Suzuki Restructures Motorcycle and Marine Division

Suzuki Restructures Motorcycle and Marine Division

Late last week Suzuki put out the following press release announcing the split of the motorcycle and marine division in their United States operations. The move to separate the divisions will allow each to operate independently where they can control their own destiny and success. The move is effective on April 1, 2021.

The full press release is below.

Executing a comprehensive plan to build a strong foundation for the future, Suzuki Motor of America, Inc. has announced it will restructure its operations in the United States. This new direction will reorganize the Suzuki Motorcycle/ATV and Marine Divisions into two separate companies set to begin operations on April 1, 2021. This new organization is designed to give both new companies the best opportunity to optimize their success in their respective industries.

Suzuki Motor USA, LLC. will be headquartered in Brea, California, Suzuki’s corporate home in the United States since 1981. Suzuki Marine USA, LLC. will be based in Tampa, Florida in the heart of the marine business in North America. Suzuki first entered the United States in 1963 and was originally based in Santa Ana, California before moving to its landmark, Pagoda-inspired building in Santa Fe Springs, California.

Satoshi Uchida will serve as Chairman and Masami Haga will serve as President of the new motorcycle/ATV company. Masahiro Yamamoto will serve as President of the new marine company. “Both the Motorcycle/ATV and Marine Divisions are enjoying solid success in their respective businesses,” said Uchida. “As we proceed in reorganizing into two separate companies, we look forward to the Suzuki brand continuing to thrive in the United States.”

The primary goal of this reorganization is to strengthen each business. Key objectives are to achieve greater efficiencies, speed up decision-making, and position each company for increased sales and growth in the United States.

The location of Suzuki Marine USA, LLC. in Tampa was strategically chosen to expand Suzuki’s business, improve collaboration within the marine industry, and strengthen its relationship with boat builders, dealers, and vendors. The Gulf Coast location also provides convenient access to Suzuki’s new Marine Technical Center opened in Panama City, Florida in June, 2020.

About Suzuki:

Suzuki Motor of America, Inc. (SMAI) distributes Motorcycles, ATVs, Scooters, Outboard Motors, and Automotive Parts, Accessories, and ECSTAR Oils & Chemicals via an extensive dealer network throughout 49 states. Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of Motorcycles, ATVs, Scooters, Automobiles, Outboard Motors, and related products. Founded in 1909 and incorporated in 1920, SMC has business relations with 201 countries/regions. For more information, visit www.suzuki.com.

Friends Stuff Friday – Volume 4 – John Sigismondi

Friends Stuff Friday – Volume 4 – John Sigismondi

Friends stuff Friday – Volume 4 – This week’s Friends Stuff Friday is a moto friend that I’ve known forever. I seem to recall meeting John Sigismondi when I was working at Woodbridge Powersports in the late 80s. John rode for the shop, and after a couple of years into his support ride, he came to me and asked if the owner would be interested in supporting a racing team. The “team” would all have the same gear and sponsors, just like they do professionally, and our local racers would race the local tracks, all presenting a professional image to drive business to the shop. My memory escapes me now, but I remember Jim Kapitan, Mike Peat, Jimmy McIlvaine, and John being involved with the team the first year. I think it was 1995, and I recall John lining up sponsorship for the team from companies like Thor, FMF, and Pirelli. Maybe John can find some old photos of the team.

Anyway, from there, John kept on hustling, eventually winding up at what is now Feld Entertainment taking care of freestyle events across the country. He moved to Florida, where he and his wife Kim raised their children and built themselves a great life.

Now for the cool thing that John is up to at the moment. He and his son Jack are at the helm of the new and improved Tampa MX track. They purchased the track from the previous owners, and with the help of another Jersey guy, Bobby Jimenez, they’ve rebuilt the entire track and are doing great things for the local motocross scene.

If I know one thing about John, when he puts his mind to something, watch out, great things will follow.

If you are in the Tampa, FL area, check it out and tell him I said hi.

What is Friends Stuff Friday? Ok. Here’s the deal, I am fortunate to have some incredibly talented friends and acquaintances, and I got to thinking, how can I let the world know about them and what they do? That’s where this post comes in. Each week, I’ll gather up some of the cool stuff people I know have done or are involved with and post it here for everyone to see. If you like what they are doing, give them a follow, drop them a message, and let them know how cool what they are doing is. I have to admit, this isn’t an original idea, I did something on social media a long time ago, I just felt it was the right time to get it going again.

Raceway Park Motocross Photos from 11/1/2020

Raceway Park Motocross Photos from 11/1/2020

Lukaitis Photo was on hand for the event to capture the racing action at Raceway Park on Sunday, November 1, 2020. All of the images can be found at the link below.

Lukaitis Photo images from November 1, 2020

As always the images are in alphabetical order by the riders “last name” with all holeshot pictures labeled as “start”.

All images on Lukaitis Photo are keyworded by the last name of each rider and have been since we began in 2005. By searching the site, you will be able to find all images ever taken under that keyword.

Images are available for purchase in print or digital forms for as low as $1.99 each. Please purchase the digital download if you are planning on using the image on your social media accounts. There are several print options available. Anything from a standard print to more art worthy canvas and glass prints.

As always, thank you for your support.

Friends Stuff Friday – Volume 3 – Dale Spangler

Friends Stuff Friday – Volume 3 – Dale Spangler

Friends stuff Friday – Volume 3 – Another friend from the moto business. This week’s edition is Dale Spangler. It’s strange for as many years as we were both in the powersports business we only met face-to-face for the first time a couple of years ago at a Tucker Show.

Dale was an accomplished racer back in the day but his real talent is producing copy and content for various powersports clients. He worked for many years at WPS and then Tucker but when the pandemic hit, his position was a victim of budget cuts at Tucker. Now he’s on his own with his company Buzz Media and he is producing great content.

More about Dale and his business can be found at dalespangler.com – head on over and see if he can help you.

What is Friends Stuff Friday? Ok. Here’s the deal, I am fortunate to have some incredibly talented friends and acquaintances, and I got to thinking, how can I let the world know about them and what they do? That’s where this post comes in. Each week, I’ll gather up some of the cool stuff people I know have done or are involved with and post it here for everyone to seeIf you like what they are doing, give them a follow, drop them a message, and let them know how cool what they are doing is. I have to admit, this isn’t an original idea, I did something on social media a long time ago, I just felt it was the right time to get it going again.

Friends Stuff Friday – Volume 2 – Kevin Rogers

Friends Stuff Friday – Volume 2 – Kevin Rogers

Following up from last week’s edition with my friend Jay Lynch is another motocross friend. I don’t go as far back with Kevin as I do with Jay, but it is really cool to watch him evolve in the stunt business. This week’s Friend Stuff Friday is Kevin Rogers as the Stunt Coordinator on the new HBO Max Original Film – Charm City Kings. I’ll have to admit, I haven’t seen the movie yet, probably this weekend, but this was Kevin’s first shot as the stunt coordinator, and from the highlights that I have seen, he’s done a great job. It is even cool that Jay Lynch and his daughter Brionna are stunt drivers in the film as well.

Congrats Kevin.

Here is the trailer.

What is Friends Stuff Friday? Ok. Here’s the deal, I am fortunate to have some incredibly talented friends and acquaintances, and I got to thinking, how can I let the world know about them and what they do? That’s where this post comes in. Each week, I’ll gather up some of the cool stuff people I know have done or are involved with and post it here for everyone to seeIf you like what they are doing, give them a follow, drop them a message, and let them know how cool what they are doing is. I have to admit, this isn’t an original idea, I did something on social media a long time ago, I just felt it was the right time to get it going again.