In a press release dated 9/16 the American International Motorcycle Expo (AIMExpo) announced plans to relocate the show and change the date in 2017, moving from October to September and Orlando to …
I read it on the internet so it must be true
Sure, you've heard it over and over again. Customers are just coming into my store to try things on then buy them online. Seem plausible, right, and I'm sure it happens here and there, however …
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Is Your Website Mobile Friendly?
In a recent Social Media Today article (HERE) it was pointed out that more and more people are moving away from a desktop view of the internet to a mobile view on their smartphone or tablet. "There …
Instagram Demographics and Why You Should Care
In a July 21 article on HootSuite, several interesting statistics came up regarding the Instagram user demographic. Their data comes from the 2015 Pew Research study of U.S. residents. With 1/2 …
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Core vs. Casual – Where is the powersports industry?
I recently came across this article in Transworld Business regarding the State of Skate and wondered if the results are valid for the powersports industry as well. Within the article (found here) …
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Powersports Business Quick Tip – Educate your Customer
Sy Syms coined the slogan "An educated consumer is our best customer" in a 1974 TV commercial and now more than ever this statement rings true. With the immediacy of information, right and wrong, …
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