I spent the end of last week in Indianapolis, IN, representing Engine Ice at the PRI (Performance Racing Industry) Trade Show—and what an event it was! The 2024 PRI Show, held Dec. 12–14 at the …
The Power of ONE – Issue #17
Welcome to The Power of ONE – your semi-regular dose of inspiration and impact! Every day, we face countless choices, but there’s always that ONE decision with the potential to change everything. It …
This Week in Powersports Racing – The week of December 8, 2024
This week in US Powersports racing. MotoSport Steps Away from Sponsoring Pro Motocross Portland, OR - After nearly 10 years of partnering with MX Sports, MotoSport.com has decided to step …
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This Week in Powersports Business – The week of December 8, 2024
News and stories from the world of Powersports business. Motorcycle Industry Council Members Choose Two New Board Members, Re-elect a Third Ashmore Ellis, Co-Founder and CEO of Babes Ride Out …
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Powersports Business Quick Tip: Mastering Customer Appreciation
Did you know it can cost 5 to 25 times more to acquire a new customer than to retain an existing one? Whether you believe the low end or the high end, it’s clear that investing in customer retention …
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This Week in Powersports Racing – The week of December 1, 2024
This week in US Powersports racing. DANTE OLIVEIRA AND FMF KTM FACTORY RACING CLINCH BACK-TO-BACK WHS CHAMPIONSHIPS FMF KTM Factory Racing and Dante Oliveira have captured a second-consecutive …
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