SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
The 2017 Monster Energy Supercross series kicks off under the lights of Angels Stadium in Anaheim on Saturday night and for the only time this season all of the riders will be on even …
Continue Reading about 2017 SX Series Kicks-Off Saturday Night →
Industry Veteran Scott Lukaitis Joins Engine Ice Management Team Merritt Island FL, (January 1, 2017) - Engine Ice Hi-Performance Coolant, the premier choice for a powersports coolant and …
Continue Reading about I’ve Joined the Engine Ice Hi-Performance Coolant Team →
Here is a great tip to help you improve your racer marketing. Create a video series. Everyone has a friend that is trying to be the next big blogging sensation. Why not take their passion and …
Continue Reading about Racer Marketing – Create a Video Series →
When you look at the demographic of your business, what age demographic do you see the most? Is it the aging baby boomer, the Gen-Xers, Millennials or the new Generation Z? If you're like most …
Continue Reading about Selling to Millennials – All about the Experience →
Influencer marketing has recently been a favorite phrase. Using stars or celebrities to help sell products isn't new but with the rise of social media and the ability to reach people in a quick and …
Continue Reading about How to Use Your Influence to Drive Sales →
Looking back at my coverage of KROC 2008 in the pages of Cycle News. …
Continue Reading about A Look Back – Published Work KROC 2008 →
