AIMEXpo Dealer Registration Open

AIMEXpo Dealer Registration Open

The AIMExpo has just announced that the Dealer registration is open for their 2018 event. If you are a dealer in the United States and have the slightest bit of interest in improving your business then you need to get to this show. Sure it’s Vegas and flying there from the East Coast can be a little pricey, but you owe it to your bottom line. And dealer principles, this isn’t a trip for you and your wife and kids, it’s for you, and your parts manager, accessory manager, and service manager to attend. 
There are dealer seminars you can sign up for where you can learn the latest trends in all aspects of your business. Plus where else would you have the opportunity to speak directly with the people behind the brands you sell? 
So there are my 2 cents on why you need to go to Vegas in October. What are you waiting for? 
Complete AMIExpo Press Release below.
FREE registration now open for the 2018 AIMExpo presented by Nationwide!

Registering to attend this year’s show in Las Vegas is EASY! Click on the link below for Motorcycle & Powersports News preferred access registration. You can also register other attendees from your dealership. It’s simple and it’s FREE!

AIMExpo presented by Nationwide is THE Powersports Industry’s Expo, and it’s going to be the best one yet! This year’s show forms the cornerstone of Industry Week in Las Vegas with Monster Energy Cup and Las Vegas BikeFest. With the Mandalay Bay serving as our venue and housing partner, there are many great dining and entertainment venues for after show hours networking. Join us October 11-14 as Powersports takes center stage under the bright lights of Las Vegas!

With FREE registration you will:

  • IMPROVE your business by attending the FREE Powersports DEALER Seminars presented by Powersports Business
  • CONNECT face-to-face with 500+ motorcycle and Powersports exhibitors including top distributors Parts Unlimited/Drag Specialties and Tucker Rocky
  • SEE New 2019 Model and Product Launches
  • SAVE with exclusive show specials
  • Test ride the newest models from your favorite OEMs with DEMO rides at AIMExpo Outdoors!

If you have any questions about the registration process or the show, please contact Jack Young, Operations Manager (949) 517-7513 or

REGISTER TODAY to attend the 2018 AIMExpo presented by Nationwide.

See you in Las Vegas,

The AIMExpo Team


Tucker Rocky to Exhibit at AIMExpo

Tucker Rocky to Exhibit at AIMExpo

Last month, Tucker Rocky announced that they would be exhibiting at the AIMExpo in Las Vegas this October. This news comes as Tucker Rocky is restructuring following declaring bankruptcy in late 2017. The trade show landscape in the powersports business has been fascinating lately. In October 2017, it was announced that there would be no V-Twin expo in 2018 after a 17-year run. But the AIMExpo seems to experience success. The announcement of Tucker Rocky as an exhibitor is big news, coupled with the statement in November 2017 from Parts Unlimited and Drag Specialties where they signed a 2-year commitment to the show. Of the Big 3 US Distributors, only Western Powersports remains uncommitted to the show. Each distributor continues to hold their own dealer/rep shows in various locations around the country, but the AIMExpo is the only opportunity for reps, dealers, and consumers to all experience the powersports industry in a single location. 

The show will be held in Las Vegas in 2018 and returns to Colombus Ohio in 2019. The addition of both Parts Unlimited/Drag Specialties and Tucker Rocky are considerable additions to the show as the AIMExpo group tries to regain the show glory of Indianapolis Dealer Expo of years past. 

 Will they be successful? Only time will tell, but I think they are moving in the right direction. 

Register for the 2018 AIMExpo 

Dealer Registration

Exhibitor Information

General Information

Read complete Tucker Rocky announcement press release below. 

Tucker Rocky to Exhibit at AIMExpo presented by Nationwide this October

Leading Texas-Based Distributor Joins the Industry in Las Vegas

IRVINE, Calif.  – The American International Motorcycle Expo presented by Nationwide (AIMExpo) has added another industry powerhouse to its showfloor with Tucker Rocky making its commitment to the 2018 show this October 11-14 at the Mandalay Bay Convention Center in Las Vegas. The sixth-annual event makes its West Coast debut where it will again serve as the rallying point for collectively moving the powersports industry forward. The Texas-based distributor will have a significant presence on the showfloor, as the company recognizes the importance of the show and its impact on the future of the industry.

Dealers and consumers fill the entry to AIMExpo

“AIMExpo is a great venue to engage dealers and to showcase new products with our brand partners,” said Kenan Ikels, Vice President of Sales and Marketing, Tucker Rocky. “The Motorcycle Industry Council produced show serves an important purpose as the place for the industry to come together for business today, while building a future path for dealers and the rest of the industry. That’s why Tucker Rocky will be in Las Vegas, and we invite our customers to join us.”

As one of the leading distributors of motorcycle and ATV aftermarket parts, accessories and apparel, Tucker Rocky offers tens of thousands of products to its large dealerbase. Tucker Rocky recognizes the critical role dealers play in the future of the powersports business and reaffirms its commitment by engaging with these dealers and joining the industry in Las Vegas.

Tucker Rocky Logo

“As an important distributor partner to dealers, Tucker Rocky is a key addition to the show.  Research from prior shows indicates the top reasons dealers attend are to see new product and meet with their distributor, and we welcome the Texas-based company’s plans to do exactly that,” said Larry Little VP and GM of MIC Events. “This is a very important time in the powersports business and we look forward to working closely with the Tucker Rocky team, communicating to their dealers the value of attending this year’s show and uniting the industry in Las Vegas.”

Be sure to stay tuned to the website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitteror Instagram: @AIMExpo.

Parts Unlimited/Drag Specialties to Display at AIMEXpo

Parts Unlimited/Drag Specialties to Display at AIMEXpo

The news hit last week. PARTS UNLIMITED/DRAG SPECIALTIES SIGNS TWO YEAR COMMITMENT TO EXHIBIT AT AIMEXPO. In my opinion, this is one of the most important pieces of news regarding the AIMExpo in recent memory. While they are not the first of the big 3 US distributors to display at the AIMExpo (Tucker Rocky did in the early years), the return of Parts Unlimited could usher in the glory days of the old Dealer Expo that took place during the height of the powersports industry business.

Back in the days of the Dealer Expo, when the powersports industry was at an all-time high, everyone had display space. Distributors large and small, national and regional. The trade was firing on all cylinders, and everyone was enjoying the good life. But as the industry began to decline Parts left the expo, then Tucker Rocky and from what I recall, WPS was the only one displaying those last years in Indy.

Each distributor reviewed their show plans, and the Dealer Expo/AIMExpo was no longer a part of it. But will this announcement spark a return from WPS and Tucker Rocky and then all of the small regional distributors again? In my opinion, it will. Maybe not in 2018 but certainly in the years to come. Although because of the recent Chapter 11 announcement from Tucker Rocky we might not see them right away. But I do believe WPS will follow Parts Unlimited to the AIMEXpo.

I truly believe that in order to grow, the industry needs events like the AIMExpo. It gives manufacturers, distributors, and dealers with an opportunity to talk and share stories. Good, bad and ugly.

So with all of that in mind will I see you in Las Vegas for AIMExpo 2018?

Complete press release. IRVINE, Calif. – The American International Motorcycle Expo presented by Nationwide, (AIMExpo) is pleased to welcome Parts Unlimited/Drag Specialties as an exhibitor at the 2018 event in Las Vegas (October 11-14) and in 2019 when the show makes its return to Columbus, Ohio.

The global parts and accessories distributor will join the greater powersports industry as a vital addition to the annual platform that creates the opportunity for industry, dealers, vendors, and media to come together in one place at one time to highlight key brands and showcase new product, conduct business, network, and address industry challenges and opportunities. Parts Unlimited/Drag Specialties and its host of brands extend the lineup of exhibitors represented at AIMExpo presented by Nationwide as the first major distributor, a key category important for continued growth of the show.

“Parts Unlimited has deep roots in the industry, and it’s pivotal to be among our peers to assess the health of the sport and industry while also creating the opportunity to make connections with new and existing dealers and vendors,” said Mike Collins, CEO. “The MIC produced event provides a highly important place for powersports businesses to come together.”

Founded in 1967 by Fred Fox, Parts Unlimited/Drag Specialties is the world’s largest distributor of powersports aftermarket parts and accessories and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Along with sister companies, Parts Canada and Parts Europe, they sell to dealerships worldwide. The company portfolio includes noted brands Thor, Icon, Moose, Z1R, Arctiva, Slippery, and AMS.

“In just over five years, AIMExpo presented by Nationwide has established itself as North America’s annual gathering place for all of powersports, and the addition of iconic distributor Parts Unlimited/Drag Specialties signifies the platform’s value and importance for all industry constituents,” said Larry Little, vice president and general manager, MIC Events. “Post-show research confirms that meeting with distributors is a top reason for dealers to attend the event, and we look forward to partnering with them to expand the core value for dealers joining the greater industry in Las Vegas and Columbus.”

Be sure to stay tuned to the website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo presented by Nationwide on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.

AIMExpo 2017 by the Numbers

AIMExpo 2017 by the Numbers

Earlier this month the organizers of the AIMExpo posted an infographic with the show’s statistics.

There were 18176 in total attendance with 2090 coming from powersports dealers. 38 countries were represented by these attendees as were 48 of the 50 states. There were just under 500 exhibitors and 26 oems were represented.

All of these are positive numbers and in my opinion, the show was a success.

Taking place in Colombus, Ohio for the first time the vide around the event, in the restaurants, and in the hotels was positive and all-encompassing. It was very similar to the old days of the Dealer Expo in Indianapolis.

For 2018, the show moves to Mandalay Bay in Las Vegas for a year before coming back to Colombus again.

Check out this wrap-up video from the show and follow the link for more information on AIMExpo 2018.

aimexpo 2017

Positive Data from AIMExpo

Positive Data from AIMExpo

The 4th Annual AIMExpo concluded a couple of weeks ago, and in a press release, the organizers provided some very interesting data.

The show that took place in Orlando, FL drew 18,399 attendees over the four days with a record number of 12,029 being powersports consumers. The were 451 exhibitors with OEM support from Honda, KTM, Suzuki, and Yamaha joining in on the action.

As an event planner that looks at shows and events, I am mixed on the success of the AIMExpo. Is it a dealer show or consumer show? Does it take the place of the old Dealer Expo or run in competition with the IMS consumer shows taking place soon? I had always hoped for it to fill the gap left by the Dealer Expo going away, but clearly, this is a hybrid show with a strong consumer component.

In any event, the organizers show 2,459 attendees from 1,116 dealers with those attendees filling more than 1000 seats in the Powersports Dealer Seminars. This is a very positive sign and something that I see increasing next year when the show moves to Ohio. (AIMExpo Moves to Columbus for 2017)

Another really positive number coming out of the show was the amount of social media impression gathered during the event. More than 32 million social media impressions via Facebook, Instagram, Snapchat, Twitter, and YouTube showing and increase of 10 million impressions from the 2015 event.

Plus, I guess you can’t beat it when you get more than 12,000 potential end-users past your booth during a show. It just requires a different focus by the booth staff.

Now it’s time to look forward to 2017 and the relocation of the show to Columbus, OH on September 21-24, 2017 where I think the proximity to a larger percentage of dealers will show a dramatic increase in dealer attendance. 

See you in Columbus.




As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your business plan before implementing them.