Ronnie Stewart Racing and Thundercross Associates Form New Partnership

Ronnie Stewart Racing and Thundercross Associates Form New Partnership

I am very excited to be working on this project with Ronnie Stewart Racing and Thundercross Associates. If you or your company wants to get involved please send me an email –

Brooksville, Florida (January 21, 2020) –Ronnie Stewart Racing and Thundercross Associates are pleased to announce a new partnership that will be beginning at round seven of the 2020 Monster Energy Supercross Series. This exciting collaboration will see Yuasa Battery Inc., the industry standard for powersports batteries in the US and globally for more than 40 years, join as the premier sponsor of Ronnie Stewart Racing. New York businessman, Frank Russell, has joined to support the team with their Husqvarna race bike for 2020. 

“Two generations, each with their unique backgrounds, have come together with the same goal in mind. To represent partners at the highest level of professionalism and to stimulate and grow the sport.” Stated Alex Moroz, President, and Owner of Thundercross Associates, the original producer of the Legends and Heroes moto museum. “The Legend and Heroes moto museum tour has worked diligently to preserve the value of the 40+ years of our supercross and motocross history and its impact on the legacy of American motorsports. Ronnie has owned and operated his team since 2013, making a name for himself as “the peoples champion” by his approachable and friendly personality. Ronnie has brought in new, out-of-industry sponsors to his racing efforts, and will continue that same mindset in 2020 building into 2021.”

Officially, Ronnie Stewart Racing, powered by Yuasa Battery, will begin their campaign at Raymond James Stadium, February 15th, and will race nine (9) rounds this Supercross Season. Ronnie says, “I am thrilled to have the opportunity to go racing with our team operating like it previously has. I’m excited to work with Alex and look forward to what is to come.” 

Ronnie’s wife and manager, Brooke Stewart, brings a fresh perspective and a resurgence of vision and potential for the team. As a female in a male-dominated sport, there is a focus on getting more women involved, interested, and empowered in the space. 

The team is relatable to the average rider and fan. With this in mind, a series of new marketing initiatives will take place this season, including a series of storytelling pieces that will showcase the behind the scenes preparations and what it takes to go racing at a professional level. 

 “The new partnership with Alex and Yuasa Battery Inc. provides us the platform to share our passion,” said Brooke Stewart. She continued with an important message. “We are not above or below any one person and represent that by demonstration. We focus on being accessible and positively influencing people in and around the supercross circuit. These actions are how we separate ourselves from others within the racing community. We have always put much emphasis on what we can do off the track and continue strengthening this effort into the future”.

 Follow the team as they prepare for their debut on or their social media channels.

 Facebook –

Twitter –

Instagram –

LinkedIn –

 Ronnie Stewart Racing Powered By Yuasa Battery is proud to have support from the following amazing companies. 

 Yuasa Battery Inc., ISC Racers Tape, FXR Racing, Decal Works, Hellbound Racing, Food for Life Baking Company, Liberty Elevator Corp., 50 Yardline Sports Bar, Engine Ice, Factory Connection, Dunlop, Bill’s Pipes, Sunstar Sprockets, Acerbis, Spectro Oil, Hinson Clutch Components, 6D Helmets, Worldwide Bearings, Asterisk Braces, Ocean County Powersports, MotoStuff, Motion Pro, Wossner, Boyesen, Works Connection, DT1 Filters, Thundercross Associates.

 Yuasa Battery, Inc. has been manufacturing powersports batteries in the US since 1979. Yuasa Battery Inc. is the leading manufacturer and distributor of batteries for motorcycles, ATV’s (all-terrain vehicles), UTV’s (side-by-side), snowmobiles, personal watercraft, and scooters.

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Anaheim 1 Press Day Photos

Anaheim 1 Press Day Photos

Last week I had the opportunity to attend the opening round of the 2020 Monster Energy Supercross Series in Anaheim, CA. My roles at the races are quite extensive.

Working for Engine Ice, I check in on the race teams we support and get on board with new teams, I speak with media members to make sure they are aware of our products and create content for our social media stream.

Working for the Legends and Heroes Tour, I work with the tour sponsors to provide the content they need to promote the relationship, create content before and after the event around the legend we honor at each event and shoot images to use in our social stream during the year.

Working for NJ Motocross, I create content around NJ and other local racers to share on the site and build the archives so that NJ Motocross becomes the one-stop-shop for all NJ related items.

Here is a link to some of the images I shot of the press conference on Friday as well as some action in the pits on Saturday.


Anaheim 1 Press and Pit Images

What Does an Agent Do?

What Does an Agent Do?

The Business of Racing is extremely complicated and full of amazing people with amazing jobs.

Jason Weigandt of RacerX sat down with Lucas Mirtl of WMG to discuss his role as an agent in the professional racing industry.

They discuss the beginnings of Mirtl’s career and how he moved up to become one of the most well-liked and respected agents in the business.

It’s interesting to hear Mirtl’s candid take on the state of the sport and what he is doing with his clients to build their value and help raise the sport as a whole.

The 2 part series is available on the RacerX Exhaust Podcast or by clicking the content below.


The Racer X Exhaust podcast is presented by Yoshimura.

Subscribe via iTunes or your favorite podcast app by searching for the Racer X Podcast Network. It’s also available on the Racer X Illustrated YouTube channel, Spotify, and Google Play Music. 

The Progressive® International Motorcycle Shows® Announces 2019/2020 Experiential Tour Attractions Including Workshops, New Ways to Get Attendees on Two Wheels, and Much More

The Progressive® International Motorcycle Shows® Announces 2019/2020 Experiential Tour Attractions Including Workshops, New Ways to Get Attendees on Two Wheels, and Much More

The Progressive International Motorcycle Show returns to NYC and the Javits Center this December 6-8. Check out their most recent press release announcing all of the details of the show.

In its 39th year, the world’s largest consumer motorcycle show tour to be more experiential and interactive than ever

SANTA MONICA, Calif., November 5, 2019 – The Progressive® International Motorcycle Shows® (IMS), the industry leader for connecting powersports’ top brands with enthusiasts and buyers, today announced a stellar lineup of features that will be present across the 2019/2020 IMS tour kicking off this month. Across the eight stops, each show will feature various attractions enabling attendees of all ages and skillsets to interact with the industry, including demo rides and the New Rider Course, as well as DIY workshops in Vintage, the J&P Cycles Ultimate Builder Custom Bike Show, fresh new lifestyle brands debuting in SHIFT, and exciting new gear and parts in the Marketplace, among much more. 

“Beyond showcasing the industry’s highly anticipated new bikes and gear, a main focus of our upcoming tour is the evolution of our popular interactive and experiential show attractions,” said Tracy Harris, Senior Vice President, IMS. “Following the great success we saw from the debut of our Discover the Ride initiative last tour, which had nearly 7K participants in its first year, we’re looking forward to bringing new experiential features to each of our shows, making for a more immersive and dynamic experience.”  


Discover the Ride

Geared toward introducing non-riders and children to two-wheels, as well as reinforcing the importance of continued training and education to new and experienced riders, Discover the Ride will be back for its second year bringing a variety of attractions to each show. In addition to the attractions listed below, the recently announced extension of Discover the Ride, Next Steps, will provide New Rider Course participants a chance to enter and win a Next Steps course in their market for free.

  1. New Rider Course in Partnership with Zero Motorcycles – The New Rider Course gives non-licensed IMS attendees the opportunity to ride a motorcycle for the first time on an indoor demo course while learning riding basics from expert Total Control Training instructors. A fleet of speed limited electric Zero Motorcycles will give participants the experience of riding a motorcycle in a safe and controlled environment after participants have shown the ability to balance on Yamaha electric power-assist bicycles. For extra safety measures, gear will be provided by Cycle Gear.
  1. Kids Zone – The Kids Zone, in partnership with Stacyc, will feature a closed course of battery-assisted balance bikes for children to experience riding for the first time. Participants will have the option to ride the balance bikes with or without the addition of a speed limited electric motor. Stop by The Kids Zone to watch the next generation of riders experience the thrill of two wheels.    
  1. NewTo2 – NewTo2, a program that serves to educate new riders on the world of motorcycling, will feature influential industry rider hosts in each market who will answer questions, share tips, and serve as resources for new riders on how they can get more involved in motorcycling after leaving IMS. NewTo2 also provides an online catalog of educational videos geared specifically toward non-riders. Visit to check out the videos.
  1. Dyno Experience – This feature gives IMS attendees the opportunity to get on a real motorcycle that is securely mounted to a dyno to experience starting a motorcycle, engaging the clutch and shifting through the gears, while feeling the torque of the motorcycle with the guidance of an expert. Throughout the tour, intro and new rider motorcycles will be available from Harley-Davidson, Honda, Suzuki, and Yamaha for participants to become familiar with. 
  1. XDL Wheelie Experience – This wildly popular feature is for riders who want to test their wheelie skills in a controlled environment while improving their balance and throttle skills with the help of XDL stunt pros. It also provides riders the opportunity to experience the exhilarating torque of Zero Motorcycles that have not been governed to reduce power for the New Rider Course. 

Stunt Show

Expanding their presence beyond the XDL Wheelie Experience, XDL is bringing their XDL Street Jam Live Action Stunt Show to the tour’s Dallas, Denver, Washington DC, and Minneapolis stops, where America’s top Street Bike Freestyle athletes will display their freestyle talents in the form of Wheelies, Stoppies, and high-speed action right in the middle of the show floor. XDL Street Jam will have attendees cheering in disbelief as XDL’s athletes push what is possible on one and two wheels in this family-friendly 20-minute feature. 


An IMS staple, Vintage will be returning to each market enabling attendees to get up close and personal with the very best classic and retro-style motorcycles from vintage bike clubs across the country, such as the rare 1929 BMW 736cc R63 and 1982 Ducati 600SL Pantah, that will be featured in Long Beach. New to this year’s tour, Vintage will be hosting DIY workshops teaching attendees the tips and tricks of maintaining and renovating a bike with topics covering winterization, how to adjust and lubricate chains, break flushing, oil changes, and more. 

Adventure Out!

Backcountry Discovery Routes (BDR) is hosting the Adventure Out! space in which members of the BDR organization and volunteers will mingle with visitors, answer questions and give presentations on two-wheel exploration, adventure motorcycling for new riders, and an exclusive preview of the soon to be released North East Backcountry Route (NEBDR). Beyond receiving firsthand information about the highly-anticipated 1,400-mile, backcountry tour of the Northeast Region up to the Canadian border, attendees can hop a leg over an adventure bike, put on a pair of VR goggles, and fully immerse themselves in the BDR Virtual Reality experience encompassing fresh 360° point of view footage from the NEBDR filming expedition. 

In addition to featuring leading brands in the adventure and touring segments, popular adventure riders – including world-renowned ADV instructor, world traveler, and all-around motorcycle guru Bret Tkacs (*attending Long Beach, New York, Cleveland, Minneapolis, and Chicago) and Paul Pelland (*attending Dallas, Washington D.C., and Denver), also known as Longhaulpaul, a motivational speaker who has devoted his life to raising awareness and funds for Multiple Sclerosis and the holder of three world records for riding – will serve as guest speakers sharing stories about their experiences on two wheels. 

Media partner Rider Magazine will also be in Adventure Out! providing attendees complimentary copies of Rider’s most recent publication as a source for touring, travel, and adventure on 2-wheels, in addition to showing attendees great places to ride from the pages of their Favorite Rides and Destinations issues.  

J&P Cycles Ultimate Builder Custom Bike Show

Celebrating its tenth consecutive year, the J&P Cycles Ultimate Builder Custom Bike Show (UBCBS), the largest and one of the most sought-after touring custom bike competitions in the nation, will hit every market featuring beautiful, one-of-a-kind custom bikes from local builders. This year’s categories include Custom Street Class, Custom Classic, People’s Choice, Best Chopper, Best Cafe/Trakker, Best Bobber, and Best Bagger. Judged by a panel of industry experts, winners in every city along the IMS tour will be invited to compete in the championship round in Chicago for a chance to be crowned “King of the Builders.”

The Marketplace

Presented by Cycle Gear, the Marketplace will provide a one-stop shop for all of the latest motorcycle parts, accessories and equipment from many of the leading brands in the industry including Arai, Arlen Ness, Bridgestone, Cycle Gear, Heidenau, HJC, K&N, Liqui Moly, Michelin Tires, National Cycle, Shark, Shoei Safety Helmet Corporation, and Yuasa.


SHIFT, a motorcycle-lifestyle inspired space to explore, shop, and socialize, will host a diverse selection of brands that are both new and known to the industry, many of which play across multiple channels and all of which offer a fresh perspective about life on two wheels and beyond. New to the space will be Revzilla, showcasing and selling premium brands. ​

To learn more about the Progressive® International Motorcycle Shows® Tour, please visit:

Connect with IMS (#RidersUnite):