This post first appeared on Powersports Business, November 29, 2017 By now everyone is aware of the need for social media. Regardless of your type, B2B, B2C, manufacturer, or retailer, you must …
Social Media is Not a Checklist
We have to be on social media. We need a Facebook Page, a Twitter and Instagram account. This is a very standard directive in business today. But what does it mean? Social media is not a checklist. …
Leverage Your Racers for Social Media Success
OK, so the keeps on asking why we're sponsoring all of these racers. And what do we really get from them anyway? They just cost us money! While in some cases this is true, looking at your store …
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How to Use Influencers to Increase Sales
On of the most talked about trends in marketing, today is the use of influencers to promote a product or service. A recent AdWeek statistic showed that around 40% of respondents said they'd purchased …
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