We have to be on social media. We need a Facebook Page, a Twitter and Instagram account. This is a very standard directive in business today. But what does it mean? Social media is not a checklist. …
5 Ways to Use Instagram Stories for Racer Marketing
I recently came across an interesting article on Social Media Examiner titled "5 Ways to Use Instagram Stories for Your Business". It features some real action items that would certainly benefit …
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8 Days of SEMA 2016
As the event manager at Calumet responsible for trade shows under the Bel-Ray and Royal Purple the first week in November is probably one of the busiest in my entire calendar. Not only are we …
Racer Marketing – Professional Digital Appearance
I've previously discussed your online appearance in this article about your website, (Racer Promotion Quick Tip- Your Own Website) and we've also discussed the need for you to audit your social media …
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Positive Data from AIMExpo
The 4th Annual AIMExpo concluded a couple of weeks ago, and in a press release, the organizers provided some very interesting data. The show that took place in Orlando, FL drew 18,399 attendees …
KROC Coverage in Brapp Magazine
Take a look at the most recent Brapp Magazine for my coverage of KROC 2016 within their pages. Here's a link to the article. Brapp Magazine KROC 2016 Coverage …