SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Ben Franklin once said, “An investment in knowledge pays the best interest.” These timeless words resonate more today than ever, especially in the fast-paced world of retail and powersports …
Continue Reading about Empower Your Team: The Value of Investing in Knowledge →
Did you know it can cost 5 to 25 times more to acquire a new customer than to retain an existing one? Whether you believe the low end or the high end, it’s clear that investing in customer retention …
Continue Reading about Powersports Business Quick Tip: Mastering Customer Appreciation →
In a world of endless information, social media pressure, and decision fatigue, it’s easy to get stuck. Analysis paralysis, procrastination, and chasing perfection can stall your progress, but here’s …
Continue Reading about Stop Saying “I’m Gonna” — Start Saying “I Did” →
As the chill of winter slows foot traffic, it’s tempting to let your store settle into hibernation mode. But don’t let the off-season become a missed opportunity! Now is the perfect time to tackle …
Continue Reading about Avoid the Winter Slump: Refresh Your Store and Get Ready for Success →
Here is a recent blog post I wrote as a part of my role at Engine Ice as their Director of Sales and Marketing. As the air turns crisp and pumpkin spice takes over everything from lattes to air …
Continue Reading about It’s Not Pumpkin Spice, but It’s Specially Designed for Your SXS/ATV! →
Powersports dealers need to keep up with trends in the marketplace. Not just trends in powersports, but trends in retail as a whole. One of those emerging trends is ordering online and picking up …
I wrote about this topic back in July. Educate Your Staff - Invest in Knowledge At that time I suggested that you organize a training program during the winter downtime. Well, did you? …
This article originally appeared at Powersports Business Online, February 21, 2018. We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists. …
This article originally appeared at PowersportsBusiness.com on January 18, 2018. Are you a big fish in a small pond? A small fish in a big pond? Or worse yet, a small fish in a small pond? I’m …
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There has been a great deal of conversation in the powersports industry lately. Bike sales are down, the average age of motorcyclists is getting older, and people are turning to other forms of …
Continue Reading about Saving the Powersports Industry – One New Rider at a Time →
This post first appeared on Powersports Business, November 29, 2017 By now everyone is aware of the need for social media. Regardless of your type, B2B, B2C, manufacturer, or retailer, you must …
This article first appeared on Powersports Business online October 26, 2017 During the summer selling season, we are often too busy to have lunch, let alone focus on improving our business. But …
Continue Reading about Eight ways to improve your business this fall →
