This Week in Powersports Business – The week of September 18, 2022

This Week in Powersports Business – The week of September 18, 2022

Here are a few stories that came across my desk that I think are relevant and interesting to the powersports business community.


1 – JOINT ANNOUNCEMENT OF ARAI HELMET AND TUCKER POWERSPORTS – From Arai Helmet and Tucker Powersports

Arai Helmet and Tucker Powersports have decided to end our business relationship as of September 16, 2022. This decision was based on the business plans of both companies. Tucker and Arai appreciate the long relationship they have enjoyed and wish each other the best in their future endeavors.

Should you have any questions about Arai Helmet products, please do not hesitate to contact Arai Helmet. Arai’s contact information can be found below:
Arai Helmet, Inc., Allentown, PA
Phone: 610-366-7220
For dealers: dealers@araiamericas.com

Dealers should contact Tucker Powersports about any pending orders with Tucker for Arai Helmet products or other helmet questions. Tucker will continue to sell through existing inventory of Arai Helmet products:

Tucker Powersports, Fort Worth, TX
Phone: 800-347-1010
Email: tucker@tucker.com


2 – NPA names members of 2022 Winners Circle for sales successFrom Powersports Business

National Powersport Auctions (NPA) has announced its 2022 Winners Circle members. Eight Territory Sales Managers from across the nation were acknowledged for exceeding annual sales goals.

“These sales managers crushed their territory goals and we are proud to have them as part of the NPA family. We look forward to another strong year from the entire team with our new territory goals,” said Mike Murray, vice president of Sales.

SEE THE ENTIRE POST HERE – https://powersportsbusiness.com/top-stories/2022/09/19/npa-names-members-of-2022-winners-circle-for-sales-success/


3 – SEGWAY POWERSPORTS WELCOMES GABRIEL CRUZ AS MARKETING DIRECTOR From Segway

Segway Powersports Inc., a growing manufacturer in the powersports Industry, has named Gabriel Cruz its new marketing director. 

Cruz joins Segway with over 12 years of distinguished marketing performance, having driven growth and improvement within evolving organizations through the strategic vision and execution of creative marketing initiatives. During his most recent tenure as Director of Marketing for one of the Top 5 powersport OEMs in the U.S., Cruz led the brand to record profits during Covid-19 and played a key role in leading the brand’s presence in the Canadian market, as well as launching its Mexican manufacturing facility. 

Gabriel Cruz

Cruz was also tasked with developing new business, where he was able to create a marketing distribution system that accounted for over 120 new dealers and 46% of dealer revenue growth — unprecedented numbers for the company. 

“It is an exciting time at Segway,” says Shane Wilson, vice president of Segway Powersports Inc. “As we continue to grow, it is important that we are adding leading-edge professionals to our team. We are thrilled to have Gabriel join our team as he will be instrumental in propelling the Segway brand further along in our powersports journey.” 

In his new role as Marketing Director, Cruz is excited to be expanding and directing comprehensive growth of the Segway brand within the powersports Industry. His objective to enrich Segway’s marketing efforts will be focused on creating healthy and dependable relationships with Segway’s valued dealer partners. 

ABOUT SEGWAY 

Since 2012, Segway-Ninebot has been dedicated to leading the innovation of short-distance transportation and robotics. As a high-tech enterprise integrating R&D, manufacturing, sales, and service, Segway-Ninebot owns over 1,000 basic core patents in global industries which have been applied to products in multiple areas including innovative mobility, robotics, and the powersports industry. A subsidiary of the Segway-Ninebot Group, Segway Powersports shares the Segway mission, to infuse technology into innovative products that “simplify the movement of people and objects” and adhere to the motto “Fear No Place.” 

For more info: www.segwaypowersports.us and follow them on social media @segwaypowersportsus. 


4 – KTM Will Assist MV Agusta With Distribution of Motorcycles in North America From KTM

MV Agusta and KTM AG, a subsidiary of PIERER Mobility AG, have signed a commercial agreement for the distribution of the iconic Schiranna motorcycles in the U.S., Canada, and Mexico.

The deal, extending over several years, focuses on the distribution, the promotion and customer service of the MV Agusta range of motorcycles by KTM AG’s North American subsidiary. On one hand, the strength of the brand and the exclusivity of its motorcycles, a symbol of Italy’s design and engineering excellence, and on the other hand KTM AG’s extensive and solid commercial organization, will support the growth of MV Agusta in the North American region.

The agreement is part of MV Agusta’s strategic plan, which envisions a significant growth in the coming years. KTM AG group will create a dedicated US-based legal entity, which will be in charge of all MV Agusta operations in North America. Going forward, MV Agusta motorcycles will be distributed through both, select KTM AG dealers as well as existing and new MV Agusta stores.

Timur Sardarov, CEO at MV Agusta Motor S.p.A. commented: “I am thrilled by this agreement between two historic European motorcycle manufacturers. I am confident that KTM’s extensive and professional sales organization paired with the strong appeal of our brand in the region will bring great benefits to both companies. Thanks to our cooperation we will create synergies that will enable us to accelerate our growth strategy in North America.”

Hubert Trunkenpolz, Member of the Executive Board at KTM AG, said: “We are extremely excited to start a new partnership with such a historic motorcycle brand. Our brands are going from strength to strength everywhere in the world, particularly in North America where we will exceed 100,000-unit sales in 2022 with the KTM, Husqvarna and GASGAS motorcycle brands. Taking on the distribution of the MV Agusta brand will complement our extensive premium motorcycle range.  With the addition of the most iconic Italian luxury motorcycle brand to our KTM North America operations, we are able to ensure support to all North American motorcycle enthusiasts as well as bringing exciting new business opportunities to existing and new dealers.”


5 – YAMAHA BICYCLES EXPANDS SALES TEAM AS INVENTORY ARRIVES FOR U.S. MARKET

Yamaha Bicycles, a pioneering leader in e-bikes for nearly 30 years, is adding to its sales team, filling new positions in the Northeast and Midwest this year as inventory of new bike models arrive in retail. Danielle Strader has taken the newly created position of field sales and marketing representative for the Northeast region covering New York, Vermont, New Hampshire, Maine, Massachusetts, Rhode Island, Connecticut, New Jersey, Delaware, Maryland, the District of Columbia, Pennsylvania and Ohio, while Yamaha is also actively seeking to fill another new and similar position in the Midwest.

“We’re expanding our regional sales force in lockstep with our ever-expanding network of retail partners and model lineup that now comprises some of the best-in-category fitness and commuter e-bikes, full suspension e-mountain bikes, and drop bar e-gravel bikes,” said Drew Engelmann, national sales and marketing manager at Yamaha Power Assist Bicycles. “While we, along with the entire cycling industry, have been experiencing supply chain challenges, I’m excited to report that we now have new inventory actively shipping out to our retail partners across the country. The timing is perfect to bolster our team on the East Coast, with Danielle bringing such a wealth of experience in cycling and passion for the Yamaha brand.”

Strader has worked professionally in the bicycle industry for over a decade as a bicycle mechanic and shop owner. She has also worked in non-profit advocacy and education for bicycle mechanics across the country, helping develop certification programs and resources. As a lifelong motorsports enthusiast, she is right at home at Yamaha as the company bridges the gap between the two industries.

“It is an extremely exciting opportunity to join this pioneering brand in power-assist bicycles and, of course, one of the world’s leading brands in motorsports,” Strader said. “Yamaha’s team is as passionate as its customers, and we’re still on the front end of what I expect is an extraordinary growth opportunity for e-bikes and the Yamaha Bicycle group in the U.S.”

Next year will mark the 30th anniversary of when Yamaha launched the world’s first electrically power-assisted bicycles in 1993. Since then, Yamaha has sold more than 5.5 million e-bikes worldwide, making it one of the largest e-bike original equipment manufacturers in the world. An overview of Yamaha’s history in e-bikes is here: https://www.yamahabicycles.com/the-yamaha-evolution/

Yamaha Power Assist Bicycles is part of the Smart Power Vehicle Division of Yamaha Motor Corp., USA. The Yamaha Bicycles lineup includes a variety of power-assist bicycles for fitness, fun, commuting and serious recreation. View Yamaha’s full line of Power Assist Bicycles at www.YamahaBicycles.com and find a local retailer at Yamaha’s dealer locator. See future Yamaha Bicycle models at https://www.yamahabicycles.com/future-ebikes/.


6 – Yamaha Pledges $500K, Urges All to Get Outdoors on September 24From Yamaha Motor Corporation USA

Yamaha Motor Corp., USA, is encouraging people to get outside and enjoy the outdoors on Saturday, September 24, 2022, in honor of National Public Lands Day and National Hunting and Fishing Day (NHF Day). In recognition of these events, the Yamaha Outdoor Access Initiative (OAI) is renewing its annual pledge to commit $500,000 to organizations supporting access to land for outdoor recreation and encouraging applications for grants before the next quarterly deadline on September 30.

National Public Lands Day invites volunteers nationwide to help restore and preserve public lands – from national parks to local urban green spaces – directly aligning with Yamaha OAI’s goal of protecting public lands for outdoor recreation. To date, the Yamaha OAI program has contributed over $5 million in funding and equipment across more than 425 projects in the last 14 years to assist outdoor recreationists working to protect and improve access to public land and educate everyone on safe, sustainable recreational use. Yamaha OAI has proven to be the industry’s most reliable partner and a significant resource for those who depend on access to public land for work and play.

Additionally, on September 24, National Hunting and Fishing Day is celebrating its 50th anniversary. NHF Day events are organized each year by Wonders of Wildlife to spread awareness of the conservation and economic benefits, as well as traditions and values of hunting and fishing. Yamaha OAI is a founding partner of Wonders of Wildlife’s Live It! program and a supporter of its efforts to expand NHF Day events across the country. These events play a significant role in expanding awareness of the issues facing public access and outdoor recreation, and the Live It! program supports local conservation groups wanting to host or enhance NHF Day events, but are limited in their resources.

Since access to public land is best protected by visitors’ responsible and sustainable practices, Yamaha OAI partners with Recreate Responsibly Coalition (RRC) on a variety of activities, including signage for land managers to educate visitors on appropriate, responsible use of trails and riding areas. Those interested in applying for the signs can simply complete a form at the following link: Yamaha OAI / RRC Responsible Use Signage Request.

“Last year we made a commitment to grant half a million dollars to outdoor projects, and we’re proud to say we exceeded that goal,” said Steve Nessl, Yamaha’s Motorsports marketing manager. “Our lives are rooted in the outdoors and Yamaha’s direct and significant financial support of Wonders of Wildlife, Recreate Responsibly, and so many other outdoor organizations help make recreation on public lands possible. In celebration of National Hunting and Fishing Day and National Public Lands Day, we’re excited to renew our annual commitment to make a minimum of $500,000 available in 2022 to organizations who help create opportunities for outdoor recreation.”

The Yamaha OAI program encourages riding clubs, land stewardship associations, and public land managers to work together with Yamaha dealers to identify projects and apply for support. Yamaha OAI is a one-stop resource for outdoor organizations seeking support for their next project. Visit YamahaOAI.com for application details, or examples of some typical projects the program supports for inspiration.

The application deadline for consideration in the third quarter of the 2022 funding cycle is September 30, 2022. Submission guidelines and an application for a Yamaha OAI grant are available at YamahaOAI.com. Connect with Yamaha on social media via @YamahaOutdoors or search any of the following hashtags on all platforms: #Yamaha #YamahaOAI #REALizeYourAdventure #ProvenOffRoad #AssembledInUSA

About the Yamaha Outdoor Access Initiative

Since 2008, the Yamaha Outdoor Access Initiative has led the Powersports industry in supporting responsible access to our nation’s public lands for outdoor enthusiasts. With more than $5 million contributed to 425 projects across the country, Yamaha has directly and indirectly supported thousands of miles of motorized recreation trails, maintained and rehabilitated riding and hunting areas, improved staging areas, supplied agricultural organizations with essential OHV safety education, built bridges over fish-bearing streams, and partnered with local outdoor enthusiast communities across the country to improve access to public lands. Each quarter, Yamaha accepts applications from nonprofit or tax-exempt organizations including OHV riding clubs and associations, national, state, and local public land-use agencies, outdoor enthusiast associations, and land conservation groups with an interest in protecting, improving, expanding, and/or maintaining access for safe, responsible, and sustainable public use.

Updated guidelines, an application form, information, and news about the Outdoor Access Initiative are available at YamahaOAI.com. For specific questions about the Yamaha Outdoor Access Initiative, call the dedicated hotline at 1-877-OHV-TRAIL (877-648-8724), email OHVAccess@Yamaha-Motor.com, or write to:

Yamaha Outdoor Access Initiative
Yamaha Motor Corp., USA
3065 Chastain Meadows Parkway, Bldg. 100
Marietta, GA 30066

About Yamaha Motor Corporation, USA

Yamaha Motor Corporation, USA (YMUS), is a recognized leader in the outdoor recreation industry. The company’s ever-expanding product offerings include Motorcycles and Scooters, ATV and Side-by-Side vehicles, Snowmobiles, WaveRunner Personal Watercraft, Boats, Outboard Motors, Outdoor Power Equipment, Power Assist Bicycles, Golf Cars, Power Assist Wheelchair Systems, Surface Mount Technology (SMT) and Robotic Machines, Unmanned Helicopters, Accessories, Apparel, Yamalube products, and much more. YMUS products are sold through a nationwide network of distributors and dealers in the United States.

YMUS has a corporate office in California, two corporate offices in Georgia, facilities in Wisconsin and Alabama, and factory operations in Tennessee and Georgia. Additional U.S.-based subsidiaries include Yamaha Marine Systems Company (YMSC) with divisions Bennett Marine (Florida), Kracor Systems (Wisconsin) and Siren Marine, Inc. (Rhode Island), Skeeter Boats (Texas), with division G3 Boats (Missouri), and Yamaha Precision Propeller (Indiana).

ATVs over 90cc are recommended for use only by riders 16 years and older.
SxS Vehicles are recommended for use only by licensed drivers 16 years and older.


7 – TRIUMPH RACING: MOTOCROSS WORLD CHAMPIONSHIP TEAM ANNOUNCEMENTFrom Triumph Motorcycles

Triumph Motorcycles confirms plans to compete in the prestigious FIM Motocross World Championship in 2024, with a factory supported race programme under an all-new Triumph Racing banner.

This landmark new Triumph Racing Team has been set-up in partnership with Thierry Chizat-Suzzoni, one of the sport’s most experienced and successful team owners, who will field two of Triumph’s all-new 250cc 4-stroke MX bikes in the 2024 MX2 class and will add an entry into the 450cc MXGP class in 2025.

Under the new Triumph Racing banner, which will now cover all of Triumph’s racing-related activities including Moto2 and Supersport racing, the partnership between Triumph and Thierry will encompass his well established and highly successful team structure and facilities. Further under-pinning the ambition and commitment to win central to this new partnership, Triumph is also pleased announce that his long-standing Team Manager, Vincent Bereni, will continue leading the team with a full crew of highly experienced technical staff all focused on bringing Triumph to the pinnacle of motocross racing performance.

The new long-term partnership between Triumph and Thierry reflects a shared goal and commitment to build depth and success into Triumph Racing’s approach to competition. As a part of Triumph Racing’s portfolio of commitments, Thierry and Vincent’s team will focus on the FIM Motocross World Championship – in MX2 and MXGP, together with development of technology and talent to build Triumph’s future strength in international motocross racing.

Thierry and Vincent’s past racing record speaks for itself – with over 80 MXGP World Championship victories and a huge reputation for technical and preparation excellence. Backed by Triumph’s in-house motocross design engineering department, which is responsible for the concept and development of its all-new MX and Enduro motorcycle range, Triumph Racing is committed to building its resources and performance capability with world-class knowledge and experience.

Triumph Racing is based at Triumph’s Global Headquarters in Hinckley, UK, where the brand’s research, design, engineering development and prototype build are located, and the Motocross World Championship team will be based at Thierry’s race facility near Eindhoven in Holland, where race team personnel, operations and competition development will be housed. Engineering groups at the Triumph factory and the race team are working closely together on continuously enhancing chassis and engine performance through an intensive testing schedule underway in the USA, UK and mainland Europe, building towards the first MX2 Grand Prix of the 2024 FIM Motocross World Championship.

Testing of the new Triumph motocross and enduro bikes is well underway and information on the specifications, performance characteristics and components of each model will be released in due course, along with more news on Triumph Racing’s entry into further top-tier Championships and categories.

Nick Bloor – CEO, Triumph:
“Our new partnership with Thierry demonstrates Triumph’s long-term commitment to competing at the highest levels of racing. We share a passion for delivering world-class performance, and the experience Thierry and his team bring will prove invaluable in our ambition to make our mark on a very competitive championship. Our entry into the FIM Motocross World Championship with a Factory supported Triumph Racing team signifies a landmark moment at the beginning of our new top-tier off-road racing campaign”.

Thierry Chizat-Suzzoni – Triumph Racing Team Owner (MX2 and MXGP):
“Triumph have made a major commitment to build an MX bike and go racing in the FIM World Motocross Championship. I am happy that my team is going to be the official Triumph Racing Team in MX2 and MXGP. Nick Bloor and the Triumph Board of Directors have made their long-term ambitions for the project very clear and I see a huge amount of passion from everyone at the Factory. I am happy with progress on the bike, it looks great, has speed on the track and Vincent and my staff are working with the engineers at Hinckley on building it into a competitive package for entry into the MX2 Championship in 2024. MXGP continues to grow around the world, I am very happy to be back and looking forward to going racing with Triumph”.

David Luongo – CEO, Infront Moto Racing:
“It is a great news! Probably one the most important in recent years. Infront Moto Racing will welcome a new manufacturer in the MX2 and MXGP World Championship. We are talking about one of the most emblematic motorcycle brands in the world. Triumph will join our championship from 2024 with a full program in MX2 and MXGP categories. This is a very important announcement and is a fantastic sign about the interest and the importance of MXGP in the international motorsport scene. During the last 20 years, MXGP has been growing and has established globally. With an average of 19 events per year, it gives the best platform for manufacturers to develop their bikes, components and to advertise them worldwide. From Asia to South America, going through Europe, MXGP is covering all the different markets and is touching most of the off road fans in the world. It is with a great pride and excitement that we welcome Triumph to MXGP and we wish them a lot of success in the years to come and a great competition with the other Factory Teams already present!”

 Jeremy Appleton – Global Racing Manager, Triumph:
“The launch of Triumph Racing is a pivotal step in our journey to bring Triumph to the pinnacle of racing across an even wider range of disciplines. Building on Triumph’s success as the sole engine supplier to the Moto2 World Championship and our participation in Supersport racing, the move into MX2 and MXGP opens the door on a strategically important new chapter in top-tier off-road racing. We well know the demands of World Championship competition and that is the reason for forming the partnership with Thierry. Together with Vincent, their approach to racing and development of performance is impressive and we are looking forward to building the project together and adding to the success that they have already achieved in the Motocross World Championship”

Ricky Carmichael – Global Off-Road Ambassador, Triumph:
“I’m really excited about today’s news. It’s been a long time coming. Since the start of this project with Triumph, I have been amazed at just how hard everyone has been working. It must not go without mentioning, the whole R&D and engineering group that have been a part of the development of the motorcycles have done an absolutely incredible job. From the first stages of the prototypes, I was really taken back at how well the performance was, since then, being in the UK testing the newest developments, I can tell you that it has the capabilities of winning at the highest level and I personally believe the riders, from professional to amateur, across the entire range of off road models, will really like what has been developed!”


8 – Ski-Doo offers 14th year of free Avalanche Awareness SeminarsFrom Powersports Business

Ski-Doo believes in creating safe experiences for all riders and embarks on its 14th year of backcountry rider education with free avalanche awareness and avoidance seminars for snowmobilers.

Riders of all brands, at all levels of experience, are welcomed and encouraged to attend the in-person events with their fellow back country explorers to increase or refresh their knowledge in a fun atmosphere. The leader in avalanche safety gear, Backcountry Access (BCA), will again join the effort to support these seminars with equipment and in-depth knowledge of backcountry recreation safety.

READ MORE HERE – https://powersportsbusiness.com/top-stories/2022/09/23/ski-doo-offers-14th-year-of-free-avalanche-awareness-seminars/


This Week in Powersports Business – The week of September 11, 2022

This Week in Powersports Business – The week of September 11, 2022

Here are a few stories that came across my desk that I think are relevant and interesting to the powersports business community.


1 – Intermot Motorcycle Show Returns Oct. 2022From Rider Magazine

Intermot, the International Motorcycle, Scooter, and E-Bike Fair, is the first trade fair highlight of the year for motorcycle and scooter fans from Europe. This year, Intermot takes place from Oct. 4-9 in Cologne, Germany. Around 500 exhibiting companies and brands from around 29 countries, including many big names, will present their new and current models and product innovations to the international specialized trade and the biker community. In addition to motorcycles and scooters, Intermot also encompasses accessories, clothing, parts, heritage and customizing, and travel and workshop equipment.

READ THE ENTIRE POST HERE – https://ridermagazine.com/2022/09/10/intermot-motorcycle-show-returns-oct-2022/


2 – The latest from Tucker PowersportsFrom Dealernewshttps://www.dealernews.com/Home/post/tucker-calls-an-audible/2022-09-12

Vowing to build up its dealer base, Tucker Powersports President and CEO Marc McAllister told company employees on Friday that he was planning to update the sales and marketing functions to create a “more focused organization.” He laid out the company’s long-term strategy of becoming an outfitter for powered, outdoor adventure. “We will work closely with our dealer partners and, with them, we’ll create a stronger online and brick-and-mortar presence, helping us meet customers where THEY are at.”

The restructure begins with Tucker’s sales and marketing functions. “Now is a natural time to review the structure of our sales and marketing functions,” said McAllster. “We need to start with strategy, and I believe that moves us to a focused sales and marketing organization operating under a strong leader.” Tucker’s former VP of Sales Brad Turner left the company for a new position earlier this month, but McAllister did not identify candidates for the role and he advised employees that the search was underway.


McAllister also used the meeting to expand on the company’s strategy of becoming an outfitter for powered, outdoor adventure. “We ARE a company that is built on adventure. Powered adventure. Usually that power comes from internal combustion, sometimes it’s from electricity, and sometimes it’s human power,” he noted. 

“We have products that support the owners of motorcycles, UTVs/ATVs, watercraft and snowmobiles… it’s our products that make our customer’s adventures even better,” explained McAllister. “But customer demands are evolving and we need to evolve to meet those changing customer needs.”

“To be successful, we are taking steps to ensure we have the right products and the right partners with us going forward. We will be parting ways with some brands that are familiar and taking on new brands that are focused on innovation and enhancing our customer’s experience.”

Featuring the most powerful portfolio of parts, accessories and apparel in the powersports industry, Tucker distributes top brands and offers its own brands, including Answer, Biker’s Choice, BikeMaster, Bully Locks, CoverMax, DragonFire, FirstGear, Kuryakyn, ProTaper, QuadBoss, Speed & Strength and TwinPower.  


3 – Summary of Briefing on Honda Motorcycle Business – Realizing Carbon Neutrality with a Primary Focus on Electrification From Honda

  • Striving to realize carbon neutrality for all of its motorcycle products during the 2040s, as the primary focus of environmental strategies for motorcycle business, Honda will accelerate electrification of its motorcycle models, while also continuing to advance ICE (internal combustion engines).
  • Honda plans to introduce 10 or more electric motorcycle models globally by 2025 and aims to increase annual sales of electric models to 1 million units within the next five years, and 3.5 million units (equivalent to 15% of total unit sales) as of 2030.
  • As the world’s largest motorcycle manufacturer, Honda will continue to lead the industry in this “era of carbon neutrality” by continuing to offer the “joy of riding” with its electric motorcycles and by offering products with new value by leveraging the high level of compatibility of software technology and electrified models.

Honda aims to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050. Today, Honda held a press briefing regarding its motorcycle business initiatives, presented by Kohei Takeuchi (Director, Executive Vice President and Representative Executive Officer) and Yoshishige Nomura (Managing Officer).

A summary of the briefing follows:

1. Approach toward carbon neutrality of motorcycle products
To accommodate a variety of uses and needs of customers around the world, Honda offers a wide range of motorcycle products, from small commuter models to large fun models, which are used globally in both emerging and advanced countries. In emerging nations, especially, there is high demand for motorcycles, mainly commuter models, as a lifeline of people in their everyday life; however, popularization of electric models faces challenges such as heavier vehicle weight and higher prices. Also, demand for electric models depends largely on government incentives, regulations and availability of charging infrastructure in each respective market.

Considering these circumstances, Honda will accelerate the electrification of motorcycles as the primary focus of environmental strategies for motorcycle business, while also continuing to advance ICE, aiming to achieve carbon neutrality for all of its motorcycle products during the 2040s. Moreover, Honda will continue to lead the industry at the forefront of its environmental initiatives.

<Continued Initiatives to Advance ICE>
In order to realize carbon neutrality while accommodating the wide range of customer needs and usage environments unique to motorcycles, Honda continues its initiatives to reduce CO2 emissions from ICE models, while also developing models compatible with carbon neutral fuels such as gasoline-ethanol blends. To be more specific, in addition to Brazil where flex-fuel (E100)*1 motorcycle models are already available, Honda plans to introduce flex-fuel models in India, as well, one of the major motorcycle markets. The plan is to first introduce flex-fuel (E20) *1 models beginning in 2023, and flex-fuel (E100) models in 2025.

2. Electrification Initiatives
<Introducing electric motorcycle models to meet wide-ranging customer needs>
Anticipating market expansion, Honda will introduce electric motorcycles that accommodate a wide range of customer needs. Commuter models and fun models combined, Honda will introduce more than 10 new electric motorcycle models by 2025, with an aim to reach annual electric motorcycle sales of 1 million units within the next five years, and 3.5 million units (approximately 15% of total sales) as of 2030.

Details of product launch plans follow:

(1) Commuter EVs
As businesses are becoming more environmentally conscious, demand for business-use electric motorcycle models has been on the rise in recent years. To fulfill such demand, Honda has been offering the Honda e: Business Bike series models and accelerating the global launch of business-use electric motorcycles. In addition to providing a Honda e: Business Bike series model to Japan Post and Vietnam Post Corporation*2 for mail delivery, Honda is currently conducting joint trials with Thailand Post Company Limited*3, and planning to begin production and sales of the Benly e: in Thailand before the end of this month. These Honda e: Business Bike series models are equipped with Honda Mobile Power Pack (MPP) swappable batteries, which are well-suited to business use such as the delivery of small packages and resolve issues of range and charging time, which are key challenges that need to be addressed to realize widespread use of electric motorcycles.

For personal use, Honda plans to introduce two commuter EV models between 2024 and 2025 in Asia, Europe and Japan. Envisioning the future market environment, uses and technological advancements, Honda is exploring a range of future personal-use models including ones equipped with a power source besides swappable batteries.  

(2) Commuter EMs*4 / EBs*5
Currently, EMs and EBs account for more than 90% of industry-wide global electric motorcycle unit sales (approximately 50 million units). In China, the world’s largest electric motorcycle market, EMs/EBs are widely adopted as a convenient form of everyday mobility, and Honda has been offering such products by leveraging its local supplier infrastructure and development/manufacturing operations. With the expectation that demand for EMs/EBs will be expanding globally, Honda plans to introduce a total of five compact and affordable EM and EB models between now and 2024 in Asia, Europe and Japan, in addition to China.

(3) FUN EVs
In addition to commuter EVs, Honda is actively developing electrified models in the “FUN” category. Based on its FUN EV platform currently under development, Honda plans to introduce a total of three large-size FUN EV models in Japan, the U.S and Europe between 2024 and 2025. Honda will also introduce Kids Fun EV model, designed to pass on the joy of riding to the next generation.

<High-efficiency “Monozukuri” that enables expansion of the electric model lineup and sales>
Based on its competitive “Monozukuri” (art of making things) know-how, amassed through the development and application of platforms for ICE-powered models, Honda will develop and apply electric motorcycle platforms that combine the three core components for electric vehicles – the battery, PCU and motor– with the motorcycle body.. By fulfilling customer needs with highly efficient Monozukuri, Honda will continue to offer the joy of mobility with affordably-priced electric motorcycle models.

Regarding the battery, a core component of electric vehicles, Honda aims to equip its electric motorcycle models with an all-solid-state battery Honda is currently developing by making active use of its own resources.

3. Smoother and Smarter Use of Electric Motorcycles
<Initiatives to enhance charging infrastructure and standardize batteries>
Enhancement of charging infrastructure and standardization of battery specifications are vital for the widespread adoption of electric motorcycles. As part of the enhancement of charging infrastructure, Honda is working toward popularization of battery sharing.

(1) Popularization of battery sharing

  • Honda has established a joint venture in Indonesia, one of the major motorcycle markets, to operate a battery sharing service utilizing MPPs and MPP-powered motorcycles. The JV is currently operating a battery sharing service in Bali.
  • In India, Honda is planning to begin its battery sharing service for electric tricycle taxis (so-called “rickshaws”) by the end of this year. Honda is also planning to expand its initiatives to popularize battery sharing to other Asian nations.
  • In Japan, in April of this year, ENEOS Holdings, Inc. and the four major Japanese motorcycle manufacturers*6 jointly incorporated Gachaco, Inc., which will provide a sharing service of standardized swappable batteries for electric motorcycles and develop infrastructure for this service. The company plans to begin its motorcycle battery sharing service this fall.

(2) Standardization of batteries

  • In Japan, four major Japanese motorcycle manufacturers have agreed on common specifications for swappable batteries based on the JASO TP21003*7 guideline.
  • Honda is working toward the standardization of swappable batteries while participating in a battery consortium in Europe*8 and working with a partner company in India.

<Strengthening of the areas of software technologies>
To increase the added value of its electric motorcycles, Honda is aiming to transform its business from a focus on non-recurring hardware (product) sales business to a recurring business model combining hardware and software.

In the area of software development, Honda is working with its software subsidiary,  Drivemode*9, to enhance new value creation for its electric motorcycle products in the connected realm. Starting with the commuter EV model scheduled to go on sale in 2024, Honda will offer user experience (UX) features that continuously enrich the quality of riding through connectivity, such as offering optimal route options that take into consideration remaining range, charging spot notification, safe riding coaching and after-sales service support.

Looking ahead, Honda will work toward the establishment of a connected platform where greater value will be generated not only by connecting its motorcycles, but by linking a wide range of Honda products and realizing connectivity beyond their product domains.

# # #

*1 Gasoline-ethanol blend fuel. Various blend rates are available, from 100% gasoline to 100% ethanol.  E100 is 100% ethanol, while E20 is 20% ethanol.
*2 Vietnamese postal service
*3 Thailand postal service
*4 Electric Moped category. Maximum speed: 25km/h – 50km/h
*5 Electric Bicycle category, not including electric-assisted bicycles. Maximum speed: 25km/h or lower.
*6 Honda, Kawasaki Motors, Ltd., Suzuki Motor Corporation and Yamaha Motor Co., Ltd.
*7 The Society of Automotive Engineers of Japan, Inc. Organization (JAS

O) technical paper TP21003, the “Guideline For Swappable Batteries Of Electric Two Wheel Vehicles”
*8 Swappable Batteries Motorcycle Consortium (SBMC) established for the purpose of achieving widespread adoption of electric motorcycles and other small-sized electric mobility products.
*9 A developer of software that transforms UX for mobility. Drivemode builds smarter, safer, connected driving technology for everyone on the road.


4 – Volcon Hires Outdoor Industry Marketing Veteran Katie HaleFrom Volcon

Volcon Inc. (NASDAQ: VLCN) (“Volcon” or the “Company”), the first all-electric, off-road powersports company, announced today that Katie Hale has been appointed Chief Marketing Officer. Hale comes to Volcon with a deep understanding and skill set focused on social and digital marketing, omni-channel media, and brand building.

220915 Katie Hale - Volcon CMO

Hale, previously head of outdoor sports marketing for The Virtus Solution, an Atlanta-based consulting company, will now take the lead of all marketing efforts at Volcon. Prior to working at The Virtus Solution, Hale led marketing teams for iconic outdoor brands including Remington Outdoor Company and Mustad Fishing for nearly a decade, with experience in several consumer segments including sporting goods, hunting and fishing products, apparel, and outdoor equipment. Her tenure within the outdoor industry is a testament to her continued passion, understanding and dedication to the segment. With a Bachelor of Fine Arts Degree in Graphic Design from the University of Alabama in Huntsville, coupled with her top-level experience, Hale will help catapult Volcon’s marketing strategy and execution.

“I’m very excited to have Katie on the team. Her experience and background in digital and social media marketing, as well as her proven ability to grow brand awareness through those channels is exactly what Volcon needs,” said Jordan Davis, CEO of Volcon. “Katie understands the passion customers have for a brand, as well as how to authentically communicate the passion a brand has for its products and services. I’m really looking forward to seeing how Katie and her team executes our marketing strategy over the months to come.”

”I’m extremely excited to be joining the talented and passionate team here at Volcon,” said Katie Hale, CMO of Volcon. “Volcon is becoming one of the most recognized brands in the off-road powersports industry, and I look forward to working towards building a brand that one day could become the de facto EV leader in the space. We have an adept leadership and marketing team in place that we’re looking to grow and mold into something phenomenal, and I look forward to leveraging my experience to help the team in executing on that mission. Having had the privilege of honing my skill set over the years, with a heavy focus on social, digital, brand building and omni-channel media aspects of marketing, I believe we have the ability to build a brand that rivals the biggest and best in the industry.”

The recent launch of the Volcon Stag, the company’s flagship UTV, powered by GM Ultium batteries and electric components, has propelled the company into a position of high visibility within the off-road powersports community. Additionally, the company expects the recent introduction of the Brat, Volcon’s first eBike, to reach a new and growing customer base. Volcon believes the addition of Ms. Hale to the team will provide the much needed focus on leveraging recent product launches to grow brand awareness.

About Volcon, Inc

Volcon Inc. is the first all-electric powersports company producing high-quality off-road vehicles. Based in Round Rock, Texas, Volcon joins many major electric vehicle companies located near Austin, Texas, an area that is poised to become the electric vehicle capital of the world.

Volcon was founded with the mission to enhance the outdoor experience while reducing the industry’s environmental footprint so that adventurers and workers alike can enjoy the outdoors and preserve it for generations to come. Volcon produces all-electric, off-road vehicles designed to elevate the adventure experience and help people get things done at work and on the home front.

Volcon’s first product, the innovative Grunt, combines a fat tire physique with high-torque electric power and a near-silent drive train which started shipping in September of 2021. Future two-wheel models may include the Runt, which is a youth-sized version of the groundbreaking Grunt, and an eBike, the Brat. The Stag and Project X are expected to be Volcon’s venture into the rapidly expanding world of UTVs and are expected in future years as the company continues to expand.

Volcon Contacts 

For Media: media@volcon.com 

For Dealers: dealers@volcon.com

For Investors: investors@volcon.com 

For Marketing: marketing@volcon.com  

For more information on Volcon or to learn more about its complete motorcycle and side-by-side line-up, visit: www.volcon.com

Forward-Looking Statements

Some of the statements in this release are forward-looking statements, which involve risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including ”believes,” ”estimates,” ”anticipates,” ”expects,” ”plans,” ”projects,” ”intends,” ”potential,” ”may,” ”could,” ”might,” ”will,” ”should,” ”approximately” or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q filed with the SEC, which are available on the SEC’s website, www.sec.gov.


5 – NPDA Embarking on Ambitious Plans for AIMExpo 2023 in Las VegasFrom National Powersports Dealers Association

The National Powersports Dealers Association (NPDA) will make its presence known at the AIMEXpo 2023 in Las Vegas in February with an extensive line-up of activities.

The NPDA, founded in May 2021, currently has 220 franchise and independent dealer members, including 130 Harley-Davidson dealers.  The Board of Directors of six men and three women are dealers of various brands with businesses from Alaska to Virginia, Ohio to Texas.

While the NPDA’s first year included a booth at AIMExpo 2022 in February, the association’s “footprint” at February 15-17, 2023 show will be sizable, said Chairman Bob Althoff.

“We work hard for hard-working dealers, and our members are going to get some of our best work at AIMExpo 2023,” Althoff said. “If 2022 is any indication, next year is going to start strong and be outstanding in our efforts to promote retail excellence in our industry.”

Along with its presence at AIMExpo 2022, other successes by the NPDA this year include:
  • Membership level increased to more than 200 members, along with 15 partners;
  • Hiring of Organizational Director to help lead efforts;
  • Revamped, user-friendly website and newsletter;
  • Membership survey and webinar series launched;
  • State franchise laws study commissioned, published;
  • Opposition statement with Auto, Marine & RV dealers on proposed FTC rules;
  • Harley-Davidson Dealer Council created.

The NPDA’s plans for the 2023 AIMExpo will include meetings and gatherings planned by its Harley-Davidson Dealer Council specifically for its H-D dealer members. This will include specific programming and guest speakers, along with the opportunity for Harley-Davidson dealer members to connect and socialize.

“The overwhelming request from H-D dealers we’ve surveyed is a dealer gathering,” said George Gatto, Chairman of the NPDA H-D Dealer Council and Dealer Principal of Three Rivers Harley-Davidson in Pittsburgh, Pa. “The AIMExpo is our best opportunity for Powersports dealers from around the country to learn about new products and services and gain valuable insight from experts, and the NPDA’s gatherings for Harley-Davidson dealers will provide much-needed connectivity among the ‘ Bar & Shield’ crowd.”

The NPDA is also looking to sponsor the return of the Dealernews “Top 100” program honoring Powersports dealers.

Details are still in the works, but could include unveiling the “Dealer of the Year” at the AIMExpo.

“Nothing epitomizes retail excellence in our industry like the Top 100 Dealer program,” Althoff said. “Your Dealership may be one of best in our business – we look forward to learning more about what makes it great!”

Added Darris Blackford, NPDA Organizational Director: “As a former winner of honors when I wore my ‘Marketing Director’ hat for a Dealership, I can attest that the Top 100 is a big deal in our industry. The NPDA is proud to have a role in the return of this distinguished program.”

For more information or to join the NPDA, please visit www.npda.org  For information about the AIMExpo 2023, please visit https://aimexpousa.com/


6 – Gold-level sponsor Revvable added to Accelerate ConferenceFrom Powersports Business

San Francisco-based Revvable, a SaaS platform for powersports dealerships, has signed on as a Gold-level sponsor for the 2022 Powersports Business Accelerate Conference.

Revvable’s mission is to enable a seamless purchasing experience for everything from motorcycles and ATVs to apparel and accessories. With Revvable, powersports dealers will be able to more efficiently and delightfully serve their customers, who will spend less time in the dealership’s back office and more time enjoying their rides.

Revvable’s cutting-edge workflow platform simplifies the complex process of purchasing a vehicle, bundling financing, warranties and paperwork into an easy tablet and e-commerce checkout experience. By streamlining deal closing, Revvable removes the burden of endless paperwork for dealership staff and creates an integrated modern checkout experience for customers.

“We’re excited to bring world-class software to the critical but historically frustrating process of closing deals. As a decade-long rider, I have seen first-hand how long and painful it can be to buy a motorcycle or ATV,” said Kel Jackson, CEO and co-founder of Revvable. “I know how much of a black box it seems to customers, and am excited to help make buying a vehicle as easy as updating a virtual shopping cart and buying something online in one click.”

READ MORE HERE – https://powersportsbusiness.com/top-stories/2022/09/16/gold-level-sponsor-revvable-added-to-accelerate-conference/


7 – Ex-Arctic Cat manager to head Service Parts & Accessories at AltozFrom Powersports Business

Greenbush, Minnesota-based Altoz, the outdoor power equipment manufacturer, has named Rod Larson as manager of Service Parts and Accessories manager.

With over 35 years of experience in the outdoor equipment industry, Larson is well-versed in many aspects of the business. Having owned and operated an outdoor power equipment business and as parts and pricing manager for Arctic Cat, Rod understands both the dealer’s and the manufacturer’s objectives.

Rod Larson

“Rod’s extensive experience and strategic vision are assets that will benefit our dealers, customers and organization,” said Karl Bjorkman, Sales and Marketing director. “As the Service Parts and Accessories manager, Rod will focus on working with Research and Development to grow the Altoz accessories line, managing inventory and administering programs for service parts and accessories.”

“This position is a great fit for me with my experience in outdoor power equipment and powersports. I’m eager to make a difference and increase Altoz’s parts and accessories offerings. I’m fortunate to work for a company that has a sincere dedication to their employees, dealers, customers and community,” Larson said.


This Week in Powersports Business – The week of September 4, 2022

This Week in Powersports Business – The week of September 4, 2022

Here are a few stories that came across my desk that I think are relevant and interesting to the powersports business community.


1 – Complete Powersports Business Accelerate Conference scheduleFrom Powersports Business

MONDAY, NOV. 14

4:00 PM – 5:00 PM

Opening Session: Interview with General Managers

Powersports Business content director Dave McMahon will be joined by four dealership owners/general managers. Join the conversation as we look at the year that was, share challenges and successes and identify trends for the future. Questions from dealers in the audience are welcome. With Justin Alpiser, Team Powersports (NC); Eric Osner, Crossroad Powersports (PA); and Mandy and Josh Witt, Power Pac Equipment and Motorsports (WI).

5:00 PM – 7:00 PM

Welcome Networking and Sponsors Reception

Toast to the past year and learn about the future from your dealership and industry peers with appetizers and drinks provided by the conference’s sponsoring companies. Meet new dealer peers, renew old friendships and connect with leaders from industry brands that can add to your profitability in 2023.

TUESDAY, NOV. 15

8:00 AM – 8:30 AM

Coffee

8:30 AM – 9:45 AM

Blue skies or storm clouds? Where is the economy headed?

Keynote speaker Curtis Dubay is the chief economist in the Economic Policy Division at the U.S. Chamber of Commerce. He will explain some of the confusing metrics around the economy right now, and speak to the challenges of inflation, rising interest rates, the prospects of a full-blown recession, changes in consumer spending and other issues facing the outdoor recreation industry. Based in Washington, D.C., Dubay has access to real-time government data, and tracks the condition of the economy, analyzes the impact of public policy on economic growth and runs the Chamber’s Chief Economists Committee. He has appeared on CNBC, Fox Business, Fox News, testified before Congress and been cited in The Wall Street Journal, The New York Times, The Washington Post, USA Today and Politico.

10:00 AM – 11:15 AM

The three C’s of success in F&I and Sales, with Rob Greenwald

Highly rated presenter Rob Greenwald is taking time away from his dealership engagements to join us again in 2022. This powerful workshop gives you basic framework and a gauge to improve, analyze and maximize your current Sales and Finance selling systems. No matter your structure, 6 or 8 step, whatever you utilize, or even if you have no structure, you will have a strong, easy foundation to close more deals and make greater profits through the breakdown and analysis of this simple yet most effective method.

11:15 AM – 12:00 PM

Building a more engaged riding community, with Casie Giddens of Redhills Powersports

Interested in coming up with ways to get your dealership’s customers riding – and buying – more? Join Giddens as she offers up proven methods for success in getting your current customers to engage more with your store.

12:00 PM – 1:30 PM

Networking Lunch

1:30 PM – 2:30 PM

Why you aren’t making money in service and what you can do to correct it, with Mark Sheffield

Longtime dealership manager Sheffield has seen it all in service. Now a dealership consultant, Sheffield turns the service department on its ear in this session, providing owners and DPs with dozens of points to consider in order to maximize profitability in 2023.

2:30 PM – 3:15 PM

Want to grow your dealership? Grow your team first!, with Justin Johnson

Justin Johnson is owner of St. Paul Harley-Davidson and Wild Prairie Harley-Davidson in the Twin Cities of Minnesota. Are your employees happy? Do they make your dealership a longterm home? If not, Johnson will reveal tips and tactics for elevating your employee satisfaction. Without it, your dealership’s chances for growth are hampered.

3:15 PM – 4:00 PM

Launching a Business Development Center at your dealership, with Paul McGowan

Key factors to consider and tips for success, with Paul McGowan. Are you harnessing your digital leads in an effective manner? Join McGowan, general manager at Xtreme Powersports in Columbus, Georgia, as he walks you through best practices for forming your own BDC. When is the right time? Why is it the right time? Can you afford a BDC, and perhaps more important, can you not afford a BDC?

4:00 PM – 5:30 PM

Networking Reception

After a day of getting smarter from your peers, head to the networking reception for some food and drink, along with opportunities to learn more about the companies and brands that can boost your profitability in 2023 and beyond.

5:45 PM – 7:00 PM

Powersports Business Dealership Honors

You won’t want to miss our inaugural PSB Dealership Honors event. All are welcome to attend as we honor dealership owners and staff in a variety of initiatives. Of course, year 2 of the 40 Under 40 Dealers will be revealed. New this year and the only program of its kind in the industry, we’ll unveil the 2022 Women With Spark Dealers. Finally, our Best in Class Dealership Award winners will be recognized for their success over the last year. Stick around for photos that will later appear on the pages of Powersports Business. As usual at the Accelerate Conference, you will not go hungry or thirsty at PSB Dealership Honors event.

WEDNESDAY, NOV. 16

7:45 AM – 8:15 AM

Coffee

8:15 AM – 9:30 AM

How to overcome an unsettled economy, keep profitability and maintain customer satisfaction, with Rob Greenwald

Greenwald will awaken you quickly to get the stay started with tips and tactics to overcome the numerous headwinds that your dealership faces on a daily basis. Chatter about a recession, a lack of inventory and a myriad of other challenges will be considered, along with coming out strong as we head into 2023.

9:30 AM – 10:00 AM

Expansion and growth for dealership owners, with Brian Cox

Knowing when the time is right to relocate or add new brand partners, with Brian Cox of Simply Ride. Cox owns a dealership in Eden Prairie, Minnesota, that in recent years has gone from sales of pre-owned units and PG&A to adding a franchise to moving locations and a name change. How do you know if or when the time is right to make those decisions? What factors should you consider while doing so? Cox has been there, done that and is eager to share his experience with his dealer peers.

10:00 AM – 10:45 AM

Leveraging aftermarket parts to drive profitability, with Chera Gibb

Chera Gibb is senior VP of Marketing for North America at Arrowhead Engineered Products, parent company of WPS and All Balls Racing Group. Simply put, the company manufactures and distributes PG&A to thousands of powersports dealerships across the country. Gibb will reveal best practices that help your customers spend more time and money in the parts department.

10:45 AM – 11:30 AM

How to become a better leader in your family-owned dealership, with Brandon Prokupek

Prokupek is the owner of Great Western Motorcycles in North Carolina and a student of leadership. As a dealership owner or partner, how do you impart leadership skills on future stakeholders in the dealership? How do you as an owner ensure that your leadership traits are impactful to those future stars? What are some exercises that you yourself can do in order to become a better leader at the shop? Join us and learn.

11:30 AM – 1:00 PM

Networking Lunch

1:15 PM – 2:30 PM

Your dealership’s pay plan – targeting profitability and hiring employees for the long-term, with Mark Sheffield

Mark Sheffield will bring yet another seminar to the Accelerate Conference, this time get-ting into the weeds of dealership pay plans. Do you find yourself replacing staff members due to departures more often than you would like? Would you like to be using that time to grow your business instead? We’ll take a deep dive into the traits of a successful pay plan, making you consider if it’s time to revamp yours in order to maximize profits.

2:30 PM – 3:00 PM

Consider a new way to operate your F&I department for more growth, with Shawnda Hammonds

Hammonds, controller of the West Virginia-based Logan Powersports Group, started at the ground level at the dealership and has worked her way to the top. Is your F&I department operating at top speed? Does your dealership need a better way to handle F&I sales? Are you maximizing your F&I profit center? Are you offering 100% of the products 100% of the time? Do you wonder if there is money being left on the table? If you need more from your F&I department, learn from an experienced F&I manager who went on to become VP/Controller of the entire dealership group due to her F&I sales success. The session will reveal proven new ideas to implement in F&I for greater growth in 2023.

Sponsors of the 2022 Powersports Business Accelerate Conference are as follows:

Diamond – Torque Group

Platinum – All Balls Racing Group, WPS

Gold – FIN GPS Security, National Power-sport Auctions, Rollick, Revvable, MotoTV Network

Silver – Cycle Trader, Synchrony, Volcon ePowersports, ZiiDMS, VIP Video & Mar-keting, United States Warranty Corpora-tion, Performance Brokerage Services, Speed Leasing, AppOne, Dealership Performance 360 CRM, ARI, Dealer Spike, Rider’s Advan-tage, Octane Roadrunner Financial, Sheffield, Constellation Dealership Software


2 – Major off-road riding park announces closureFrom Powersports Business

Tex Plex, the massive off-road riding park in the Dallas-Fort Worth area, announced its closure over the weekend on social media: “We regret to inform our customers that Tex Plex will be permanently shut down Monday, September 5th at 8 pm. We will no longer be open for any form of event or riding.”

READ MORE HERE – https://powersportsbusiness.com/top-stories/2022/09/06/major-off-road-riding-park-announces-closure/


3 – #GODSPEED GARY LAPLANTE From Dealernews

READ THE POST HERE – https://www.dealernews.com/Home/post/godspeed-gary-laplante/2022-09-07


4- SHIFTING GEARS – MILES SHUGGFrom Dealernews

READ THE POST HERE – https://www.dealernews.com/Home/post/shifting-gears-miles-shugg/2022-09-07


5 – Tucker’s DragonFire Racing and QuadBoss Brands to Participate in Sand Sports Super ShowFrom Tucker Powersports

DragonFire Racing and QuadBoss, two of Tucker Powersports off road brands, will display their newest and most popular products at the annual Sand Sports Super Show in Orange County California this month. The Sand Sports Show is the largest dune and dirt sports show in the world and attracts attendees from around the United States.

DragonFire Custom RZR 1 Low Res

“The Sand Sports Show is the premier consumer event in our industry,” said Kyle Frederick, Brand Manager for DragonFire Racing and QuadBoss. “We’re happy to show some of our newest products for the first time at this year’s show.”

Highlighting the exhibit space is a newly created, custom 2022 Polaris RZR XP decked out with the newest DragonFire Racing paddle tires, custom wheels, custom pro-series seats, lighting package, and resplendent in a British Racing Green finish with gold striping.

QuadBoss, the go-to brand for keeping UTV’s rolling for work or for play, will highlight a new high-performance battery at the show, an addition to its expansive line of upgrade and maintenance parts for four-wheelers.

DragonFire Racing will be debuting new paddle tires and two styles of wheels, helping the brand meet the needs of customers who want style and performance that sets them apart from everyone else.

The Sand Sports Super Show runs from September 16 to September 18 at the Orange County (California) Fairgrounds.

ABOUT DRAGONFIRE RACING

Since 2005, DragonFire Racing has been creating high-quality replacement parts and innovative accessories that help riders conquer sand dunes, dominate on the trail or cruise the campground in style. Fueled by a team the loves the sport as much as our customers, DragonFire Racing delivers the best looking, top performing customizations for every UTV.

ABOUT QUADBOSS

Repair and replacement parts, tires for all terrains, winches, plows and much more. QuadBoss has become synonymous with keeping the ATV/UTV community running – from recreational rider to rancher, all-terrain addict to outdoorsman, work or play. QuadBoss helps make an ATV/UTV a workhorse or trail hound.

ABOUT TUCKER POWERSPORTS

Featuring the most powerful portfolio of parts, accessories and apparel brands in the powersports industry, Tucker distributes top brands and offers its own brands, including Answer, Biker’s Choice, BikeMaster, Bully Locks, CoverMax, DragonFire Racing, FirstGear, Kuryakyn, ProTaper/ProTaper Sport, QuadBoss, Speed and Strength, and TwinPower.

This Week in Powersports Business – The week of August 28, 2022

This Week in Powersports Business – The week of August 28, 2022

Here are a few stories that came across my desk that I think are relevant and interesting to the powersports business community.


1 – NPA expands eastern territory to enhance dealer services

National Powersport Auctions (NPA) announced that Christopher Whitesel, territory sales manager (TSM) for Delaware, Maryland, New Jersey and Virginia, is now covering West Virginia, too. The state was formerly part of Matt Gunter’s region. Over the last several months, NPA has expanded its team in the eastern territory to provide dealers with a more personal service.

Christopher Whitesel

For more than 20 years, Whitesel has been riding motorcycles and working in the industry. He currently tours in comfort on a Harley-Davidson Road Glide Ultra and is an accomplished Iron Butt Association member.

“We are all very individual, but powersports has a commonality that brings people together in ways that other hobbies and ways of life cannot,” Whitesel said.

Ten of Whitesel’s 20-plus years of motorcycle industry experience were at a dealership, which makes him a very knowledgeable TSM for the territory. He started at NPA in 2019 and enjoys the people and the product. Whitesel welcomes working in his new territory.

“I’m looking forward to meeting the dealerships in my new West Virginia territory and understanding their business needs so that I can serve them better through all that NPA has to offer,” Whitesel said.

“Chris is a key part of the NPA sales team and understands the pre-owned powersports business from the dealers’ side. We are excited to see him grow the Mountain state,” said Mike Murray, vice president of Sales.

Dealers can reach Christopher at cwhitesel@npauctions.com or 410.459.1983.


2 – DUCATI LAUNCHES GIRO ALPINO 2022 TOUR IN COLORADO FOR MULTISTRADA OWNERS

Ducati has launched the Giro Alpino 2022 tour event in Breckenridge, Colorado, with registration now open.

The Giro Alpino, which translates to “Alpine Tour” in Italian, is the first edition of a stateside guided tour dedicated to making unforgettable memories for Multistrada owners. The event, similar to the Del Mar al Cielo tour held in Mexico this past November, offers a guided tour of Colorado Alpine towns and roads, local cuisine and nighttime festivities at the Beaver Run Resort in Breckenridge, where participants can stay for the two-day event that runs Sept. 30 through Oct. 2, 2022.

The highlight of the exclusive event for Multistrada owners is a guided 300-mile loop throughout Colorado’s breathtaking landscapes with the heart of the Rocky Mountains.

Following is the itinerary for the Giro Alpino 2022 tour at the Beaver Run Resort in Beckenridge:

Friday, Sept. 30

  • Registration and welcome pack
  • Evening cocktail reception and dinner

Saturday, Oct. 1

  • Pre-ride group photo
  • Guided ride (a.m.)
  • Hosted lunch
  • Guided ride (p.m.)
  • Evening gala dinner and awards

Sunday, Oct. 2

  • Group Breakfast
  • Free ride is a selection of curated routes to various points of interest. Choose to ride solo or alongside other Ducatisti.
  • Option to extend stay for an additional night 

The Ducati Giro Alpino 2022 event is $350 per person and is exclusively available to Ducati owners participating on their own Ducati motorcycles. The recommended hotel is Beaver Run Resort, which will cost $440 for a two-night stay.

For additional information or to reserve your limited spot for the event, visit https://www.ducati.com/us/en/experience/ducati-giro-alpino-2022.


3 – PRO ITALIA JOINS FORCES WITH ACORN WOODS COMMUNICATIONS

Pro Italia, a Southern California dealer of Italian motorcycle brands, has hired motorsports marketing firm Acorn Woods Communications to grow the dealership’s digital marketing efforts.

Founded in 1987, Pro Italia has dedicated itself to building a loyal and enthusiastic clientele. Serving Los Angeles and Orange Counties, Pro Italia carries Ducati, Aprilia, Moto Guzzi, MV Agusta, Royal Enfield and Energica, offering riders a wide selection of some of the finest new and pre-owned motorcycles. Now in its 35th year in business, Pro Italia has recognized the need for outreach beyond its core customer base and has partnered with Acorn Woods Communications.

“We are excited to work with the Acorn Woods team to better promote our business and the brands we carry,” said Pro Italia Co-Founder Bill Nation. “While we have long been a leading dealership, we believe that Acorn Woods’ decade of experience marketing motorsports businesses will help take Pro Italia to a new level.”

“It is a huge honor to join forces with the Pro Italia team,” commented Ron Benfield, owner and president of Acorn Woods Communications. “Bill and his partners have assembled a first class team in the sales, service and accessories departments, and have a long history of providing excellent experiences for their customers. It’s a message worth spreading and we are excited to get started!”


4 – Rollick announces integration with eBay Motors

Rollick has announced an integration with eBay Motors, providing Rollick dealers a new and efficient way to list powersports, RV and boat inventory on the marketplace. 

The two companies agreed to a long-term contract following a successful six-month pilot program where tens of thousands of eBay Motors users connected with Rollick dealers to purchase a powersports vehicle, RV or boat. In addition to inventory distribution and lead generation, eBay Motors and Rollick will incorporate unique digital retailing elements, such as the ability to apply for financing, view special offers and estimate a trade-in value on dealer vehicle detail pages. Additionally, eBay Motors will drive traffic to these pages through on-site marketing to maximize the lead potential for Rollick dealers. 


Rollick has announced an integration with eBay Motors, providing Rollick dealers a new and efficient way to list powersports, RV and boat inventory on the marketplace. 

“This new partnership integration is another tangible way we are delivering value for our dealer customers,” Jason Nierman, co-founder and chief revenue officer of Rollick said. “eBay Motors has always been attractive to dealers as a customer acquisition source. Now, through a GoRollick subscription, dealers not only reach the customers of our valued affinity partners, but also get to unlock the marketing power of eBay Motors.”

Since Rollick launched its GoRollick Marketplace in 2016, nearly 275,000 shoppers have connected with a Rollick dealer to start their buying journey. Rollick provides eBay Motors with the opportunity to offer recreation dealers a more efficient way to expose their brand and inventory on the site while also providing shoppers with special access to targeted offers from Rollick’s OEM and lender partners such as E-Z-GO and Synchrony. With eBay Motors, Rollick now partners with one of the largest destinations on the web for consumers looking to buy and sell recreation vehicles. 


5 – NPA ANNOUNCES NEW TERRITORY FOR CHRISTOPHER WHITESEL

National Powersport Auctions (NPA) announced that Christopher Whitesel, territory sales manager (TSM) for Delaware, Maryland, New Jersey and Virginia, is now covering West Virginia too, which was formerly part of Matt Gunter’s region. Over the last several months, NPA has expanded its team in the eastern territory to provide dealers with a more personal service.

For more than 20 years, Whitesel has been riding motorcycles and working in the industry. He currently tours in comfort on a Harley-Davidson Road Glide Ultra and is an accomplished Iron Butt Association member. “We are all very individual, but powersports has a commonality that brings people together in ways that other hobbies and ways of life cannot,” said Whitesel.

Ten of Whitesel’s 20-plus years of motorcycle industry experience were at a dealership, which makes him a very knowledgeable TSM for the territory. He started at NPA in 2019 and enjoys the people and the product. Whitesel welcomes working in his new territory. “I’m looking forward to meeting the dealerships in my new West Virginia territory and understanding their business needs so that I can serve them better through all that NPA has to offer,” stated Whitesel.

“Chris is a key part of the NPA sales team and understands the pre-owned powersports business from the dealers’ side. We are excited to see him grow the Mountain state,” said Mike Murray, vice president of sales.

Dealers can reach Whitesel at cwhitesel@npauctions.com or (410) 459-1983.


6 – Parts Unlimited adds to e-bike staff for East Coast

Parts Unlimited’s Sales Team announced that Matthew Loof is the new E-Bike Key Account Rep and Product Specialist for the East Coast region.

Matthew Loof

Loof comes to Parts Unlimited with several years of managerial and sales experience related to cycling.  His riding experience includes on- and off-road e-bikes in the North Carolina mountains and foothills along with cross-country rides.

In his spare time, Loof enjoys playing music and learning guitar, cooking and craft beer.


7 – NORTH AMERICAN NVP PRODUCT EXPO RECAP – From Motorcycle and Powersports News

On the weekend of Aug. 20-21, the motorcycle and powersports industry descended on Madison, Wisconsin, at the Monona Terrace for the North American NVP Product Expo held by LeMans Corp., the parent company of Parts Unlimited, Parts Canada and Drag Specialties.

For two days, dealers in the LeMans distribution network attended seminars on how to sell products, walked a show floor of participating brands and socialized while admiring shows of custom bikes and wild stunts.

READ THE ENTIRE ARTICLE – https://www.motorcyclepowersportsnews.com/north-american-nvp-product-expo-recap/


8 – Complete Powersports Business Accelerate Conference scheduleFrom Powersports Business

We’re excited to see you at the Accelerate Conference, which will be held Nov. 14-16 at the Caribe Royal Resort in Orlando. The complete speaker lineup has been revealed in the September digital edition, so take an early look and check out the itinerary for the Accelerate Conference.

Speakers will consist of dealers from around the nation who will share their insights on the industry. Topics will be covered such as how to grow your team, launch a Business Development Center, operate your F&I department and so much more.

RAED ENTIRE POST HERE – https://powersportsbusiness.com/top-stories/2022/09/01/complete-powersports-business-accelerate-conference-schedule/


9 – Elway Powersports acquires dealership; first outside of ColoradoFrom Powersports Business

Elway Powersports has purchased Star City Motorsports in Lincoln, Nebraska, from owner Robert Kay. Star City features top brands such as Honda, Polaris, Can-Am, Sea-Doo, Ski-Doo, Kawasaki, Yamaha, Suzuki and CFMoto.

This marks the fourth Elway Powersports dealership acquisition in the last two years, and the first outside of Colorado.

READ THE ENTIRE POST HERE – https://powersportsbusiness.com/top-stories/2022/09/02/elway-powersports-acquires-dealership-first-outside-of-colorado/

This Week in Powersports Business – The week of August 21, 2022

This Week in Powersports Business – The week of August 21, 2022

Here are a few stories that came across my desk that I think are relevant and interesting to the powersports business community.


1 – Holeshot gets acquired by Rox Speed FXFrom Powersports Business

The snowmobile brands that were on display at the Parts Unlimited/Drag Specialties/Parts Canada NVP in Madison over the weekend were unique for sure. In the maze of motorcycle, ATV and side-by-side vendors, snowmobile companies like StudBoy and Woody’s were awash with activity for much of the weekend despite their winter-season-only appeal.

Rox Speed FX owner Chris Olin was spreading the news of his company’s growth during the Parts Unlimited NVP in Madison.

Over at Rox Speed FX, owner and president Chris Olin was celebrating a new deal that will lead to expansion for his company. Last week, Olin closed a deal that will bring Holeshot Products into Olin’s portfolio. Holeshot Products, founded by Chris Carlson, has been around since the late 1980s. Aaron Burquest took ownership in 2012 until the sale last week.

Cohasset, Minnesota-based Rox Speed FX plans to use Holeshot to grow deeper into the youth snowmobile segment, focusing on 120cc and 200cc class sleds.

“Right now, a stock 120 comes from the factory with a max speed of about 9 mph. With a few modifications, we can get them to 20 mph,” Olin said. “If a parent wants to do a motor mod, you can get up to 27 mph. Our goal is to grow handlebar risers, handlebars, throttle blocks, seat covers and gas caps in the youth segment with Holeshot. Right now the OEMs can’t keep up with the youth segment manufacturing-wise, so a lot of parents are looking to upgrade and mod older sleds. We want to fill that space with products from Holeshot by RoxSpeedFX.”

Olin is planning for expansion of the company’s headquarters to accommodate the new addition.


2 – Sea-Doo releases 2023 GTI personal watercraft series

Sea-Doo has announced the release of the 2023 GTI series that offers next-level versatility and affordability. With an attitude that begs riders to take every adventure to the next level, GTI are the watercraft built for anything. From spacious storage for ski ropes, snorkel gear and more, to ingenious LinQ accessory attachment points, there’s no end to the pure excitement the GTI offers.

That excitement goes even further with the optional iDF (Intelligent Debris Free) technology that clears clogged intakes with a simple button push. Riders can also rock their favorite summer jams with the optional 100-watt BRP Premium Audio system.

Sea-Doo has announced the release of the 2023 GTI series that offers next-level versatility and affordability.

A choice of Rotax 170- or 130-HP engine brings versatile power and performance to the GTI series. With exclusive ACE technology, it features fuel-efficient engines and proudly touts a sterling reputation for reliability. The Sea-Doo GTI series brings three offerings to the water, the GTI 130, GTI 170 and the GTI SE 130. GTI SE models offer the option of adding the exclusive iDF pump system. Each model includes the ability to add incredible versatility through a wide range of optional LinQ accessories that help make every adventure on water exactly what you want it to be.

Built on a robust and scratch resistant Polytec Gen II hull, all GTI models offer a ton of usable space and superior stability. The second generation Polytec design is more scratch-resistant than fiberglass with improved impact resistance and reduced weight for exceptional handling and efficiency. The exclusive Ergolock seat design makes the rider one with the watercraft for confidence-inspiring control. The unique hull design keeps handling playful yet predictable for an unbeatable fun factor.

Sea-Doo 2023 GTI

An incredible onboard experience comes standard with awesome rider-focused amenities to maximize every minute on the water. With a lower center of gravity and controlled handling in rough water, at speed and with up to three riders, it offers a playful, yet predictable ride. The extra width also makes boarding and movement about the watercraft a breeze.

Sea-Doo 2023 GTI SE

3 – Kawasaki awards Tetreault as District Manager of the YearFrom Powersports Business

Napoleon Tetreault has been named District Manager of the Year by Kawasaki Motors Corp., U.S.A., according to a recent social media post.

Tetreault, a former Powersports Business contributor, announced the honor on his LinkedIn.
Check out the post here.


4 – Quad Lock Appoints Motovan As Canadian Powersports Distributor

Quad Lock, the leader in smartphone mounts & accessories for Motorcyclists has signed Motovan as their Canadian Powersports Distributor.  

The Quad Lock range includes a suite of super secure mounts for a variety of motorcycle setups, industry leading Wireless Charging and Vibration Dampening solutions designed for Motorcycles, & protective cases for flagship Apple, Samsung & Google Pixel devices.  Additional products are also available for Cyclists, in the Car and even around the Home & Office.

Ben Taylor, Sales Director at Quad Lock says “We are thrilled to be working with a partner with such rich history and strong standing in the Powersports industry as Motovan.  We look forward to offering our growing range to Canadian consumers via their local Powersports Dealer.”

“We are extremely honoured and excited to represent the Quad Lock brand for Canada”, Mike Paladino, VP Motovan. “Our experienced team is looking forward to servicing our valued Powersports dealers with the Quad Lock offering for many years to come.”

Quad Lock products are available now via Motovan for Canadian Powersports Dealers.


5 – Volcon signs deal with Ted Turner ReserveFrom Powersports Business

Volcon Inc. has announced the agreement of Ted Turner Reserves to purchase eight of the company’s UTV units, the Stag, and to be a part of its UTV testing group. As a conservation-forward hospitality company based in New Mexico, more than one million acres of land will be utilized for testing. The pre-orders are non-binding and cancellable prior to delivery.

READ THE ENTIRE POST HERE – https://powersportsbusiness.com/top-stories/2022/08/25/reserve-agrees-to-join-volcons-utv-testing-group/


6 – Volcon Implements Comprehensive Program To Improve Profitability/Cash Flow

Volcon Inc. (NASDAQ: VLCN) (“Volcon” or the “Company”), the first all-electric, off-road powersports company, announced today a comprehensive program and manufacturing transition aimed at efforts to improve profitability and cash flow.

To improve cash flow and profitability over the immediate and near term, Volcon will close its manufacturing operations in Round Rock, Texas, merging its logistics and storage operations into a single location, reducing storage and fulfillment costs. To improve product margins, the Company has entered into a contract manufacturing agreement with GLV Ventures (GLV), an established automotive supplier and manufacturer. GLV Ventures and its partner companies have been providing sound automotive solutions, superior product development and advanced manufacturing in a timely, cost-effective manner for over 25 years. GLV will produce the Volcon Grunt in both current and future models, as well as the Volcon Stag, the class leading all electric UTV launched by Volcon in July 2022.

The Company expects these actions will improve overall gross margin on a product-by-product level by reducing materials, labor and overhead costs, reduce operating expenses due to lower headcount and facilities cost, all of which are expected to improve cash retention. The Company is also seeking to reduce its reliance on parts and components sourced from China, and will look to consolidate its supply chain to countries friendly to US manufacturers, especially those located in North America.

“The manufacturing, supply chain, and logistics environment in which small and emerging companies are participating is changing at a rapid pace. Socio-economic and geo-political landscapes are much different now than they were two to three years ago,” said Jordan Davis, Chief Executive Officer of Volcon. “For the past few quarters, our leadership team has been re-evaluating our costs across the entire organization to ensure we are appropriately structured to achieve profitability in order to set ourselves up for long-term success. While we’ve been able to successfully navigate supply chain and logistical issues to date, we believe the best course of action for our profitability and cash retention is to leverage the scale of third-party manufacturers. We believe that eliminating our reliance on Chinese components to the greatest extent possible, will improve our payment terms and cash outlay for parts and components that can be sourced closer to home. While we understand this transition will take time to execute, and that some products will require sourcing from southeast Asia for the time being, we believe that this cost-reduction plan stands as the best course of action to reach profitability as quickly as possible for our business and for our shareholders. As part of this program, we’ve made the difficult decision to reduce the size of the Volcon team. This was a very difficult decision as we recognize that we are losing quality teammates. We thank them for their dedication to building a great product as we could not have brought the Grunt to market without them.”

To improve competitiveness and profitability in the immediate and near term, Volcon plans to look at additional opportunities to utilize third party manufacturers that have robust infrastructure, established supply bases that enable a lower cost structure, high utilization of overhead, and greater purchasing power. The Company believes these types of relationships will enable it to launch products at an accelerated pace that the Company believes will improve profitability in the near term.

About Volcon Inc.

Volcon Inc. is the first all-electric powersports company producing high-quality off-road vehicles. Based in Round Rock, Texas, Volcon joins many major electric vehicle companies located near Austin, Texas, an area that is poised to become the electric vehicle capital of the world.

Volcon was founded with the mission to enhance the outdoor experience while reducing the industry’s environmental footprint so that adventurers and workers alike can enjoy the outdoors and preserve it for generations to come. Volcon produces all-electric, off-road vehicles designed to elevate the adventure experience and help people get things done at work and on the home front.

Volcon’s first product, the innovative Grunt, combines a fat tire physique with high-torque electric power and a near-silent drive train which started shipping in September of 2021. Future two-wheel models may include the Runt, which is a youth-sized version of the groundbreaking Grunt, and an eBike, the Brat. The Stag and Project X are expected to be Volcon’s venture into the rapidly expanding world of UTVs and are expected in future years as the company continues to expand.

Volcon Contacts 

For Media: media@volcon.com 

For Dealers: dealers@volcon.com

For Investors: investors@volcon.com 

For Marketing: marketing@volcon.com  

For more information on Volcon or to learn more about its complete motorcycle and side-by-side  line-up, visit: www.volcon.com

Forward-Looking Statements

Some of the statements in this release are forward-looking statements, which involve risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including ”believes,” ”estimates,” ”anticipates,” ”expects,” ”plans,” ”projects,” ”intends,” ”potential,” ”may,” ”could,” ”might,” ”will,” ”should,” ”approximately” or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q filed with the SEC, which are available on the SEC’s website, www.sec.gov.