There were two big stories coming out of Anaheim last Saturday night. One was Ken Roczen’s victory in the main event, but the other might be more important. He showed up for Thursday’s press conference in a high-end suit instead of the typical team shirt and Red Bull hat. What makes this newsworthy you might ask? It’s the fact that Roczen set himself apart from the rest of the field bringing professionalism in the sport to the next level.

Why was Kenny wearing a suit?

So what does that mean for you and your professionalism? Now, I’m not suggesting that you show up to the races in a suit, but you should certainly look at your appearance on race day.

Do you show up with old t-shirts or dirty jeans? What does your pit area look like? Does it present a professional appearance for you and your sponsors?

Professional race teams show up for each race ready to go with everything spit shines and professional. They do this, so their sponsors are represented in the right manner. Their bikes are clean and ready to go as are the riders gear and all pit set-up items. This level of professionalism is crucial to not only representing the people that support you but to your brand as well.

You should strive to match this professionalism.

So make the commitment to make sure you are always putting your best foot forward at the track. Appearance matters.

As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.

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