SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Here is a recent blog post I wrote as a part of my role at Engine Ice as their Director of Sales and Marketing. As the air turns crisp and pumpkin spice takes over everything from lattes to air …
Continue Reading about It’s Not Pumpkin Spice, but It’s Specially Designed for Your SXS/ATV! →
Powersports dealers need to keep up with trends in the marketplace. Not just trends in powersports, but trends in retail as a whole. One of those emerging trends is ordering online and picking up …
I wrote about this topic back in July. Educate Your Staff - Invest in Knowledge At that time I suggested that you organize a training program during the winter downtime. Well, did you? …
This article originally appeared at Powersports Business Online, February 21, 2018. We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists. …
This article originally appeared at PowersportsBusiness.com on January 18, 2018. Are you a big fish in a small pond? A small fish in a big pond? Or worse yet, a small fish in a small pond? I’m …
Continue Reading about Eight ways to win the local business. →
There has been a great deal of conversation in the powersports industry lately. Bike sales are down, the average age of motorcyclists is getting older, and people are turning to other forms of …
Continue Reading about Saving the Powersports Industry – One New Rider at a Time →
This post first appeared on Powersports Business, November 29, 2017 By now everyone is aware of the need for social media. Regardless of your type, B2B, B2C, manufacturer, or retailer, you must …
This article first appeared on Powersports Business online October 26, 2017 During the summer selling season, we are often too busy to have lunch, let alone focus on improving our business. But …
Continue Reading about Eight ways to improve your business this fall →
This article was originally published online at Powersports Business on August 16, 2017. 10 tips to grow your business. The long days of summer are getting shorter, and kids are back to school …
Continue Reading about Capitalize on the end of the summer slowdown →
This post first appeared on Powersports Business, July 18, 2017. Ben Franklin once said, “An investment in knowledge pays the best interest.” "Investment in knowledge." Truer words have never …
Continue Reading about Educate Your Staff – Invest in Knowledge →
Looking for a wrap-up of all our posts in June? Then look no further than the links below. Raceway Park Regional Photos Monster Energy Supercross 2018 Schedule Announced Influencer Marketing - …
It's that time of the year where new bikes are coming into your shop. Rather than just opening the box and building them, why not use this opportunity to create content for your YouTube …
Continue Reading about Powersports Business – Creating YouTube Content →
