New-model powersports sales increased 18.4 percent in 2020, with motorcycle and scooter sales rising 11.4 percent, according to the Motorcycle Industry Council Retail Sales Report.
“Overall, the industry had a good year under difficult circumstances,” said Erik Pritchard, president and CEO of the MIC. “The COVID-19 pandemic forced all of us to be nimble and to make the changes we needed to survive. In the end, many in the industry saw strong growth, and now our opportunity is to keep all of these new riders riding and to inspire even more people to join us on two, three, and four wheels.”
The MIC Retail Sales Reporting System gathers new motorcycle, scooter, and ATV retail sales data from 14 leading manufacturers and distributors in the U.S., providing a strong indicator of sales trends.
Sales of on-highway motorcycles, which include scooters and dual-purpose bikes, were steady compared with 2019, while interest in off-highway motorcycles spiked, with sales up 46.5 percent year-over-year. Off-highway motorcycles include dirt bikes, trail bikes, competition motorcycles, and other motorized two-wheelers that cannot be used on public roads. Sales of ATVs also jumped, rising 33.8 percent over 2019.
“We are happy to see that more people are getting the chance to enjoy the outdoors and find new adventures with motorcycles,” Pritchard said. “As many riders know, motorcycles and scooters are not only fun, efficient ways to commute, they open up many recreational opportunities.”
“We encourage all new riders to continue with training and education whenever possible,” Pritchard said. “The Motorcycle Safety Foundation Basic RiderCourse and the MSF DirtBike School are great places to start if you are new to motorcycling. For more experienced riders, advanced courses are available. The ATV Safety Institute also offers safety training for adults and kids ages 6 and up.”
The Motorcycle Industry Council exists to preserve, protect, and promote motorcycling through government relations, communications, media relations, statistics and research, aftermarket programs, data communications standards, and involvement in technical and regulatory issues. As a not-for-profit national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers, and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories, and related services, and members of allied trades such as insurance, finance and investment companies, media companies, and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Keep up with the industry association on Twitter @followMIC and at MIC.org.
If you’re into listening to Podcasts, consider subscribing to Dale’s Dirt Buzz Podcast.
Boise, ID – January 21, 2020 – Buzz Media, a content marketing services provider for the powersports industry, has launchedthe Dirt Buzz Podcast, hosted by Buzz Media Founder Dale Spangler. The Dirt Buzz Podcast was created to share Spangler’s stories about working in the powersports industry for 28 years, racing and travel memories, what it’s like to start a content marketing business, and other motorcycle-related musings.
With years of experience in the powersports industry, Spangler has a long list of racers, brand representatives, marketers, and other powersports industry personnel to draw from for show guests that should make for some fascinating listening. On the Dirt Buzz Podcast, Spangler will share the unique stories that make powersports engaging in an informal, easygoing format that’s like listening to a conversation between two old friends.
To listen to the Dirt Buzz Podcast, follow one of these links:
With over 27 years of powersports industry experience, Buzz Media offers writing, editing, and content creation services that include company bios, historical articles, blog posts, technical writing, product reviews, athlete interviews, and more. Specializing in content marketing, Buzz Media creates original, authentic content that cuts through the noise of today’s dynamic digital landscape to resonate with each customer’s core audience.
Covid causes another delay in the powersports industry. I imagine for sometime moving dates for events will be the norm. Eventually we’ll get back to the good old days but until them we need to remain flexible. I’m happy Tucker just didn’t scrap the plan entirely. Hopefully I’ll see everyone this fall.
PR from Tucker about the change in dates.
Tucker Powersports announced today that the Tucker Road Show, a dealer training program that culminates in four celebratory events for powersports dealers, has rescheduled the events for the Fall of 2021.
The online training portion of the Tucker Road Show, the Virtual Road Show, is extended through the end of February, with many of the participating dealers already exceeding Tucker’s expectations for completion of the product-focused online courses.
In addition, Tucker is adding several additional rewards for dealers who have aggressively engaged in online training and is also allowing dealers to earn credits toward lodging and on-track racing experiences at the Road Show events.
“This change to the Road Show schedule is disappointing, as we are planning the events to be a huge ‘thank you’ to Tucker dealers,” said Brad Turner, Tucker’s VP of Sales. “Our hope is that by moving the events to Fall of this year, we’ll avoid local limitations on gatherings and encourage even more dealers to attend.”
“Our dealers and our suppliers have had a tremendous response to Tucker University and our online training programs,” he continued. “We’re confident that hundreds of dealer employees completing thousands of hours of training will improve the experience of every customer who shops at a Tucker dealer this year. In that way, the Tucker Road Show has already had an impact.”
The locations of the four events, Texas Motor Speedway, Las Vegas Motor Speedway, Charlotte Motor Speedway and Kentucky Speedway remain the same. The exact dates are expected to be announced in the next few weeks.
MX Sports Pro Racing, in partnership with NBC Sports, has announced a 12-round schedule for the upcoming 2021 Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. As the sport continues to navigate the ongoing battle against the COVID-19 pandemic this summer’s racing calendar will welcome the return of some of the most iconic venues in American motocross, with spectator attendance anticipated at every event.
“The 2021 schedule has been developed through a collective effort alongside all of our event organizers, and we’re thrilled to see such legendary venues back on the calendar,” said Roy Janson, Managing Director at MX Sports Pro Racing. “The outlook surrounding the fight to eradicate COVID-19 has provided a sense of optimism amongst our group, which has us hopeful to welcome spectators at all the races while also allowing nearly every one of our events to remain on their traditional dates.
“Safety remains paramount in our efforts to host a successful season and we will continuously monitor all national, state, and local guidelines in an effort to ensure the well-being of our fans, competitors, and series personnel,” continued Janson. “While that may require some level of restriction or limited capacity, it will be in the best interest of all parties.”
The world’s most prestigious off-road motorcycle racing series will visit 10 different states on the journey to crown a pair of national champions, kicking things off on Memorial Day Weekend in the heart of the motocross industry, Southern California. By moving the start of the season to the holiday festivities, competitors will receive a full three weeks of preparation from the conclusion of the AMA Supercross season, which will help ensure that all riders are healthy and at the top of their game for the first gate drop of the summer.
After the opening round the championship will crisscross the country, making highly anticipated returns to venues like High Point Raceway, The Wick 338, Washougal MX Park, Unadilla MX, and Budds Creek Motocross Park before culminating with the season finale on September 11 at Hangtown, the oldest event in American motocross. Along the way, the series will observe four off weekends, further reducing the physical demands of the racers over the course of 29 total events between January and September.
“This is the most prestigious championship in all of motocross and we want to make sure our competitors have the opportunity to be at their best each and every weekend,” explained Davey Coombs, President of MX Sports Pro Racing. “We’ve listened to the challenges they face over the course of a season and have determined that expanding the overall breadth of the 2021 schedule will ultimately benefit the competitiveness on the racetrack, to which our audience will hopefully be rewarded with compelling title fights in both the 450 Class and 250 Class.”
Defending titleholders Zach Osborne and Dylan Ferrandis will headline a decorated contingent of international talent that will go bar-to-bar over the course of 24 motos across both the 450 Class and 250 Class, battling one another as well as Mother Nature in one of motorsports’ most challenging championships. The most coveted titles in motocross await, as the Edison Dye Cup (450 Class) and Gary Jones Cup (250 Class) carry a legacy that spans five decades.
“Passion has and continues to define the legacy of the Lucas Oil Pro Motocross Championship. From our incredibly loyal fan base to the fearless racers who lay it all on the line in pursuit of victory, there is something truly special about a summer of American motocross,” added Coombs. “On the heels of a difficult year, the return of our most beloved venues and the expectation to welcome fans back to the race means the 2021 season is poised to rejuvenate that passion that has made this the most storied motocross series on the planet.”
Click HERE for the full 2021 Lucas Oil Pro Motocross Schedule.
I originally wrote this back in 2016 and it is still relevant today. Take the time to say thank you and stand apart from the crowd. This week I received thanks from 2 racers I helped out with Engine Ice in 2020. Kevin Moranz and Leland Jones. Both racers took the time and invested in their marketing to say thank you to a sponsor. Kevin sent these cool customized decals with him and our logo, while Leland sent a really cool plaque with his image and our logo. These gestures took some time and money but are well worth the effort.
These are things to consider when planning your racing budget for the upcoming season. Don’t forget about marketing yourself and certainly don’t forget to say thank you.
Below is the original post from November 2016.
All around the country the season is pretty much winding down. But before you go into winter hibernation or begin your 2017 prep, I suggest you take a little bit of time to reach out to those that helped you in 2016.
There are a couple of different methods that I recommend ranging from the very simple to the incredibly complex. Here are a couple of ways you can market yourself and express gratitude at the same time.
A simple handwritten Thank You note expressing genuine gratitude will go a long way to building relationships for the future. The act of writing the note in your own words and handwriting is a valuable tool in allowing you to understand the true nature of sponsorship. Sure you can send a thank you email but isn’t the extra effort worth it?
How about a thank you video? Something simple can be completed relatively quickly and would not only show the gratitude to your sponsor but act as an additional piece of content for your blog or social stream.
Another great way to say thanks is to send each sponsor a framed photo of their products in action. I have a couple of these at my desk, and I look at them every day. You can work with a local photographer to buy the image and print them locally at a Walgreen’s or CVS. Get a simple frame and send it off to those that helped.
And finally what about getting something custom made for your sponsors. Companies like MX Trophies can produce one-off or small minimum plaques or signs that serve as a great thank you.
So there you have a couple of ways to give back to those that supported your racing in 2016. What other ways do you use to say thanks? I’m curious to hear them, let me know.
As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.