As you might know, I read content from hundreds of websites daily thanks to my handy feed reader Feedly, and then RSS feeds put out whenever there is new content. One of the sites I find interesting …
Southwick National Photos
Check out my gallery of more than 1000 photos from the AMA National Motocross at Southwick, MA last weekend. Photos from Southwick …
Losing the Customer
That's a pretty powerful title, right? So why would you want to learn how to lose customers? Read on and find out. Scrolling through the internet the other day I came across this great article …
Racer Marketing Quick Tip – Sponsor of the Week
Now that I've established that based on my background I might have some good ideas when it comes to promoting your racing career, here goes with my first tip. Sponsor of the Week- In this post, …
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Why Listen to Me?
Why listen to me? What do I know about racer promotions? My experience and expertise on this subject comes from both sides of the fence. Initially as a racer, then at the dealer level and finally …
Powersports Business Quick Tip – Customer Appreciation
Various studies have show that it takes between 5% and 25% more dollars to acquire a new customer vs. keeping existing customers. Depending on who you believe and err on the low side or go all in and …
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