Across the country, the racing season is getting underway, and for many of you, the time is now to make sure your plan is in place and ready to go.

Not your racing program, but your marketing and social media plan. In a previous post, I outlined how to create a content calendar and why you should focus on a smaller number of sponsors to provide value. And we’ve discussed the importance of image and appearance.

But this is the time to act. Enough saying I’m gonna do this or I’m gonna do that. The time is now to act.

So write those posts, set-up that information table at the track and show your sponsors how you can drive them business.

As the old Nike saying goes “Just do it!”