Racer Marketing – Time to say Thank You

Racer Marketing – Time to say Thank You

For all of the racers that competed at Loretta Lynn’s this year. Congratulations. All of the hard work you put in training, testing, practicing and preparing has paid off. Hopefully, you came away from the ranch meeting or perhaps exceeding your goals. But, your work is not done.

Time to say thank you. And I don’t mean in a group text or social media post. I mean a real thank you, one on paper and hand written.

While the social media thank you is good and absolutely something that you should do, I recommend going one step further.

I suggest sending a handwritten thank you card to each of your sponsors. It is a straightforward task that shows gratitude to those that helped you get to the ranch and will even set you away from the other sponsored riders who are just in it for the deal. It acts like this that will forge long term relationships with the people in the industry and could lead to long term opportunities.

It’s straightforward to do.

Make a list of all of your sponsors. Be sure to include the address and contact name of your primary contact.

Go to the store and get thank you cards, nice ones, with real envelopes.

Sit down at a quiet place and get to work. Hand address each envelope in your best handwriting and begin writing your note. When you think about what to write, be specific, don’t just say thank you for your support. Perhaps a short introduction on how you finished and why their particular support helped you achieve your goals. Close by offering to send them a testimonial or image for their social media and include your email so they can get in touch.

Take the time to do this right. Don’t rush through it spelling things wrong or using the wrong grammar.

May Post Wrap-Up

May Post Wrap-Up

Looking for a wrap-up of all our posts in May? Then look no further than the links below.

Racing-
Racing Rituals – What are Yours?
Never Give Up – The Zach Osborne Story

Photos-
Raceway Park Motocross Photos Youth Series 5/27/17
Raceway Park Motocross Photos 5/28/17

Powersports Business-
Marketing Your Business without Social Media

Business of Racing-
The Business of Racing – Bevo Forti
Business of Racing – GoPro Guy

In addition to this site, ScottLukaitis, we also provide content to NJ Motocross and MX Gear Guide.  Check them out and let me know what you think.

Business of Racing – GoPro Guy

Business of Racing – GoPro Guy

Have you ever wondered how GoPro gets all of the great content for their YouTube channel? Well, on the supercross tour it’s in the hands of Jarred Browne and the great GoPro supported racers. In this video from GoPro, Browne goes over his work flow at an event and gives some tips on what settings to use to capture all of the action.

Recommended Resource – Feedly Feed Reader

Recommended Resource – Feedly Feed Reader

Every couple of weeks I’m going to point out a resource or website that I use and share with you why I think it’s valuable, informative or just interesting.

This weeks resource is Feedly. A feed reader tool that allows me to monitor hundreds of websites and only check them out when new items are posted. Most websites publish feeds (RSS Feed definition) and using a feed reader populates a list for you to review. What I particularly like about the Feedly version is the easy sharing options, the ability to save and read later, as well as the organization that allows me to put similar feeds in categories to read all at once. Without the Feedly reader, I’d be lost.

Check it out at Feedly.com

As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.

Bike Giveaway in Wisconsin

Bike Giveaway in Wisconsin

One of the great parts of my job is being able to execute promotions that we do. One such promotion was the RCH bike Giveaway contest that we ran in conjunction with the Supercross and National motocross series.

After thousands of entries, a winner was chosen and arrangements were made for us to deliver the bike. Chris Flairty of Waukesha, Wisconsin was the winner. On October 2nd, Sportland 2 of Oak Creek, Wisconsin assisted with the delivery. I flew in for the day and presented Chris with his new bike.

Check out some photos from the event below.