SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
This week in US Powersports racing. SUZUKI’S KEN ROCZEN CHARGES TO VICTORY AT DETROIT SUPERCROSS Ford Field in Detroit, Michigan hosted Round 11 of the 17-round Monster Energy AMA Supercross …
Continue Reading about This Week in Powersports Racing – the week of March 29, 2026 →
Welcome to The Power of ONE — or at least the current version of it. If you’ve been following along, you’ve probably noticed this thing has kind of changed as I go. The style’s a little different, …
Since 2005, Lukaitis Photo has been the trusted name in Raceway Park Motocross photography, capturing bar-to-bar battles, epic holeshots, and victory celebrations. We were on hand at …
Here is a recent article I wrote for the Rider's Report section of the Engine Ice website. ENGINE ICE RIDER'S REPORT Mud races are some of the most challenging—and most fun—events in powersports. …
Continue Reading about 7 Tips to Get Your Bike Ready for a Mud Race →
This week in US Powersports racing. Top-five finish for Rockstar Energy Husqvarna’s Malcolm Stewart in Birmingham 250SX contender Daxton Bennick sixth in East/West Showdown …
Continue Reading about This Week in Powersports Racing – the week of March 22, 2026 →
News and stories from the world of Powersports business. Dealers Wanted, Help Shape How Investors See the Powersports Industry The National Powersports Dealer Association (NPDA), in partnership …
Continue Reading about This Week in Powersports Business – The week of March 22, 2026 →
For many racers, sponsorship still revolves around two things: logos on the bike and posts on social media. But the racers who build long-term partnerships—the ones who get renewed, upgraded, and …
Continue Reading about Creating Sponsor Value Beyond the Track →
Since 2005, Lukaitis Photo has been the trusted name in Raceway Park Motocross photography, capturing bar-to-bar battles, epic holeshots, and victory celebrations. We were on hand at …
Continue Reading about Raceway Park Photos – Opening Day 2026 →
This week in US Powersports racing. Herrin Wins DAYTONA 200 Pushing Record Winning Streak To Four-In-A-Row History was made at the 84th running of the DAYTONA 200 as Josh Herrin took the …
Continue Reading about This Week in Powersports Racing – the week of March 8, 2026 →
News and stories from the world of Powersports business. KTM’s Premium Manufacturer’s Warranty Extends Four-Year Coverage for 2025 KTM is extending the scope of its free KTM PREMIUM …
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If there is one trait that separates racers who build real marketing value from those who struggle to gain traction with sponsors, it is consistency. In racing, we understand the value of …
Continue Reading about Consistency — The Most Underrated Tool in Racer Marketing →
This week in US Powersports racing. Eli Tomac Becomes Most Decorated Racer in Daytona International Speedway History with Eighth Monster Energy Supercross Victory at Iconic Venue It was …
Continue Reading about This Week in Powersports Racing – the week of March 1, 2026 →
