SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Quick question: Why should a customer buy from your store instead of the competition or online? It’s a straightforward question but one that requires a thoughtful answer. Your competitive edge—the …
Continue Reading about Amplify Your Competitive Edge: A Dealer’s Guide to Standing Out →
Welcome to The Power of ONE – your semi-regular dose of inspiration and impact! Every day, we face countless choices, but there’s always that ONE decision with the potential to change everything. It …
This week in US Powersports racing. AMA Racing Adds Supercross & Motocross Veteran Jeremy Albrecht As Technical Manager The American Motorcyclist Association announced the addition …
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News and stories from the world of Powersports business. Tim James Named 2024 AMA Motorcyclist of the Year The American Motorcyclist Association congratulates the 2024 AMA Motorcyclist of …
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Ben Franklin once said, “An investment in knowledge pays the best interest.” These timeless words resonate more today than ever, especially in the fast-paced world of retail and powersports …
Continue Reading about Empower Your Team: The Value of Investing in Knowledge →
I spent the end of last week in Indianapolis, IN, representing Engine Ice at the PRI (Performance Racing Industry) Trade Show—and what an event it was! The 2024 PRI Show, held Dec. 12–14 at the …
