SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
News and stories from the world of Powersports business. KTM’s Premium Manufacturer’s Warranty Extends Four-Year Coverage for 2025 KTM is extending the scope of its free KTM PREMIUM …
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If there is one trait that separates racers who build real marketing value from those who struggle to gain traction with sponsors, it is consistency. In racing, we understand the value of …
Continue Reading about Consistency — The Most Underrated Tool in Racer Marketing →
This week in US Powersports racing. Eli Tomac Becomes Most Decorated Racer in Daytona International Speedway History with Eighth Monster Energy Supercross Victory at Iconic Venue It was …
Continue Reading about This Week in Powersports Racing – the week of March 1, 2026 →
News and stories from the world of Powersports business. Yamaha Brings the 2026 Ténéré 700 World Raid to the U.S. Market Yamaha Motor Corp., USA, announces the 2026 Ténéré 700 World Raid, …
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For most racers, race weekends and practice days are about one thing: riding. The gates drop, the lap times matter, and the results are what everyone remembers. But if you’re serious about building …
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Welcome to The Power of ONE — my semi-regular reminder that small things matter more than we think. Every day we make a ton of decisions. Most of them feel routine. Normal. Forgettable. But …
