SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
If you’ve spent any time in the paddock, inbox, or DM requests of anyone who works in motorsports marketing, you already know the pattern: “Hey, can you sponsor me?” or “Can I get free product?” The …
Continue Reading about Sponsorship Is a Partnership, Not a Handout →
In today’s racing world—whether you’re turning laps on a motocross track, a dirt oval, or a road course—your story is one of your most powerful marketing tools. Sponsors, fans, and even media …
This article is a part of a ten article series, Racing with Intention If you’re treating your racing like a business—and not just a weekend hobby—you need to know what’s working. That means …
Continue Reading about Measuring Success: Analytics, Leads, and Long-Term Growth: Article 10 →
This article is a part of a ten article series, Racing with Intention. So you’ve made the connection. You’ve been sharing great content. You even sent a well-crafted initial message to a sponsor or …
Continue Reading about How to Follow Up Without Being Annoying : Article 9 →
This article is a part of a ten article series, Racing with Intention. If a picture is worth a thousand words, a race-day video clip might be worth a thousand impressions. Visual content—whether …
Continue Reading about Leveraging Video, Photos, and Stats Without Being Salesy : Article 8 →
This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements, one thing still cuts through the …
Continue Reading about Posting with Purpose: A Weekly Content Plan for Racers : Article 7 →
Let’s be clear about one thing:Sponsorship is not charity—it’s marketing. Read that again and be very clear. Sponsorship is a marketing expense meant to drive sales, if sales are not increased by …
Continue Reading about What Sponsors Want: Positioning Your Value Clearly: Article 6 →
This article is a part of a ten article series, Racing with Intention. LinkedIn is a networking tool—not just a publishing platform. And networking is exactly that: working to build a network. Not …
Continue Reading about Networking Like a Pro: Finding and Connecting with Sponsors: Article 5 →
This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements, one thing still cuts through the …
Continue Reading about The Story Telling Playbook – What to Share – Article 4 →
This article is a part of a ten article series, Racing with Intention. Sponsorship is About Alignment, Not Just Achievement Too many racers think sponsorship starts with results. But in today's …
Continue Reading about Creating a Personal Brand That Sponsors Want to Support : Article 3 →
This article is a part of a ten article series, "Racing with Intention" published here and on The Privateers Story. If you’re a racer ready to accelerate your career off the track, your LinkedIn …
Continue Reading about Building a LinkedIn Profile That Tells Your Story : Article 2 →
This article is a part of a ten article series, "Racing with Intention" published here and on The Privateers Story. When most racers think about social media, platforms like Instagram, TikTok, or …
Continue Reading about Why LinkedIn is the Underpriced Opportunity for Racers: Article 1 →
