SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Sy Syms coined the slogan "An educated consumer is our best customer" in a 1974 TV commercial and now more than ever this statement rings true. With the immediacy of information, right and wrong, …
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Sometimes things that usually go without saying need to be said. So here it is. How you are presented on social media is crucially important to your value as a sponsored rider. Good and bad. What …
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As you might know, I read content from hundreds of websites daily thanks to my handy feed reader Feedly, and then RSS feeds put out whenever there is new content. One of the sites I find interesting …
Check out my gallery of more than 1000 photos from the AMA National Motocross at Southwick, MA last weekend. Photos from Southwick …
That's a pretty powerful title, right? So why would you want to learn how to lose customers? Read on and find out. Scrolling through the internet the other day I came across this great article …
Now that I've established that based on my background I might have some good ideas when it comes to promoting your racing career, here goes with my first tip. Sponsor of the Week- In this post, …
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