Some great infographics from the MIC and AIMExpo. …
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Friends Stuff Friday – Chuck Boderman and Bill Jenkins
This week I'd like to recognize two gentlemen that are at the forefront of guiding the motorcycle industry into the future. Chuck Boderman and Bill Jenkins. Both were recently elected to the …
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Powersports Sales Up 18-Plus Percent
Awesome news for the powersports industry. Check out the latest from the MIC. New-model powersports sales increased 18.4 percent in 2020, with motorcycle and scooter sales rising 11.4 percent, …
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Off-Highway and Dual-Purpose Motorcycle Sales Soar
Great news from the MIC. Now, can the industry keep those new and returning riders around. That will be the true test of this new enthusiasm. Press Release from the MIC Off-highway motorcycle …
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Congratulations Larry – Enjoy your retirement.
More news from the MIC this week. Read the entire press release below. Powersports Veteran Larry Little Retires After Decades of Key Industry Posts Irvine, Calif., June 30, 2020 – Larry …
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New Off-Highway Motorcycle Sales are Up
Good news from the MIC this week. It turns out the pandemic has had some unexpected effects on the powersports business. They are reporting than sales of new off-highway motorcycles from January thru …
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Powersports Employees Included Among Essential Workers
Great news from the MIC that dropped on Friday, April 17th. Revised Federal Guidance Released TodayFriday, April 17, 2020 Dear Members, Powersports employees, in manufacturing, distribution, …
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We are all in this together
With all of the chaos going on in the world, the powersports industry is stepping in to help. Check out the email below that I received from the MIC. We are all inundated with the impact of …
MIC Guide to COVID-19 Resources for Small Businesses
In an email from the MIC The Senate passed the $2 trillion Coronavirus Aid Relief and Economic Security (CARES) Act to provide relief to Americans and businesses during the COVID-19 crisis. The …
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Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations
From the Motorcycle Industry Council. IRVINE, Calif., Nov. 4, 2019 – Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council (MIC), …
MIC Initiative – More Riders Riding More
One of the most important items that came out of last month's AIMExpo was the new MIC Initiative of More Riders, Riding More. The motorcycle industry is in a crisis. The group of riders that have …
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MIC Launches Long-Term Initiative to Attract New Riders
Interesting news from the MIC as they recently announced an initiative to draw new riders to motorcycling. Over the last several years, the entire industry has been on a mission to try and increase …
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