SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
When it comes to racing, results matter — but they’re not the only thing that matters. In today’s world of social media, sponsorships, and storytelling, a racer’s personal brand often holds just as …
Continue Reading about Building Your Racing Brand Beyond the Racetrack →
This week in US Powersports racing. Richard Gadson Wins 2025 NHRA Pro Stock Motorcycle World Championship In an unusual and unprecedented conclusion to the NHRA season, RevZilla/Motul/Vance …
Continue Reading about This Week in Powersports Racing – the week of November 16, 2025 →
News and stories from the world of Powersports business. Garage Composites Returns to Lead Dealer Evolution Education at AIMExpo 2026 AIMExpo’s Dealer Evolution Stage is set to deliver a new …
Continue Reading about This Week in Powersports Business – The week of November 16, 2025 →
News and stories from the world of Powersports business. Honda to Attend AIMExpo 2026 American Honda today confirmed that it will attend the 2026 American International Motorcycle Expo …
Continue Reading about This Week in Powersports Business – The week of November 9, 2025 →
Rockstar Energy Husqvarna's Ryder LeBlond P7 at Redmond AMA EnduroCross A mixed night at Round 4 of the 2025 AMA EnduroCross Championship in Redmond, Oregon, saw Rockstar Energy Husqvarna Factory …
Continue Reading about This Week in Powersports Racing – the week of November 9, 2025 →
[Your Logo / Title – optional] Weekly Race Report – [RIDER NAME] Date: [Insert Date]Location: [Track Name – City, State]Event: [Event Name or Series Round #]Team: [Team Name or …
This week in United States Powersports racing. Gaige Herrera Wins in Las Vegas to Set Up Dramatic Championship Finale At Pomona Gaige Herrera kept his hopes of winning a third straight Pro …
Continue Reading about This Week in Powersports Racing – The week of November 2, 2025 →
News and stories from the world of Powersports business. 2026 Kawasaki MULE PRO-FX 820 and MULE PRO-FXT 820 Side X Side For more than 30 years, Kawasaki MULE™ side x sides have been …
Continue Reading about This Week in Powersports Business – The week of November 2, 2025 →
When Chase Sexton’s highly anticipated move to Kawasaki was announced, it wasn’t just another press release or a quick social drop. It was a moment. The team launched the relationship with a …
If you’re in the powersports industry, you probably think of the Performance Racing Industry (PRI) Show as something for the “car guys.” And sure, on the surface it’s mostly about auto racing—stock …
Continue Reading about Why Powersports Companies Should Take a Closer Look at the 2025 PRI Show →
This week in United States Powersports racing. FMF KTM FACTORY RACING'S BEN KELLEY CLINCHES 2025 GNCC OVERALL TITLE KTM Offroad Weekend Update GRAND NATIONAL CROSS COUNTRY SERIES – ROUND …
Continue Reading about This Week in Powersports Racing – The week of October 26, 2025 →
News and stories from the world of Powersports business. SLIDE TO NEW LIMITS WITH THE 2026 KTM 450 SMR KTM’s peerless competition Supermoto motorcycle, the KTM 450 SMR, receives focused …
Continue Reading about This Week in Powersports Business – The week of October 26, 2025 →
