A Look Back at Published Work  – ATV Sport December 2006

A Look Back at Published Work – ATV Sport December 2006

Here is a look back to 2006 and some coverage I provided to ATV Sport Magazine. The coverage was of the WPSA Quad Championship event held at Raceway Park in August 2006. The coverage ran in their December 2006 issue and I provided images and text for the 6-page spread.

Old Bridge Township Raceway Park Opens Motocross Racing Season March 18th

Old Bridge Township Raceway Park Opens Motocross Racing Season March 18th

This week I’ve been busy with drafting and distributing more press releases. The one for the Legends and Heroes Tour announcing Joe Burke as the Legend for the St Louis Supercross and the one below announcing the 43rd consecutive motocross season at Raceway Park in Englishtown, NJ. The Raceway Park release was not only picked up by the motorcycling community but by several local news outlets including MyCentralJersey.com.

I’ve also posted a quick video announcing the 2018 schedule. It can be found following the release below.

Iconic New Jersey Track Opens for 43rd Consecutive Motocross Racing Season

Englishtown, NJ, March 15, 2018- Old Bridge Township Raceway Park in Englishtown, New Jersey will open its motocross racing season on March 18th. The 2018 season marks the 43rd year that the facility has hosted motocross racing events making it one of the longest consecutively running race tracks in the country.

Famous for the annual Kawasaki Race of Champions held each October the Kawasaki Motor Corp and their participating dealers have supported the event for more than 40 years. The race has seen the whos who of amateur racing and the 2018 version will surely be a must to attend.

The iconic facility in central New Jersey has hosted a wide variety of activities on the premises and will continue to do so in 2018. Despite the closing of the drag strip portion of the property, Raceway Park will keep most of its operations. Events like the spring and fall auto swap meets, numerous car shows, both motocross racing and practice, kart racing, as well as drifting, a full schedule of road course activities, mud runs, monster truck shows, musical concerts, & festival events and more will all continue at Raceway Park.   

The opener on March 18th will be the last event on the current racetrack. Following that race, all motocross operations will move to another portion of the property where a new racetrack is under construction. The move will enable the motocross operations to expand and provide a better racing and spectator experience. The newly built track will take advantage of a more substantial footprint providing a new layout suitable for racers of all skill levels. A rebuilt plunge and staircase will maintain the feel of the old track with a new updated flavor.

“Raceway Park has been such a big part of many lives over the years including my own,” said Raceway Park Track Manager Rich Trevelise. “I hope everyone that can make it out for the last race on the existing race track.  So many top riders have rolled wheels through the gates at Raceway Park it is a privilege to be part of the facility. It will be sad to see the existing track demolished, but in the same breath, it’s exciting to make a move to take things to the next level.  We have always tried to accommodate the racer, and with the new track and layout, it is going to be exciting. Moving the track will be a monumental task to accomplish during the early part of the season, but we are up to the challenge. I would like to thank the entire Napp family for keeping motocross alive and well in New Jersey, and also thank Ken Landerman and Jay Irwin for all they accomplished in the past that put Raceway Park Motocross and the Kawasaki Race of Champions on the map.”

Following the March 18th opener, the track will host an additional nine events for all two-wheel classes. Also included in the 9 season events are several unique races including the NJ State Championships in August and the 42nd annual Kawasaki Race of Champions in mid-October.

2018 Motocross Racing Schedule

  • March 18 – Opening Day
  • April 22
  • May 13
  • May 27 – AMA Pro-Am Event
  • June 24 – District 6 Henrietta Classic Series
  • July 15
  • August 26 – NJ State Championship
  • September 9 – District 6 Henrietta Classic Series
  • October 19-21 – 42nd Annual Kawasaki Race of Champions – 3 moto format
  • November 4

The track will also host a 6 round Youth MX and Quad series that will take place on Saturday mornings before many the other racing events.

2018 Youth MX & Quad Series

  • April 21
  • May 12
  • May 26
  • June 23
  • July 14
  • September 8

For more information on Raceway Park Motocross, along with all of the other activities available, visit them online: www.racewaypark.com.

About Old Bridge Township Raceway Park– Founded in 1965 as a drag strip the facility has evolved into more than 500 acres of motorsports and family fun. The facility contains a motocross track, a 1.3-mile road course, competition kart racing track, autocross, ride & drive site, airport and more. From March through November, Raceway Park hosts a full schedule of motorsports events including; AMA-sanctioned motocross racing, ATV racing, kart racing, road course events, corporate gatherings, the annual Englishtown Swap Meet & Auto Show, the largest monster truck shows in NJ and much more. Visit www.racewaypark.com for the complete schedule.

Press Announcements – Video and Written to Make a Difference

Press Announcements – Video and Written to Make a Difference

As part of my job with Engine Ice, I produce all of the press announcements we write for new products and racing teams we work with. I write the race reports and just about any other content you can think of. In addition to the standard written release, I’ve started posting short video slideshows announcing these partnerships and race reports.  These videos provide another touch-point for our readers.

For the purpose of this article, let’s discuss the racing team announcement. Any company that invests in racing sponsorship should at the minimum be producing an announcement when they sign a racing team or rider. Even if the press doesn’t go very far in the media, you’ll have the content to use for all types of applications. Post it on your website, in your newsletter, on social media and make sure your sales team and distributors are aware of the relationship. This is how you can get value from these agreements.

So this type of content is excellent for the sponsor to produce but what if you as a racer took the initiative and created one for each of your sponsors? It’s efforts like this that set you apart and ads value to your program.  Are you interested in setting your program apart from others and provide more value and return to your sponsors? Then why not build something like this into your promotional plan. You do have a promotional plan, don’t you?

Engine Ice Hi-Performance Products Extends Partnership with KR4/Husqvarna Racing

Merritt Island FL, (March 1, 2018) – Engine Ice Hi-Performance Products, the premier choice for powersports coolant and antifreeze, is pleased to announce the continuation of their support of the KR4/Husqvarna for the 2018 season.

KR4/Husqvarna is a professional off-road racing team that competes with five riders in the three premier off-road series on the East Coast. (GNCC, Full Gas Sprint Enduro, and National Enduro).

The 2018 roster includes;

Layne Michael will make his XC1 Open Pro debut in the AMSOIL Grand National Cross Country (GNCC) series with the KR4/Husqvarna team. Layne was a member of the winning U.S. World Trophy Team at the 91st running of the FIM International Six Days Enduro (ISDE) and most recently finished third overall in the XC2 250 Pro class, winning two races and finishing on the podium at eight of the thirteen rounds. Michael will also contest the Kenda Full Gas Sprint Enduro (FGSE) championship.

Cory Buttrick will be a triple-threat this year with the help of the KR4/Husqvarna team. Buttrick will compete in the pro class of the GNCC, FGSE, and Kenda National Enduro (NEPG) series. Buttrick is eager to join forces with the KR4/Husqvarna team and get back on top. He is also a vital part of the brand-new GTR Complex located near Columbia, South Carolina. A press release with more information on the facility will be distributed later this week.

After a successful 2017 season with the team, Tayla Jones will return to headline the women’s pro part of KR4 Performance. Jones dominated the GNCC, FGSE, and NEPG last year where she won all three women’s pro championships and was just recently deemed the 2017 AMA Female Rider of the Year Award at the AMA Championship Banquet in Columbus, Ohio. Jones will set her eyes on repeating her titles this year.

Liam Draper will represent the team in the XC2 250 Pro class. Hailing from New Zealand, Draper’s background in trails, enduro and cross-country will prepare him for his first year competing in the United States.

Colin Keegan will make his move to the pro-am ranks and chase the FMF XC3 125 Pro-Am class championship. Keegan has been practicing getting familiar with the two-stroke machine over the winter and is eager to have his focus entirely on the GNCC series.

“The events in the East throw all kinds of gnarly obstacles at the racers. They are faced with mud, trees, ruts, rocks and so much more all while trying to stay on the trail and go as fast as possible. They can’t worry about their machine making to the next check. That is where Engine Ice comes in. If we can provide a little peace of mind for them knowing their bikes will perform as well at the end of the day as at the beginning, they can concentrate on winning,” said Engine Ice President Dave Kimmey. “The KR4 team shows the versatility of Engine Ice in all types of competition, and we are excited to be a partner again in 2018.”

“As the team manager of the KR4/Husqvarna Team, it’s my job to find the best products that hold up during a grueling 3 hour GNCC and R&D is a big part of the process. I usually lean on the experience of the Factory teams, and I have found that most of these teams are using Engine Ice. Factory teams are all looking for maximum HP however along with the need for more power comes operating temperature issues. Engine Ice right of the bottle works period!” – Frank Keegan

Follow Engine Ice online and on their social media accounts to keep up with the successes for each of these and other Engine Ice athletes throughout the season

Facebook –https://www.facebook.com/EngineIceCoolant
Instagram – https://www.instagram.com/EngineIce
Twitter – https://twitter.com/EngineIce

Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice.

Are you interested in building a promotional and marketing plan for your racing efforts? I can help. Reach out via the contact page and let me know a little more about your racing.


Legends and Heroes Tour PR – Atlanta SX

Legends and Heroes Tour PR – Atlanta SX

For the 2018 season, I have been writing and distributing the press releases and some social media content for the Legends and Heroes of Motocross Tour as they honor a different motocross legend each week. For the Atlanta Supercross, they have chosen Robert Neeley. Below is the press release for the event.

Legends and Heroes Tour to Honor Motocross Legend Robert Neeley at the Atlanta Supercross this Weekend

Atlanta, GA, March 2, 2018 – The Legend and Heroes Tour traveling moto museum is pleased to announce that they will honor motocross racing legend Robert Neeley this Saturday night at round nine of the Monster Energy Supercross series in Atlanta, Georgia.

The Tour stands behind the belief that “We Don’t Leave History Behind” and has kept the founding fathers, and mothers, pure in their thoughts by honoring the men and women that shaped supercross and motocross into what it is today. Each honoree receives a special commemorative plaque during a special podium presentation on the stadium floor before opening ceremonies.

About Robert Neeley:

Robert Neeley began racing in the early 70’s locally in and around his South Carolina home. Married and working a regular 40+ hour work week, Robert caught the eye of the new Team Green program at Kawasaki. He would become their go-to guy in the early days of Loretta Lynn’s, Ponca City and Lake Whitney.

From 1883 to 1990, Neeley didn’t miss a Loretta Lynn’s. He scored ten top-10 finishes including 5 Senior 30+championships. Robert came back again in 1994 and won the Senior 40+ crown. During that time frame, he also has four Ponca City and four Lake Whitney championships to his credit.

He began racing offroad at the age of 33 and had success there as well winning the 125 National Hare Scrambles Championship in 1988 and qualifying for the ISDE in both Germany and France. He even has five vintage national championships.

Today, Robert no longer competing himself but he serves as a mentor for his grandson GNCC XC2 class competitor Cole Mattison.

Join us this Saturday night in Atlanta as we honor this great racer.

With nearly 5000 square feet of display space, the Legends and Heroes Tour is a definite must-see during the Pit Party at a supercross near you.

The mobile museum features walk-through display videos that allow our guests the opportunity to take a trip back to back to where the sport began. The videos show the heroes of the sport from the beginning of their careers to the races that made them famous. New to the tour in 2018 is the Supercross Virtual Reality mobile experience (SXVR) where fans can experience the thrill of supercross via VR technology and feel like they are on the racetrack.

Fans are also encouraged to stop by early and pick up a complimentary copy of RacerX magazine while supplies last. And thanks to our local friends at each round, the Legends Tour features some of the best vintage motocross bikes on display in a single location. Featuring different vehicles at each round, our guests can relive the machines of their youth and show their family and friends the early days of motocross and supercross.

See behind the scenes footage and great vintage photos and stories by visiting our website and social media accounts.

Website –  www.legendsandheroestour.org

Facebook – www.facebook.com/LegendsAndHeroesTour

Twitter – www.twitter.com/LegendsHeroes

Instagram – www.instagram.com/legendsandheroestour

YouTube – www.youtube.com/user/LegendsAndHeroesMX

About the Tour: The Legends and Heroes Tour is a professional, historical display and timeline of America’s greatest motorsports, motocross, and supercross. On-site, the tour encompasses nearly 5000 square feet of moto-history with bikes, gear and other memorabilia that transport our guests back in time through the history of the sport. Visited by more than 9 million guests during its previous seven years of existence, the Legends and Heroes Tour attends each stop of the Monster Energy Supercross Series and Lucas Oil Pro Motocross Series. Visit us in the Pit Party at a supercross or motocross near you or online at www.legendsandheroestour.org

The Legends and Heroes Tour would not be possible without great sponsors like: Feld Entertainment, Monster Energy Supercross, Food for Life Bakery, Dunlop, EZup Shelters, Wossner, Yuasa, Boyesen, Motion Pro, Engine Ice, Acerbis, Rockwell, Bell, KTM, Rich Designs, Moto X Roads, The Early Days of Motocross Museum, RacerX, MX Sports, Brad Whitworth Photography, Retro Moto, Cycle News, Pro Circuit and Renthal for help with our awards and Yamaha for vehicles for our SXVR program. Thank you all.

Make a list and check it off.

Make a list and check it off.

This article originally appeared at Powersports Business Online, February 21, 2018.

We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists. We make lists of all kinds. But what about lists within your dealership?

Each department and job role should have a checklist of some sort, something to keep everyone on track when things get busy and something to prompt action when it’s slow.  Remember, you can’t expect what you don’t inspect so make sure your list includes checking on all of the lists that the staff keeps. A random inspection will make sure everyone is accountable to their list.

A checklist is a useful tool for employees at every level. From the newbie to the most seasoned veteran. New employees should use these lists to understand the process of their job while the seasoned pro can use it to make sure they’re still on track and not missing something. Essential items are sometimes forgotten, even with years of experience. Here are a couple of ideas for each department that you can start with and build on:

Service department

When the customer brings in a vehicle are you asking all of the essential questions? When was the last time you changed the oil? What about the coolant or brake fluid? Often these fluids are missed and could cause failure further down the line. Include items like these on your checklist. It’s essential to have a dialogue with the customer to ensure that you return their machine in optimum condition. The list should also include any damage or blemishes on the vehicle. You don’t want to be held responsible for something that didn’t happen in your shop. While we’re on the subject of damage, are you taking digital images of the vehicle when it’s dropped off for service? Thorough documentation of the condition of the vehicle is time well spent when it comes to damage liability.

What about a technician’s checklist to complete once the job is finished? Are warranty parts tagged and saved appropriately? Are the nuts and bolts given a final once-over? What about the fluids? Everything topped off?

And speaking of warranty claims, is everything filed correctly? You might want to create a list just to ensure the OEM does not reject these claims. As they say, dotting the “I’s” and crossing the “t’s.”

Parts and accessories

Checklists in this department can vary widely but include items that improve the customer experience. When looking up parts, discuss the job at hand with the customer and ensure they have everything they need. Gaskets, bearings, seals, loctite, new nuts, and bolts, etc, Don’t leave anything out. There is nothing worse than starting a job and not being able to finish it because a gasket or seal is missing. Suggestive selling reminders are great for checklists. Don’t forget about housekeeping checklists that prompt you to keep the display and merchandise in top condition. Are you gathering the customer’s information for your marketing database? These are items that could to be included in a checklist.

Sales and F&I

Here is where checklists are critical as we are often talking about legal documents that can’t be missing information. Pre-delivery and delivery checklists. Documentation checklists and so much more. Save yourself time, money and embarrassment and eliminate costly errors with a proper checklist system.


Marketing is about delivering a consistent message to your customers. You can use a checklist to ensure items aren’t missed. You should build your social media plan with a checklist and monitor it with one as well. What about traditional media and co-op? Is your marketing adhering to those co-op rules? A checklist that outlines these critical items would be beneficial. Are you conducting events or shows on or off-site? Creating a checklist of events and shows will help to eliminate mistakes and last minute headaches associated with missing items.

So there you have it. An introduction to checklists and why they are essential. It might seem like overkill at times, but a well-designed checklist will keep you and your staff on track and eliminate wasteful and costly mistakes.

What other types of checklists have you found useful?