In today’s motorsports and powersports landscape, social media is not optional—it’s the fuel that drives your personal brand, influences sponsor value, and opens doors to new opportunities. The racers …
This Week in Powersports Racing – the week of December 21, 2025
This week in US Powersports racing. Suzuki charges into the 2026 Supercross season with an impressive lineup featuring Ken Roczen, Jason Anderson, and Colt Nichols Suzuki Motor USA, LLC and …
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This Week in Powersports Business – The week of December 21, 2025
Yamaha R9 Named “Best Sportbike of the Year” by Cycle World Magazine Yamaha Motor Corp., USA, has been recognized by Cycle World Magazine in its Ten Best Bikes of 2025. The …
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How to Get Local Media Attention for Your Racing (or Your Business)
If you’re trying to grow a racing program—or a small business—there’s one opportunity most people overlook because it feels too simple: local media. Not national. Not viral. Not “hoping someone …
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This Week in Powersports Business – The week of December 14, 2025
News and stories from the world of Powersports business. BRP Announces Appointment of Denis Le Vot as President and Chief Executive Officer BRP Inc. (NASDAQ/TSX: DOO) is pleased to …
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This Week in Powersports Racing – the week of December 14, 2025
This week in US Powersports racing. Honda HRC Progressive Confirms Returning Roster for 2026 SMX Season Riding a wave of success that has seen them win 16 professional AMA championships in …
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That’s a Wrap – PRI 2025
The PRI Show in Indianapolis has officially wrapped, and I wanted to take a moment to say thank you. To everyone who stopped by the booth—existing customers, new connections, racers, friends, and …
Sponsorship Is a Partnership, Not a Handout
If you’ve spent any time in the paddock, inbox, or DM requests of anyone who works in motorsports marketing, you already know the pattern: “Hey, can you sponsor me?” or “Can I get free product?” The …
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This Week in Powersports Racing – the week of November 30, 2025
This week in US Powersports racing. AMA Announces Nominees for 2025 AMA Racing Awards Following another remarkable year of racing across the nation, the American Motorcyclist Association has …
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This Week in Powersports Business – The week of November 30, 2025
News and stories from the world of Powersports business. Denago Powersports To Debut 4×4 ATV at AIMExpo AIMExpo welcomes back Denago Powersports for the third consecutive year, where it will …
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The Power of ONE – Issue #34
Welcome to The Power of ONE – your semi-regular spark of inspiration and impact. Every day, we’re faced with countless choices—but sometimes, it’s that one decision that can …
The Power of Storytelling in Racing: Turning Your Passion into a Marketing Advantage
In today’s racing world—whether you’re turning laps on a motocross track, a dirt oval, or a road course—your story is one of your most powerful marketing tools. Sponsors, fans, and even media …
