Racer Marketing – Put Your Best Foot Forward

Racer Marketing – Put Your Best Foot Forward

There were two big stories coming out of Anaheim last Saturday night. One was Ken Roczen’s victory in the main event, but the other might be more important. He showed up for Thursday’s press conference in a high-end suit instead of the typical team shirt and Red Bull hat. What makes this newsworthy you might ask? It’s the fact that Roczen set himself apart from the rest of the field bringing professionalism in the sport to the next level.

Why was Kenny wearing a suit?

So what does that mean for you and your professionalism? Now, I’m not suggesting that you show up to the races in a suit, but you should certainly look at your appearance on race day.

Do you show up with old t-shirts or dirty jeans? What does your pit area look like? Does it present a professional appearance for you and your sponsors?

Professional race teams show up for each race ready to go with everything spit shines and professional. They do this, so their sponsors are represented in the right manner. Their bikes are clean and ready to go as are the riders gear and all pit set-up items. This level of professionalism is crucial to not only representing the people that support you but to your brand as well.

You should strive to match this professionalism.

So make the commitment to make sure you are always putting your best foot forward at the track. Appearance matters.

As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.

Dungey Out for 6 Weeks – What does that do to the championship chase?

Dungey Out for 6 Weeks – What does that do to the championship chase?

Dungey out for 6-8 weeks. The news hit the motocross community with a thud on Tuesday night. Mr Consistency, the Diesel himself, Red Bull KTM’s Ryan Dungey would be forced to miss several rounds of the Lucas Oil AMA Pro Motocross series as a result of an injury suffered in Colorado last weekend.

Ryan Dungey, Budd's Creek 2014. Photo by Scott Lukaitis

Ryan Dungey, Budd’s Creek 2014. Photo by Scott Lukaitis

The injury, a cracked C6 vertebra will require 6-8 weeks of recovery, effectively ending Dungey’s 2016 outdoor season. At the minimum Dungey would miss Mt Morris (PA), Blountville (TN), Red Bud (MI) and Southwick (MA). Add Millville (MN) and Washougal (WA) if he rests the full 8 weeks.

What does this mean for the title chase? Well for 1 thing, RCH/Soaring Eagle/ Jimmie Johns’s Suzuki rider Ken Roczen effectively has a 29 pointy lead over now 3rd place Monster Energy Kawasaki’s Eli Tomac going into the next round in Pennsylvania. More importantly Dungey was the only rider on the same level as Roczen during the first 6 motos of the season. Can Tomac step up and challenge Roczen and close the gap in the points chase?

Or will it be someone else stepping up and challenging Roczen’s championship hopes. The Honda duo of Trey Canard and Cole Seely are 4th and 5th. Canard is 46 points back and Seely is 54 points back after the first 3 rounds. Can they challenge Roczen consistently enough?

Ken Roczen. Scott Lukaitis Photo

Ken Roczen. Scott Lukaitis Photo

One thing for sure this title is now Roczen’s to lose and the way he’s been riding the first 6 motos of the season, I don’t see that happening.

Either way it’s going to be an interesting summer on the national tour.

Press Release from Motocross Press

2016 Outdoor Motocross Predictions – Hangtown Opener

2016 Outdoor Motocross Predictions – Hangtown Opener

The 2016 outdoor motocross season is less than a week away. Can Ryan Dungey continue his winning ways? Has Ken Roczen found the magic to take the championship he last held in 2014? What about Eli Tomac, Jason Anderson, Justin Barcia and a host of other racers ready to challenge for the championship. And that’s not even looking at the 250 series. Everyone is back to zero when the gate drops Saturday afternoon in Hangtown.

The series runs for 12 rounds between now and the end of August. 2016 marks the return of Southwick to the schedule. The “Wick” offers the racers a completely different type of track than the rest of the series and it’s date in July should make it nice an warm further testing man and machine.

The series opens in Hangtown. More specifically in Rancho Cordova, CA, a city in Northern California’s Sacramento County. 2016 marks the 48th anniversary of the event making it the oldest stop on the AMA national circuit.

For more information on Hangtown, check out MX Sports online for all of the details.

Hangtown MX Classic Info

2015 Hangtown Motocross Classic Winners

450 Class: Eli Tomac
250 Class: Jeremy Martin

Who will win this year? Here are my top 3 for each class and who I think will see it all to the end of the series this August in Indiana.

Hangtown 450

Ryan Dungey – I think Dungey will take his momentum from Las Vegas right into the outdoors with an overall victory. I don’t feel like it will be a 1-1 sweep perhaps a 2-1 for the overall.

Ken Roczen – 1-2 moto scores for second overall. Rozen’s been flying the last couple of the weeks of the supercross series and if not for a small mistake in Las Vegas I think he would have won. I think Dungey and Roczen will do battle all season long swapping wins and overall’s throughout the series.

Eli Tomac – Tomac will take his recent momentum along with the memory of his 2015 outdoor speed into a solid opening weekend finish setting up 2016 to be a very exciting year in outdoor motocross.

Hangtown 250

Jeremy Martin- 1-1 for the overall. I think Martin will be a dominant racer in the 250 class this season. It will be his final season in the class and I feel he could be the man to beat.

Aaron Plessinger-3-2 for second overall. Plessinger showed speed in supercross in 2016 and outdoors in 2015 so I think he could be the next guy on the box at Hangtown.

Zach Osborne- 2-3 for third overall. I think Osborne will be a solid top 3 racer each week, ready to pounce if the opportunity is right. Keep an eye on the #16 Husqvarna this season.

So who do I think will win each championship? What about my top 3? Here they are.


  1. Dungey
  2. Roczen
  3. Tomac


  1. Martin
  2. Osborne
  3. Savatgy

I’m planning on wrapping up each week following each event and adding a preview of the next week. Let me know what you think and check back in August to see how I did.