The Business of Racing – 2020 PRI TRADE SHOW UPDATE

The Business of Racing – 2020 PRI TRADE SHOW UPDATE

PRI President Dr. Jamie Meyer gives the racing industry an update on this year’s Show

ALISO VIEJO, Calif. (Aug. 3, 2020) – Performance Racing Industry (PRI) President Dr. Jamie Meyer sent a letter to the racing industry today informing them of the status of the 2020 PRI Trade Show, scheduled for Dec. 10-12 at the Indiana Convention Center in downtown Indianapolis.

The letter, written personally by Dr. Meyer, is straight-forward and candid. In it, Dr. Meyer writes “I know you have a lot of questions and concerns right now, and I want to help answer those.” He makes clear that the 2020 PRI Trade Show is set to take place as scheduled in Indianapolis on Dec. 10-12, but that approval from the Marion County Health Department is required and pending.

Since joining PRI as President, Dr. Meyer has been focused on doing “what is right for the industry,” and he vowed that PRI will continue to do so as it pushes to host the 2020 PRI Trade Show.

In the letter, Dr. Meyer points out that:

  • More than 940 exhibitors have registered for the 2020 PRI Show and are ready to display their racing products.
  • PRI is working closely with the Visit Indy team, the Indiana Convention Center staff, and other Indianapolis officials, including the Office of the Mayor of Indianapolis, to ensure a safe and productive trade show.  
  • While the city of Indianapolis is currently at a Stage 4.5 through Aug. 27, the Visit Indy team has had great success gaining approval for events at the Indianapolis Convention Center, and the entire city of Indianapolis is preparing for this year’s PRI Trade Show.
  • PRI is putting together a safety plan to obtain approval from the Marion County Health Department. The PRI safety plan includes the use of masks, hand sanitizers, health screening, and social distancing throughout the event.  

To read the entire letter, click here.

Performance Racing Industry is committed to helping the racing community get through the challenges it currently faces due the Coronavirus pandemic. Providing the racing industry with a venue where they can conduct business safely, efficiently and productively is PRI’s top priority.

Visit to learn more about PRI, as well as resources available to the racing community, legislative advocacy and representation information, updated information on guidelines and federal aid, a list of tracks that have reopened, and information on the PRI Track Promoter Helpline. Contact PRI at

About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry’s key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, Indiana, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit

Dealer Registration Opens for AIMExpo 2021

Dealer Registration Opens for AIMExpo 2021

I know it’s still a couple of months away but the dealer registration has opened for the AIMExpo 2021. By now, you probably know how valuable I think these shows are for the industry so I won’t go any further into that. But if you’re a dealer. Register now and make plans to be in Columbus next year.That is assuming they don’t change the name of the city.

Either way, if you are in the powersports industry, you should be there.

Here is the press release from the show organizers. See you next year.

IRVINE, Calif., July 14, 2020 — AIMExpo opens registration for its eighth annual show, scheduled for January 21-23 in Columbus, Ohio. Dealers, media, and industry insiders can register for the trade-only show here: REGISTER. More information is available at

“AIMExpo 2021 will be a great way for the entire industry to kick off what will likely be the most pivotal year for powersports and prepare for the upcoming buying season,” said Cinnamon Kernes, vice president and general manager of MIC Events. “The pandemic has nearly revolutionized how business is conducted in our industry, and there are still many questions as we look to the future. But we’ve seen unexpected positive growth, and we’re looking forward to powersports’ first tradeshow in over a year. While it’s a new world, we still recognize the need to collaborate, network, and have the meaningful face-to-face discussions that are not possible in a digital environment.”

Earlier this year, AIMExpo announced an evolution of the show, including a move to the first quarter of the year to coincide with the dealers’ buying season, a new focus as a trade-only event, and a partnership with Tucker Powersports to host its annual dealer show at AIMExpo. These strategic changes will allow the industry to conduct business more efficiently and to focus on growing the powersports industry, education, professional development, and networking.

“Partnering with AIMExpo allows us to bring the best possible experience to our dealers, and the tremendous interest in the 2021 show indicates they are as excited as we are for the show,” said Marc McAllister, president and CEO of Tucker Powersports.

“The industry’s response to these changes and this partnership has been overwhelmingly positive,” said Andre Albert, director of sales and marketing, MIC Events. “There has been a strong influx of both dealer and aftermarket brands expressing interest in participating in the show. We’ve seen the highest number of exhibitor RFP’s this past month than ever before.”

In addition to the above changes, the on-sight experience will be slightly different this year as well. “Safety, health, and security will be top of mind as we continue to plan AIMExpo,” Kernes said. “We will follow the recommendations and guidelines issued by the Centers for Disease Control and Prevention, the World Health Organization, as well as those issued by state and local officials. And we will adapt and change our plans as recommendations become available.”

Additionally, Experience Columbus is coordinating an effort with its convention facilities, the John Glenn Columbus International Airport, and the Global Biorisk Advisory Council’s GBAC STAR™ accreditation program — the cleaning industry’s gold standard of prepared facilities and the only outbreak prevention, response, and recovery accreditation for facilities.

“Our city has already taken great strides toward making residents and visitors feel safe in this new era,” said Brian Ross, president and CEO of Experience Columbus. “This GBAC accreditation will further prepare us and our partners to welcome more people back into our city.” Updates will be posted on

Dealers and industry professionals can register to attend for free HERE. To participate as an exhibitor, email us at

About The American International Motorcycle Expo

AIMExpo, part of the Motorcycle Industry Council, is North America’s largest Motorcycle and Powersports Tradeshow and Lifestyle event with international reach. As a progressive and comprehensive B2B platform, it connects businesses to accelerate opportunity among exhibiting brands, distributors, dealers and media. This annual gathering attracts the influential leaders of the industry that are driven and focused on progressing the business of powersports. For more information visit

Raceway Park Motocross Photos from 7/12/2020

Raceway Park Motocross Photos from 7/12/2020

The first race of the 2020 season took place on Sunday, July 12, 2020. Lukaitis Photo was on hand for the event to capture the racing action. All of the images can be found at the link below.

Lukaitis Photo images from 07-12-2020

As always the images are in alphabetical order by the riders “last name” with all holeshot pictures labeled as “start”.

All images on Lukaitis Photo are keyworded by the last name of each rider and have been since we began in 2005. By searching the site, you will be able to find all images ever taken under that keyword.

Images are available for purchase in print or digital forms for as low as $1.99 each. Please purchase the digital download if you are planning on using the image on your social media accounts. There are several print options available. Anything from a standard print to more art worthy canvas and glass prints.

As always, thank you for your support

Congratulations Larry – Enjoy your retirement.

Congratulations Larry – Enjoy your retirement.

More news from the MIC this week. Read the entire press release below.

Powersports Veteran Larry Little Retires After Decades of Key Industry Posts

Irvine, Calif., June 30, 2020 – Larry Little is retiring after more than 40 years and a variety of important work in the powersports industry – from publishing, to consulting, to co-founding the American International Motorcycle Expo, to volunteer work for the Pediatric Brain Tumor Foundation, plus a long record of service with the MIC, including a decade as chair of its board of directors. Today is Little’s last official day at the MIC, although the association anticipates maintaining the relationship for years to come.

Larry Little

“Looking back, I’m warmed by all the great people I’ve come to know in this amazing business of motorcycling and powersports, from dealers to aftermarket manufacturers to OEMs, and to have a true sense that an industry is made up and driven by a family of people and personalities, not just brands and companies,” Little said. “Looking ahead, my own family is enjoying getting settled in North Carolina and discovering the great motorcycle roads in the Southeast.”

Married to Stephanie Britt Little since 1979, the couple has a daughter and a son, Ashley and Shaun, both married and each with a daughter.

“We’re looking forward to spending time with grandkids and visiting those folks whom we’ve missed over the years while being active participants in the industry,” Little said.

His biography showcases an extensive career in the powersports industry, stretching all the way back to the 1970s.

“I still recall, as a teenage motorcycle enthusiast, telling a teacher in high school that I wanted to work in the motorcycle industry,” he said. “But I could have never imagined how fortunate I’ve been to be involved in the industry as I have.”

A lifelong rider, Little grew up on single-track trails in rural Upstate New York. His first industry role was selling advertising at Cycle News in 1978, followed by a stop at Motorcyclist magazine before joining Cycle World magazine in 1981, becoming publisher in 1990.

“Stephanie, who was already working in the industry, played a big role in landing my first job at Cycle News, and was my biggest counselor and cheerleader as my career developed,” Little said.

Still maintaining his riding skills, his time at Cycle World saw him participate in a 24-hour, team world-record speed run (averaging more than 128 mph), on the first-year Suzuki GSX-R750, in 1985.

In 2010, he left the magazine and formed The Little Group, a consultancy providing key industry insights including research on building a new industry trade show – which led to the launch of the American International Motorcycle Expo. In 2011, Little joined that effort as vice president and general manager.

Two years later, he was named the American Motorcyclist Association’s Rider of the Year for his efforts in helping to grow the industry, with an effective industry trade gathering, as part of the AIMExpo launch team. In 2015, AIMExpo was acquired by the MIC, and Little became vice president of MIC Events.

In early 2019, when the MIC Board of Directors committed to build a long-term industry expansion program, he served as the MIC’s staff lead on the Ridership initiative, with the stated goal of creating new riders, riding more.

“I’ve worked closely with Larry since 2015 when AIMExpo joined the MIC,” said MIC President and CEO Erik Pritchard. “Our initial conversations focused on the trade show, but they quickly evolved to discussions about the powersports industry as a whole. Our subsequent work together on Ridership has been rewarding and enjoyable. Larry is a friend and stalwart of our industry, and I hope to call on his expertise and wisdom for many years to come.”

“In retrospect, my first involvement with the MIC came while I was the publisher at Cycle World and championing the early Discover Today’s Motorcycling campaign to change public perception of motorcycling,” Little said. “And it’s pretty amazing that my last role at the MIC was in a similar effort to create a program to attract new riders to motorcycling.”

Little served as an elected director on the MIC Board of Directors from 1995 to 2015, including a decade as board chair. He also served for many years on the national board of directors of the Pediatric Brain Tumor Foundation, including three years as board chair. The PBTF produces the industry’s most-known charity effort, the fund-raising Ride for Kids.

For all that he’s done, through so many industry endeavors, Little is slated to receive the MIC Chairman’s Award later this year.

“Larry’s retirement is well-deserved, and all of us wish him many decades of enjoyment,” Pritchard said. “His expertise and temperament make him uniquely situated to serve as an emeritus industry professional, and I look forward to discussions over Spanish wine and good food for years to come.”  

The Motorcycle Industry Council exists to preserve, protect, and promote motorcycling through government relations, communications, media relations, statistics and research, aftermarket programs, data communications standards, and involvement in technical and regulatory issues. As a not-for-profit national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers, and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories, and related services, and members of allied trades such as insurance, finance and investment companies, media companies, and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Keep up with the industry association on Twitter @followMIC and at

Congratulations Larry!



As you probably already know, I create a great deal of the content that is distributed by Engine Ice. Below is a press release that was written and distributed following the 2020 Monster Energy Supercross Series.

Merritt Island FL, (June 30, 2020) – Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, would like to congratulate their supported racers and teams on their excellent 2020 Monster Energy Supercross Series.

The 2020 season will go into the record books as one of the most challenging and exciting series in recent memory. From the first gate drop in California at the beginning of January, everyone knew this season would be special. Still, no one knew that the series would come to a grinding halt on the eve of the Indianapolis Supercross in March. The COVID19 pandemic put the racing world on hold. It was only through extensive work by the promoters Feld Entertainment, the race teams and state of Utah that the series was able to resume at the end of May, at Rice-Eccles Stadium in Salt Lake City, UT. There would be no fans in attendance, and each person on-site would experience strict health and safety protocols, but the supercross series would continue. The remaining seven rounds would take place on Wednesdays and Sundays, with the series finally concluding on June 21.

A big thumbs up to all of the teams, riders, media, crew, and other staff who put their regular life on hold for more than three weeks to get the series concluded, as supercross fans, we appreciate it.

With all of that in mind, Engine Ice supported racers had a great series. In the 450SX class, eight racers in the top 40 were Engine Ice supported, in the 250SX West class, there were six of the top 30, and in the 250SX East class, eleven of the top 40 were Engine Ice athletes. Congratulations to all.

450SX Overall

12th Blake Baggett

17th Benny Bloss *

19th Kyle Chisholm

23rd Alex Ray

24th Justin Bogle

26th Chris Blose

29th James Weeks

36th Ronnie Stewart

*Rode for a different team during part of the season

250 SX West Overall

11th Jacob Hayes

13th Martin Castelo

14th Carson Brown

16th Kilian Auberson

24th Derek Kelley

27th Chris Howell

250SX East Overall

5th Enzo Lopes

13th Chris Blose

14th John Short

17th Justin Starling

19th Josh Hill

21st Cedric Soubeyras

22nd Kevin Moranz

23rd Chase Marquier

24th Josh Osby

25th Joey Crown

38th Coty Schock

Next up for many of these racers is the AMA National Motocross series. As of today, there are only two confirmed rounds, but as the country recovers from the virus, more rounds are expected to be added in the coming weeks. Stay tuned to our social media accounts for more information as it becomes available.

Facebook –

Instagram –

Twitter –



Lastly, while training for the final supercross round in Utah, Killian Auberson of the Engine Ice supported Gas Monkey Energy team, suffered a spinal injury in a practice crash. The young Swiss rider has a long road ahead of him. The Road 2 Recovery has set up a page to help with the financial challenges that are ahead. If you have the means, please consider helping Killian out. Road 2 Recovery – Killian Auberson