From the Motorcycle Industry Council. IRVINE, Calif., Nov. 4, 2019 – Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council (MIC), …
MIC Initiative – More Riders Riding More
One of the most important items that came out of last month's AIMExpo was the new MIC Initiative of More Riders, Riding More. The motorcycle industry is in a crisis. The group of riders that have …
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Motorcycle Ownership Among Women Climbs to 19 Percent
Late last month the Motorcycle Industry Council delivered some interesting data regarding the number of women owning motorcycles. The report indicated that now nearly 20% of motorcycle owners are …
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