SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
This post originally appeared on Powersports Business on June 13, 2017. On of the most talked about trends in marketing, today is the use of influencers to promote a product or service. A …
Continue Reading about Influencer Marketing – The rise of the Micro-Influencer →
Looking for a wrap-up of all our posts in May? Then look no further than the links below. Racing- Racing Rituals - What are Yours? Never Give Up - The Zach Osborne Story Photos- Raceway Park …
Looking for a wrap-up of all our posts in April? Then look no further than the links below. Racing- Raceway Park Opening Day Images Raceway Park Opening Day - Race Report Raceway Park Photos …
Combating the online giants. We've all heard it before. The internet and online sales are killing my business. The online sales giants are taking away my customers. These are common phrases being …
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Information overload, FOMO (fear of missing out), indecision and procrastination. With the sheer amount of information available today it's difficult not to get caught up in it all. But at what …
Continue Reading about No More I’m Gonna…Time to Start Doing. →
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in March? Well, here it is. Powersports Business Audit your website. Game Changings UTV from Polaris Racer …
This post Sweat the Small Stuff - Incremental Savings Yield Big Rewards first appeared online at Powersports Business March 7, 2017. A couple of weeks ago I was having a conversation with a …
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We've previously spoken about the winter slump and some housekeeping tips but here is one that you can do anytime of the year. In fact, it's probably something that should be done several times a …
Continue Reading about Powersports Business – Audit your Website →
Recently published online with Powersports Business - Powersports Business Online 1/31/17 It's a new year and as the calendar flips over to another January, the traffic in your shop slows to a …
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As a dealership, you are often asked to attend or exhibit at an event or show. Shows are expensive not only in the dollars spent on the space, shipping, show services, etc. but the other costs as …
Continue Reading about Event Attendance – 5 Questions to Ask Before Pulling the Trigger →
Ben Franklin once said, "An investment in knowledge pays the best interest." Truer words have never been spoken, but unfortunately, too many businesses across the country look at education as an …
The summer is drawing to a close and now is your chance to sit back and reflect in yet another year of business. I came across a recent article in Entrepreneur magazine that reflects on 15 ways to …
Continue Reading about Is Your Dealership Stale? Getting out of the rut. →
