Congratulations to Powersports Business Magazine on announcing a banner 2015. This information comes shortly after the industry benchmark Dealernews announced they were ceasing publication.
Dealernews Ceases Publication 12/23/15
Created in 1965, Dealernews celebrated its 50th anniversary last June and was go-to for information in the powersports industry for years. They ran the highly successful industry trade show in Cincinnati and later Indianapolis but with dwindling industry support the Dealer Expo was eliminated.
In a recent post, Powersports Business speaks about a record number of stories in 2015, and a stronger connection to their audience with webinars, the Powersports Business Institute @ AIMExpo and a strong commitment to their social media accounts.
How can one industry publication be so successful while another cease to exist? Why do you think Dealernews is no more and Powersports Business is succeeding?
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