Monday morning press releases and race reports have been the cornerstone of race reporting for years. All of the big and most of the small teams produce a release or race reports each week letting the …
Sweat the Small Stuff – Incremental Savings Yield Big Rewards
This post Sweat the Small Stuff - Incremental Savings Yield Big Rewards first appeared online at Powersports Business March 7, 2017. A couple of weeks ago I was having a conversation with a …
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Racer Marketing – Monthly Newsletter
Are you providing updates to your sponsors on a monthly basis? Are you sending out a newsletter? If you're not then, you absolutely need to add this to your to-do list. Communication is essential …
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Racer Marketing – Are you working your plan?
Across the country, the racing season is getting underway, and for many of you, the time is now to make sure your plan is in place and ready to go. Not your racing program, but your marketing and …
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Powersports Business – Audit your Website
We've previously spoken about the winter slump and some housekeeping tips but here is one that you can do anytime of the year. In fact, it's probably something that should be done several times a …
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February 2017 – Post Wrap-Up
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content …
