SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Posts about motorcycles and other business-related items.
Just this week, Instagram announced that it surpassed 500 million monthly active users and 300 million daily active users. This growth is astounding with Instagram more than doubling its user base …
Continue Reading about Instagram for Your Powersports Business →
Every day I read hundreds of websites with content ranging from motorcycles and automobiles to social media, business, news, etc. I get the content using Feedly and save it to Evernote to use …
Continue Reading about YouTube Hints for Powersports Business →
Do you attend trade shows? Why or Why Not? This is something that I've questioned for the past couple of years. In my previous life as Parts and Accessory manager I always felt that education was …
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On of the most talked about trends in marketing, today is the use of influencers to promote a product or service. A recent AdWeek statistic showed that around 40% of respondents said they'd purchased …
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Across the country, the weather is finally starting to clear up, and people are out on their bikes enjoying the ride. Motorcycle dealers everywhere are experiencing busy Saturday afternoons with …
For 2016 we will again be exhibiting at the Parts Unlimited Supershowcase events. These are small, one night shows that take part several times each year in conjunction with the Monster Energy …
Continue Reading about Parts Unlimited Supershowcase Show Set-up →
Closing out 2015 my role at Bel-Ray changed to include more show and event management. More than just Bel-Ray, I took over management of shows for our sister company Royal Purple as well and as such …
Wow, what a crazy year. My work has taken me across the country several times for events and I have to say each trip holds memories and experiences. Representing Bel-Ray, Tru-Fuel and Royal Purple …
Congratulations to Powersports Business Magazine on announcing a banner 2015. This information comes shortly after the industry benchmark Dealernews announced they were ceasing …
Continue Reading about Powersports Business vs Dealernews – Why One Succeeds While Another Fails →
Bel-Ray Announces Partnership With Husqvarna MotorcyclesIndustry Leader Bel-Ray to provide first fill and racing support for global Husqvarna operations I am so excited to be sharing this news. …
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One of the great parts of my job is being able to execute promotions that we do. One such promotion was the RCH bike Giveaway contest that we ran in conjunction with the Supercross and National …
POWERSPORTS DIVISION Working for Bel-Ray, I am often called upon to produce content for not only our website but for additional publications as well. Below is a recent article I wrote for our …
