Raceway Park Photos from 7/14/19

Raceway Park Photos from 7/14/19

A great Sunday of racing took place at Raceway Park on 7/14/19. Lukaitis Photo was on hand for the event to capture the racing action and all of the images can be found at the link below.

Lukaitis Photo images from Raceway Park Photos 7/14/19

As always the images are in alphabetical order by the riders “last name” with all holeshot pictures labeled as “start”.

All images on Lukaitis Photo are keyworded by the last name of each rider and have been since we began in 2005. By searching the site, you will be able to find all images ever taken under that keyword.

Images are available for purchase in print or digital forms for as low as $1.99 each. Please purchase the digital download if you are planning on using the image on your social media accounts. There are several print options available. Anything from a standard print to more art worthy canvas and glass prints.

As always, thank you for your support.

Raceway Park Youth Series Photos 7/13/19

Raceway Park Youth Series Photos 7/13/19

Summer nights are for motocross the Saturday Night Lights Series at Raceway Park resumed on July 13th. Lukaitis Photo was on hand for the event to capture the racing action. All of the images can be found at the link below.

Lukaitis Photo images from Raceway Park’s Saturday Night Lights Series 7/13/19

As always the images are in alphabetical order by the riders “last name” with all holeshot pictures labeled as “start”.

All images on Lukaitis Photo are keyworded by the last name of each rider and have been since we began in 2005. By searching the site, you will be able to find all images ever taken under that keyword.

Images are available for purchase in print or digital forms for as low as $1.99 each. Please purchase the digital download if you are planning on using the image on your social media accounts. There are several print options available. Anything from a standard print to more art worthy canvas and glass prints.

As always, thank you for your support.

Influencer Marketing in Powersports Business

Influencer Marketing in Powersports Business

Back in 2017, I wrote an article for Powersports Business magazine about the rise of the micro-influencer. Here is a link to the original article. The Rise of the Micro-Influencer – Powersports Business – June 2017

In the article, I wrote about the availability each dealership has to find and use this emerging media source. Back then “around 40% of respondents said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Facebook or YouTube”. While that is a pretty compelling statistic, a new post on Convince and Convert gives even more data that makes Influencer Marketing an even more critical part of your advertising budget.

The survey, from the global PR firm, Edelman goes on to give some interesting numbers.

Here are a couple of highlights.

63% of people surveyed trust what influencers say about brands much more than what brands say about themselves in their advertising.

Relatability is nearly 2x more important as popularity as a quality that attracts people to influencers.

58% of people surveyed bought a product because of an influencer in the previous six months.

73% of the people surveyed claim that the brand has a good reputation among people I know as a deciding factor on making a purchase.

40% of people surveyed trusted a brand because of an influencer in the previous six months.

33% of people surveyed talked about a brand because of an influencer in the previous six months.

See the complete survey HERE

So, now two years later. What are you doing with your micro-influencers?

Endurocross is Back

Endurocross is Back

Well, it looks like Endurocross is back. As I reported a couple of weeks ago the original founder of EnduroCross and a well-known promoter got together to save the series. Three rounds in 2019 with an eye on a full series for 2020. The AMA is still involved and recognizes the series and from what I know, many of the original sponsors are back on-board with the new owners.

I am extremely optimistic about this series and plan to attend a couple of the rounds later this year.

If you are in the area of these events, you need to make the time to check them out in person. The skills that these racers show throughout an event are mind-blowing.

Below is their most recent news release announcing that the new promoters have the original EnduroCross name back. Looks like good things are ahead for the series.

HAMMOCK AND PERONNARD ACQUIRE ENDUROCROSS NAME AND TRADEMARKS FROM BONNIER CORP

Tulsa, Okla., July 11, 2019 – Tod Hammock and Eric Peronnard have acquired the EnduroCross name, trademarks, website and social media channels from Bonnier Corporation. The duo recently confirmed a three-round AMA sanctioned indoor extreme off-road racing series for 2019 and now will be able to build on the recognized name that Peronnard created in 2004.

“We are happy to keep the EnduroCross name and series alive and aim to make it better than ever over the coming years,” said Eric Peronnard, the creator of EnduroCross.

“The EnduroCross name is well-known, and the social media channels have a strong following, so we are thrilled to be able to build on this,” said Tod Hammock, the promoter of the Kicker Arenacross series.

The three round 2019 series will kick off on August 24th in Prescott Valley, Arizona. The top teams and riders have all confirmed that they will be participating and several sponsors have confirmed their support to help to keep EnduroCross progressing. The pro class will feature a three-moto format, and there will be classes for Women, Expert, Amateur/Intermediate, Vet 35+, and a local club class for each round.

You can keep up with the latest updates via the following channels:
www.endurocross.com
www.facebook.com/EnduroCrossSeries
www.instagram.com/enduro_cross

2019 EnduroCross Series Schedule:

August 24th, 2019 | Prescott Valley, Arizona | Findlay Toyota Center
October 19th, 2019 | Denver, Colorado | National Western Center
October 26th, 2019 | Boise, Idaho | Ford Idaho Center


Now is the time to make your plans to compete or come see one of the 2019 EnduroCross events in person.

Tickets for round one in Prescott Valley, Arizona are available here: http://www.findlaytoyotacenter.com/events/endurox-extreme-offroad-racing

Racers can enter here:
https://secure.tracksideprereg.com/endurox/?loc=mainnav&lnk=rider-registration&loc=contentwell&lnk=IMG&dom=section-1

Moto Hose Offers Proven Performance with New CRF Works Y Silicone Radiator Hose Kit

Moto Hose Offers Proven Performance with New CRF Works Y Silicone Radiator Hose Kit

Below is a press release we wrote and distributed for our friends at MotoHose. It is a service we can offer to any client looking to get their use out in front of the powersports users. Reach out using our contact page to schedule a call.

York, SC, June 27, 2019 –  Moto Hose, the industry leader in silicone radiator hoses is pleased to announce the addition of a new high-performance application for the 2019 Honda CRF450 to their already extensive line of hose kits for modern powersports machines. 

The Honda CRF Works Y Kit provides proven results. Just ask National Motocross Privateer Fredrik Noren. Noren’s Moto Hose equipped Honda CRF450 finished 9-8 for 9th overall under the most brutal conditions of the 2019 season at the Florida National last weekend. Even the deep sand, high humidity, and temperatures in the upper 90s couldn’t overheat Noren’s machine. 

The innovative Y design overcomes a flaw in the OEM Honda design that causes overheating issues. The improved design is coupled with the low drag silicone construction to increase performance. The silicone construction of all Moto Hose kits offers improved performance and reliability from the standard OEM rubber construction. Moto Hose’s withstand a higher internal and external temperature than the OEM hoses allowing you peace of mind that your machine will make it to the end of the ride. 

Get your Moto Hoses from any WPS dealer in the United States or from Moto Hose directly at motohose.com 

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Founded in 2001, Advanced Performance Accessories flagship product, Moto Hose, is globally recognized as a high quality colored silicone radiator hose that increases cooling efficiency.   Moto Hoses are available nationwide through a vast dealer network.

Domestic Powersports Dealers please contact – Western Powersports

Facebook – https://www.facebook.com/Motohose

Instagram – https://www.instagram.com/Motohose

Twitter – https://twitter.com/motohoseusa

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