Lists are integral to our daily lives. From grocery shopping to bucket lists, they help us stay organized. Within a dealership, lists—specifically checklists—are invaluable tools for maintaining …
Are You the Big Fish in Your Local Market? How to Dominate Locally and Grow Your Business
Are you a big fish in a small pond, a small fish in a big pond, or worse yet, a small fish in a small pond? To succeed, you need to become the big fish in the small pond. Why? Because dominating …
Amplify Your Competitive Edge: A Dealer’s Guide to Standing Out
Quick question: Why should a customer buy from your store instead of the competition or online? It’s a straightforward question but one that requires a thoughtful answer. Your competitive edge—the …
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Empower Your Team: The Value of Investing in Knowledge
Ben Franklin once said, “An investment in knowledge pays the best interest.” These timeless words resonate more today than ever, especially in the fast-paced world of retail and powersports …
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Powersports Business Quick Tip: Mastering Customer Appreciation
Did you know it can cost 5 to 25 times more to acquire a new customer than to retain an existing one? Whether you believe the low end or the high end, it’s clear that investing in customer retention …
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Stop Saying “I’m Gonna” — Start Saying “I Did”
In a world of endless information, social media pressure, and decision fatigue, it’s easy to get stuck. Analysis paralysis, procrastination, and chasing perfection can stall your progress, but here’s …
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Avoid the Winter Slump: Refresh Your Store and Get Ready for Success
As the chill of winter slows foot traffic, it’s tempting to let your store settle into hibernation mode. But don’t let the off-season become a missed opportunity! Now is the perfect time to tackle …
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It’s Not Pumpkin Spice, but It’s Specially Designed for Your SXS/ATV!
Here is a recent blog post I wrote as a part of my role at Engine Ice as their Director of Sales and Marketing. As the air turns crisp and pumpkin spice takes over everything from lattes to air …
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Order Online – Pickup In Store
Powersports dealers need to keep up with trends in the marketplace. Not just trends in powersports, but trends in retail as a whole. One of those emerging trends is ordering online and picking up …
Are You Educating Your Staff?
I wrote about this topic back in July. Educate Your Staff - Invest in Knowledge At that time I suggested that you organize a training program during the winter downtime. Well, did you? …
Make a list and check it off.
This article originally appeared at Powersports Business Online, February 21, 2018. We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists. …
Eight ways to win the local business.
This article originally appeared at PowersportsBusiness.com on January 18, 2018. Are you a big fish in a small pond? A small fish in a big pond? Or worse yet, a small fish in a small pond? I’m …
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