SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
When attending a trade show as a dealership employee, the focus should shift toward measurable objectives and achieving specific goals that benefit the dealership. One key aspect of this is …
Continue Reading about Return on Objective – Why you should attend trade shows. →
Although it was scheduled for late August and hopefully well after the country re-opens from the COVID-19 pandemic, Parts Unlimited decided to pull the plug on their Madison NVP show. I personally …
Continue Reading about Parts Unlimited cancels August Madison NVP →
The results are in and the 2018 AIMExpo was a huge success. This is great news for the powersports industry. As a supporter of the show and exhibitor for the last two years, I've seen the effort that …
As the event manager at Calumet responsible for trade shows under the Bel-Ray and Royal Purple the first week in November is probably one of the busiest in my entire calendar. Not only are we …
As a dealership, you are often asked to attend or exhibit at an event or show. Shows are expensive not only in the dollars spent on the space, shipping, show services, etc. but the other costs as …
Continue Reading about Event Attendance – 5 Questions to Ask Before Pulling the Trigger →
For 2016 we will again be exhibiting at the Parts Unlimited Supershowcase events. These are small, one night shows that take part several times each year in conjunction with the Monster Energy …
Continue Reading about Parts Unlimited Supershowcase Show Set-up →
