Every day I read hundreds of websites with content ranging from motorcycles and automobiles to social media, business, news, etc. I get the content using Feedly and save it to Evernote to use later.
With all of this great content coming across my screen I thought I would review these items and offer my suggestions for the powersports industry on how to put them into practice. No reason to re-invent the wheel, right? So with that here is a recent article I read from the Hootsuite blog speaking about five things that you didn’t know were popular on You Tube.
Here is a link to the full article – 5 Things You Didn’t Know Were Popular on You Tube.
- What’s In My Bag
- Things Being Crushed
- Contouring Tutorials
- Pregnancy Announcements
- Unboxing Videos
How can you take these suggestions and put them into use at your dealership?
Before we begin, these don’t need to be five camera shoots with all kinds of editing, music, and action. Most You Tube videos are very informal and straightforward. However, there are a couple of things to keep in mind. Make sure the video is well lit, make sure you can hear what is being said, and make sure it’s NOT shaky. A GoPro or even your cell phone product high-quality video, just put them on a tripod or small mount, and you’re good to go.
Now let’s look at these popular categories and see how they fit in the powersports business.
#1 What’s In My Bag?– The typical content for this type of post is the fashion and lifestyle industry with popular You Tubers showing you what they have in their bag. Here is how I suggest you re-purpose this idea for your business. How about a look into the massive toolbox of you “A” technicians. They spend a ton on their tools are are usually very proud of their collection. It shows the customer the level of professionalism and understanding the technician has. It might even eliminate the popular service department questioning when it comes to hourly rates. Here is another suggestion for the franchised dealers. Take a video of all the special tools the OEM makes you buy. That’s another hefty investment, show how they are used and separate you from the repair shop down the block.
#2 Things Being Crushed- It took me a while to come up with something for this. I guess you could crush stuff but not so sure how well that would work. This became popular on the You Tube page of a manufacturer of building supplies. My suggestion to use this concept for a powersports business would be to offer 5 minute feature and benefit videos with the vehicles or accessories you sell. Set up a simple step and repeat banner with your shop’s logo and make sure you watermark it (to get the benefit when it’s shared) and go to town. 3-5 minutes per video max. If you have more to talk about produce multiple videos.
#3 Contouring Tutorials- Yes, that’s putting make-up on. I guess you could join the craze but I think something different would be more appropriate. The reason for the popularity of these types of videos is for the How-To effect. People search You Tube first when they are trying to figure how to do something. Step and be that expert. Oil changes, changing a headlight bulb, replacing the visor on a helmet. Again make sure it’s done in front of the logo banner and you watermark it. Set the right tags and you’re all set.
#4 Pregnancy Announcements – Wow, I thought the last one was tough. But this is all about emotion. Remember the feeling when you got your first motorcycle, record and post that. (Don’t forget to get the customer’s permission). What about your employees? One thing I always remember about working at dealerships was the feeling of camaraderie with other staff and customers as well. We were lucky to work in a business focused on a hobby we love. We all eat, sleep and breathe motorcycles. Share that emotion.
#5-Unboxing Videos – This is easy. You get new stuff in everyday. Video it. Provide witty commentary and again don’t forget to brand your video and tag accordingly.
So there you have it. Five different suggestions to put in place today to build your You Tube channel up with more content.
Thanks to Hootsuite for the inspiration for this article. Hopefully, you’ll put some of the ideas into work, and they’ll succeed in branding your dealership in the very cluttered world.
Thank you for reading, and I look forward to any questions or comments.
As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think/, Please vet all ideas against your business plan before implementing them.