SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
For all of the racers that competed at Loretta Lynn's this year. Congratulations. All of the hard work you put in training, testing, practicing and preparing has paid off. Hopefully, you came away …
Continue Reading about Racer Marketing – Time to say Thank You →
Looking for a wrap-up of all our posts in April? Then look no further than the links below. Racing- Raceway Park Opening Day Images Raceway Park Opening Day - Race Report Raceway Park Photos …
In a previous post, we spoke about the way you look at racing and sponsorships and your racer marketing efforts. By looking at your competition and promotion as a business and no longer just a hobby …
Continue Reading about Racer Marketing – Is live video a part of your marketing mix? →
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in March? Well, here it is. Powersports Business Audit your website. Game Changings UTV from Polaris Racer …
Monday morning press releases and race reports have been the cornerstone of race reporting for years. All of the big and most of the small teams produce a release or race reports each week letting the …
Are you providing updates to your sponsors on a monthly basis? Are you sending out a newsletter? If you're not then, you absolutely need to add this to your to-do list. Communication is essential …
Continue Reading about Racer Marketing – Monthly Newsletter →
Across the country, the racing season is getting underway, and for many of you, the time is now to make sure your plan is in place and ready to go. Not your racing program, but your marketing and …
Continue Reading about Racer Marketing – Are you working your plan? →
Posting a consistent message of your social media accounts is crucial to the success of your marketing efforts. Putting out the right content at the right time and delivering value on each of those …
Continue Reading about The Importance of a Content Calendar – Racer Marketing →
One of the most important aspects of racer marketing is the story that you tell. The story of your racing efforts and the sponsors and people that help get you there. There is no better way to make …
Continue Reading about Racer Marketing – Control Your Message →
I've spent a bunch of time reviewing racers social media posts and profiles over the past couple of days, and one thing, in particular, came to my mind. SPELL YOUR SPONSORS CORRECTLY !! It's …
Continue Reading about Racer Marketing – Correct Your Spelling! →
There were two big stories coming out of Anaheim last Saturday night. One was Ken Roczen's victory in the main event, but the other might be more important. He showed up for Thursday's press …
Continue Reading about Racer Marketing – Put Your Best Foot Forward →
Here is a great tip to help you improve your racer marketing. Create a video series. Everyone has a friend that is trying to be the next big blogging sensation. Why not take their passion and …
Continue Reading about Racer Marketing – Create a Video Series →
