the association promoting our priorities described in Vision 2030+, the ACEM’s strategy document to respond to future mobility needs in an increasingly sustainable world. As part of this Vision, the European motorcycle industry will keep working to bring innovative and low carbon vehicles to the market, for commuting, leisure and urban mobility.”

“Also, as part of Vision 2030+, we will intensify our dialogue with the EU institutions and we will boost industry cooperation in strategic areas, such as connectivity, safety and electrification,” Michele Colaninno added.

In addition to his positions in the Piaggio Group, Michele Colaninno, who was born in 1976, is Chief Executive Officer and Chief Operating Officer of the Immsi Group, an industrial holding active in the financial, real estate and industrial sectors listed on the Milan Stock Exchange (IMS.MI), with revenues of more than 1.7 billion euro.

Michele Colaninno’s appointment to the presidency of ACEM coincides with the restructuring of the association, which has also named three Vice-Presidents: Stefan Pierer (CEO of KTM AG), Markus Schramm (Head of BMW Motorrad) and Eric de Seynes (President of Yamaha Motor Europe N.V.).

6 – BRP Announces a CA $400 Million Increase of its Revolving Credit Facility and an Incremental US $100 Million Term LoanFrom BRP, Inc.

 BRP  (TSX: DOO, NASDAQ: DOOO) announces today that it increased total available commitments under its revolving credit facility by CA$400 million to reach CA$1.5 billion in total and obtained an incremental US$100 million term loan from certain existing lenders under its term loan credit agreement.

“We are pleased to have been able to complete these transactions that strengthen our liquidity position. Our ability to complete these transactions reflects the strong momentum we have experienced during our fiscal year completed on January 31, our first quarter of the current fiscal year and the solid outlook we have for our business,” said Sébastien Martel, Chief Financial Officer at BRP. “With our strengthened balance sheet, we are well positioned to continue creating value for our shareholders through sustained investments in our long-term growth and strategic capital deployment.”

The costs of borrowing under the revolving credit agreement remain unchanged. The new term loan tranche bears interest at a rate of Term SOFR (defined as the forward-looking term rate based on SOFR plus a credit spread adjustment) plus 3.0%, with a Term SOFR floor of 0.5%, and matures on June 10, 2024. Pursuant to this financing, the amount outstanding under the Company’s Term Facility (including its Term Loan B-1) will be US$1,588.6 billion. The proceeds of the incremental US$100 million term loan will be used for general corporate purposes and to pay fees and expenses related to the financing.

About BRP

We are a global leader in the world of powersports products, propulsion systems and boats built on 80 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. We complete our lines of products with a dedicated parts, accessories and apparel portfolio to fully enhance the riding experience. With annual sales of CA$7.6 billion from over 120 countries, our global workforce includes close to 20,000 driven, resourceful people.

Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.


Certain statements in this press release, including statements relating to the expected use of proceeds of the incremental term loan and its impact on the Company’s liquidity position and other statements that are not historical facts, constitute forward-looking statements within the meaning of applicable securities laws. The words “may”, “will”, “would”, “should”, “could”, “expects”, “forecasts”, “plans”, “intends”, “trends”, “indications”, “anticipates”, “believes”, “estimates”, “outlook”, “predicts”, “projects”, “likely” or “potential” or the negative or other variations of these words or other comparable words or phrases, are intended to identify forward-looking statements.

Forward-looking statements, by their very nature, involve inherent risks and uncertainties and are based on a number of assumptions, both general and specific. The Company cautions that its assumptions may not materialize and that current economic conditions render such assumptions, although believed reasonable at the time they were made, subject to greater uncertainty. Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors, including, without limitation, the risk factors discussed in greater detail under the heading “Risk Factors” of its Annual Information Form dated March 24, 2022.

The forward-looking statements contained in this press release are made as of the date of this press release, and the Company has no intention and undertakes no obligation to update or revise any forward-looking statements to reflect future events, changes in circumstances, or changes in beliefs, unless required by applicable securities regulations. In the event that the Company does update any forward-looking statements contained in this press release, no inference should be made that the Company will make additional updates with respect to that statement, related matters or any other forward-looking statement. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement.

7 – Motorcycle seat companies mergeFrom Powersports Business

As part of an effort to design new and innovative accessories that will enable riders to get more miles on their motorcycles more comfortably, Diamond Custom Seats and Hartco International have merged to become Diamond Motorcycle.

The combined company has opened a research and design center in Crescent City, Florida, and is working on a full line of accessories that will address issues that prevent maximum enjoyment of any motorcycle.


8 – Sherco USA adds industry veteran to key roleFrom Powersports Business

San Antonio-based Sherco USA has taken a big step forward this week with news that the company has hired a new national sales director.

Industry veteran Randy Mullinix has joined the company as national sales director. The Idaho native comes to Sherco USA from the KTM Group, where he most recently was the Strategic Dealer Acquisition manager. Over his 10-plus years career there, he had seen promotions from district manager, to regional manager to his most recent role with national implications.

Randy Mullinix

Prior to the KTM Group, he spent four years with Suzuki Motors of North America as a district sales manager. Outside of the OEM portion of his career, he gained valuable experience as the operations manager for Pro Moto Billet – Fastway, who are a team partner of FactoryONE Sherco, the racing arm of Sherco USA.

Mullinix began his powersports career at the dealer level with 15 years as a performance parts manager, sales manager as well as multiple other positions.

He is an avid off-road, motocross and trials enthusiast with a racing past.


Bridgestone Americas announced it is implementing a unilateral minimum advertised price (MAP) policy on select motorcycle tread patterns in the U.S., effective July 1, 2022. The MAP policy applies to dealers, distributors, businesses, individuals, resellers, retailers or other parties selling Bridgestone motorcycle products in the U.S. The policy will apply to newer and premier Bridgestone motorcycle tread patterns, including: A41, AT41, AX41, H50, RS10, RS11, S22, T32, X10, X20, X30, X31, X40, E50, M59 and Exedra original equipment tires for Gold Wing. Authorized Bridgestone motorcycle distributors will contact their dealer networks directly to communicate the policy change details. For additional questions regarding the MAP policy, email

10 – 2022 Dealer of the Year named by Snowmobile Hall of FameFrom Powersports Business

As part of the induction of the International Snowmobile Hall of Fame Class, the organization selects an annual Snowmobile Dealer of the Year. The award in sponsored in part by PSB sibling magazine, Snow Goer.

The winner for the 2022 class is Track Side out of Eagle River, Wisconsin. A snowmobile dealership named Track Side can hardly be known by any other name when considering its geographic location – only a few hundred feet from the Start/Finish line of the famed World Championship Derby Track.



VOLTERRA Motors, a U.S.-based electric powersports manufacturer developing technologically advanced and sustainable transportation alternatives for global markets, has announced its recent spin out from UM Motorcycles and confirmed the upcoming launch-ready vehicle line-up.

Given the severe environmental impact from burning fossil fuels as well as the increasing financial toll of rising gasoline prices, electric vehicles have become increasingly popular in recent years. A study performed in April 2022 by McKinsey & Co. estimates that electric vehicle sales have increased by almost 1000% since 2016 and by 2035, the largest automotive markets will be fully electric. VOLTERRA was founded on a mission to provide energy-saving and cost-efficient motor vehicles on a global scale and to address an unmet need for fully electric, clean and safe recreational and utility vehicles in the powersports market.

VOLTERRA is led by CEO Diego Villegas and Chief Business Officer Jose Villegas. Prior to establishing VOLTERRA, Diego Villegas co-founded UM Motorcycles as well as Phelon and Moore motorcycles, while Jose Villegas co-founded ETTRONE Mobility and brings over 25 years of experience in the U.S. powersports industry to the company. The Villegas family combined brings six decades and three generations of global experience in the automotive industry and more than 25 years of experience specifically within the motorcycle industry.

“We are thrilled to announce this important spinoff with VOLTERRA as our electric-only brand with a laser focus on bringing clean, fun and safe electric vehicles to customers around the world,” said Diego Villegas. “There has never been a more important time to accelerate our transition to environmentally friendly alternatives in order to ensure the quality of life for our future generations. In addition to bringing transformative options to the powersports market, we look forward to bringing our technology and products to emerging and developing markets in which vehicles are used as a main source of transportation and to riders exposed to rising gas prices.”

The company intends to release additional details regarding its full range of electric powersports vehicles expected at launch, which will include dirt bikes, ATVs and side by sides, as well as finalized timing for the launch of the initial line-up.


12 – Indian Motorcycle Celebrates History with New Milestones Clothing CollectionFrom Indian Motorcycle

Indian Motorcycle, America’s First Motorcycle Company, today introduced its new 2022 Milestones Collection of casualwear for men and women. The Milestones Collection aims to celebrate the brand’s heritage by correlating each piece of apparel to a significantly iconic element from its 121-year history. Featuring premium quality and construction, the line includes nine new arrivals.

“The Milestones Collection is a simple, yet powerful way for us to celebrate the iconic history that Indian Motorcycle has forged over more than a century,” said Ross Clifford, Vice President of Parts, Garments, and Accessories at Indian Motorcycle. “The trailblazing spirit of our founders guides us to this day. They were the original First Movers, creating America’s first motorcycle company. That’s always resonated with our riders, who proudly support our brand by taking bold action in their own lives.”

New arrivals within the Milestones Collection include the following items:

1920 Scout Engine Tee

Since its debut in 1920, the Indian Scout has set the standard for American cruisers and carved its place as a truly iconic motorcycle. With its innovative helical gears and lightweight frame, the Charles Franklin 1920 Scout became a favorite of riders seeking a thrill. Today, the Scout remains a popular choice for new and experienced riders alike. The 1920 Scout Engine t-shirt features the iconic 1920’s Scout engine on the back of the white pocket tee, with an exclusive “Milestones Collection” label on the sleeve. It’s available in the men’s classic fit. 

MSRP: Men’s T-Shirt $39.99

1910 Script Tee and Hat

Introduced in 1910, the Indian Script logo ushered in a new era of success on and off the track for Indian Motorcycle. Within a year of the logo’s inception, the Indian Motorcycle racing team swept the podium at Isle of Man – the first of many podium finishes to follow. The grey marl 1910 Script T-Shirt features the original Indian script stamp graphic on the back and is available in the men’s classic fit. The hat, featured in black, includes an embroidered Indian Motorcycle script logo.

MSRP: Men’s T-Shirt $34.99, Hat $24.99

Big Chief Tee

One year after legendary Isle of Man racer and Indian Motorcycle engineer, Charles Franklin, launched Indian Motorcycle’s most enduring line, the Chief, Indian Motorcycle (formerly Hendee Manufacturing Company) introduced the Chief 74. This bike featured a class-leading 74 cubic-inch engine and boasted more power than any other Indian Motorcycle to date, earning it the name “Big Chief.” 100 years later, the reborn Indian Chief honors the original machine – one of the most historic and influential motorcycles of all time. Available for both men and women in black, the 1922 Big Chief T-Shirt features a distressed graphic sketch of the original Big Chief motorcycle on the front with and an exclusive “Milestones Collection” label on the sleeve.

 MSRP: Men’s T-Shirt $34.99, Women’s T-Shirt $34.99

IMC Factory Sign Tee and Hat

Founded in Springfield, Massachusetts by world-renowned bicycle racer George Hendee and powered by Oscar Hedstrom’s revolutionary 42-degree V-twin engine, Indian Motorcycle built a legacy through technical innovation, racing excellence and unmatched brand loyalty. The IMC Factory Sign T-Shirt features the original Springfield, Massachusetts factory sign and a list of key milestones from the early days of Indian Motorcycle. The Factory Sign Tee is available for both men and women in charcoal grey and in the classic fit. In addition, the hat is available in grey marl and also features the factory sign.

 MSRP: Men’s T-Shirt $39.99, Women’s T-Shirt $39.99, Hat $24.99

841 Bike Tee

Amidst the second world war, the U.S. War Department issued contracts for experimental military motorcycles. Indian Motorcycle developed numerous options, including motorized tricycles and extremely lightweight motorcycles that could be dropped out of airplanes. These offerings earning the company two Army-Navy “E” Awards during the war. The 841 Bike T-Shirt features the shaft-driven Indian Motorcycle developed specifically for desert warfare. This bike was one of three Indian Motorcycle models that answered the American and Allied forces call to action. This white men’s tee features the 841 bike American Flag Shield graphic on the back and is available in the men’s classic fit.

 MSRP: Men’s T-Shirt $34.99

The Indian Motorcycle Milestones Collection is available now at and Indian Motorcycle dealers around the country. For more information, visit or follow along on FacebookTwitter and Instagram.


Indian Motorcycle is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit